Ryan (ryan@themedialab.agency)
2024-04-29 16:25:36

@Ryan has joined the channel

Kris Standley (kristopher@shield-legal.com)
2024-04-29 16:27:08

@Kris Standley has joined the channel

Cameron Rentch (cameron@internetthings.com)
2024-04-29 16:27:08

@Cameron Rentch has joined the channel

Tony (tony@shield-legal.com)
2024-04-29 16:27:08

@Tony has joined the channel

slackbot
2024-04-29 16:27:10

Tort Intake Professionals has joined this channel by invitation from Shield Legal.

deleted-U04GU9EUV9A
2024-04-29 16:27:10

@deleted-U04GU9EUV9A has joined the channel

slackbot
2024-04-29 16:28:43

Sonobi has joined this channel by invitation from Shield Legal.

deleted-U05R3DS0AGL
2024-04-29 16:28:43

@deleted-U05R3DS0AGL has joined the channel

Ryan (ryan@themedialab.agency)
2024-04-29 17:00:28

@deleted-U05R3DS0AGL @Kris Standley, dashboard updated:

https://lookerstudio.google.com/reporting/391eda9e-d55a-49e1-bf9b-a6ceb04604c1/page/p_acaltw0vlc

Ryan (ryan@themedialab.agency)
2024-04-29 17:05:27

@deleted-U05R3DS0AGL @Kris Standley, the CTM call tracking log is setup for your access. Check inboxes for invites to get access:

https://app.calltrackingmetrics.com/

app.calltrackingmetrics.com
CallTrackingMetrics Login
No Contracts: Pay-as-you-go, Cancel at any time.
Original URL: https://app.calltrackingmetrics.com/
🙏:skin_tone_3: Kris Standley
Kris Standley (kristopher@shield-legal.com)
2024-04-29 17:27:24

Thanks, @Ryan!

deleted-U3H80B3FH
2024-04-30 08:51:30

@deleted-U3H80B3FH has joined the channel

Ryan (ryan@themedialab.agency)
2024-04-30 11:27:41

@Kris Standley @deleted-U05R3DS0AGL, added a Conversion page so you can see the sign up.

🙏:skin_tone_3: Kris Standley
deleted-U05R3DS0AGL
2024-04-30 11:35:43

@Kris Standley @U02NJEGHH on the conversion page does that mean case or intake? Or just a fresh form to track de-dup leads?

deleted-U05R3DS0AGL
2024-04-30 11:36:18

*Thread Reply:* @Ryan

Ryan (ryan@themedialab.agency)
2024-04-30 11:36:20

@deleted-U05R3DS0AGL, that means a retainer was signed, QA'd and accepted

Ryan (ryan@themedialab.agency)
2024-04-30 11:36:34

Intake is just the term for a "lead that has entered the call center domain"

👍 deleted-U05R3DS0AGL
deleted-U05R3DS0AGL
2024-04-30 11:36:34

Excellent!!

Ryan (ryan@themedialab.agency)
2024-04-30 11:37:36

Intake Under Review just means they are "working a front-end-qualified lead" to see if they qualify to sign on the back end, that's why it's a pre-conversion contact status.

👍 deleted-U05R3DS0AGL
deleted-U05R3DS0AGL
2024-04-30 11:38:55

We are pushing to increase call volume as mentioned leads should be better quality but we need to drive better CPL

🙏:skin_tone_4: Ryan
🙌:skin_tone_3: Kris Standley
deleted-U02JM6UC78T
2024-05-03 19:11:25

@deleted-U02JM6UC78T has joined the channel

Ryan (ryan@themedialab.agency)
2024-05-06 16:18:10

@deleted-U04R23BEW3V, per @Cameron Rentch, please post the DQ and Open Lead reports each morning here for the MD Juve Hall TV and LA Juvenile Hall Abuse TV,

Please @Kris Standley @deleted-U02JM6UC78T @deleted-U05R3DS0AGL

✅ deleted-U04R23BEW3V
deleted-U04R23BEW3V
2024-05-06 16:18:14

@deleted-U04R23BEW3V has joined the channel

deleted-U04R23BEW3V
2024-05-06 16:19:39

@Ryan You got it!

👍 deleted-U05R3DS0AGL
deleted-U05R3DS0AGL
2024-05-07 15:43:50

Looks like another conversion today 👍:skintone2:

👍:skin_tone_4: Ryan
🙌:skin_tone_3: Kris Standley
deleted-U02JM6UC78T
2024-05-09 11:15:12

@here - Ryan and Kris are certainly already aware but we have successfully been able to push all log-level data (day 1 - yesterday) to the Looker instance, which is good news.

Ryan is evaluating as we speak but this is right in line with helping us ID and optimize based on a clearer path to conversion

@Ryan thank you for working with us to get that done as it should prove to be a significant next phase re performance optimization!

Also, just want to verify that we're still at 3 conversions total - is that correct?

Thank you

👍:skin_tone_3: Kris Standley
Ryan (ryan@themedialab.agency)
2024-05-09 11:20:35

Correct @here, 34 captured leads, 3 sign ups, 1 qualified but had representation so declined.

🙏:skin_tone_3: Kris Standley
👍 deleted-U05R3DS0AGL
deleted-U05R3DS0AGL
2024-05-09 12:22:15

Thats 34x better than MNTN 😂 but we got work to do - there should be value in the log level data for you guys as well. Thanks for the updates @Ryan @deleted-U02JM6UC78T

😁 Ryan
Ryan (ryan@themedialab.agency)
2024-05-09 13:11:27

Very true Craig

😎 deleted-U05R3DS0AGL
deleted-U04R23BEW3V
2024-05-09 14:00:30

No LA & MD DQ's from 5/7/2024-5/8/2024

deleted-U04R23BEW3V
2024-05-10 14:25:27

No LA & MD DQ's from 5/9/2024

Ryan (ryan@themedialab.agency)
2024-05-13 14:40:13

@Kris Standley @deleted-U05R3DS0AGL @deleted-U02JM6UC78T, I'll not be on the call today. I do have all log data from last week put into a database table but the IP addressess are not matching for the conversions that we extract from our lead software versus whatever device your ad server log data shows they saw the ad on....I'll take a look at all four to double check one more time but if not, there is no way to know what ad interactions go to our conversions.

Ryan (ryan@themedialab.agency)
2024-05-13 14:45:28

@Kris Standley @deleted-U05R3DS0AGL @deleted-U02JM6UC78T confirmed the IP address I am getting from phone-call-only leads who saw your ads is the IP Address of our call tracking software, not the IP of the device they saw the ad. So the log data is not linkable to because lead created date and timestamp does not truly correlate to the same time of an ad impression as you can assume. I think the S1 code is as good as we can get here.

👍:skin_tone_3: Kris Standley
Kris Standley (kristopher@shield-legal.com)
2024-05-13 14:47:08

Thanks for the update, @Ryan!

deleted-U02JM6UC78T
2024-05-13 14:55:42

Thanks @Ryan - got it re the IP addresses but how about some filters re time stamps (LL Data) as that can help validate publisher level optimizations as well as inform others? Apply some filters that enable those quick views could be helpful.

Thoughts?

Ryan (ryan@themedialab.agency)
2024-05-13 14:56:24

What is LL data?

deleted-U02JM6UC78T
2024-05-13 14:57:50

sorry - that log level data

not as precise as IP (as we were hoping) but isolating based in time stamps (windows around them) - ad shown relative to call made/case opened, etc.

Just a thought re how we can keep getting tighter on our optimizations and since it's all in the same view at this point there may be value there

Ryan (ryan@themedialab.agency)
2024-05-13 15:10:21

I can put your log data into a 30 minute window of the phone lead creation date and see what that shows, just concerned it is an "assumption based" path to conversion. That sound okay?

deleted-U02JM6UC78T
2024-05-13 15:11:59

Agree in that it's an assumption and we wouldn't use it to completely rule publishers out but may provide validation as well as directional data for further optimiations.

That sounds good to me and appreciate it

deleted-U04R23BEW3V
2024-05-13 15:48:25

LA & MD Juv Hall TV Open Status 5/6/2024-5/12/2024 No DQ's from 5/10/2024-5/12/2024

Ryan (ryan@themedialab.agency)
2024-05-14 14:36:20

@Luke Fontaine ☝️:skintone4:

deleted-U04R23BEW3V
2024-05-14 15:13:34

No DQ's from 5/13/2024

Luke Fontaine (luke@shield-legal.com)
2024-05-14 17:13:26

@Luke Fontaine has joined the channel

Ryan (ryan@themedialab.agency)
2024-05-14 17:15:50

@deleted-U02JM6UC78T @deleted-U05R3DS0AGL, my analyst extraordinaire @Luke Fontaine is going to run a true analysis on this data within the calendar day of the sign-up lead creation dates. We hope to at least give some "directional data" on what publishers, devices and frequencies, among the city, day and campaign tiers. I do not have any further data since May 8, so if you want this for the 4th lead (most recent one on 10th) have your guys push over more Ad Server Log Data.

FYI @Cameron Rentch @Kris Standley

🙌:skin_tone_4: Luke Fontaine
🙏:skin_tone_3: Kris Standley
deleted-U05R3DS0AGL
2024-05-14 18:06:47

*Thread Reply:* Got it - thanks @Ryan @Luke Fontaine

Cameron Rentch (cameron@internetthings.com)
2024-05-14 17:43:16

@deleted-U05R3DS0AGL @Ryan @Kris Standley Illinois Juv Hall Abuse TV

Below are the URL's, same set up as the other campaigns 3 separate versions being created We need same phone number tracking etc

NOTE for this to qualify must be 41 or UNDER. Abuse under age of 18. See screenshot of data from recent digital campaign. Also, note the incidents on abuse at facilities - use for targeting based on location of facility.

image.png
image.png
👏:skin_tone_4: Ryan
☝️:skin_tone_4: Ryan
Cameron Rentch (cameron@internetthings.com)
2024-05-14 17:43:31

https://iljuvabuse.com/ Ben Crump/Slater https://iljuvabuseclaims.com Bailey Glasser https://iljuvabuselawsuit.com DiCello Levitt LLP

👍:skin_tone_3: Kris Standley
deleted-U05R3DS0AGL
2024-05-14 18:08:28

@Cameron Rentch looks like we will target :

Audience : AA/Hispanic M18-40 Geo : Cook county, St Charles, Chicago, Harrisburg and maybe one or two more. Budget : ? Creative ETA ?

No problem on the tracking and 800#'s @deleted-U02JM6UC78T will get to work on that for us.

Cameron Rentch (cameron@internetthings.com)
2024-05-14 18:09:30

Creatives will be ready in couple days max, we can start with 50K and only run the Crump/Slater version to start

deleted-U05R3DS0AGL
2024-05-14 18:12:32

Ok, sounds good. We will build the media plan and share it back by tomorrow COB @deleted-U02JM6UC78T 👆👆

🙏:skin_tone_3: Kris Standley
👍 deleted-U02JM6UC78T
Ryan (ryan@themedialab.agency)
2024-05-14 19:12:35

@here, here is the updated tracking plan, awaiting creatives with new tracking numbers shown here: https://docs.google.com/spreadsheets/d/1cWrKqx0XmceVsQsmk01sl84bnm6QLM9dHPNo4GHer8g/edit#gid=184300655

🙏:skin_tone_3: Kris Standley
deleted-U02JM6UC78T
2024-05-14 19:40:09

Thanks @Ryan - we’re on it

deleted-U04R23BEW3V
2024-05-15 13:38:58

No DQ's from 5/14/2024

Ryan (ryan@themedialab.agency)
2024-05-17 12:21:39

@Kris Standley, the phone tracking inbound DID to TIP are ready but being tested by TIP team. Then @Brian Hirst has to setup the contracts to send forms and call lead-receipt posts into LawRuler, so we are not ready yet to go live.

FYI @Cameron Rentch @deleted-U02JM6UC78T @deleted-U05R3DS0AGL, will advise once 100% complete and ready.

👍 deleted-U02JM6UC78T, deleted-U05R3DS0AGL
Kris Standley (kristopher@shield-legal.com)
2024-05-17 12:24:56

@Ryan Thanks for the update. The creative still has to be finalized as well.

Kris Standley (kristopher@shield-legal.com)
2024-05-17 12:31:55

@deleted-U05R3DS0AGL Thank you for sending over the Illinois media plan! Everything looks good. We’ll be targeting three counties, correct?

deleted-U05R3DS0AGL
2024-05-17 12:33:15

Right now Cook, Madison and Will counties but we can expand if need/want

👍:skin_tone_3: Kris Standley
Kris Standley (kristopher@shield-legal.com)
2024-05-17 12:36:24

@deleted-U05R3DS0AGL That sounds good to start. We can expand if needed during the campaign.

👍 deleted-U05R3DS0AGL
deleted-U04R23BEW3V
2024-05-17 13:08:11

No DQ's from 5/16/2024

Ryan (ryan@themedialab.agency)
2024-05-20 10:40:56

@Kris Standley @deleted-U05R3DS0AGL @deleted-U02JM6UC78T, here is the Ad Server log analysis dashboard. Identifying the unique IPs for two of the conversions based on lead creation date, select one and you can see the device, channel(s), impression / frequency.

https://lookerstudio.google.com/reporting/d5ef29c4-e332-4921-990c-5ad48bb3e005

🙏:skin_tone_3: Kris Standley
deleted-U05R3DS0AGL
2024-05-20 13:45:59

*Thread Reply:* Pluto and Fox News - thx!

deleted-U02JM6UC78T
2024-05-20 10:42:58

Thanks @Ryan! Going to check it out in a min and sincerely appreciate this

Also, I'm not sure if this is just for me but I'm getting that configuration error in the other view (leads, status, conversions) - no worries if this is known but just wanted to let you know.

Again, TY

🙏:skin_tone_4: Ryan
Ryan (ryan@themedialab.agency)
2024-05-20 13:16:42

@deleted-U05R3DS0AGL @Kris Standley, we have setup the 9 (3 per firm, per S1 Tiers), can you guys call and test at least one per firm below?

We need you to use a number that you have not used before to test in the past, as our application only send over the lead-form from the call tracking software once per "new caller" and me and my teams' phone numbers are not new callers

image.png
Kris Standley (kristopher@shield-legal.com)
2024-05-20 13:29:52

@Ryan I can test them. I don’t think we’ve tested with my cell before: .

👍 deleted-U05R3DS0AGL, deleted-U02JM6UC78T
Kris Standley (kristopher@shield-legal.com)
2024-05-20 13:39:18

@Ryan All 9 numbers connected to the call queue when I tested them.

Ryan (ryan@themedialab.agency)
2024-05-20 13:41:40

Excellent Chris, thank you

👍:skin_tone_3: Kris Standley
deleted-U04R23BEW3V
2024-05-20 15:13:05

LA & MD Juv Hall TV Open Status 5/13/2024-5/19/2024 No LA & MD Juv Hall DQ's from 5/17/2024-5/19/2024

Ryan (ryan@themedialab.agency)
2024-05-20 16:32:27

@deleted-U05R3DS0AGL @Kris Standley ☝️:skintone4:

👍:skin_tone_3: Kris Standley
Kris Standley (kristopher@shield-legal.com)
2024-05-20 17:28:10

@Cameron Rentch Do you want to run or go dark for the Juvenille Hall campaigns next Monday, 5/27 (Memorial Day)?

Cameron Rentch (cameron@internetthings.com)
2024-05-21 12:23:01

@Kris Standley nothing on Memorial day

👍:skin_tone_3: Kris Standley
Kris Standley (kristopher@shield-legal.com)
2024-05-21 12:25:58

@Cameron Rentch Got it, thanks.

@deleted-U05R3DS0AGL @deleted-U02JM6UC78T @Ryan Please note: We will not run next Monday, 5/27 (Memorial Day). Thanks.

deleted-U05R3DS0AGL
2024-05-21 12:44:55

Copy

deleted-U04R23BEW3V
2024-05-21 14:42:34

No LA & MD Juv Hall DQ's from 5/20/2024

Cameron Rentch (cameron@internetthings.com)
2024-05-22 12:54:18

@Kris Standley @deleted-U05R3DS0AGL making good progress on MD one yesterday, one today

🙌:skin_tone_3: Kris Standley
🙌 deleted-U05R3DS0AGL
deleted-U05R3DS0AGL
2024-05-23 10:21:25

*Thread Reply:* @Cameron Rentch @Kris Standley checking to see if we have ETA on creative asset for Illinois launch?

deleted-U04R23BEW3V
2024-05-22 14:01:39

No LA & MD Juv Hall TV DQ's from 5/21/2024

deleted-U04R23BEW3V
2024-05-23 14:11:05

No LA & MD Juv Hall TV DQ's from 5/22/2024

🙏:skin_tone_4: Ryan
deleted-U04R23BEW3V
2024-05-24 13:27:08

No LA & MD Juv Hall TV DQ's from 5/23/2024

deleted-U04R23BEW3V
2024-05-28 16:05:00

No LA & MD Juv Hall TV DQ's from 5/24/2024-5/27/2024

deleted-U04R23BEW3V
2024-05-29 13:44:39

No LA & MD Juv Hall TV DQ's from 5/28/2024

deleted-U04R23BEW3V
2024-05-30 14:53:16

No LA & MD Juv Hall TV DQ's from 5/29/2024

deleted-U04R23BEW3V
2024-05-31 13:25:07

No LA & MD Juv Hall TV DQ's from 5/30/2024

deleted-U04R23BEW3V
2024-06-03 16:20:42

LA & MD Juv Hall TV Open Status 5/27/2024-6/2/2024 No LA & MD Juv Hall TV DQ's from 5/31/2024-6/2/2024

Kris Standley (kristopher@shield-legal.com)
2024-06-03 17:42:43

@deleted-U05R3DS0AGL @deleted-U02JM6UC78T All IL creative is done. Here are the links for each firm’s spots (6 per firm). I also added these links to the tracking document. As you’re aware, we’re starting with Crump/Slater only.

Bailey Glasser - https://f.io/5OxlBgXF DiCello Levitt - https://f.io/3yjm2FkN Crump/Slater - https://f.io/8nxXiora

Please let me know if you have any questions - thanks!

👍 deleted-U05R3DS0AGL, deleted-U02JM6UC78T
deleted-U05R3DS0AGL
2024-06-03 17:46:27

Thanks @Kris Standley we will circle back with any questions otherwise will confirm when launched

🙏:skin_tone_3: Kris Standley
Kris Standley (kristopher@shield-legal.com)
2024-06-04 12:45:46

@here Per Sonobi, the IL Juvenile Hall Crump/Slater campaign is now live.

🙏:skin_tone_4: Ryan
deleted-U04R23BEW3V
2024-06-07 14:49:17

No LA & MD Juv Hall TV DQ's from 6/3/2024-6/6/2024

deleted-U04R23BEW3V
2024-06-12 16:27:38

No LA & MD Juv Hall TV DQ's from 6/7/2024-6/11/2024

deleted-U04R23BEW3V
2024-06-14 13:51:30

No LA & MD Juv Hall TV DQ's from 6/12/2024-6/13/2024

deleted-U05R3DS0AGL
2024-06-19 19:55:16

Hi guys, it looks like some of our slack access is or has expired. Can you please extend these invites? Thank you!

Kris Standley (kristopher@shield-legal.com)
2024-06-20 12:07:05

*Thread Reply:* @deleted-U05R3DS0AGL Hi there - it looks like you guys are still active in all channels except the illinois-juv-hall-abuse-sss-tv channel for some reason. Is that the only one we need to extend?

deleted-U05R3DS0AGL
2024-06-20 12:08:32

*Thread Reply:* @Kris Standley yes that is what slack is relaying to us - it looks like BG Maryland as well.

Kris Standley (kristopher@shield-legal.com)
2024-06-20 12:23:01

*Thread Reply:* @deleted-U05R3DS0AGL Okay, that one hasn’t launched yet, so we’ll get you extended on the illinois-juv-hall-abuse-sss-tv channel.

@Ryan Can you please add @deleted-U05R3DS0AGL and @deleted-U02JM6UC78T back to the illinois-juv-hall-abuse-sss-tv channel? They were removed for some reason. Thank you!

👍 deleted-U05R3DS0AGL
Cameron Rentch (cameron@internetthings.com)
2024-06-25 16:39:47

@deleted-U05R3DS0AGL I have been stuck on a call. Can we connect tmrw and reschedule this call? I have some items to review that are important. Thanks

deleted-U05R3DS0AGL
2024-06-25 16:40:56

No worries and call me anytime. We are just jumping off with Kris now.

deleted-U05R3DS0AGL
2024-06-26 09:08:09

@Cameron Rentch pretty open after 1p PST today if you have time to sync up

Kris Standley (kristopher@shield-legal.com)
2024-07-01 13:29:36

@Cameron Rentch For the holiday this week, do you want to be dark just Thursday, 7/4 or both Thursday and Friday, 7/4-7/5?

Kris Standley (kristopher@shield-legal.com)
2024-07-02 15:00:26

@deleted-U05R3DS0AGL @deleted-U02JM6UC78T @Ryan Please note: we will be dark this Thursday, 7/4 through next Monday, 7/8 for the holiday. We will resume the campaigns next Tuesday, 7/9. Let me know if you have any questions - thanks!

👏:skin_tone_4: Ryan
deleted-U05R3DS0AGL
2024-07-02 15:05:00

Copy

deleted-U3H80B3FH
2024-07-04 06:06:26

all campaigns paused and will resume on Tuesday

🙏:skin_tone_3: Kris Standley
deleted-U05R3DS0AGL
2024-07-04 09:35:05

Have a great 4th all!

Ryan (ryan@themedialab.agency)
2024-07-04 10:40:18

Happy 4th!!

Kris Standley (kristopher@shield-legal.com)
2024-07-04 11:30:19

Happy 4th!

deleted-U3H80B3FH
2025-06-13 16:09:12

@deleted-U3H80B3FH has left the channel