@Ryan @Adrienne Hester I need a bullet point summary of all services we are providing for Shades of Mass. Please "group" them in buckets IE Paid registration campaign Website hosting/maintenance/updates Etc etc
@Adrienne Hester please list and I’ll come behind you and add the cost exit area for Cameron.
@Ryan Email subscription sign-up mailing list New Pages: Judicial/law school/class action/calendar Social Media/ content creation/ creative/scheduling Paid registration campaign Website hosting/maintenance/updates Brand Guide/ Brand Identity doc Swag? Branded wrist bands CTM speaker text reminders (Ryan)
@Cameron Rentch :
SOM breakdown
• [ ] Email Management & Subscription Management: $28,000 • [ ] Site Content Management: Judicial/law school/class action/calendar - $32,500 • [ ] Social Media/ content creation/ creative/scheduling - $17,500 • [ ] Paid registration campaign - $15,000 • [ ] Website hosting/maintenance/updates - $15,000
Hi, @Cameron Rentch @Ryan @Andy Rogers Ryan Mindling with Navis Events just emailed asking if I was aware of - "running of geofenced ads (around JW Marriott Nashville and Omni Nashville) for the upcoming SOM conference during the AAJ conference" and I was not. Ryan I cc you on my response to his email requesting to add me to all communication regarding ads to stay in the loop. Please let me know how you would like me to respond and what you will need from me if anything. thank you.
@Adrienne Hester no, Fu and Larry said they did not want to run any paid ads.
Can I keep this chat open to provide financial updates from the weekly meeting? I can place the remaining update provided by Ryan at Navis in the SOM channel.
Registration / Sponsorship Numbers Update: • Sponsors: ◦ Organizations Represented: 16 ◦ Funds collected: $236k of $287k committed ◦ Funds Goal: $495k • Attendees Registered: ◦ Current total: 37 ◦ Attendance Goal: 280 attendees ◦ Funds Goal: $163k • Room Nights: ◦ Cumulative: 146 of 500 held ◦ Peak Night(s): 47 / 49 on 9/19 & 9/20 respectively
@Andy Rogers they better get some ads running here^^^ IMO
@Cameron Rentch @Andy Rogers
@Cameron Rentch, my MailChimp skills are limited. Do you know if we have someone to help me with the platform? I have several panelist invitation letters to send.
@Adrienne Hester I don't but we can look into.
I'm going to work with LaToya tomorrow and get out the first of then in the interim. We're going to do our best. @Cameron Rentch
@Adrienne Hester get @Andy Rogers to buy this course for you
@Cameron Rentch @Andy Rogers SOM panelist and sponsors (tab 3) as of 7/30
@Andy Rogers your panel "Ethical Challenges with Legal Funding (Shield Legal)" will consist of funding companies. Fu is reaching out to Hassan Murphy of TRGP Capital to sponsor as well. Crystal Utley of Bespoke Capital Consulting had her own session last year (Financing Your Practice First Black Woman-Owned Litigation Fund.) Lastly, Navan will engage 1792 Capital as a panelist and for sponsorship.
There are 18 sponsors, 59 registrants, and 200 confirmed hotel rooms of 400. I am meeting with Larry Taylor later today.
FYI @Cameron Rentch
I know Hassan very well.
@Cameron Rentch @Andy Rogers Larry would like to start with a $5k spend with a Monday kickoff. If you feel it should be more I was asked to send an email to Fu, Shree, Larry, and Navan outlining why.
@Cameron Rentch @Andy Rogers SOM update Registration / Sponsorship Numbers Update: • Sponsors: ◦ Organizations Represented: 18 ◦ Funds collected: $284k of $302k committed ◦ Funds Goal: $495k • Attendees Registered: ◦ Current total: 59 ◦ Estimated Attendees: 130 (including expected total sponsor registrations, panelists & all others) ◦ Attendance Goal: 280 attendees ◦ Funds Goal: $163k ◦ States Represented: 21 • Room Nights: ◦ Cumulative: 200 of 500 held; need 400 nights to avoid attrition ◦ Peak Night(s): 67 / 68 on 9/19 & 9/20 respectively
@Cameron Rentch @Andy Rogers confirming ads are starting on Monday with a starting budget of $5k per Larry.
@Adrienne Hester likely closer to Wed. I’ll keep you posted. In prep, please get me a Google folder with all ad and video assets so media buyers can review for use. Ty
@Cameron Rentch, links to all ad and video assets in Google Drive are below. The images and videos are unprocessed. I reviewed everything and recommended the most usable ones for our social media posts. I've also timestamped the videos. There's constant movement, and the sound quality could be better. I left off at video 4388.
Images & Videos 1: https://drive.google.com/drive/folders/1UcOVOFa8Bw3uRmAvUOMJt_IYBJBLzQst?usp=drive_link Images & Videos 2: https://drive.google.com/drive/folders/13RCi_Wv2ztUgBO-JAenv9DPDuzJc-y7k?usp=drive_link Brand Guide: https://drive.google.com/drive/folders/1msOFX7gIbrZ4UeIORTJeRNsA3UomJhgi?usp=drive_link Design Elements: https://drive.google.com/drive/folders/16HGyazTIAv-5zTBUYz4Lyi4Qg54KLzFp?usp=drive_link
@Cameron Rentch Larry sent this video of Ben late last night and would like to use it to "target."
ok @Adrienne Hester
@Cameron Rentch @Andy Rogers Date: Thu. Aug. 8, 2024 Attendees: Larry Taylor, Shree Patel, Navan Ward, Meredy Dambacher, Ryan Mindling, Jose Leal, Linda Pratt, Adrienne Hester, Darneshia Whitfield Registration / Sponsorship Numbers Update: • Sponsors: ◦ Organizations Represented: 18 ◦ Funds collected: $284k of $302k committed ◦ Funds Goal: $495k • Attendees Registered: ◦ Current total: 69 ◦ Estimated Attendees: 136 (including expected total sponsor registrations, panelists & all others) ◦ Attendance Goal: 280 attendees ◦ Funds Goal: $163k ◦ States Represented: 22 • Room Nights: ◦ Cumulative: 236 of 500 held; need 400 nights to avoid attrition ◦ Peak Night(s): 78 / 81 on 9/19 & 9/20 respectively
@Cameron Rentch, please see Fu's email ( I added you to the conversation) regarding connecting the banner and events links on the SOM website to the agenda link instead of https://events.navisinc.com/somcon24/. I don't want to misspeak if that changes the way the ad campaign is set up. Thank you.
Hi @Cameron Rentch @Andy Rogers, Fu is scheduling a call for tomorrow morning at 1 pm CT/ 11 am PT to go over the following. David and I will be on the call. Let’s do a 10:30 am CT call tomorrow. I need:
@Cameron Rentch will ads be affected if we add another link to the event page? Please see the attached image. FYI @Andy Rogers
@Adrienne Hester we can not have another link on the page we are running ads to, only 1 link, period
@Cameron Rentch @Andy Rogers George Christman with 1792 Capital confirmed a sponsorship at the $7,500 level.
@Cameron Rentch Larry asks that any conference ads be sent to Public Justice Membership Manager Nikki Duffney at nduffney@publicjustice.net. "PJ is going to advertise for us." I don't know PJ.
@Andy Rogers I have a SOM call from 10-10:45 am
@Cameron Rentch @Andy Rogers Fu is calling because Ryan M. wants to change the Learn More graphic to the registration link and remove the review agenda button on the event page. There is an expectation for agenda functionality on our end. We are going in circles, and this is frustrating.
@Adrienne Hester I can not talk at the moment. I will call her when I’m available. I communicated with her all of the issues and I communicated everything with ryan.
@Andy Rogers you need to get on this call, please
I can get in whenever needed. I need to be caught up. Adrienne can you catch me up so I don’t sound like a moron?
@Cameron Rentch @Adrienne Hester
@Andy Rogers We can't keep changing the links and functionality of the agenda. adding it is not feasible at this point. We are on another topic. It's all over the place.
TEAMS Meeting ID: 290 768 093 892 Passcode: 4cdcQS
@Andy Rogers @Cameron Rentch, please take a look at the requests. We can tag Rebecca and IP SecureTech, LLC, on LinkedIn posts and provide the general flyers we created. Do we send marketing materials? Please advise. Thank you.
@Cameron Rentch @Adrienne Hester what marketing materials are you asking if we can send?
The general flyers I attached. Besides that, we have social media tiles and can tag them on LinkedIn. @Andy Rogers
Why are you asking if you can send them general flyers? I don’t understand the ask
We don't have marketing materials other than these general flyers created on a whim. Would the expectation be sending ads too?
@Andy Rogers SOM update Registration / Sponsorship Numbers Update: • Sponsors: ◦ Organizations Represented: 23 ◦ Funds collected: $310k of $360k committed ◦ Funds Goal: $495k • Attendees Registered: ◦ Current total: 149 ◦ Estimated Attendees: 188 (including expected total sponsor registrations, panelists & all others) ◦ Attendance Goal: 250 attendees ◦ Funds Goal: $163k ◦ States Represented: 24 • Room Nights: ◦ Cumulative: 465 of 500 held; need 400 nights to avoid attrition ◦ Peak Night(s): 133 / 134 on 9/19 & 9/20 respectively
@Andy Rogers Navis SOM Weekly Call Recap - 29Aug Registration / Sponsorship Numbers Update: • Sponsors: ◦ Organizations Represented: 25 ◦ Funds collected: $343k of $383k committed ◦ Funds Goal: $495k • Attendees Registered: ◦ Current total: 165 ◦ Estimated Attendees: 196 (including expected total sponsor registrations, panelists & all others) ◦ Attendance Goal: 250 attendees ◦ Funds Goal: $163k ◦ States Represented: 24 • Room Nights: ◦ Cumulative: 520 of 508 held; need 400 nights to avoid attrition ◦ Peak Night(s): 152 / 161 on 9/19 & 9/20 respectively ◦ Room block closed, website has been updated to send folks to regular marriott page with wording that the room block has closed. ◦ Very few nights on 9/21 available with hotel still.
@Andy Rogers Navis SOM Weekly Call Recap - Sept. 6 Registration / Sponsorship Numbers Update: • Sponsors: ◦ Organizations Represented: 26 ◦ Funds collected: $357k of $395k committed ◦ Funds Goal: $495k ◦ Unpaid Sponsors @Shreedhar Patel ▪︎ Motley Rice - $30k ▪︎ Flow Mass Tort Services - $7.5k • Attendees Registered: ◦ Current total: 183 ◦ Estimated Attendees: 196 (including expected total sponsor registrations, panelists & all others) ◦ Attendance Goal: 250 attendees ◦ Funds Goal: $163k ◦ States Represented: 24 • Room Nights: ◦ Cumulative: 520 of 508 held; need 400 nights to avoid attrition ◦ Peak Night(s): 166 / 173 on 9/19 & 9/20 respectively ◦ Room block closed on 8/27, website has been updated to send folks to regular Marriott page with wording that the room block has closed. ◦ Very few nights on 9/21 available with hotel still.
@Andy Rogers SOM has $702 left in the budget. That will be spent tomorrow. An additional $3500 would be good to get them to the conference. I can send an email to Larry, Shree, and Fu. I am asking permission since this side is not my lane.
Feel free to reach out and ask
@Andy Rogers Navis SOM weekly recap Sept. 12. Date: Thu. Sep. 12, 2024 Attendees: Shree Patel, Meredy Dambacher, Ryan Mindling, Jose Leal, Linda Pratt, Adrienne Hester, LaToya Palmer, Melanie Macias, Kimberly Perkins, Navan Ward, Darneshia Whitfield Registration / Sponsorship Numbers Update: • Sponsors: ◦ Organizations Represented: 26 ◦ Funds collected: $357k of $395k committed ◦ Funds Goal: $495k ◦ Unpaid Sponsors: ▪︎ Motley Rice - $30k ▪︎ Flow Mass Tort Services - $7.5k • Attendees Registered: ◦ Current total: 200 ◦ Attendance Goal: 250 attendees ◦ Funds Goal: $163k ◦ States Represented: 24 • Room Nights: ◦ Cumulative: 492 of 508 held; need 400 nights to avoid attrition ◦ Peak Night(s): 158 / 165 on 9/19 & 9/20 respectively ◦ Room block closed on 8/27, website has been updated to send folks to regular Marriott page with wording that the room block has closed. ◦ Very few nights on 9/21 available with hotel still.
@Andy Rogers @Cameron Rentch Ben may not attend the conference. Hid brother was found unconscious on a plane yesterday. FYI
Navan is leaving Friday night. His grandmother passed away last night. Carl Solomon has a death in the family and is now not attending. Larry is leaving Friday night for his brother's wedding on Saturday. Mike Papantonio might not be able to attend. Joe Rice has a Friday conflict and can't speak on his panel that is moved to Saturday.
@Cameron Rentch update. His brother was found unconscious on a plane yesterday.
@Adrienne Hester Holy crap. Well please let Fu know that whatever she needs from me I am at her mercy.
@Andy Rogers they need whatever slides you are providing for your panel ASAP. You can send them to me and I can get them to Grant and Meredy.
I will attempt to send them from the plane. But if not, I will when I land
@Cameron Rentch @Andy Rogers I emailed the SOM Pre-conference Schedule / Post-conference Recap / Outline of Work 2024.
awesome @Adrienne Hester I will review it!
@Andy Rogers @Ryan an email from Ben Dishowitz this morning "I have not gotten a new client from your advertising since August 8. I think we need to have another meeting to discuss your advertising strategy. It is not currently working."
Loop me into his email
@here, please check your email. We encountered an emergency while making the SOM website live today.
@Ryan I have Shades of Mass running (Caleb) is live. Can you please get some stats pulled from. We are currently at 20,000 clicks on "register button" from this week but we need to see the amount of sign ups from this week. Thank you. @Adrienne Hester
@Cameron Rentch On Wednesday, Caleb sent over a code block and pixel to be placed on Navis’ registration and “thank you for registering” pages. I’m waiting on their confirmation and the related data. @Ryan
@Cameron Rentch, @Adrienne Hester also requested a report from them to see registrations for Caleb.
That report will give us the campaign stats. Then Lee Z. will update the spreadsheet with the conversions and not jsut 20,000 clicks.
@Ryan please immediately stop running the ads mentioning Michael Blake. That will be the first rendition of ads. Those were not approved. Thank you. @Cameron Rentch
I don’t run ads. Ask @Lee Zafra and @Caleb Peters
@Adrienne Hester those were pulled down a week ago
@Cameron Rentch Caleb explained it. I'm now waiting for SOM to approve the updated ad set. Noone saw my email update. I just sent a follow up to Fu's text chain.
thank you
@Adrienne Hester @Ryan do we have update on SOM for regitrations based on ads? I need some guidance pls
No, the Navis hasn’t sent anything yet. @Adrienne Hester , let them know both CEO and CAO are asking. I’ll chime in.
@Cameron Rentch @Ryan I will send another email. Our last communication was unanswered.
@Adrienne Hester please have me copied on these emails too.
@Cameron Rentch, they replied and still did not send us a report regardless of the pixel policy. I will ask for a Navis registration form export with all fields passed from the referring URL and see what they say.
Ryan @ Cameron Rentch, I've attached the registration list via Stripe payments.