Ryan (ryan@themedialab.agency)
2024-01-05 23:43:34

How are you?

Kelly (kelly@brandlytics.io)
2024-01-06 08:53:30

@Ryan I'm doing pretty good. I got a scare over the holidays because I had a series of migraines that were as bad as I've ever had them. The last time I had them like that I ended up in surgery. But fortunately my head "corrected" itself and I'm doing just fine.

I'm absolutely going to get on those crawl errors, boss--I know that's been on the plate for a while now. Especially now before Cam's landing pages get going full-speed again.

Ryan (ryan@themedialab.agency)
2024-01-06 16:00:41

@Kelly , ugh. Glad to hear you’re healthy again. Great. I have you doing page level stuff and reaching Korbin campaign level stuff. Working well.

💯 Kelly
Kelly (kelly@brandlytics.io)
2024-01-06 16:01:43

Day or night... You call and I'll answer.

💪:skin_tone_4: Ryan
Kelly (kelly@brandlytics.io)
2024-01-28 16:07:41

@Ryan I thought we'd get a piece of this, boss...

Kelly (kelly@brandlytics.io)
2024-01-28 16:07:43

https://people.com/minnesota-trooper-charged-with-murder-after-fatally-shooting-black-man-8550105

Peoplemag
Minnesota Trooper Who Fatally Shot Black Man During Traffic Stop Is Charged with Murder
Minnesota State Trooper Ryan Londregan was charged with murder after the fatal shooting of Ricky Cobb II in July 2023.
Original URL: https://people.com/minnesota-trooper-charged-with-murder-after-fatally-shooting-black-man-8550105
Ryan (ryan@themedialab.agency)
2024-01-28 16:09:41

How so?

Kelly (kelly@brandlytics.io)
2024-01-28 16:10:03

It just looks like a BCL type of case

Ryan (ryan@themedialab.agency)
2024-01-29 10:23:09

It does, wish it was him.

Kelly (kelly@brandlytics.io)
2024-07-23 13:17:24

Yo, @Ryan...I just wanted to let you know that I'm always ready to get back in the game on the BLX side of the team whenever you need me. I miss working for you.

Ryan (ryan@themedialab.agency)
2024-07-23 13:18:01

@Kelly, perfect timing. That is great to hear. We'll go over that tomorrow in the meeting.

Ryan (ryan@themedialab.agency)
2024-07-24 12:10:56

New SEO Moz password: blx2025!!

💯 Kelly
Ryan (ryan@themedialab.agency)
2024-07-24 12:20:14

join the call please, take 5 minutes

Ryan (ryan@themedialab.agency)
2024-07-24 12:20:45

@Kelly

Ryan (ryan@themedialab.agency)
2024-07-24 12:21:02

Organic Lead Contracts Wednesday, July 24 · 10:15 – 10:30am Time zone: America/Los_Angeles Google Meet joining info Video call link: https://meet.google.com/avo-bbqu-rma Or dial: ‪(US) ‬ PIN: ‪378 006 932‬# More phone numbers: https://tel.meet/avo-bbqu-rma?pin=6042267181471

meet.google.com
Meet
Real-time meetings by Google. Using your browser, share your video, desktop, and presentations with teammates and customers.
Original URL: https://tel.meet/avo-bbqu-rma?pin=6042267181471
Ryan (ryan@themedialab.agency)
2024-07-24 12:21:45

@Kelly, can you join? Mark and I are on call

Kelly (kelly@brandlytics.io)
2024-07-24 13:02:31

COMING!

Ryan (ryan@themedialab.agency)
2024-07-24 13:02:42

Call my cell in five

Kelly (kelly@brandlytics.io)
2024-07-24 13:02:51

yes, sir

Kelly (kelly@brandlytics.io)
2024-07-24 13:07:31

Calling right now

Ryan (ryan@themedialab.agency)
2024-08-01 09:20:25

pushed up our meeting by 30

💯 Kelly
Ryan (ryan@themedialab.agency)
2024-08-01 10:30:40

Pushed up again, thanks Kelly.

💯 Kelly
Ryan (ryan@themedialab.agency)
2024-08-01 11:37:56

Stuck in meeting, you free most of today?

💯 Kelly
Kelly (kelly@brandlytics.io)
2024-08-01 11:38:18

I'm in your hip pocket, man...

Ryan (ryan@themedialab.agency)
2024-08-02 11:03:52

@Kelly, the new password to Moz.com is blx2025!!

Please finish all crawl errors besides "URL too long", you can mark those as "ignore" in Moz and have that done by Wedensday, August 14th in time for our SEO meeting.

image.png
Kelly (kelly@brandlytics.io)
2024-08-02 11:29:45

@Ryan Yes, Sir...I assume we still have that 1:30 SEO meeting today

Ryan (ryan@themedialab.agency)
2024-08-02 11:30:25

I have fires to put out, so that meeting was replaced with the above post. Once crawl errors are done, we'll start other keyword optimizing for traffic, leads and organic cases.

💯 Kelly
Kelly (kelly@brandlytics.io)
2024-08-06 06:35:04

@Ryan

11 local SEO tools you should be using https://searchengineland.com/local-seo-tools-you-should-use-4446046

Search Engine Land
11 local SEO tools you should be using
From analytics to rank tracking, boost your local SEO with these tools. Learn how to use them effectively and understand their limitations.
Written by
Elizabeth Rule
Est. reading time
10 minutes
Original URL: https://searchengineland.com/local-seo-tools-you-should-use-4446046
Ryan (ryan@themedialab.agency)
2024-08-06 07:11:31

@Kelly, which ones do you think can benefit Ben Crump?

Kelly (kelly@brandlytics.io)
2024-08-06 07:12:49

I haven't read it over completely yet. But I was thinking just any client that we might sign who might be targeting locally. Not just BCL.

Kelly (kelly@brandlytics.io)
2024-08-06 07:14:34

I just like to collect and share any SEO compilation should we need it in the future.

🙏:skin_tone_4: Ryan
Kelly (kelly@brandlytics.io)
2024-08-12 13:08:28

@Ryan All crawl errors have been completed and the site is being recrawled. Thanks for the patience, Boss.

Kelly (kelly@brandlytics.io)
2024-08-12 13:12:28

And as far as those local SEO tools, I think we could get a lot of mileage from the CallRail app:

> 2. CallRail > Tracking actual calls made by people who visited your site vs. just click-to-calls (a.k.a. whenever a phone number button is clicked) is where you can truly level up your SEO reporting game. > Click-to-call numbers can be misleading because they don’t account for desktop users who type the number manually or show the quality of the call. I’d prefer to report on the number of first-time phone calls rather than just how many times the call button was clicked. > I like using CallRail for call tracking because of its easy GA4 integration. After setting up a dynamic number pool on your site, you can track “first-time phone calls” to see how many new people are calling from your organic landing pages. This helps you better understand the real value of each landing page. > If you find a page with high traffic but few conversions, it’s time to look into some CRO. If you find the page is converting well but has low traffic compared to other pages, it’s time to find what keywords you can improve rankings for to get more traffic.

Search Engine Land
CRO for PPC: Key areas to optimize beyond landing pages
Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels.
Written by
Rémi Kerhoas
Est. reading time
9 minutes
Original URL: https://searchengineland.com/cro-ppc-optimize-beyond-landing-pages-444287
Ryan (ryan@themedialab.agency)
2024-08-12 13:23:43

@Kelly , excellent. When does MozBot recrawl?

Kelly (kelly@brandlytics.io)
2024-08-12 13:24:23

When we push the button, or on a given schedule.

Kelly (kelly@brandlytics.io)
2024-08-12 13:24:36

I thought weekly

Ryan (ryan@themedialab.agency)
2024-08-12 13:26:11

It tells you in the dashboard, specific date

Ryan (ryan@themedialab.agency)
2024-08-12 13:26:28

Top right of the page under the crawl area

Kelly (kelly@brandlytics.io)
2024-08-12 13:26:30

One moment please

Kelly (kelly@brandlytics.io)
2024-08-12 13:27:09

Latest crawl was aug 6

Kelly (kelly@brandlytics.io)
2024-08-12 13:27:21

And currently in progress

Ryan (ryan@themedialab.agency)
2024-08-12 13:27:44

Ok. Let me know when it’s done and updates.

💯 Kelly
Kelly (kelly@brandlytics.io)
2024-08-12 13:28:13

Will do.

👏:skin_tone_4: Ryan
Kelly (kelly@brandlytics.io)
2024-08-13 11:51:30

Hey @Ryan Just FYI. The crawl has been completed and it found 40 crawl errors. I've just now completed those.

Ryan (ryan@themedialab.agency)
2024-08-13 11:58:39

Nice. Thank you @Kelly

🙏:skin_tone_3: Kelly
Ryan (ryan@themedialab.agency)
2024-08-15 14:01:51

4 new BenCrump.com crawl errors, please kill them!

Kelly (kelly@brandlytics.io)
2024-08-15 14:02:42

Yes sir. As soon as I get home from lunch, I got em.

Kelly (kelly@brandlytics.io)
2024-08-15 14:04:17

Nvm. I got em now.

Ryan (ryan@themedialab.agency)
2024-08-15 14:05:53

ty!

Ryan (ryan@themedialab.agency)
2024-08-15 14:07:49

And draft an article for these keywords for tomorrow's meeting please:

  1. truck crash lawyer
  2. burden of proof in a civil case
  3. Water Damage Attorneys
💯 Kelly
Kelly (kelly@brandlytics.io)
2024-08-15 14:11:36

@Ryan Would you like an article for each keyword, or one article that fits them all?

Ryan (ryan@themedialab.agency)
2024-08-15 14:12:30

One article for each keyword that will go on bencrump.com/blog to get ranks and traffic

💯 Kelly
Ryan (ryan@themedialab.agency)
2024-08-18 10:19:18

@Kelly what’s the blog article status?

Kelly (kelly@brandlytics.io)
2024-08-18 10:19:54

I can do it now if you'd like.

Ryan (ryan@themedialab.agency)
2024-08-18 10:20:13

Sure.

Kelly (kelly@brandlytics.io)
2024-08-18 10:20:32

Yes sir

Kelly (kelly@brandlytics.io)
2024-08-18 10:23:09

I'm about 30 mins away from being at the home/office. I'll start as soon as i get there.

Ryan (ryan@themedialab.agency)
2024-08-18 10:23:42

Ty

💯 Kelly
Ryan (ryan@themedialab.agency)
2024-08-23 08:43:00

I need to cancel our meeting, got some fires to put out. Have we published those pages yet? Can you send me the URLs once Latoya has got them live?

Kelly (kelly@brandlytics.io)
2024-08-23 08:44:00

I think Latoya has a question for you, then she'll publish, and then I'll send URLs

Kelly (kelly@brandlytics.io)
2024-08-23 08:53:59

I'm going to begin working my way down my SEO duties today and this weekend, and I'd like to get back in the habit of sending you a daily (or weekly?) informal 'to-do/done' list so that you understand what gets done and we can form an idea of how long each individual task takes. With your permission, of course.

Kelly (kelly@brandlytics.io)
2024-08-23 08:55:14

I think that habit helps me plan and stay on top of everything also.

Kelly (kelly@brandlytics.io)
2024-08-28 12:02:24

Are we on for /BLX SEO Clients/ Google meet @Ryan?

Ryan (ryan@themedialab.agency)
2024-08-28 12:04:59

*Thread Reply:* You are doing good job, lets meet next week after you continue publishing strategic SEO content. I'm on call with HR team.

Kelly (kelly@brandlytics.io)
2024-08-28 12:05:29

*Thread Reply:* Yes, Sir.

🙏:skin_tone_4: Ryan
Kelly (kelly@brandlytics.io)
2024-09-05 23:45:29

Hey. @Ryan.i totally forgot that I have an appt to follow up with my neurologist tomorrow at 1:00pm. Is there any way that we can reschedule our BLX SEO meeting for 3:00pm or later tomorrow, please sir? I'm sorry for the late notice on this.

Ryan (ryan@themedialab.agency)
2024-09-06 08:45:14

I'll push to Monday

Ryan (ryan@themedialab.agency)
2024-09-06 08:45:18

Good luck at doctors

Ryan (ryan@themedialab.agency)
2024-10-04 10:16:29

@Kelly, on the SEO call

Kelly (kelly@brandlytics.io)
2024-10-04 10:17:41

Yes sir

Kelly (kelly@brandlytics.io)
2024-12-16 11:22:58

@Ryan I'm giving Lee access to GA. What direct role should I assign to him?

Kelly (kelly@brandlytics.io)
2024-12-16 11:23:16

Analyst? Marketer?

Kelly (kelly@brandlytics.io)
2024-12-16 11:24:06

Marketer Edit audiences, conversions, attribution models, lookback windows, and events for account. Includes Analyst role. GA4 only. Learn more

Analyst Create and edit shared assets like dashboards and annotations for account. Includes Viewer role. Learn more

support.google.com
[GA4] Access and data-restriction management - Analytics Help
Learn how to assign roles and data restrictions in your Google Analytics account or property to manage access Note: Account or property administrator can view all the contact details for use
Original URL: https://support.google.com/analytics/answer/9305587
Kelly (kelly@brandlytics.io)
2024-12-16 11:24:37

I'm going with Marketer. I can change it back if you would like me to do that.

Ryan (ryan@themedialab.agency)
2024-12-16 11:37:08

Analysts

💯 Kelly
Kelly (kelly@brandlytics.io)
2024-12-16 11:38:14

I'd need a list, please

Ryan (ryan@themedialab.agency)
2024-12-16 11:38:38

Wrong chat

Ryan (ryan@themedialab.agency)
2024-12-16 11:38:41

Boarding plane

Kelly (kelly@brandlytics.io)
2024-12-16 11:38:56

Be careful and happy trip

👏:skin_tone_4: Ryan
Kelly (kelly@brandlytics.io)
2024-12-18 12:49:02

@Ryan I hate to bother you because I know you're busy. @Lee Zafra asked me to review the process of fixing 404 errors. I don't want to change links that might break something or reset SEO time value. Can you advise us both? Do we have a tool (maybe MOZ) that can pull out a list of 404s so we're not just stabbing in the dark? And then what do you suggest as a process? Thanks, Boss.

Kelly (kelly@brandlytics.io)
2024-12-18 12:53:35

I'm Google Search Console, so I found that we have 38 Not Found (404) pages.

Ryan (ryan@themedialab.agency)
2024-12-18 12:54:35

@Kelly, @Lee Zafra, lets work to get those pages "back" or links removed and off the sitemap.xml if not needed. Kelly, even if you have to rewrite pages with keywords.

💯 Kelly
Ryan (ryan@themedialab.agency)
2024-12-19 10:30:37

be on in 5

Kelly (kelly@brandlytics.io)
2024-12-19 10:30:44

Okay

Kelly (kelly@brandlytics.io)
2025-01-03 10:08:44

@Ryan 👆:skintone3:

Kelly (kelly@brandlytics.io)
2025-01-09 09:59:06

@Ryan I'm heading to the dentist for an emergency extraction. 🦷 Can we reschedule the meeting today, please sir?

☝️:skin_tone_4: Ryan
Kelly (kelly@brandlytics.io)
2025-01-09 09:59:27

I'll be home around 2pm est

Kelly (kelly@brandlytics.io)
2025-01-10 11:03:40

Hey @Ryan we're on the call, sir

Kelly (kelly@brandlytics.io)
2025-01-28 14:43:42

@Ryan Should we be doing anything content-wise to coincide with (1) the DEI cutbacks or (2) the rise in ICE arrests? Or do we have to wait for the 'go-ahead' from the client? Just wondering.

Kelly (kelly@brandlytics.io)
2025-02-07 11:48:14

@Ryan Please review this comment from Adrienne. The context is that I rewrote a press release using the same AI process that I always do:

"@Kelly, adding a keyword here or there is fine, but you can't rewrite the entire release; it is written purposefully. The headline and opening paragraph can't change."

I disagree with her on this. Ever since the beginning of our time doing BCL press releases, I have instructed ChatGPT to: "Rewrite and refine the press release to meet the most current best practices in press release SEO." And of all the years and releases doing it that way, this is the first time she's ever said this to me. I have a hard time believing whoever writes these releases can meet the SEO requirements better than AI.

I would just appreciate your position on this, please Sir.

Ryan (ryan@themedialab.agency)
2025-02-07 11:55:40

*Thread Reply:* Make it more blog article esque, and resubmit

Kelly (kelly@brandlytics.io)
2025-02-07 11:56:19

*Thread Reply:* @Ryan Just to be sure, you'd like me to make press releases more blog article-esque going forward, yes?

Ryan (ryan@themedialab.agency)
2025-02-07 11:59:07

*Thread Reply:* No, I’m saying for this instance just write your article to be more of a blog than PR

Kelly (kelly@brandlytics.io)
2025-02-07 12:03:46

*Thread Reply:* • my process

Kelly (kelly@brandlytics.io)
2025-02-07 12:03:47

*Thread Reply:* @Ryan Ok, will do. But going forward, would you like me to keep PR versions closer to the original? Or, would you like me to continue on with the process I've always used?

Ryan (ryan@themedialab.agency)
2025-02-07 13:46:44

*Thread Reply:* No, more article

Kelly (kelly@brandlytics.io)
2025-02-07 11:55:41

As you already know, keyword placement is crucial to the release's search success. However, the editorial can't consider this because I use AI to select primary and secondary keywords, and they don't provide me with any. Just FYI.