@Lee Zafra @Caleb Peters, new short notice focus group campaign. @Caleb Peters, please spend a short moment to get Lee ready to launch, we'll confirm landing page, automations to CRM are ready soon. Aim to launch tomorrow afternoon.
Campaign: Session: Cook County / NEC Session #2
• URL: https://focusedlitigationsolutions.com/cook-focus-group/ • Dates – Fri Jan 12 and Sat Jan 13 • Times-9:30am1:30pm and 2:30pm6:30pm both days • Location: DiCello Levitt, 10 North Dearborn, 7th Floor, Chicago IL 60602 • Pay: $250 prepaid visa gift card and chance to win $50 gift card door prize • Audience: We are looking for registered voters in Cook and surrounding counties. Note you can go outside of Cook County to bordering counties, that should help open the recruitment up and make it a bit cheaper.
*Thread Reply:* @Lee Zafra once you get access to the ad account, duplicate one of the Cook County campaigns and update to reflect the list/url Ryan posted above. Double check everything matches up once he posts the confirmed landing page.
*Thread Reply:* @Lee Zafra, status on Ad Account access? The URL is ready, and updated video creative is coming. We are testing lead routing to their CRM, so we are almost ready for go-live. FYI @Caleb Peters
*Thread Reply:* @Lee Zafra, great, let me and Caleb know when you have done the duplicate. You can submit a test lead to get your thank-you page URL for your conversion.
*Thread Reply:* I can't seem to update the duplicate to add the URL and I keep getting the red error that Ads can't be edited @Caleb Peters
*Thread Reply:* @Lee Zafra try to publish without editing and then go back and see if you can edit after that.
*Thread Reply:* @Caleb Peters still won't edit and have red errors. Can only edit locations, budget and audiences.
*Thread Reply:* @Lee Zafra, you get the Facebook campaign setup and ready?
*Thread Reply:* @Ryan I'm not able to edit a duplicate campaign to put new URL and creatives. We need to setup a new one. Permission to setup a new campaign
*Thread Reply:* @Ryan please contact FLS client or page admins to give me access to the page. Here's my Business Manager ID: 2055813271340098 Jason Zafra Facebook User ID: 68684022
*Thread Reply:* @Lee Zafra, does it show you who page admin is?
*Thread Reply:* @Caleb Peters, do you see who the page admin is?
*Thread Reply:* @Lee Zafra, and do I ask her to give your User or BM access or both?
*Thread Reply:* Or both, to make sure so can start ASAP
*Thread Reply:* @Caleb Peters, is that BM ours or theirs? I know the page is theirs.
*Thread Reply:* @Ryan it would have to be theirs
*Thread Reply:* @Caleb Peters , didn’t Hamik get you access to these?
*Thread Reply:* @Ryan he did not. I don’t believe he had access to it either.
*Thread Reply:* @Lee Zafra, you confirm Campaign management access to the Ad Account after Page permissions given?
*Thread Reply:* @Lee Zafra, tell me more. Did you dicuss anything with Caleb?
*Thread Reply:* I'm about to message Caleb right now and gathering the right words so we can setup a meeting @Ryan
*Thread Reply:* but Caleb is the one who helped me yesterday for more info on getting me on FLS page
@Lee Zafra, net budget is $2000, aim to pace it out to complete the campaign in 7 days.
@Lee Zafra @Caleb Peters, page is updated and validated to be accurate. Are we reusing old video creative for Cook County @Caleb Peters?
@Ryan @Caleb Peters I'm still having issues on my accesses on BM. Working on it with the NMG now
@Ryan Video will need updated. Currently mentions 250 cash instead of 250 prepaid card.
@Caleb Peters, is that something you need me to get from Chris and David or have you requested it already?
@Ryan I haven’t requested anything yet. David is the one who always edits these. He is currently out of office right now.
@Caleb Peters, send me the Cook County video ad URL, I'll ask Chris and team to update with David out.
@Caleb Peters I have contacted the client, and Hamik figure out how to add Lee. The creative will be ready this morning, if we can’t get Lee access, I’ll need you to run the campaign with the short notice. We just didn’t have time to get this all figured out, but I’ll work on getting him access for the next one. You can run it over the weekend as well. Met budget is $2000 to start.
FYI @Lee Zafra
@Caleb Peters, video ad is ready. Please get this live ASAP. Everything else is ready. https://f.io/Y-umyhz3
@Lee Zafra, I'm in touch with client, Hamik, Benita (old team mates) and contacting Facebook Support to figure out access to this BM and page.
@Ryan campaign is currently in review. I’ll let you know once it’s live.
@Caleb Peters, do you want to continue the campaign or mind giving Lee 15 minutes of a "daily routine" on the campaign have him take it over, totally up to you.
@Ryan He’s got it. I just ran through everything with him. He knows what to do now
@Caleb Peters, thank you very much for give us the assist! 🏀
@Lee Zafra you post these in main channel. Look through the channel to see how I did it in past.
Wow, that would be a lot. Let me double check them.
@Lee Zafra, per CTM we show 481 total leads, but once deduped, we have 206. Still, that is 4.11 cost per lead, which is our lowest to date.
Morning @Lee Zafra and @Caleb Peters, new focus group campaign coming in a few days, need to get campaign setup for below. URL and Video Ad ordered and will send when ready:
a. Total Approved Media Budget: $2500
b. Campaign Name: Toledo Focus Groups - Zilba
c. Focus Group Dates, Times, Location:
i. 1/25/24 and 1/26/24
ii. from 9:00 AM to 1:00 PM and 2:00 PM to 6:00 PM
iii. Hampton Inn & Suites Toledo/Perrysburg, 9753 Clark Drive, Rossford, Ohio 43430
d. Focus Group Participant Targeting: Toledo, Lucas County, Ohio Registered Voters
e. Participant Offer: paying $200 prepaid visa gift card with a $50 gift card drawing
@Brian Hirst, please setup @IntradaySoldLeads_Microservice for this LP Vertical: Brandlytics - FLS - Focus Groups, please let me and @Korbin know when ready.
@IntradaySoldLeads_Microservice has joined the channel
@Ryan What channel will the microservice post into? This one?
Ty! @Lee Zafra, your Toledo campaign will send the Sold Lead CSVs 4x per day once we start. URL coming soon from LaToya. Same for Video Ad.
@Lee Zafra
Lander: https://focusedlitigationsolutions.com/toledo-focus-group/ Thank You Page: https://focusedlitigationsolutions.com/toledo-focus-group/toledo-focus-group-thank-you/
@Caleb Peters, can you show him how to get the pixel onto the TY page?
I'll send video ad ASAP.
@Lee Zafra grab the pixel ID for that ad account. Reach out to Mark Hines and ask him to make sure that pixel is installed on the those pages Ryan provided.
@Caleb Peters is the dataset ID the new pixel ID?
@Lee Zafra @Caleb Peters, new video ad ready. https://f.io/NBohDqJt. Let me know when live! :-)
@Ryan ready to go live. Still working on pixels info before publishing it
Make sure it matches the pixel from previous campaigns
@Caleb Peters got it, thanks. @Ryan, I'm going to message Mark Hines now to install the Pixel ID to the pages
@Lee Zafra, pause Cook if not already paused and get final #s ready please, making client final email on Cook.
@Ryan Cook paused at midnight. $1,995.63 final spend, 708 leads
344 unique, non-duplicated leads from a past event (clicking "First Time Activities" in CTM, nice work @Lee Zafra and thanks again @Caleb Peters, next campaign is live. Pace Toledo a bit slower to control cost per lead @Lee Zafra
@Ryan FLS Toledo 01/12 spend: $88.27. website leads: 29
@Lee Zafra, stuck debugging our morning financials python script, so please get rows updated and I'll push our meeting up.
@Ryan 02/05 spends: $251.15, website leads: 41. Total spend: $1,941.03
Total of 360 leads for NUK-3 Cook @Lee Zafra, please be sure to cut spend on or before $2000.00.
@Ryan FLS Madison 02/08 spends: $32.38. website leads: 6
@Lee Zafra, 29 unique first time leads for Madison to date,
@Ryan Total Spend: $476.04. Website Leads: 66. Campaign off
@Lee Zafra, thank you. We'll close out in our meeting.
*Thread Reply:* @Korbin, once you get them sold and counted, list here and the sheet please.
*Thread Reply:* @Ryan, am I updating the "U" column on Brandlytics Media Buying KPIs Tracker for the FLS leads?
@Korbin, can you post for 20th and 21st please, make sure sheet is updated too.
@Ryan 03/22 spends: $67.31, website leads: 43. 03/23 spends $68 .70, website leads: 42
@Ryan 03/25. Atlanta spends: $72.46, website leads: 50. Cuyahoga spends: $56.44, website leads: 23
@Ryan 03/26. Cuyahoga spends: $129.51, website leads: 48. Atlanta spends: $69.93, website leads: 31
@Ryan 03/27. Cuyahoga spends: $121.05, website leads: 41. Atlanta spends: $68.71, website leads: 29
@Ryan 03/29 spends: $69.06, website leads: 29 03/30 spends: $67.44, website leads: 20 03/31 spends: $75.30, website leads: 33
@Lee Zafra, spend the remaning budget for Equifax today and tomorrow, do not run under.
@Ryan 04/13 spends: $74.65, website leads: 5 04/14 spends: $75.23, website leads: 11
@Lee Zafra please pause the Dayton focus group campaign, they’re gonna change the dates so we can update the creative and re-activate.
@Ryan 04/15 spends: $51.47, website leads: 7. Campaign paused
@Ryan FLS Dayton spends: $58.15, website leads: 8 FLS Iowa spends: $75.03, website leads: 5
@Ryan FLS Dayton spends: $95.79, website leads: 13 FLS Iowa spends: $45.69, website leads: 5
@Ryan FLS Dayton spends: $49.59, website leads: 6 FLS Iowa spends: $53.90, website leads: 5
@Ryan FLS Dayton spends: $30.13, website leads: 5 FLS Iowa spends: $35.62, website leads: 0
@Ryan 04/26 Dayton spends: $44.82, website leads:9 Iowa spends 0 (budget and geo location update Meta review) 04/27 Dayton spends: $42.92, website leads: 6 Iowa spends: $165.76, website leads: 10
@Ryan 04/28 Dayton spends: $42.92, website leads: 6 Iowa spends: $165.75, website leads: 10
@Lee Zafra , how many leads for Sioux City since we met and increased geo and budget?
@Adrienne Hester fyi
*Thread Reply:* So we increased volume by 2x, great. @Adrienne Hester , let’s see if Elena sees the impact on her side.
@Adrienne Hester has joined the channel
@Ryan 04/29 Dayton spends: $47.68, website leads: 13 Iowa spends: $165.76, website leads: 10
@Ryan 04/30 Dayton spends: $47.58, website leads: 5 Iowa spends: $173.19, website leads: 5
@Ryan 05/01 Dayton spends: $44.31, website leads: 12 Iowa spends: $175.14, website leads: 5
@Ryan 05/02 Dayton spends: $44.36, website leads: 4 Iowa spends: $172.29, website leads: 6
@Ryan Dayton 05/03 spends: $43.44, website leads: 8 05/04 spends: $41.24, website leads: 6
@Ryan Dayton 05/04 spends: $49.17. website leads: 11
@Ryan Dayton 05/07 spends: $51.81, website leads: 6
@Ryan Dayton 05/08 spends: $54.91, website leads: 8
@Ryan Dayton 05/09 spends: $53.30, website leads: 8
@Ryan Dayton 05/10 spends: $54.09, website leads: 6 05/11 spends: $51.41. website leads: 2 05/12 spends: $53.87, website leads: 4
@Ryan Dayton 05/13 spends: $129.86. website leads: 7
@Brian Hirst, please setup @IntradaySoldLeads_Microservice for LP Vertical: Focus Groups - FLS / Chicago (BLX) - Lead
Thank you!
FYI @Ryan
@Korbin please tag the slack channel they will post into
*Thread Reply:* @Korbin will this be the only vertical posting into this channel?
@Korbin I'm confused here. There is one "focus groups" vertical and it is already posting leads into here using the micro service. It hasn't been posting because there haven't been leads since June 8th.
Correct @Brian Hirst, you just use that Vertical for the new contract you create Korbin
@Korbin That is a contract, not a vertical. Looks like you selected the correct vertical for it. The microservice is already set up in this channel. If you scroll up in the channel you will see that the "Brandlytics - FLS - Focus Groups" vertical's leads are posting into the channel.
@Brian Hirst, my mistake. Please set-up the webhook for the new contract. Thank you
@Korbin I can do that once I know where they are going. @Ryan are these going into a new casetype in LR? Or where will these leads be routed to?
@Korbin, these are Focus Groups and are not routed to LawRuler, they flow like this always:
Website > Landing Page with SurveyMonkey URL & CTM > Zapier > HubSpot
So, there are no Delivery Method webhooks anywhere @Brian Hirst
@Ryan FLS Chicago 07/16 spends: $167.81. website leads: 26
@Ryan FLS Chicago 07/17 spends: $105.50. website leads: 50
@Ryan FLS Chicago 07/18 spends: $77.84. website leads: 50
@Ryan FLS Chicago 07/19 spends: $78.41. website leads: 43
@Ryan FLS Chicago 07/20 spends: $78.26. website leads: 43
@Ryan FLS Chicago 07/21 spends: $85.68. website leads: 27
@Ryan FLS Chicago 07/22 spend: $82.80. website leads: 27
@Ryan FLS Chicago 07/23 spend: $80.24, website leads: 31 FLS Volusia 07/23 spend: $53.79, website leads: 19
@Ryan FLS Volusia 07/24 spend: $79.31, website leads: 21
@Ryan FLS Volusia 07/25 spend: $78.14. website leads: 16
@Ryan FLS Volusia 07/26 spend: $70.02, website leads: 20 07/27 spend: $47.85, website leads: 12
*Thread Reply:* I meant how much of the total budget have you spent, and are we replacing to end on what date?
*Thread Reply:* @Ryan $583.43 spend. Campaign ends on 08/26
*Thread Reply:* Divide the spend by the starting budget and tell me that pacing rate %. Ty.
@Ryan 08/09 spend: $96.01. website leads: 11 08/10 spend: $91.95. website leads: 12
@Ryan FLS Volusia final spend: $1601.02. website leads: 288
@Lee Zafra, can you send me the FLS Facebook Page links?
@Ryan 01/03 spend: $98.97, website leads: 3 01/04 spend: $102.17, website leads: 13
@Ryan 01/11 spend $257.35, website leads: 27 01/12 spend $309.80, website leads: 21
@Ryan 01/13 spend: $434.97, website leads: 24 01/14 spend: $282.10, website leads: 11
*Thread Reply:* Great. Let me know when sheet is updated.
that's the most per day since we started yeah @Lee Zafra?
*Thread Reply:* Should be good on upcoming days. Every edit takes 2-5 hours of processing now. There's 5 right now on 35% of spend
Botbside budget change will do, maybe ask for 2nd version of opposite gender ad?
Yes, I'll request a second version from Dorshan to improve ad variation..
@Ryan 03/14 spend: $130.74, website leads: 5 03/15 spend: 312.66, website leads: 8
*Thread Reply:* @Ryan Total amount spent is 2094.21
*Thread Reply:* @Ryan, we're down to 8% of the budget. I'm going to pause the campaign this afternoon.
hi @Lee Zafra, I sent this to you already but just so it's in this channel: Ben Dishowitz has asked that we pause next week because he'll be out of town. Ryan told me to post it in a channel and tag you, but i don't have access to it.
*Thread Reply:* Noted. Thank you so much @Malissa
*Thread Reply:* FLS Youngstown is now off. Total spend: $2,473.79. Website leads: 102
*Thread Reply:* @Malissa , send final spend at $2500 and thank her.
*Thread Reply:* on my to do list for today @Ryan 🙂
@Malissa , can we get harvest updated for that invoice, and get the new one out that she sent this morning as soon as possible?
@Ryan FLS Chicago NMAG 03/28 spend: $60:48, website leads: 61 03/29 spend: $29.47, website leads: 37
@Ryan 03/30 spend: $58.49, website leads: 54 03/31 spend: $20.03, website leads: 20 04/01 spend: $65.78, website leads: 39
@Ryan 04/04 spend: $70.47, website leads: 50 04/05 spend: $67.34, website leads: 52 06/06 spend $68.52, website leads: 59
@Ryan 04/08 spend: $55.77, website leads: 41 04/09 spend: $22.17, website leads: 12
@Ryan FLS Louisville 05/05 spend: $137.45, website leads: 60 05/06 spend: $151.56, website leads: 65
@Ryan FLS Louisville 05/07 spend: $107.62, website leads: 39
@Ryan FLS Louisville 05/08 spend: $96.95, website leads: 36
@Ryan FLS Louisville 05/09 spend: $103.31, website leads: 24 05/10 spend: $86.02, website leads: 30
@Ryan FLS Louisville 05/11 spend: $114.76, website leads: 37
@Ryan FLS Louisville 05/12 spend: $101.65, website leads: 28
@Ryan FLS Louisville 05/13 spend: $100.85, website leads: 24
@Ryan FLS Louisville 05/14 spend: $90.97, website leads: 34
@Ryan FLS Louisville spend: $91.74, website leads: 27
@Ryan FLS Louisville spend 05/16 spend: $113.10, website leads: 31 05/17 spend: $102.13, website leads: 15
@Ryan FLS Louisville spend: $126.55, website leads: 18
@Ryan @Malissa FLS Louisville final gross spend: $2,620.04, website leads: 477
@Malissa, please ask if she wants credit back or reallocation?
@Ryan I don't think she's paid that yet. I'll double check with Rose. If not, I can just adjust the invoice.
@Ryan she has not paid. I'll adjust the invoice to the final gross spend
@Ryan FLS NY 07/28 spend: $171.95, website leads: 58 07/29 spend: $173.67, website leads: 57
@Ryan FLS NY 07/30 spend: $82.65, website leads: 88
@Ryan FLS NY 07/31 spend: $87.09, website leads: 92
@Ryan FLS NY 08/01 spend: $84.98, website leads: 71 08/02 spend: $99.58, website leads: 65 08/03 spend: $133.83, website leads: 86
@Ryan FLS NY 08/04 spend: $57.96, website leads: 51 08/05 spend: $35.37, website leads: 32
@Ryan FLS NY 08/06 spend: $33.76, website leads: 31 08/07 spend: $33.90, website leads: 33
*Thread Reply:* Have Melanie or Malissa email Elena and ask how the "pool of candidates" is coming along to get feedback on quality and volume please.
*Thread Reply:* Got it. I also just added an exclusion list at the ad set level because I noticed some duplicate leads coming in this week.
@Ryan FLS NY 08/08 spend: $34.73, website leads: 23 08/09 spend: $33.95, website leads: 7 08/10 spend: $43.34, website leads: 35
@Ryan FLS NY 08/11 spend: $33.94, website leads: 15 08/12 spend: $32.56, website leads: 26
@Ryan FLS NY 08/13 spend: $39.98, website leads: 28 08/14 spend: $46.20, website leads: 24
@Ryan FLS NY 08/15 spend: $50.75, website leads: 34 08/16 spend: $49.41, website leads: 21 08/17 spend: $55.46, website leads: 34
@Ryan FLS NY 08/18 spend: $53.09, website leads: 37
@Ryan FLS NY Total Spend: $ 1,468.15. Total Website Leads: 948
*Thread Reply:* Make the sheet show full $2500 gross budget to client.
@Ryan FLS NY2 08/27 spend: $37.79, website leads: 66 08/28 spend: $67.33, website leads: 112 08/29 spend: $11.40, website leads: 18 @Malissa FLS NY2 Total spend: $116.52, Total website leads: 196