Good morning @deleted-U05F548NU5V here are the finals Tik Tok S1 Finals 12/6/2024-12/12/2024
Hi Yan, I noticed the Jackson Nakagawa is still sharing the DQ and esign reports on Discord. Is he from Shield legal's team? Is it possible for him to share the report here on Slack? I find the DQ report is still meaningful. for example, Jack was complaining regarding LQ in Bard, and we might find more insight why most of leads are disqualified in this tort to optimize the instant form. Thanks in advance.
Good morning Iβll get you the weekly report later today. Plus, Iβll send you it on a weekly basis together with the e-sign report
@deleted-U05F548NU5V Gooc evening. These are last week's DQ reports as well as yesterday's if you missed them on Discord. Tik Tok DQ Report 12/6/2024-12/8/2024 Tik Tok DQ Report 12/9/2024 Tik Tok DQ Report 12/10/2024 Tik Tok DQ Report 12/11/2024 Tik Tok DQ Report 12/12/2024 Tik Tok DQ Report 12/13/2024-12/15/2024
Starting this upcoming Sunday I will start to send them via a single sheet sorted by campaign (tabs) π:skintone4:
Hi Yan, what's up? I will be OOO from Dec 25th-31st. Ori will cover me during the time. Anything regarding performance that you and media buyers need - you can @ itay directly and he will get Ori on it. At the same time, maybe let's move the media buyer meetings on Dec 30th to 1 week after? Thanks π
@deleted-U05F548NU5V thank you for the update. Let's move the call to Jan 6th. Here's the eSigns and DQ of last week. Tik Tok S1 Finals 12/13/2024-12/19/2024 Tik Tok DQ Report 12/13/2024-12/19/2024
@deleted-U05F548NU5V Here are the eSigns and DQ of last week Tik Tok DQ Report 12/27/2024-1/2/2025 Tik Tok S1 Finals 12/27/2024-1/2/2025
Good evening @deleted-U05F548NU5V Oxbryta (ML-ShieldLegal-OXBRYTA Account ID: 7439779275882381328) and Hair relaxers (ML-ShieldLegal-HairAccount ID: 7322218804480737281) accounts should have manual matching implemeted. Can we please double check on TikTok's side when optional? π:skintone4:
*Thread Reply:* Thanks. checking on it
*Thread Reply:* Good morning @Yan Ashrapov Is LP of hair relaxer: https://shieldjusticewatch.com/hair-relaxer-uterine-cancer-lawsuit-free-case-evaluation/
I tested a few times, no pixel is firing.
*Thread Reply:* Fires with the TikTok extension. Doesn't fire with the QR code option for some reason.
Good morning @deleted-U05F548NU5V do we also have an update from the product team regarding the smart campaign incentive by any chance?
Hi @Yan Ashrapov Yes, just about to text you. To which ad account(s) do you wish to have the incentive $100k? They plan to pay next week.
Is there an option to add it to the BC itself as credits rather than per ad account?
As our new payment method is for the all BC
Got it. Let me check which accounts are relevant and Iβll circle back regarding this later today
@deleted-U05F548NU5V We'll go with $75k for NEC - ID: 7354452441636683777 and $25K for JA-ShieldLegal-Paraquat ID: 7303554238968545281
@deleted-U05F548NU5V Here's the eSigns and DQ of last week. Tik Tok S1 Finals 1/3/2025-1/9/2025 Tik Tok DQ Report 1/3/2025-1/9/2025
Hi @Yan Ashrapov Quick question: does Shield have any expectation regarding lead quality improvement on TT (or any other channel) in 2025? if yes, around how many percentage will it be?
@deleted-U05F548NU5V that depends on the tort really. Some stuff we expect to trend on TikTok and we're getting by far better results Meta. better=more spend on the platform. Any betterment will result in an increase on our part.
Can you share which torts you see great potential for TT to exceed Meta - the result is less but close to Meta? Maybe we can start our our CRM postback test from one of those.
BTW, Renee's postback tech doc is a bit delayed due to some tech update internally, she will send by EoW or the beginning of next week.
@deleted-U05F548NU5V Here's the eSigns and DQ of last week. Tik Tok DQ Report 1/10/2025-1/16/2025 Tik Tok S1 Finals 1/10/2025-1/16/2025
MI pollution and NEC can compete. No other torts applicable. But we are pausing on MI for now..
Good afternoon @deleted-U05F548NU5V As TikTok is currently offline on the US we can postpone our call to next week
@deleted-U05F548NU5V Great. Can we move the invite please as well?
Hi @Yan Ashrapov As the ads service resumes in US, shall we keep the meetings?
@deleted-U05F548NU5V letβs delay it next week as the media buyers were already notified. If thereβs something urgent we can reschedule for a later point this week
I see. Will you let me know which tort will be scaled this week?
Sure. Iβll keep you posted
Good morning @Yan Ashrapov I am trying to get you more S+ incentives - in case it happens, do you want them in the same 2 ad accounts you sent me last week or another one?
Good morning @deleted-U05F548NU5V Other incentives can go just to NEC please
Good morning @deleted-U05F548NU5V Can you please update us as soon as the consent form is available? I remember that the ETA was this last weekend?
Hi, the latest ETA is US time today. The delay is due to the ban
Hi @Yan Ashrapov We tested the pixel lots of times, it's weird that the QR code doesn't work but we received some events (and some not). Let's schedule a call between Shield's tech and our tech - is it Nick? which timezone is he?
@deleted-U05F548NU5V letβs let Mike handle it for now. I think heβs in eastern time zone. Iβll open up a channel to better sync this
@deleted-U05F548NU5V the consent option is only available with the blank form option, right?
Just saw it's available in other forms too. Thanks
Good morning @Yan Ashrapov Itay told me about your concern regarding adding consent to Instant form. Do you have any example that the performance went down after adding the consent content?
@deleted-U05F548NU5V the real issue is that consent canβt be added to an existing form. As far as we checkedβ¦ Meaning you need to copy an existing form and add the consent there..and repeat the process for every new consent clause that we may add..
Yep, I made a mistake in mentioning it can be added to the existing form. I have referred the question to the product team.
On the other hand, Max and Jack always create new form for new campaign.
BTW, do you have any update regarding CRM postback, did Nick send any feedback regarding the new instruction I mailed?
@deleted-U05F548NU5V as Iβve mentioned to Itay, we are currently 100% concentrating all team efforts on the consent forms (zapier, etc). This is a top and only priority currently as we have deadline on this. In the meantime, letβs create a discussion with the product team regarding the option of being more flexible in terms of edit when it comes to the consent forms please. Iβll keep you posted of course when the team is going to be available for the CRM updates.
@deleted-U05F548NU5V Here's the eSigns and DQs of last week. DQ Report 1/17/2025-1/23/2025 Tik Tok S1 Finals 1/17/2025-1/23/2025
Thanks @Yan Ashrapov We read on news that TCPA has been delayed for another year - Is that correct? what will be Shield's next step?
Good morning @deleted-U05F548NU5V Correct. We just got the news late on Friday/early on Saturday. We are moving forward with mixed model. All performing campaigns without the consent forms are staying on, while all new campaigns will be most probably launched with the consent form. This week will should start catching up with the CRM project as well too.
Great. Thank you for the update. Let me know if Nick needs any help in the implementation. Let's aim to finalize the implementation by the EoM - is it reasonable from your perspective?
Hi @Yan Ashrapov We are preparing a QBR for Shield in Feb. Would you mind to send me Q4 esign and DQ data of all torts for me to perform some analysis? Thanks Something like this https://docs.google.com/spreadsheets/d/1MzWlAjT2PSdM1G2JwlcRVnvKL3eCm7mRtCVGWiAtNi8/edit?gid=0#gid=0 https://docs.google.com/spreadsheets/d/10FMLiP-MAOt88poxxWrttO5gyyOvb841HBrSUK83x60/edit?gid=0#gid=0
@deleted-U05F548NU5V Iβll talk to the data team. I think it should be possible..
Thanks. Not sure you can open the sheet due to bytedance sharing policy, but they're actually from Jackson
@deleted-U05F548NU5V Here's the Q4 info Tik Tok S1 Final Report Q4 2024 Tik Tok S1 DQ Report Q4 2024
@deleted-U05F548NU5V Here's the eSigns and DQs of last week. Tik Tok DQ Report 1/24/2025-1/30/2025 Tik Tok S1 Finals 1/24/2025-1/30/2025
Good evening @Yan Ashrapov I haven't got confirmation from Renee regarding the meeting tmrw PT 8:30am. She added one more day to her PTO to come back tmrw. To make sure she would be able to attend the meeting and not disappointing your team for the morning, can we postpone it to a bit later of the day such as 11am PT? Thank
@deleted-U05F548NU5V let's change it to 11am PT
Good morning @Yan Ashrapov Regarding the CRM postback questions in the group, we need more team members on the call as they are pretty technical. We will have to reschedule the meeting as the other team members are located in different parts of APAC. Which day next week would be optimal for you and your team? Thanks
*Thread Reply:* @deleted-U05F548NU5V good morning. Any news regarding this?
@deleted-U05F548NU5V we can do Monday or Tuesday next week 9am PT
@deleted-U05F548NU5VHere's the eSigns and DQs of last week. Tik Tok DQ Report 1/31/2025-2/6/2025 Tik Tok S1 Finals 1/31/2025-2/6/2025
Hi @Yan Ashrapov regarding CP wildfire account, the rejection keeps happening. we are trying to appeal and escalate but as it's a system issue, we are not sure it would be solved very soon. Do we have more creatives for this tort? based on the current repeating rejections, it may not be the best idea to have CRM test in this ad account.
@deleted-U05F548NU5VHere's the eSigns and DQs of last week. Tik Tok DQ Report 2/7/2025-2/13/2025 Tik Tok S1 Finals 2/7/2025-2/13/2025
Good morning @Yan Ashrapov How are you? Did Nick feedback to you why the CRM postback is not progressing?
If he really needs, let's set up a call with the tech team, the time will be tricky though, as Franklin (the MPO on this case) is based in China.
@Nicholas McFadden didn't give any feedback. I'll update on Monday as I was under the weather. Adding the eSigns and DQs of last week as well Tik Tok DQ Report 2/14/2025-2/20/2025 Tik Tok S1 Finals 2/14/2025-2/20/2025
Hi @Yan Ashrapov I appealed rejections in NEC, Chowchilla and Paraguat accounts. Escalated to Stav at the same time. Do you have any more? Thanks.
All 3 rejections are released
@deleted-U05F548NU5V same ad rejected β’ Ad account ID: 7286831779875389441 β’ Ad account name: ShieldLegal-Paraquat β’ Ad group ID: 1824313607464050 β’ Ad group name: PQ163MF35+AG+Far β’ Ad 1824313609928785
@deleted-U05F548NU5V good morning
Ad account ID: 7304286353045389314
Ad account name: JA-ShieldLegal_DepoProvera
Ad group ID: 1820577781194914
Ad group name: Ad group
And still seeing rejections with Paraquat..
Hi @Yan Ashrapov TTOne brief update: go to campaign page - campaign brief - edit brief
@deleted-U05F548NU5V the 'edit' button was there before as well, but the 'preferred creator description' part is always greyed out.
@deleted-U05F548NU5V Here's the DQs and eSigns for January-February Tik Tok DQ Report January-February 2025 Tik Tok Finals January-February 2025
@deleted-U05F548NU5VHere's the eSigns and DQs of last week. Tik Tok DQ Report 2/28/2025-3/6/2025 Tik Tok S1 Finals 2/28/2025-3/6/2025
@deleted-U05F548NU5VHere's the eSigns and DQs of last week. Tik Tok DQ Report 3/7/2025-3/13/2025 Tik Tok S1 Finals 3/7/2025-3/13/2025
@deleted-U05F548NU5V also, letβs please set up that joint call with the smart campaign product PSO. I want the media buyers and myself to address some issues regarding it. Thanks
Good morning @Yan Ashrapov Regarding the CRM events aligned to TT standard events, who is on it? can we finalize it today?
@deleted-U05F548NU5V good morning Nick messaged in the group chat that heβs on so you can nudge him for an update
Hey @deleted-U05F548NU5V good afternoon We received this via email (Jack). Can you please send a screenshot/explanation where to input the coupon?
Hi @Yan Ashrapov you can assign from the ad account - tools - finance. the campaign has to be created first in order to be assigned. and you can assign the credits to multiple campaigns.
@deleted-U05F548NU5V Tik Tok DQ Report 3/14/2025-3/20/2025 Tik Tok S1 Finals 3/14/2025-3/20/2025
@deleted-U05F548NU5V can we please get audience suggestion with NEC as well? if it works for gender + age - we can run it with a smart campaign
Hi @Yan Ashrapov NEC has it already. all the ad accounts that were active in Oct 2024 have the toggle.
If you know any potential competitor, pls let us know. I have looked up NEC account with MPO and product team, we crossed most of the potrntial reasons of the LQ drop.
Hi @Yan Ashrapov good morning. Regarding the S+ interview, the product manager just got back from PTO, so it took a while for her to answer. She asks whether early April will be a good time. Considering it will be a coordination among US, Singapore and Israel timezones, do you think it's a good idea to put both Max and Jack on the same call with you? Thanks
@deleted-U05F548NU5V Tik Tok S1 Finals 3/21/2025-3/27/2025 Tik Tok DQ Report 3/21/2025-3/27/2025
Good week @Yan Ashrapov How about the S+ interview with Maria (rPSO in EU) next Monday or Tuesday at 18:00 IL time? If you cannot, please suggest some timeslots. Maria is in Center Europe timezone. Thanks
Good evening @deleted-U05F548NU5V 18:00 is 8am pacific, doing it on Monday is a bit early. And on Tuesdays we have the TikTok weekly call.. I think Wednesday/Thursday will be a better choice for this. Please let me know if that's possible
@deleted-U05F548NU5V please also let me know regarding the CRM test. We want to run more traffic but we have the hold up from their side. So the sooner the better..
Hi @Yan Ashrapov Sure. we are pushing as there is some delay from the product team. BTW, any update to have NScup to test the postback? I have asked to open this feature for all Shield's ad accounts.
@deleted-U05F548NU5V the plan is to eventually test the post back with NScup. Hopefully this month. But this is also depends on launching depo as soon as possible to test. Thereβs no logic to rush the first while the other didnβt even start the initial testing run
I see. Update: the DFO option is on for all shield's accounts already. The test with Depo has to follow the product team's instructions as we got the incentives. Tests in other accounts don't have to follow the test/control group instructions.
For the S+ interview, Maria agreed on next Wed 18:00. should I invite both Jack and Max together with you on the call? thanks @Yan Ashrapov
@deleted-U05F548NU5V got it. Please invite the others to call as well. Thanks
@deleted-U05F548NU5V if we can invite Caleb as well, that would be greatπ:skintone4:
Hi @Yan Ashrapov Fay Yang is inviting you to a scheduled Zoom meeting.
Topic: Shiled Legal <> TikTok Q2 Planning Time: Apr 3, 2025 11:00 AM Jerusalem Join Zoom Meeting https://tiktok.zoom.us/j/7671308064?omn=94062590519
Meeting ID:
@deleted-U05F548NU5V this is the new link for the call ?
@deleted-U05F548NU5V Tik Tok DQ Report 3/28/2025-4/3/2025 Tik Tok S1 Finals 3/28/2025-4/3/2025
@deleted-U05F548NU5V Tik Tok DQ Report 3/28/2025-4/3/2025 Tik Tok S1 Finals 3/28/2025-4/3/2025
@deleted-U05F548NU5V Tik Tok S1 Finals 4/4/2025-4/10/2025 Tik Tok DQ Report 4/4/2025-4/10/2025
@deleted-U05F548NU5V Tik Tok S1 Finals 4/4/2025-4/10/2025 Tik Tok DQ Report 4/4/2025-4/10/2025
@deleted-U05F548NU5V Tik Tok S1 Finals 4/4/2025-4/10/2025 Tik Tok DQ Report 4/4/2025-4/10/2025
Hi @Yan Ashrapov Did Shield try to turn off form auto-fill feature? I would suggest testing in some of the accounts. It may improve lead quality. To turn off the auto-fill, advertiser has to mail the product team:
If you wish to opt-out of Autofill for your account, please send your request to autofill.support@bytedance.com with your ad account ID, and we will turn Autofill off for any web pages and Instant Forms linked with ads from the opted-out account. Please note that requests could take up to one week to process.
@deleted-U05F548NU5V good idea. Is this process will be streamlined in the future? I remember this process was still on more than half a year, year ago..
Let's test this with Depo first as we have a lot of DQs there. I've CC'd you with the request as well
Did you see my msg in the big group regarding DFO product call? Who do you think should be on this call? I am trying to make it happen this week because next week the team will be on travel.
For now.. Should be 8-9 pm pacific this week. Please send some available time slots
thanks. I think it would be on Thursday. Let me confirm with the team and send invitation.
Hi @Yan Ashrapov good morning. it seems like the DFO call may not happen thursday morning IL time, how about Friday morning? in PT, it's Thursday evening around 9pm. thanks