Yan Ashrapov (yashrapov@shield-legal.com)
2024-12-16 10:43:42

@here Good morning everybody Hope you had a good weekend! This is the channel for direct communication for all things performance and overall messaging between TikTok and our MB team. New products, features and technical troubleshooting included. Of course, feel free to message in the direct channel when it comes to unique issues in your ad accounts.

🙌 deleted-U05F548NU5V
deleted-U05F548NU5V
2024-12-24 01:40:57

Hi @here everyone, I wish you a Merry Xmas, a wonderful and successful year ahead 🎄 Enjoy the magical time with family and friends ⛄

I will be on holiday from Xmas to new year. Any issue regarding performance and TTAM bugs, feel free to reach out to @deleted-U05G9BHC4GY At the same time, I postponed our meetings on Dec 30th to one week after on Jan 6th 🙏

Jack A. (jack@crediready.com)
2024-12-24 02:27:46

Thank you @deleted-U05F548NU5V Merry Christmas to you and your family as well!

🙏 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-01-21 10:57:12

Hi @channel Please note that 1P compliance on Instant form (for TCPA) is released, you can edit the current Instant Form or start a new one adding a "Custom disclaimer" under Privacy section. https://ads.tiktok.com/help/article/how-to-create-custom-disclaimer-in-instant-form?aadvid=7289168143745007617&lang=en The consent record should be synced through Zapier to your CRM.

Feel free to reach out for any question🙏

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Caleb Peters (caleb@shield-legal.com)
2025-01-23 14:23:02

@deleted-U05F548NU5V can you please manually appeal these ad groups for wildfire account 7457951629170475025

1821962310162434

I thought they were flagged because I didn’t check AI box the first time. Duplicated it yesterday and checked that box. Still getting flagged for some reason.

FYI @Yan Ashrapov

👍 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-02-17 08:07:13

Hi @channel good week 🙂 As we don't have weekly today, I want to raise 2 issues here:

  1. Question card - this is a new Instant Form template for Lead gen that I would recommend for long question list. It has a very engaging format to encourage users to finish the long form. It has all the features (logic setting 2.0, qualifying question, consent toggle etc) as the other Instant Form templates. Throughout the test in other professional service verticals, we see it increases form submission rate as well as decreases CPL. Feel free to reach out for any question regarding this template.
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Maximus (maximus@internetthings.com)
2025-02-17 08:07:30

ok i will check it out

🙏 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-02-17 08:08:47
  1. TikTok One creative slots - every TT One account has a limitation of 100 undelivered creatives, once the account reaches this limitation, the account won't be able to receive new creatives or upload new brief, which is what Shield is facing with. To move the blocker, I suggest to review all the creatives in each account and: a) pause the brief if the account is not expecting to resume in a week or two; b) set up weekly request creative numbers correlated to test campaigns - if we are test 3 creatives every week, don't set the weekly request creative more than 5. c) if the creatives are acceptable, pls set up campaigns to test/run. Creative test campaign setup: manual campaign 3-5 creatives/ad group, recommend to turn on Smart Creative toggle; S+ 6 creatives/campaign. d) if you don't like the creatives but the creative team already "accepted", I recommend to set up a S+ campaign with minimum budget (let's say $20) and add 10-20 creatives in, set campaign delivery time 2 days. in this way, once an unused creative has $1 spend, we will have 1 more creative slot open for new creatives. and ofc, speak with the creative team regarding the part.

Current undelivered TTOne creatives in each ad account: WildfireCP - 11 to be launched PFASCP - 32 to be launched WildfiresJA - 40 to be launched AFFFJA - 40 to be launched ParaquatJA - 40 to be launched NEC - 15 to be launched Birth InjuryML - 28 to be launched

Jack A. (jack@crediready.com)
2025-02-17 16:03:39

*Thread Reply:* @Yan Ashrapov lets pause more Tiktok One creatives from being made for Wildfire please.

👍:skin_tone_4: Yan Ashrapov
deleted-U05F548NU5V
2025-03-31 13:40:58

Hi @channel happy Monday 💚 I have to postpone our weekly next Monday to one week after due to some family event. I will update the invitation. Feel free to reach out for any questions in our groups. Thanks

👍 Caleb Peters, Jack A.
deleted-U05F548NU5V
2025-04-02 02:39:01

Hi @channel good day I invite you to join an interview with our product team next Wed 8am PT, you should all have received the zoom invitation by mail. The interview will focus on Smart+ campaign. Key points:

  1. What's your experience with it? how do you utilize/optimize it? what's your insight and suggestion? (It will be super helpful if you will have some data or graph ready to explain your insight)
  2. your KPIs.
  3. Acceptable variations and which variations lead to pausing campaign/ad account. Feel free to raise any question/issue relevant to Smart+ during the interview.

Thank you🙏

deleted-U05F548NU5V
2025-04-09 09:57:44

Hi @channel apology but we will delay the meeting 15min as we have a call with Cam now. Maria will send an updated invitation

Maximus (maximus@internetthings.com)
2025-04-09 09:58:11

Ok

deleted-U05F548NU5V
2025-04-14 15:31:59

Hi @channel To explain better the interactive quiz flow I tried to explain on our call, I made the following illustration (don't bother the details of the questions, they are not professional written), hope it's clear enough. Please try launching Question card test with the torts you see fit. We see S+ and question card combination increase LQ and decrease CPL on Ads Manager greatly.

The point is to use pictures to simplify wordings for users, and considering the specialty of the legal services, the pictures should be less real (no human body pictures) but more to the illustration side, unless it's the real brand and product that is involved in the case; the pictures should also be more neutral, for example, don't use thumb up and down for yes and no question, but use V and X. For the flow chart at the last, I think it's a great way to prepare leads what's next, but it should not replace the consent text.

For question card, I highly recommend to use at least 2-3 questions in order to conduct a fair test (with the text forms).

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deleted-U05F548NU5V
2025-04-15 10:10:01

Hi @channel just to raise a concern of the profile picture we put in the ads - can we replace them with some pictures that more relevant to the torts? In a recent test we did in professional service vertical, we found out that a trustworthy profile pic of ad has positive correlation with campaign performance.

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👍 Caleb Peters
Maximus (maximus@internetthings.com)
2025-04-15 10:10:32

OK will make a new one

🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-15 10:49:24

@Maximus @Caleb Peters @Jack A. please try and align with the above with all torts

👍 Caleb Peters
Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-15 10:49:35

@Maximus @Caleb Peters @Jack A. please try and align with the above with all torts

deleted-U05F548NU5V
2025-06-22 12:12:02

Hi @channel Apology but due to the current circumstances in IL, I have to postpone our weekly again. In case the situation will not get better next week, let's find earlier timeslots for the meetings on Monday (the attacks usually start in late evening time IL).

A few product updates:

  1. All active ad accounts are allowlisted for Smart+ disclaimer feature.
  2. All active ad accounts are allowlisted for S+ creative pause feature, you will have to pause the creatives in the "view data" tab. However, It's not recommended to frequently pause creatives in S+, only when the creatives overtake budget while the system doesn't slow down spending automatically after 3 days.
  1. All active ad accounts are allowlisted for S+ preview feature, meaning you can preview how the ads (In feed - usually most of performance ads, Search ads, Organic - spark ads, branding, etc.) will look like in the campaign setting.
  2. All active ad accounts are allowlisted for S+ hybrid Spark ads and non Spark ads feature.

  3. TikTok has rolled out a new product to increase organic posts ROI called Total business return. When using Spark ads in S+ campaigns, all the sparked posts will automatically have an anchor (see screenshot, the anchor CTA will be AIGC based on creative content) in their organic format to direct users to convert during the campaign flight time. During the tests, we see the solution supported 65% advertisers had 10%+ ROI increase. Spark ad is not usual for current Shield's campaign, but as the platform is putting more focus on it to increase the product ROI for advertisers, I suggest to test in one or 2 ad accounts. TTOne supports Spark ads from either Shield's business account or creators' accounts. You can reach out to Itay for detailed instructions.

  4. TTAM creative naming character limit increased from 100 to 255 - this has been some of the lead gen clients' asks for offline reporting.

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👍 Caleb Peters
deleted-U05F548NU5V
2025-07-03 02:38:18

Hi @channel

Following a meeting with Cam, we would like to optimize our weekly performance touch points to further support Shield's growth. Our Monday 30min sync will go back to weekly basis but in earlier timeslots - on next Monday (7th July), we will keep the old timeslots and decide the new slots together. On top of that, we will add 10min in the mid of week to address urgent issues including fluctuation, campaign abnormal performance, test monitoring, and etc.

See you on Monday 🙌

deleted-U05F548NU5V
2025-07-24 11:32:09

Hi @channel A quick update that S+ now supports Spark ads and non-spark ads under one campaign.

The creation flow:

  1. Start add creatives. (note that under Ads generation: the Spark Ads toggle has been removed)
  2. Choose the creatives you wish to pull or push as Spark Ads by clicking "Add videos or images" to open the creative selection drawer, which includes two tabs: TikTok posts and Your library.
  3. For Pull: • Choose the "TikTok Posts" Tab, and select the designated post you need to use in Spark Ads. • The TikTok Post tab includes all posts coming from 3 types of identity, including ◦ Linked Business Account ◦ TikTok Account authorized via Business Center ◦ TikTok Posts authorized via Video Codes
  4. For Push: • Choose the "Your Library" Tab, and select the creatives from Your Library or Upload videos or images to your Library. • Note: For Push Spark Ads, after confirming the creative selection, you will need to choose either "Custom Identity" or "Connect a TikTok account" to determine how you present your business in your TikTok ads
  5. After you select the video or image, click Confirm.
  6. It's possible to add more creatives, both spark and non-spark.

Current this feature only applies to new S+ campaign.

We will discuss more on our next week session. Have a great weekend.

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🙌:skin_tone_4: Yan Ashrapov
👍 Jack A.
deleted-U05F548NU5V
2025-07-28 08:26:42

Hi @channel A quick note that as all of you have some ad accounts with CRM integration: I highly recommend to link the CRM event tracking when you create a new campaign from now on. It can help tracking the offline process and increase system learning.

It's only available for new campaign at the moment, existing campaign cannot be updated CRM event tracking. Thanks.

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👍 Jack A.
Maximus (maximus@internetthings.com)
2025-07-28 08:27:04

ok i will test it out on my new camps

🙏 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-07-28 13:31:07

⏰ S+ Creative feature upgrade alert on July 31st/Aug 1st ⏰

New S+ campaign structure will support one ad group, with 15 asset groups within it. Each campaign supports up to 15 asset group, and each asset group contains up to 50 creatives, with ad texts, URLs or Instant Forms.

Utilizing 1 creative + 1 instant form/asset group can be a solution for the creative testing in S+, so we can track the offline conversion through Instant form name.

New feature and creative level reporting mockups.

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deleted-U05F548NU5V
2025-07-28 14:00:44

S+ creative feature upgrade won't affect existing campaign

For both Smart+ Creative Upgrades and the full Smart+ 2.0 rollout (starting mid August), existing campaigns will not be impacted. This means that you will need to create a new campaign in order to take advantage of the upgrades.

For the current campaign creative level feature, we don't have any sunsetting date.