Kris Standley (kristopher@shield-legal.com)
2024-03-25 14:25:58

@Cameron Rentch Hi there! As a reminder, below are my Juvenile Hall demo data findings from last fall. These were based on cases signed through early November 2023, so we can use these along with more recent demo data results if necessary. (Note: The CA findings were based on all SoCal markets, not just LA County.)

Also, I’ll be visiting my mom in Arizona in a few weeks, so I’ll request PTO for Monday, 4/8-Wednesday, 4/10 (3 days). Our test campaigns should be running by then, and I’ll be monitoring my emails and Slack of course. Do I submit my PTO request through the ADP portal now?

https://themedialaboratory.slack.com/archives/C030AV248P9/p1699555078796289

Kris Standley (https://themedialaboratory.slack.com/team/U02TS4N5L1F)
<p>@Cameron Rentch Here are my findings from the Juvenile Hall demo data:</p> <p>CA Juvenile Hall • 69% Male &amp; 31% Female • 72% Ages 30-49 • Skews Black &amp; Hispanic MD Juvenile Hall • 81% Male &amp; 19% Female • 68% Ages 30-49 • Skews Black For our campaign demos, I suggest: • Adults 30-49 &amp; Male 30-49 (CA &amp; MD) • Black &amp; Hispanic (CA) &amp; Black (MD) Please let me know if this sounds good. Thanks.</p>
Original URL: https://themedialaboratory.slack.com/archives/C030AV248P9/p1699555078796289
Slack Conversation
Kris Standley (kristopher@shield-legal.com)
2024-03-26 16:45:48

@Cameron Rentch Please confirm these airtime restrictions for our test campaigns before I send them to Craig. Thanks!

◦ Monday-Thursday, 7am-7pm PT
◦ Friday, 7am-4pm PT
◦ No airings on Saturday &amp; Sunday
Cameron Rentch (cameron@internetthings.com)
2024-03-26 16:46:56

@Kris Standley yes correct

👍:skin_tone_3: Kris Standley
Kris Standley (kristopher@shield-legal.com)
2024-03-26 18:28:09

@Cameron Rentch For the LA County campaign, the spot lists “currently under age 40.” Would you like us to keep the target age demo under 40 or still use 30-49 as the primary target? I assume signed cases that were age 40+ were someone else submitting for the victim?

Kris Standley (kristopher@shield-legal.com)
2024-03-27 12:57:50

@Cameron Rentch Following up on my message from yesterday above, we’ll keep the LA County age demo under 40. After analyzing the data again, most of the age 30-49 cases were under 40.

Also, circling back to my Monday message above, should I submit my PTO request for 4/8-4/10 through the ADP portal? Thanks.

Cameron Rentch (cameron@internetthings.com)
2024-03-27 13:45:02

@Kris Standley sorry been super swamped. Please make sure that we have everything completely dialed in with Craig and these spots all buttoned down prior to taking time off. The ADP portal is fine.

Also, the statute for CA abuse changed not too long ago so we probably had people signed that were older prior to the change. So yes, current demo should be for people that are currently under 40. Thank you!

Kris Standley (kristopher@shield-legal.com)
2024-03-27 14:05:53

@Cameron Rentch Thanks for the CA age clarification - good to know. Yes, I’ll coordinate with Craig to make sure everything is good to go before my vacation. We’re on pace to start airing by early next week so we should be in good shape. I’ll be monitoring my emails and Slack as well. I’ll submit that request through ADP today. Thank you!

Kris Standley (kristopher@shield-legal.com)
2024-03-28 17:39:00

@Cameron Rentch For the Juvenile Hall CTV media plan, we’re starting with :30s only. We can consider adding :60s to the mix later. Due to the high cost of :60s, we decided it’s best to test these campaigns with :30s only. Please let me know if that sounds good.

Also, Craig mentioned Bailey & Glasser is postponing their test campaign. Are we holding that $50K for when they start later?

Cameron Rentch (cameron@internetthings.com)
2024-03-28 18:39:30

@Kris Standley I trust your judgement on 30's vs 60's. Yes we can hold the 50K. If the other approved campaigns perform well we can divert the 50K on hold to these

Kris Standley (kristopher@shield-legal.com)
2024-03-28 18:43:14

Sounds good - thanks, @Cameron Rentch!

Kris Standley (kristopher@shield-legal.com)
2024-04-01 12:15:16

@Cameron Rentch For the Juvenille Hall campaign IO, should I use 7180 Pollock Drive, 2nd Floor, Las Vegas, NV, 89119 as the contact and billing address? What are the billing contact details (name, phone, email)? Thanks.

Cameron Rentch (cameron@internetthings.com)
2024-04-02 10:53:30

yes @Kris Standley that is correct^

Kris Standley (kristopher@shield-legal.com)
2024-04-02 11:06:58

@Cameron Rentch Thanks. Whom should I put as the billing contact (name, phone, email)?

Kris Standley (kristopher@shield-legal.com)
2024-04-02 14:25:34

@Cameron Rentch Please confirm name, phone and email for the billing contact so I can return the IO to Sonobi. Also, have all the spots been approved so we can finish those and send the links to Sonobi? Thanks.

Kris Standley (kristopher@shield-legal.com)
2024-04-11 13:12:05

@Cameron Rentch Steve and Craig confirmed receipt of the signed IO. Where are we at with the rest of the spots?

Cameron Rentch (cameron@internetthings.com)
2024-04-11 13:15:12

@Kris Standley meaning?

Kris Standley (kristopher@shield-legal.com)
2024-04-11 13:18:00

@Cameron Rentch I believe the Tier 1 versions are still the only spots finished, so the Tier 2 and 3 versions need to be done. You were awaiting final approval from the law firms before we proceeded further.

Cameron Rentch (cameron@internetthings.com)
2024-04-11 13:23:07

we are only supposed to be starting with Dicello Levitt and Crump/Slater versions. Bailey Glasser version is on hold

Kris Standley (kristopher@shield-legal.com)
2024-04-11 13:31:56

@Cameron Rentch Yes, I’m aware of that. We only have the Tier 1 spots for Dicello, Slater and LA County, so we still need the Tier 2 and 3 versions for those (with different tracking numbers). Since we’re only doing :30s, we’ll need 9 total spots (3 per firm).

Cameron Rentch (cameron@internetthings.com)
2024-04-11 15:19:29

@Kris Standley please handle this and get with David and Ryan then coordinate with Craig. Ty

Kris Standley (kristopher@shield-legal.com)
2024-04-11 15:22:48

Will do, @Cameron Rentch - thanks!

Cameron Rentch (cameron@internetthings.com)
2024-05-30 11:12:23

@Kris Standley FYI this is the new card for TV, prior one expires June 1

4197460006144159 06/28 002 TV Media Assigned Credit Card KS Cameron Rentch 89119 USA Consumer Network

👍:skin_tone_3: Kris Standley
Kris Standley (kristopher@shield-legal.com)
2024-05-30 11:18:38

@Cameron Rentch Got it, thanks.

Kris Standley (kristopher@shield-legal.com)
2024-07-02 13:40:40

@Cameron Rentch For the holiday this week, do you want to be dark just Thursday, 7/4 or both Thursday and Friday, 7/4-7/5?

Cameron Rentch (cameron@internetthings.com)
2024-07-02 14:51:19

@Kris Standley suggest dark 7/4- following Monday

👍:skin_tone_3: Kris Standley
Kris Standley (kristopher@shield-legal.com)
2024-07-02 14:57:25

Sounds good, @Cameron Rentch - thanks.

🙌 Cameron Rentch
Kris Standley (kristopher@shield-legal.com)
2024-08-14 17:13:19

@Cameron Rentch The Juvenile Hall Abuse Campaign Summary from Sonobi is below. The cost-per-call and cost-per-case results are on page 2. Please let me know if you have any questions and if you would like to move forward with Phase 2.

Also, I have to call in for jury duty next week. I’ll let you know if I have to report at all. Thanks!

https://sonobi.slack.com/files/U02JM6UC78T/F07GZT6KPK3/sonobi_shieldlegalcampaignsummary_8.24.pdf

Sonobi _Shield Legal Campaign Summary 8.24.pdf
🙌 Cameron Rentch
Cameron Rentch (cameron@internetthings.com)
2024-08-14 19:38:48

@Kris Standley thank you. I will review.

👍:skin_tone_3: Kris Standley