Caleb Peters (caleb@shield-legal.com)
2025-08-09 06:57:34

@Ryan I have SOM spend for LA event:

Date: 8/8/25 Spend: 1,021.60 Leads: 798

👏:skin_tone_4: Ryan
Caleb Peters (caleb@shield-legal.com)
2025-08-12 08:39:57

*Thread Reply:* @Lee Zafra please add this one too

Ryan (ryan@themedialab.agency)
2025-08-09 07:49:37

What did Cameron say to do with it ?

Ryan (ryan@themedialab.agency)
2025-08-09 07:50:46

@Caleb Peters , add Lee, he keeps that sheet and give him the details of the campaign. So he can make row.

👍 Caleb Peters
Lee Zafra (lee@brandlytics.io)
2025-08-12 08:36:35

@Lee Zafra has joined the conversation

Caleb Peters (caleb@shield-legal.com)
2025-08-12 08:39:34

@Lee Zafra can you please get the spend added into a sheet like we did before. 8/11 Spend: 3,633.04 Leads (clicks): 9,867

Lee Zafra (lee@brandlytics.io)
2025-08-12 10:25:41

*Thread Reply:* @Caleb Peters Yes, I'll add this to the sheet. Please send me other details of the campaign.

Caleb Peters (caleb@shield-legal.com)
2025-08-12 11:06:39

*Thread Reply:* @Lee Zafra total budget is 50k. Let me know what other details are needed

Lee Zafra (lee@brandlytics.io)
2025-08-12 11:22:12

*Thread Reply:* @Caleb Peters name of the campaign and when it started

Caleb Peters (caleb@shield-legal.com)
2025-08-12 11:23:23

*Thread Reply:* @Lee Zafra Shades of Mass 2025, start date was 8/8/25

👍:skin_tone_3: Lee Zafra
✅ Lee Zafra
Caleb Peters (caleb@shield-legal.com)
2025-08-12 08:39:46

@Lee Zafra can you please get the spend added into a sheet like we did before. 8/11 Spend: 3,633.04 Leads (clicks): 9,867

Caleb Peters (caleb@shield-legal.com)
2025-08-12 08:41:15

@LaToya this is my unique S1 for this campaign -- S1=PL-FBMB-CPSOM202501

Are you able to see any sign ups attached to this yet?

Caleb Peters (caleb@shield-legal.com)
2025-08-12 08:41:41

@LaToya this is my unique S1 for this campaign -- S1=PL-FBMB-CPSOM202501

Are you able to see any sign ups attached to this yet?

Adrienne Hester (adrienne@brandlytics.io)
2025-08-12 08:43:38

@Caleb Peters thank you for asking this question. We have a 9am meeting today and I would like to have some good news to share.

👍 Caleb Peters
Adrienne Hester (adrienne@brandlytics.io)
2025-08-12 10:34:59

@Caleb Peters we aren't tracking sign-ups; that is Navis Events. We are directing everyone to the website to fill out a sponsorship interest form, learn about the conference, view the agenda, or click a link to book their hotel. Does your link need to go to Navis?

Caleb Peters (caleb@shield-legal.com)
2025-08-12 10:57:43

@Adrienne Hester I am sending everyone to this page https://shadesofmass.org/2025-som-conference/ to “register now” since we can’t track past that point.

I thought maybe navis could check on their end if there are any bookings coming from that S1. Is there no dashboard they provide you guys? Should be able to see “referring url” or something like that with my S1 in it.

🙏:skin_tone_4: Ryan
Caleb Peters (caleb@shield-legal.com)
2025-08-12 10:59:17

This is the entire url with S1: https://shadesofmass.org/2025-som-conference/?S1=PL-FB_MB-CP_SOM_2025_01

Adrienne Hester (adrienne@brandlytics.io)
2025-08-12 11:00:56

@Caleb Peters, no they did not provide us with a dashboard. I will ask. Thank you.

👍 Caleb Peters
👍:skin_tone_4: Ryan
Adrienne Hester (adrienne@brandlytics.io)
2025-08-12 14:08:00

@Caleb Peters can you send us a tracking pixel?

Caleb Peters (caleb@shield-legal.com)
2025-08-12 14:13:11

*Thread Reply:* Yes, will get to you asap.

👍:skin_tone_4: Adrienne Hester
Caleb Peters (caleb@shield-legal.com)
2025-08-13 07:57:59

*Thread Reply:* @Adrienne Hester

&lt;!-- Meta Pixel Code --&gt; &lt;script&gt; !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', '<https://connect.facebook.net/en_US/fbevents.js>'); fbq('init', '1018059143144372'); fbq('track', 'PageView'); &lt;/script&gt; &lt;noscript&gt;&lt;img height="1" width="1" style="display:none" src="<https://www.facebook.com/tr?id=1018059143144372&amp;ev=PageView&amp;noscript=1>" /&gt;&lt;/noscript&gt; &lt;!-- End Meta Pixel Code --&gt;

👍:skin_tone_4: Adrienne Hester
Caleb Peters (caleb@shield-legal.com)
2025-08-13 07:59:04

*Thread Reply:* If no code is needed, here is the pixel ID

1018059143144372

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-08-12 14:09:55

@Caleb Peters what do you want on the report that Navis will send over?

Caleb Peters (caleb@shield-legal.com)
2025-08-12 14:12:59

@Adrienne Hester just a list of all those who registered that are linked to this url https://shadesofmass.org/2025-som-conference/?S1=PL-FB_MB-CP_SOM_2025_01

👍:skin_tone_4: Adrienne Hester
Caleb Peters (caleb@shield-legal.com)
2025-08-12 14:13:19

Yes, will get to you asap.

Caleb Peters (caleb@shield-legal.com)
2025-08-13 07:52:51

@Lee Zafra 8/12 Spend: 2,138.06 Leads (clicks): 3,185

👍:skin_tone_3: Lee Zafra
Adrienne Hester (adrienne@brandlytics.io)
2025-08-13 12:57:14

@Ryan, do you recall where the info@shadesofmass.org was created? In order for @LaToya to set up new emails for Fu, Ben, and Larry at shades of mass dot org, she needs to verify them to send from MailChimp.

Ryan (ryan@themedialab.agency)
2025-08-13 13:10:36

I do not, what I recall is that either DL's russian IT guy set it up from their side but if we manage that web domain, maybe in our domain provider?

✅ Adrienne Hester
Caleb Peters (caleb@shield-legal.com)
2025-08-14 08:10:47

@Lee Zafra 8/13 Spend: 2,094.76 Leads (clicks): 3,079

☝️:skin_tone_4: Ryan
👍:skin_tone_3: Lee Zafra
Caleb Peters (caleb@shield-legal.com)
2025-08-15 08:06:12

@Lee Zafra 8/14 Spend: 2,321.35 Leads (clicks): 3,512

🙏:skin_tone_4: Ryan
☝️:skin_tone_3: Lee Zafra
👍:skin_tone_4: Adrienne Hester
Caleb Peters (caleb@shield-legal.com)
2025-08-16 07:14:33

@Lee Zafra 8/15 Spend: 2,366.89 Leads (clicks): 3,737

👍:skin_tone_3: Lee Zafra
👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-08-16 14:43:41

@Caleb Peters @Ryan please immediately stop running the ads mentioning Michael Blake. That will be the first rendition of ads. Those were not approved. Thank you. FYI @Cameron Rentch @Andy Rogers

✅ Caleb Peters
Caleb Peters (caleb@shield-legal.com)
2025-08-16 14:52:40

*Thread Reply:* @Adrienne Hester these were paused first thing this morning.

Adrienne Hester (adrienne@brandlytics.io)
2025-08-16 14:53:27

*Thread Reply:* Fu and Shree sent me the links and see them running. @Caleb Peters

Adrienne Hester (adrienne@brandlytics.io)
2025-08-16 14:55:28

*Thread Reply:*

Screenshot_20250816_125424_Messages.jpg
Caleb Peters (caleb@shield-legal.com)
2025-08-16 15:01:34

*Thread Reply:* They were paused this morning. Normal to see some continued impressions after pausing.

You can see on page here those are not live:

https://www.facebook.com/ads/library/?activestatus=active&adtype=all&country=ALL&istargetedcountry=false&mediatype=all&searchtype=page&viewallpageid=372201969315528|https://www.facebook.com/ads/library/?activestatus=active&adtype=all&country=ALL&is[…]atype=all&searchtype=page&viewallpageid=372201969315528

👍:skin_tone_4: Adrienne Hester
Caleb Peters (caleb@shield-legal.com)
2025-08-16 15:07:03

*Thread Reply:* Please note I was directed to relaunch with this updated script.

SL SOM Social 2025-AI-25204-CPV1-CAP-https://f.io/K4-Y4ycM SL SOM Social 2025-AI-25204-CPV2-CAP-https://f.io/We4hUpmc SL SOM Social 2025-AI-25204-CPV3-CAP-https://f.io/_eM9fy_c SL SOM Social 2025-AI-25204-CPV4-CAP-https://f.io/ORmwMIBR

Caleb Peters (caleb@shield-legal.com)
2025-08-16 15:07:06

*Thread Reply:* @Adrienne Hester

Adrienne Hester (adrienne@brandlytics.io)
2025-08-16 15:08:20

*Thread Reply:* Please not yet. Fu hasn't seen them yet to approve them. @Caleb Peters

Caleb Peters (caleb@shield-legal.com)
2025-08-16 15:08:54

*Thread Reply:* Okay, please just let me know then when to launch them if she approved.

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-08-17 13:08:51

*Thread Reply:* @Caleb Peters these are approved to run. Thank you. @Cameron Rentch

👍 Caleb Peters
Adrienne Hester (adrienne@brandlytics.io)
2025-08-16 14:45:54

https://www.facebook.com/reel/4156672224603338

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Original URL: https://www.facebook.com/reel/4156672224603338
Adrienne Hester (adrienne@brandlytics.io)
2025-08-16 14:53:59

Fu and Shree sent me the links and see them running. @Caleb Peters

Caleb Peters (caleb@shield-legal.com)
2025-08-17 08:26:06

@Lee Zafra 8/16 Spend: 1,378.33 Leads (clicks): 1,074

🙏:skin_tone_4: Ryan
👍:skin_tone_3: Lee Zafra
Caleb Peters (caleb@shield-legal.com)
2025-08-19 07:57:09

@Lee Zafra 8/18 Spend: 3,238.36 Leads (clicks): 4,045

👍:skin_tone_3: Lee Zafra
Adrienne Hester (adrienne@brandlytics.io)
2025-08-19 10:38:50

@Ryan have you received a response to your email from Navis?

Ryan (ryan@themedialab.agency)
2025-08-19 10:57:07

I have not @Adrienne Hester, I looked up and down in Gmail

😠 Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-08-19 11:09:28

I will send an email with you included @Ryan

Ryan (ryan@themedialab.agency)
2025-08-19 11:20:17

For what?

Caleb Peters (caleb@shield-legal.com)
2025-08-20 08:20:57

@Lee Zafra 8/19 Spend: 3,125.94 Leads (clicks): 4,239

🙏:skin_tone_4: Ryan
✅ Lee Zafra
Caleb Peters (caleb@shield-legal.com)
2025-08-21 08:21:35

@Lee Zafra 8/20 Spend: 2,859.58 Leads (clicks): 4,009

✔️ Lee Zafra
Adrienne Hester (adrienne@brandlytics.io)
2025-08-21 10:57:46

@Caleb Peters did you see the email response from Jose at Navis Events regarding the FB pixel? Please clarify.

👀 Caleb Peters
Caleb Peters (caleb@shield-legal.com)
2025-08-21 11:27:32

*Thread Reply:* @Adrienne Hester I emailed him back. If they can't put a pixel on the site then we just need them to give us reporting on their end.

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-08-21 11:27:40

@Caleb Peters 😂 thank you.

👍 Caleb Peters
Caleb Peters (caleb@shield-legal.com)
2025-08-22 08:19:27

@Lee Zafra 8/21 Spend: 2,730.57 Leads (clicks): 3,930

🙏:skin_tone_4: Ryan
👍:skin_tone_3: Lee Zafra
Caleb Peters (caleb@shield-legal.com)
2025-08-23 08:23:35

@Lee Zafra 8/22 Spend: 2,756.69 Leads (clicks): 3,752

🙏:skin_tone_4: Ryan
✔️ Lee Zafra
Caleb Peters (caleb@shield-legal.com)
2025-08-24 08:28:15

@Lee Zafra 8/23 Spend: 2,767.41 Leads (clicks): 4,072

🙏:skin_tone_4: Ryan
✔️ Lee Zafra
Caleb Peters (caleb@shield-legal.com)
2025-08-25 08:22:04

@Lee Zafra 8/24 Spend: 2,684.61 Leads (clicks): 4,018

✅ Lee Zafra
Caleb Peters (caleb@shield-legal.com)
2025-08-26 08:30:26

@Lee Zafra 8/25 Spend: 2,543.85 Leads (clicks): 3,733

🙏:skin_tone_4: Ryan
✔️ Lee Zafra
Caleb Peters (caleb@shield-legal.com)
2025-08-27 08:34:55

@Lee Zafra 8/26 Spend: 2,451.20 Leads (clicks): 3,666

✔️ Lee Zafra
Caleb Peters (caleb@shield-legal.com)
2025-08-28 07:57:16

@Lee Zafra 8/27 Spend: 2,403.94 Leads (clicks): 3,330

✅ Lee Zafra
Caleb Peters (caleb@shield-legal.com)
2025-08-29 08:15:09

@Lee Zafra 8/28 Spend: 2,469.99 Leads (clicks): 3,440

✅ Lee Zafra