Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-03 14:54:46

Hey @deleted-U05G9BHC4GY @deleted-U05F548NU5V, Following up on our discussion about juvenile cases performance and the potential for increased spend with juvenile torts. We have conversion form results comparing TikTok and Meta. While we’re using softer videos on TikTok, the lead quality remains low. This isn’t tied to conversion KPIs but rather to our inability to follow creative best practices. In other words, at the very least, adding facility names to the creatives is essential for these types of cases. This we showed with with Chowchilla on TikTok—briefly seeing success while not adhering policy. Attaching YRTC videos from both platforms for comparison, and the sheet with the relevant lead comparison.

In the meantime, Cameron and I will discuss about other opportunities that we have with possible other torts that are not juvenile based for our call next week, but if we want to see some kind of traction with juvenile cases this must come with test incentive assistance from TikTok as the 'soft' approach just don't work.

SL IL YRTC Abuse TWEET-META-25049-JA-CTA.mp4
IL YRTC RLA - TT.mp4
deleted-U05G9BHC4GY
2025-04-06 11:36:01

Hey @Yan Ashrapov hope you've had a great weekend. Yes, as we discussed on our call but also on our call with the policy team, we do know that the Juvenile cases are problematic in terms of policy but that this is an area where you guys have high focus.

We're checking with the policy team some scripts we've seen on the platform and getting final approval on them before sharing with you.

I will say that in terms of additional incentives, for now, we're running on the lowest scale we ever ran with Shield which is not giving me any claim to request additional incentives. We already have a JBP in place which should be already a huge enabler.

If this means you won't be able to test juvenile cases on TikTok for now, then we'll need to shift focus and see which torts are relevant for the activity that will get us on track for the incentive plan.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-07 11:11:30

@deleted-U05G9BHC4GY @deleted-U05F548NU5V Hope you had a wonderful weekend as well. Let's have the call on Wednesday 9am pacific. Regarding the Depo test; just the one conversion and not from our testing ad groups. So we will want to stop and regroup here. To shift focus, here are the cases that we aim to start soon/restart/scale: Storm damage (multiple states) Noodle cup burns PFAS Video gaming (expanded criteria)

deleted-U05F548NU5V
2025-04-07 13:03:18

Thanks @Yan Ashrapov We will come prepared with some insights regarding these new torts you mentioned. Storm damage - each state has different criteria (question sets) or the same?

deleted-U05F548NU5V
2025-04-07 13:04:58

I am also checking with the product team regarding depo's test. See if there is any backend product issue. Update you soon

👍:skin_tone_4: Yan Ashrapov
Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-07 13:10:38

@deleted-U05F548NU5V more exact info regarding storm damage tomorrow. Please also provide more info regarding existing torts as well: AFFF, Paraquat, Depo, NEC.etc. As I mentioned before, current campaigns are a part of yearly strategy and are crucial for us in order to hit our targets.

deleted-U05F548NU5V
2025-04-08 03:42:44

Hi @Yan Ashrapov I had the product team reviewing Depo's test last night, they were also surprised by the result. Their suggestion: it's too early to make any conclusion, as the sample size is too small. Pls not change anything, keep the campaign running for 3 more days for them to better analysis.

deleted-U05F548NU5V
2025-04-20 03:06:48

Good Sunday @Yan Ashrapov Can you share when NEC will start this week? Thanks.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-20 08:53:58

@deleted-U05F548NU5V should be Wednesday at the latest. I'll update if there's any change. Also, let's postpone the MB calls tomorrow to next week please. As we had them last the week before. Tik Tok S1 Finals 4/11/2025-4/17/2025 Tik Tok DQ Report 4/11/2025-4/17/2025

Tik Tok DQ Report 4/11/2025-4/17/2025
Tik Tok S1 Finals 4/11/2025-4/17/2025
Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-20 08:54:04

@deleted-U05F548NU5V should be Wednesday at the latest. I'll update if there's any change. Also, let's postpone the MB calls tomorrow to next week please. As we had them last the week before. Tik Tok S1 Finals 4/11/2025-4/17/2025 Tik Tok DQ Report 4/11/2025-4/17/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-20 08:54:07

@deleted-U05F548NU5V should be Wednesday at the latest. I'll update if there's any change. Also, let's postpone the MB calls tomorrow to next week please. As we had them last the week before. Tik Tok S1 Finals 4/11/2025-4/17/2025 Tik Tok DQ Report 4/11/2025-4/17/2025

deleted-U05F548NU5V
2025-04-20 10:52:29

Hi @Yan Ashrapov I didn't move the calls because it's a more direct way for me to understand the account performance considering the current situation. It's pretty difficult to get media buyers updates through slack chat. Maybe we can have any formal messages in slack on the Monday that we don't have calls just to align the plans of the week?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-20 10:54:38

@deleted-U05F548NU5V I let the media buyers know to update via slack channel to align regarding plans for the week.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-20 10:54:56

@deleted-U05F548NU5V I let the media buyers know to update via slack channel to align regarding plans for the week.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-20 10:56:50

So we can move the calls for this week and have them concentrate this Monday on other tasks ahead. Thanks

🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-21 09:56:53

@deleted-U05G9BHC4GY @deleted-U05F548NU5V we should see an increase of spend this week. NEC: $10,000/daily - should be launched this week. This is the minimum amount of daily spend. NSCup - still pending, can be launched this week though. As soon as this is good to go with Cam, we will spend between somewhere between Depo and NEC. Paraquat - $5,000/daily Depo - $3,000/daily - we will try and push this this week as we have better results now after we shut down the CRM campaign. TVM - $1,500/daily for now. May see an increase. We have a new condition that we will add and see if are getting the same conversion% , then we ay see an increase. - Was Your ORIGINAL Mesh implanted within the last 10 years?

deleted-U05F548NU5V
2025-04-21 10:27:56

Thanks @Yan Ashrapov TVM - what's the ideal cost per e-sign? I want to point out that the current instant form questions of this tort are really by best practices as they cover all the most common unqualified scenarios such as being represented already. can we try testing these best practice questions in other low qualified lead torts such as AFFF and Paraquat? Question card - do you know whether any media buyer will launch the test this week?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-21 12:19:03

@deleted-U05F548NU5V for TVM it may change as we have the new criteria, but circa $1K currently is good I think. For Paraquat and AFFF, please share here what are the questions that you want to add and we will take a look if we can change our current line of questioning. Question card testing is not a priority currently, as we want to focus on mainstream performance modifications and minimize new variables. When we will see success and opportunity to scale with our current, and/or up and coming campaigns, then we can focus on testing new features.

deleted-U05F548NU5V
2025-04-21 14:23:24

@Yan Ashrapov Question suggested to add to both: Do you or a loved one currently have a lawyer representing your claim?

For AFFF - competitors usually add questions regarding the occupation (firefighter, navy, airport worker) - does this criteria also align to Shield's?

For Paraquat - current 1st question "Were you or loved one diagnosed with Parkinson's disease after being exposed to Paraquat®?" contains 2 qualifying questions, I suggest to divide them into 2: 1) exposure to Paraquat; 2) diagnosed Parkinson's after exposure. next question can be a selection question of which brand of Paraquat, to replace "Were you or loved one exposed to the herbicide Paraquat®? (Gramoxone®, Firestorm®, Helmquat®, or Parazone®)". selection question takes a bit more effort to answer, it may help to lower the no exposure unqualified leads rate.

👌:skin_tone_4: Yan Ashrapov
Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-21 15:23:07

@deleted-U05G9BHC4GY @deleted-U05F548NU5V so the cost for TVM is a lot steeper and we can definitely scale here. Waiting for some creatives to be ready and we should start climbing. If we will continue with this conversion% then we have a very solid base here.

🙏 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-04-22 11:16:51

Hi @Yan Ashrapov Do you know whether Cam will join the DFO call? Thanks

deleted-U05F548NU5V
2025-04-22 11:17:02

As well as Mike

Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-22 11:19:07

@deleted-U05F548NU5V Cameron is not likely to join. Do we have to have Mike on this?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-22 11:22:41

Nick was the one that handled all the technical aspects of the implementation. I think that we're good here.

🙏 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-04-22 14:10:54

Thanks @Yan Ashrapov Mike doesn't have to be. It's product team 's request knowing who they will talk to.

👍:skin_tone_4: Yan Ashrapov
Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-26 01:59:22

@deleted-U05F548NU5V Tik Tok DQ Report 4/18/2025-4/24/2025 Tik Tok S1 Finals 4/18/2025-4/24/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-26 01:59:26

@deleted-U05F548NU5V Tik Tok DQ Report 4/18/2025-4/24/2025 Tik Tok S1 Finals 4/18/2025-4/24/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-29 12:02:55

@channel NEC should be back on today. PFAS as well

🚀 deleted-U05G9BHC4GY
🙌 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-05 01:13:12

@deleted-U05F548NU5V Tik Tok DQ Report 4/25/2025-5/1/2025 Tik Tok S1 Finals 4/25/2025-5/1/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-05 01:13:12

@deleted-U05F548NU5V Tik Tok DQ Report 4/25/2025-5/1/2025 Tik Tok S1 Finals 4/25/2025-5/1/2025

deleted-U05F548NU5V
2025-05-05 02:06:46

Thanks @Yan Ashrapov is it possible to share the search words Shield uses for Search Ads in the main torts? We are conducting a research on TikTok for Shield based on user search. thanks

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-05 10:25:44

*Thread Reply:* @deleted-U05F548NU5V the team just forgot to toggle this off with a lot of campaigns. We're not opting to run search with TikTok at the moment.

deleted-U05F548NU5V
2025-05-05 12:57:26

*Thread Reply:* Hi @Yan Ashrapov I am not talking about Search Ads on TikTok, we want to track all the relevant organic search volume to understand which torts are having more potential on TikTok, as well as which relevant keywords we could use in the creatives to increase the relevancy.

deleted-U05F548NU5V
2025-05-05 08:15:36

Hi @Yan Ashrapov according to the esign final sheet you shared, there are no esigns of noodle soup cup and depo last week at all. is there any update? and if it's possible, please kindly share the budget plan this week. thanks

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-05 10:29:48

*Thread Reply:* @deleted-U05F548NU5V Correct. For NSC, the main reason can be that we transitioned to west coast day-parting and it just tanked the results. We are looking that up. For Depo, we changed the bid from $200 to $250 to gain perhaps more quality leads as we didn't convert last week.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-05 10:45:23

@deleted-U05G9BHC4GY @deleted-U05F548NU5V Paraquat - $3k/daily. Still testing new instant form. $10K spent and no eSign. PFAS - $1.5k/daily no eSign yet. NEC - $10k-$12.5k. We are using the exclusion audience but still we're not picking up the conversion% we want. Only a single DQ that mentioned 'not born premature', majority of the rest are 'no diagnosis'. TVM - $15K/daily. Great results. Scaling. NSC- $500/daily - mentioned in the reply above. Depo - $5.5K/daily- mentioned in the reply above. Testing with New BC IL JH - $2.5K Mormon -$2.5K

🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-05 10:46:24

@deleted-U05G9BHC4GY For IL JH. Need assistance (?)

Screenshot 2025-05-05 at 18.45.15.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-05 11:13:46
Screenshot 2025-05-05 at 19.13.36.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-06 10:52:22

@deleted-U05G9BHC4GY @deleted-U05F548NU5V BC is approved and we are running with IL JH and Mormon for $2.5K each for testing. For NSC, we only ran on TT with west-coast day parting. We will resume running next week at the latest with regular day-parting.

🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-06 10:52:33

@deleted-U05G9BHC4GY @deleted-U05F548NU5V BC is approved and we are running with IL JH and Mormon for $2.5K each for testing. For NSC, we only ran on TT with west-coast day parting. We will resume running next week at the latest with regular day-parting.

deleted-U05F548NU5V
2025-05-07 01:28:52

Hi @Yan Ashrapov Good morning. any update regarding search keywords? The search keywords I asked for should be the words you use on Google. We need it for data analysis of TT user behaviour - through TT organic search data. Thanks.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-07 11:04:04

@deleted-U05F548NU5V sure. Here are some key words from our top campaigns. • AFFF - "AFFF Lawsuit", "fire foam lawsuit, "AFFF", "AFFF law suit navy", "fire foam class action lawsuit" • Depo - "Birth control shot lawsuit", "meningioma lawsuit", "depo shot lawsuit", "birth control brain tumor"

🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-08 14:51:16

@deleted-U05G9BHC4GY Move the Needle Forward • Industry trends ▪︎ Competitor insights: KPIs & emerging torts • Policy ▪︎ Policy changed for juvenile cases. Ergo, Shield Legal may run campaigns that could assist adults (+18) that were affected as adolescents/children • Product ▪︎ CRM conversion optimization success ▪︎ Smart+ LP+Instant form destination. Best converting destination chosen by default • TT1 ▪︎ Easier communication with creators via platform ▪︎ Assurance that creators are not double posting to competitors via TT1 • Organic ▪︎ Organic channel blue V • Other Platforms and share of wallet — The focus is on video platforms ▪︎ Meta - Mid-High 8 figures/yearly ▪︎ TikTok - Between single digit to very low double digits percent ▪︎ Running with Google and Snapchat as well since 2025 Q1

👍 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-05-08 15:01:18

Hi @Yan Ashrapov Your product requests are already all on my brief. just try to have the context regarding 1P+3P destination chosen by default - what's Shield's spend distribution between 1P and 3P on Meta? do you see certain audience/tort converts better on 3P? thanks

deleted-U05F548NU5V
2025-05-08 15:03:24

The other requests including policy, industry trends and etc will also be covered at the other meetings in Berlin.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-08 15:07:03

@deleted-U05F548NU5V let’s just say that we spend a lot on LPs on Meta and it converts well

deleted-U05F548NU5V
2025-05-08 15:18:28

spend distribution over 50:50? or LP has even higher percentage? all the product request needs data support for the leadership to quickly get what's the gap

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-08 15:23:49

@deleted-U05F548NU5V higher. By a margin.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-09 13:13:00

@deleted-U05F548NU5V Tik Tok DQ Report 5/2/2025-5/8/2025 Tik Tok S1 Finals 5/2/2025-5/8/2025

Tik Tok S1 Finals 5/2/2025-5/8/2025
🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-09 13:13:08

@deleted-U05F548NU5V Tik Tok DQ Report 5/2/2025-5/8/2025 Tik Tok S1 Finals 5/2/2025-5/8/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-09 13:13:08

@deleted-U05F548NU5V Tik Tok DQ Report 5/2/2025-5/8/2025 Tik Tok S1 Finals 5/2/2025-5/8/2025

deleted-U05F548NU5V
2025-05-19 04:49:14

Good morning @Yan Ashrapov Follow up on the unfinished discussion about 1P+3P destination optimization test, here is the current pre-alpha test plan. The requirement is to set 14 days campaign, 20 CPA daily, and run an A/B test structure based on web lead gen (web lead gen ad group will spend with the backend 1P+3P model; instant form ad group won't spend, it's just for the backend delivery). Will Shield be interested to join this test? we will need a web lead gen ad account for this case. thanks

image.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-19 04:52:52

@deleted-U05F548NU5V definitely. Let's start brainstorming which tort will be applicable

🙌 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-19 04:54:09

Also, where did we leave things with DFO? Should we send the Meta data hashed or should we just rely on TikTok data?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-19 04:54:18

Also, where did we leave things with DFO? Should we send the Meta data hashed or should we just rely on TikTok data?

deleted-U05F548NU5V
2025-05-19 06:24:11

Regarding DFO, I believe that Cam said that it shouldn't be an issue to postback all channel events, he asked us either to schedule a meeting or send relevant terms. Itay and I have already included the following in our offsite summary: TikTok's current DFO model requires DCVR (deep conversion rate) to be from 5% to 80% to perform. In Shield Legal’s Depo Provera's case, the DCVR of the control group is 3.6%, test group is 1.85% in total. To increase the signals for DFO's performance, we suggest the approach to postback full-funnel events to collect more attributed signals for higher DCVR and support system learning. The postback data is used to crosscheck with TikTok user database, find a lookalike audience, and improve the DFO model indirectly. Through our studies, the match rate between data from other channels and TikTok's is around 35-45%. The postback data includes hashed PII info (phone, email, name).

deleted-U05F548NU5V
2025-05-19 06:25:59

so the next step is to start the implementation of the noodle soup cup, then we can start the test (the setting up guidance would be the same as Depo's), I will go over with Caleb once the setup is ready. @Yan Ashrapov in case there is still legal concerns on the event postback, we recommend to go without all channels postback and start the test asap

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-19 09:48:24

@deleted-U05F548NU5V understood. We will finalize the decision regarding DFO as soon as possible and update the team

deleted-U05F548NU5V
2025-05-19 13:24:47

thanks @Yan Ashrapov can you please share the budget plan for this week?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-20 04:03:00

Paraquat - $3k Depo - trying to get to $20k. Modifying bid and smart+ accordingly NEC- declining in results but trying to get to at least $20k daily. For all abuse cases - got the pre-landers yesterday. Will start testing today. About extra $15k daily planned (max) for testing. Still waiting for TVM and Noodle cup. Probably approved late this week/early next week

🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-25 03:40:35

@deleted-U05F548NU5V @deleted-U05G9BHC4GY good morning! Tomorrow is Memorial day in the US. So we will have to move our call to next week. Also, this means that we will resume our weekday spend on Tuesday and not Monday as usual. Adding here our Tik Tok S1 Finals 5/16/2025-5/22/2025 and Tik Tok DQ Report 5/16/2025-5/22/2025 Regarding this week's daily spend main torts estimation - NEC- we will see a decrease as we are rotating creatives because of performance. About $10-$15K TVM - seeing a dip in results as well. But spend will be $12k-$15k and we are trying new forms probably Depo - Good results. Probably $20K-$25K. Adjusting bid and creatives with Smart+ on a weekly basis per Berlin recommendations Noodle Cup - Got approval for launch. $7.5K Requests: • Update us regarding Mormon3 account policy issue. We are running per Berlin recommendations but still getting rejections and suspensions left and right. • DFO video call to finalize details of testing

Tik Tok S1 Finals 5/16/2025-5/22/2025
Tik Tok DQ Report 5/16/2025-5/22/2025
✅ deleted-U05F548NU5V
🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-25 03:40:42

@deleted-U05F548NU5V @deleted-U05G9BHC4GY good morning! Tomorrow is Memorial day in the US. So we will have to move our call to next week. Also, this means that we will resume our weekday spend on Tuesday and not Monday as usual. Adding here our Tik Tok S1 Finals 5/16/2025-5/22/2025 and Tik Tok DQ Report 5/16/2025-5/22/2025 Regarding this week's daily spend main torts estimation - NEC- we will see a decrease as we are rotating creatives because of performance. About $10-$15K TVM - seeing a dip in results as well. But spend will be $12k-$15k and we are trying new forms probably Depo - Good results. Probably $20K-$25K. Adjusting bid and creatives with Smart+ on a weekly basis per Berlin recommendations Noodle Cup - Got approval for launch. $7.5K Requests: • Update us regarding Mormon3 account policy issue. We are running per Berlin recommendations but still getting rejections and suspensions left and right. • DFO video call to finalize details of testing

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-25 03:40:44

@deleted-U05F548NU5V @deleted-U05G9BHC4GY good morning! Tomorrow is Memorial day in the US. So we will have to move our call to next week. Also, this means that we will resume our weekday spend on Tuesday and not Monday as usual. Adding here our Tik Tok S1 Finals 5/16/2025-5/22/2025 and Tik Tok DQ Report 5/16/2025-5/22/2025 Regarding this week's daily spend main torts estimation - NEC- we will see a decrease as we are rotating creatives because of performance. About $10-$15K TVM - seeing a dip in results as well. But spend will be $12k-$15k and we are trying new forms probably Depo - Good results. Probably $20K-$25K. Adjusting bid and creatives with Smart+ on a weekly basis per Berlin recommendations Noodle Cup - Got approval for launch. $7.5K Requests: • Update us regarding Mormon3 account policy issue. We are running per Berlin recommendations but still getting rejections and suspensions left and right. • DFO video call to finalize details of testing

deleted-U05G9BHC4GY
2025-05-25 05:14:29

Thanks @Yan Ashrapov for updating. Regarding Mormon, it was released after I appealed on Friday. Context: There was one ad group with prohibited industry violations, but it was deleted by the client. The system still suspended the account. I contacted the operation team and informed them that we work closely with Shield and they are educated and will avoid future violations, and they agreed to unblock the account. Also, the meeting, sure will delete it from the calendars.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-25 06:14:20

@deleted-U05G9BHC4GY I meant move the performance meetings with the media buyers and @deleted-U05F548NU5V, not our Tuesday’s call

👍:skin_tone_3: deleted-U05G9BHC4GY
deleted-U05F548NU5V
2025-05-25 07:16:24

HI @Yan Ashrapov updated the media buyers meetings. About DFO setup call - can I schedule with Caleb and you a quick call on Tue after our weekly with Cam? About Berlin offsite followup call with Maria, as France has holidays this week, can we schedule next Tue/Wed (Jun 3rd/4th)? the topic will be the current offline optimization strategy and 1P+3P destination test. Let me know the timeslot you prefer. thanks.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-26 09:54:44

@deleted-U05F548NU5V we can do the meeting with Caleb after our weekly, sure. I’ll update soon regarding the Berlin follow up

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-26 12:20:46

@deleted-U05F548NU5V please send meeting link when you can. Thank you

✅ deleted-U05F548NU5V
deleted-U05F548NU5V
2025-05-28 06:20:57

Hi @Yan Ashrapov do you have any time slot available for the product follow up call next week? Our product team in Singapore (Shiqi's team) asks whether it's possible to have it in IL morning time so they can also join. Thanks

deleted-U05F548NU5V
2025-05-28 06:21:58

The insight they want to get is about S+ creative and ad level offline event tracking.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-28 07:11:53

@deleted-U05F548NU5V sure. I can do Wednesday/Thursday morning Israeli time

deleted-U05G9BHC4GY
2025-05-28 07:25:15

This is what probably keeps triggering the AI rejection system

deleted-U05G9BHC4GY
2025-05-28 07:25:36

About Mormon, please make sure to erase the following:

image.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-28 07:27:10

@deleted-U05G9BHC4GY there are other ads that only contain “LDS Abuse Compensation” and they got rejected as well. Same ad group. same ad script

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-28 07:33:40

@deleted-U05G9BHC4GY this got rejected. Didn't contain that text in the ad. Ad ID: 1832756953044034 Ad group ID: 1832756777441377

Mormon LDS AD.mp4
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-28 07:39:08

@deleted-U05G9BHC4GY This is the pre-lander. So we shouldn't have any issues

Screenshot 2025-05-28 at 15.38.30.png
deleted-U05G9BHC4GY
2025-05-28 10:23:13

Checking

deleted-U05G9BHC4GY
2025-05-28 10:23:48

Btw, the ad groups are only partially not delivering only the video you shared and in the other ad group another video. Checking on both of them

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-28 10:26:59

@deleted-U05G9BHC4GY it’s because I’ve updated to be without the ‘sexual’ in the text. My concern is that specific ad I’ve sent didn’t have it in the first place and still got rejected ..

deleted-U05G9BHC4GY
2025-05-28 10:32:10

What you send here had never that title included?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-28 10:35:40

Correct

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-28 10:38:30

@deleted-U05G9BHC4GY

Screenshot 2025-05-28 at 18.37.34.png
Screenshot 2025-05-28 at 18.37.50.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-28 10:39:17

@deleted-U05G9BHC4GY take note that that's the only ad that's currently rejected

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-28 11:45:06

@deleted-U05F548NU5V we are seeing high frequency with TVM and NSCup. Which resulted in high CPAs with TVM and overall very low turned around conversion to eSign. We are uploading exclusion audiences, but this seems very weird as I don't think that we have a lot of competition with those torts. Let me know your thoughts on this

Screenshot 2025-05-28 at 17.55.33.png
deleted-U05F548NU5V
2025-05-28 13:21:25

Hi @Yan Ashrapov TVM high CPA is because of the new form + the new campaign just started today. Frequency should be looked in a longer period, especially the launch day frequency of a new ad group can be super not accurate. I stretch the time period to May, the frequency is 2.15, which is normal.

deleted-U05F548NU5V
2025-05-28 13:21:50

I did notice the noodle soup cup is paused, what's the reason?

deleted-U05F548NU5V
2025-05-28 13:24:58

Remind you that we once saw an ad group had frequency over 1k on the launch day, tech team said it's mostly because the system is at the launching stage and the audience calculation cannot match the launching speed, so the frequency of new launch ad group is always not accurate.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-28 13:30:28

@deleted-U05F548NU5V very bad performance with NSC, especially when compared to Meta. Will get it running again with the DFO test. Waiting for approval for new script from your team’s side. But testing it raw on the new BC as well. For TVM, yes we launched the new campaign only today. But the older one with the previous instant form that worked for us in the past is live for more than 24 hours. Hopefully it will settle down soon as it doesn’t make sense that we jumped from 200-300 dollars for a lead to 800-900

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-28 13:34:09

@deleted-U05F548NU5V to clarify, for NSC when I'm talking about bad performance I mean conversion% to eSign. For TVM, we will see if we will get better results while adding an exclusion audience, but we can't accept the explanation for this tort struggling as much CPA wise is because of the forms

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-28 13:39:00

@deleted-U05F548NU5V to clarify, for NSC when I'm talking about bad performance I mean conversion% to eSign. For TVM, we will see if we will get better results while adding an exclusion audience, but we can't accept the explanation for this tort struggling as much CPA wise is because of the forms

deleted-U05F548NU5V
2025-05-28 13:46:01

@Yan Ashrapov Any insight why Jack updated the first question of TVM? it's less intuitive than a straight yes or no

image.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-28 13:51:47

@deleted-U05F548NU5V the second ad group is a test. Very large % of the DQs that we are getting from TVM are that people mixing up between the qualifications and say 'yes' to trans/y mesh even when they have bladder sling or hernia mesh instead. We didn't change anything when it comes to the 'old' campaign instant form

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-02 04:06:07

@deleted-U05F548NU5V Tik Tok S1 Finals 5/23/2025-5/29/2025 Tik Tok DQ Report 5/23/2025-5/29/2025

Tik Tok DQ Report 5/23/2025-5/29/2025
🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-02 04:06:10

@deleted-U05F548NU5V Tik Tok S1 Finals 5/23/2025-5/29/2025 Tik Tok DQ Report 5/23/2025-5/29/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-02 04:06:10

@deleted-U05F548NU5V Tik Tok S1 Finals 5/23/2025-5/29/2025 Tik Tok DQ Report 5/23/2025-5/29/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-02 13:54:49

@deleted-U05F548NU5V is the New BC still suspended? I don't see any sign of suspension now..

deleted-U05F548NU5V
2025-06-02 13:57:55

Seems like it's released, only Mormon 3 is still in suspension

image.png
👍:skin_tone_4: Yan Ashrapov
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-05 03:42:57

@deleted-U05G9BHC4GY @deleted-U05F548NU5V Thank you for the call! Adding the TVM ad account ID and Smart campaign ID respectively: 7491717687781998609 1833802224821410

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-05 03:56:32

@deleted-U05F548NU5V you can also share with the team that we have a much clear view of results via different internal dashboards. I greyed out all the potentially confidential stuff

Screenshot 2025-06-05 at 11.49.20.png
Screenshot 2025-06-05 at 11.52.43.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-05 08:54:23

@deleted-U05F548NU5V @deleted-U05G9BHC4GY a very important DFO update. We have several issues that came up because of late performance and a large risk mitigation with NScup. While receiving very cheap leads, we have an almost not exiting conversion% to a contract. Combining it with an extremely high operator costs and even more importantly the fact that we can’t run any Minor associated instant forms as we running now with NSCup, we would have to cancel the DFO test. Of course, we can brainstorm and understand if there’s an option to test this with another tort or what are our other options. I’m open for suggestions here and available for a video call if needed, of course.

deleted-U05F548NU5V
2025-06-05 13:51:43

Hi @Yan Ashrapov thank you for the update. I will speak with Renee and check if we have any other option in Shield's accounts.

deleted-U05F548NU5V
2025-06-05 14:02:37

Just brainstorming: will adding more filtering questions in the instant form increase the lead quality and decrease the operational cost? For the minor issue, Itay may already have mentioned using **your family member". As we have run this tort in high budget last week, the policy should have flagged if it's an issue.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-05 14:19:11

@deleted-U05F548NU5V any increase in lead quality will result in a policy and consequently a risk issue. We are currently asking about people’s children in the form and we are still not getting any results. Even if it should have been flagged and it didn’t, we are not going to risk it just for the chance of it. Especially when we are on the risk’s team radar, unfortunately.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-08 02:11:29

@deleted-U05F548NU5V @deleted-U05G9BHC4GY Tik Tok S1 Finals 5/30/2025-6/5/2025 Tik Tok DQ Report 5/30/2025-6/5/2025

Tik Tok S1 Finals 5/30/2025-6/5/2025
Tik Tok DQ Report 5/30/2025-6/5/2025
🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-08 02:11:36

@deleted-U05F548NU5V @deleted-U05G9BHC4GY Tik Tok S1 Finals 5/30/2025-6/5/2025 Tik Tok DQ Report 5/30/2025-6/5/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-08 02:11:37

@deleted-U05F548NU5V @deleted-U05G9BHC4GY Tik Tok S1 Finals 5/30/2025-6/5/2025 Tik Tok DQ Report 5/30/2025-6/5/2025

deleted-U05F548NU5V
2025-06-08 07:07:35

@Yan Ashrapov Product team already issued the 10k credits to noodle soup cup after our call on Thursday. Let's talk on Tue weekly to see if we should proceed with another account.

image.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-08 07:14:22

@deleted-U05F548NU5V we won’t resume any activity with NSCup on TikTok bacause of the mentioned reasons. We are more than open for a discussion of testing it with the testing conditions that TikTok has set (2 ad groups, 10-14 days) with other accounts but only with an incentive. As all other accounts have much higher CPA.

deleted-U05G9BHC4GY
2025-06-09 06:18:34

@Yan Ashrapov In regards the DFO test, if we're mostly concerned about the policy issue, I checked with the team regarding the NSCup and the instant form question as it is, is not allowed as we already know. But why can't we change it from: Was your child burned from using NSCup to • Was someone from your household burned from using NSCup • "Did someone you care for suffer burns from using NSCup?" • "Have you or someone you know experienced burns from using NSCup?" • Did NSCup cause any burn-related injuries to you or someone you know? • Have you or a loved one experienced burns caused by NSCup? Taking in consideration that we had the call on Thursday and the team already initiated the funds to the account, I think it would be a waste to miss this opportunity to test the product and also harm our relationship with the product team.

Let me know what you think

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-09 06:38:00

@deleted-U05G9BHC4GY as mentioned, even when we are not adhering to policy guidelines, we are failing with this campaign. Changing it will only accrue more cost from our side. More than that, the conditions of the test are not met as we don’t have the conversion% to proceed. With respect, Shield updated TikTok as soon as possible considering the constant Risk issues we had and continue on having (the same actual day as the call). Flexibility and understating regarding this matter needs to be practiced by both sides.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-09 06:38:46

@deleted-U05G9BHC4GY as mentioned, even when we are not adhering to policy guidelines, we are failing with this campaign. Changing it will only accrue more cost from our side. More than that, the conditions of the test are not met as we don’t have the conversion% to proceed. With respect, Shield updated TikTok as soon as possible considering the constant Risk issues we had and continue on having (the same actual day as the call). Flexibility and understating regarding this matter needs to be practiced by both sides.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-09 06:44:50

Please also take into account that we tested this product twice without any success. Not even one contract. We want to see success with this 3rd test as much and even more than the product team. That ‘s why we are not giving up and still want to potentially test it with product team. Just under according to reasonable parameters of success

deleted-U05G9BHC4GY
2025-06-09 14:44:27

Got it. We will discuss internally and hopefully the product team will understand as well and we'll be able to find another case to work on.

🙏:skin_tone_4: Yan Ashrapov
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-11 13:02:00

@channel we are seeing very weird activity with Hair Relaxers. Super high CPA and KPIs combined with this message. Please advise.

Screenshot 2025-06-11 at 20.53.48.png
Screenshot 2025-06-11 at 20.58.52.png
Screenshot 2025-06-11 at 21.01.08.png
deleted-U05F548NU5V
2025-06-11 15:28:08

Indeed weird. I submitted a ticket. @Yan Ashrapov

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-13 02:13:57

@deleted-U05F548NU5V is there any update? do you recommend trying to open another ad group? We saw the the same 'bug' yesterday as well

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-13 02:14:38

@deleted-U05G9BHC4GY for NEC we have another rejection ad group 1834095602598945

deleted-U05F548NU5V
2025-06-15 03:06:10

Hi @Yan Ashrapov How are you? Hope everything is fine with you and your family.

deleted-U05F548NU5V
2025-06-15 03:06:53

About Hair relaxer - I have escalated to Shaked. What do you mean "same bug", which account is it? Thanks

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-15 03:08:28

@deleted-U05F548NU5V hair relaxers. We had to shut it off. Frequency is spiking to the 1000s and super high CPA

deleted-U05F548NU5V
2025-06-15 03:19:33

Do you have a screenshot? I see the frequency is normal.

image.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-15 03:21:52

@deleted-U05F548NU5V the issue is that by EOD it shows like it’s normal but in ‘real-time’ it’s going haywire as the screenshot I’ve sent before shows

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-15 03:27:57

@deleted-U05F548NU5V for reference, please take a look at the same day I’ve sent the screenshot and had $4k CPA. You’d see regular frequency as well. In other words, we shouldn’t look at frequency in retrospect here to solve this issue

deleted-U05F548NU5V
2025-06-15 05:04:58

At the contrast, due to the delayed reporting, we cannot rely on the realtime reporting on TTAM for the first day. We see lots of clients have the abnormal high frequency issue due to the "realtime reporting" but they all get paced down after 48hrs. Our R&D is trying to tackle this issue. We recommend to only look back at frequency metrics instead of real time.

Regarding the CPA spike, it shares the same logic but less huge spike. For example, the S+ TVM campaign Jack launched 2 weeks ago, at our meeting, the 1st day CPA was $900+ but after 2 days, it went down to $600.

It is true that TikTok has more turbulences and the performance needs more time (learning phase) to deliver than the other platforms due to the video platform logic and nature. But the history did show that with the right practices and patience, the platform can deliver reasonable performance. Please try to stay patient for the campaign to pass learning phase time. @Yan Ashrapov

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-15 05:16:14

@deleted-U05F548NU5V It seems very strange to say the least that there's no connection between the frequency we've seen and the CPA/Conversion issue. I do not buy into all of that learning phase issue when it comes to hair relaxers. It was after 50 conversions were already met over a week of spend when this problem accord. Issues that we had with TVM learning phase and Hair relaxers going crazy are separate.

Screenshot 2025-06-15 at 13.13.18.png
Screenshot 2025-06-15 at 13.09.52.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-15 05:16:40

@deleted-U05F548NU5V It seems very strange to say the least that there's no connection between the frequency we've seen and the CPA/Conversion issue. I do not buy into all of that learning phase issue when it comes to hair relaxers. It was after 50 conversions were already met over a week of spend when this problem accord. Issues that we had with TVM learning phase and Hair relaxers going crazy are separate.

deleted-U05F548NU5V
2025-06-15 09:41:52

Due to the current circumstances, I suggest moving the media buyers meetings to earlier timeslots + cancel weekly with Caleb if he is not going to run campaigns on TikTok for the coming week. Let me know which timeslots are suitable. Thanks @Yan Ashrapov

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-15 09:46:28

@deleted-U05F548NU5V let’s postpone for next week. Keep me posted when you can with any important product and R&D news. I’ll update you and @deleted-U05G9BHC4GY tomorrow with our spend expectations for this week. Stay safe!

🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-15 09:53:02

@deleted-U05F548NU5V please update the calendar to the postponed date as soon as you can. Thank you!

✅ deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-16 03:57:51

@deleted-U05F548NU5V @deleted-U05G9BHC4GY good morning! Adding here our Tik Tok S1 Finals 6/6/2025-6/12/2025 Tik Tok DQ Report 6/6/2025-6/12/2025 Regarding this week's daily spend main torts estimation - NEC- About $10-$15K. User complaints rejection persists and damage performance. Taking sometimes 3-4 days to get re-approved. Opting for different creatives here, especially with inconsistent performance with the TT1 creatives while we are getting better results now on Meta, is not optional. TVM - $5K. Overall slowdown Hair Relaxers -$5K Depo - $20K-$25K

Requests: • Update us regarding Mormon3 account policy issue. We are running per Berlin recommendations but still getting rejections and suspensions left and right. • DFO video call to finalize details of testing

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-16 03:57:55

@deleted-U05F548NU5V @deleted-U05G9BHC4GY good morning! Adding here our Tik Tok S1 Finals 6/6/2025-6/12/2025 Tik Tok DQ Report 6/6/2025-6/12/2025 Regarding this week's daily spend main torts estimation - NEC- About $10-$15K. User complaints rejection persists and damage performance. Taking sometimes 3-4 days to get re-approved. Opting for different creatives here, especially with inconsistent performance with the TT1 creatives while we are getting better results now on Meta, is not optional. TVM - $5K. Overall slowdown Hair Relaxers -$5K Depo - $20K-$25K

Requests: • Update us regarding Mormon3 account policy issue. We are running per Berlin recommendations but still getting rejections and suspensions left and right. • DFO video call to finalize details of testing

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-16 03:58:14

@deleted-U05F548NU5V @deleted-U05G9BHC4GY good morning! Adding here our Tik Tok S1 Finals 6/6/2025-6/12/2025 Tik Tok DQ Report 6/6/2025-6/12/2025 Regarding this week's daily spend main torts estimation - NEC- About $10-$15K. User complaints rejection persists and damage performance. Taking sometimes 3-4 days to get re-approved. Opting for different creatives here, especially with inconsistent performance with the TT1 creatives while we are getting better results now on Meta, is not optional. TVM - $5K. Overall slowdown Hair Relaxers -$5K Depo - $20K-$25K

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-16 04:04:52

@deleted-U05F548NU5V @deleted-U05G9BHC4GY good morning! Adding here our Tik Tok S1 Finals 6/6/2025-6/12/2025 Tik Tok DQ Report 6/6/2025-6/12/2025 Regarding this week's daily spend main torts estimation - NEC- About $10K-$15k User complaints rejection persists and damage performance. Taking sometimes 3-4 days to get re-approved. Opting for different creatives here, especially with inconsistent performance with the TT1 creatives while we are getting better results now on Meta, is not optional. TVM - $5K. Overall slowdown Hair Relaxers -$5K - re-starting with another ad group Depo - $20K-$25K - sort of stable. We are maxing out potential Bard- $5K re-launching

Requests: • Policy - Give more constructive feedback (Daniel) regarding creatives via pre-approval spreadsheet (Chowchilla) and check LP tab + re-approve creatives (NEC) + possible faster feedback rate. • Product - let us know if we can test DFO with another tort or abort testing • R&D - feedback regarding Hair relaxers issue Stay safe!

Tik Tok DQ Report 6/6/2025-6/12/2025
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-16 04:04:55

@deleted-U05F548NU5V @deleted-U05G9BHC4GY good morning! Adding here our Tik Tok S1 Finals 6/6/2025-6/12/2025 Tik Tok DQ Report 6/6/2025-6/12/2025 Regarding this week's daily spend main torts estimation - NEC- About $10K-$15k User complaints rejection persists and damage performance. Taking sometimes 3-4 days to get re-approved. Opting for different creatives here, especially with inconsistent performance with the TT1 creatives while we are getting better results now on Meta, is not optional. TVM - $5K. Overall slowdown Hair Relaxers -$5K - re-starting with another ad group Depo - $20K-$25K - sort of stable. We are maxing out potential Bard- $5K re-launching

Requests: • Policy - Give more constructive feedback (Daniel) regarding creatives via pre-approval spreadsheet (Chowchilla) and check LP tab + re-approve creatives (NEC) • Product - let us know if we can test DFO with another tort or abort testing • R&D - feedback regarding Hair relaxers issue Stay safe!

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-16 04:04:55

@deleted-U05F548NU5V @deleted-U05G9BHC4GY good morning! Adding here our Tik Tok S1 Finals 6/6/2025-6/12/2025 Tik Tok DQ Report 6/6/2025-6/12/2025 Regarding this week's daily spend main torts estimation - NEC- About $10K-$15k User complaints rejection persists and damage performance. Taking sometimes 3-4 days to get re-approved. Opting for different creatives here, especially with inconsistent performance with the TT1 creatives while we are getting better results now on Meta, is not optional. TVM - $5K. Overall slowdown Hair Relaxers -$5K - re-starting with another ad group Depo - $20K-$25K - sort of stable. We are maxing out potential Bard- $5K re-launching

Requests: • Policy - Give more constructive feedback (Daniel) regarding creatives via pre-approval spreadsheet (Chowchilla) and check LP tab + re-approve creatives (NEC) • Product - let us know if we can test DFO with another tort or abort testing • R&D - feedback regarding Hair relaxers issue Stay safe!

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-16 04:06:27

@deleted-U05F548NU5V @deleted-U05G9BHC4GY good morning! Adding here our Tik Tok S1 Finals 6/6/2025-6/12/2025 Tik Tok DQ Report 6/6/2025-6/12/2025 Regarding this week's daily spend main torts estimation - NEC- About $10K-$15k User complaints rejection persists and damage performance. Taking sometimes 3-4 days to get re-approved. Opting for different creatives here, especially with inconsistent performance with the TT1 creatives while we are getting better results now on Meta, is not optional. TVM - $5K. Overall slowdown Hair Relaxers -$5K - re-starting with another ad group Depo - $20K-$25K - sort of stable. We are maxing out potential Bard- $5K re-launching

Requests: • Policy - Give more constructive feedback (Daniel) regarding creatives via pre-approval spreadsheet (Chowchilla) and check LP tab + re-approve creatives (NEC) + possible faster feedback rate. • Product - let us know if we can test DFO with another tort or abort testing • R&D - feedback regarding Hair relaxers issue Stay safe!

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-16 04:06:29

@deleted-U05F548NU5V @deleted-U05G9BHC4GY good morning! Adding here our Tik Tok S1 Finals 6/6/2025-6/12/2025 Tik Tok DQ Report 6/6/2025-6/12/2025 Regarding this week's daily spend main torts estimation - NEC- About $10K-$15k User complaints rejection persists and damage performance. Taking sometimes 3-4 days to get re-approved. Opting for different creatives here, especially with inconsistent performance with the TT1 creatives while we are getting better results now on Meta, is not optional. TVM - $5K. Overall slowdown Hair Relaxers -$5K - re-starting with another ad group Depo - $20K-$25K - sort of stable. We are maxing out potential Bard- $5K re-launching

Requests: • Policy - Give more constructive feedback (Daniel) regarding creatives via pre-approval spreadsheet (Chowchilla) and check LP tab + re-approve creatives (NEC) + possible faster feedback rate. • Product - let us know if we can test DFO with another tort or abort testing • R&D - feedback regarding Hair relaxers issue Stay safe!

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-16 04:06:29

@deleted-U05F548NU5V @deleted-U05G9BHC4GY good morning! Adding here our Tik Tok S1 Finals 6/6/2025-6/12/2025 Tik Tok DQ Report 6/6/2025-6/12/2025 Regarding this week's daily spend main torts estimation - NEC- About $10K-$15k User complaints rejection persists and damage performance. Taking sometimes 3-4 days to get re-approved. Opting for different creatives here, especially with inconsistent performance with the TT1 creatives while we are getting better results now on Meta, is not optional. TVM - $5K. Overall slowdown Hair Relaxers -$5K - re-starting with another ad group Depo - $20K-$25K - sort of stable. We are maxing out potential Bard- $5K re-launching

Requests: • Policy - Give more constructive feedback (Daniel) regarding creatives via pre-approval spreadsheet (Chowchilla) and check LP tab + re-approve creatives (NEC) + possible faster feedback rate. • Product - let us know if we can test DFO with another tort or abort testing • R&D - feedback regarding Hair relaxers issue Stay safe!

deleted-U05F548NU5V
2025-06-16 07:23:27

Hi @Yan Ashrapov Thanks for the info.

Regarding the hair relaxer CPA spike, it's still in escalation process - Shaked is in miluim, hopefully we can get reply in 24hrs. For the frequency spike, the team agreed with me that for performance frequency tends to fluctuate when the campaign launches due to some backend calculation issue, it should not be taken as the indication as the campaign delivery issue. R&D will fix it.

Follow up on the discussion yesterday about Hair relaxer and TVM, their issue are definitely not the same. I took them as the examples that against TikTok best practices as I saw that Shield is frequently turning off campaigns recently in 1 or 2 days due to the "performance issue". Hair relaxer - the spike on Jun 11th (after running campaign consecutively a few days) is suspicious; but the spike after the campaign was off and on again, it's the expected spike at the starting phase of the campaign, it may be avoided by keeping the campaign longer. TVM S+ spike - that's the cause of both learning phase and S+ cold starting - after our call with Britta and Maria, S+ team got this feedback and told me that they have been working on shorten the S+ 7 days starting period.

I know the team is working with various platforms and it may cause confusion during the optimization, but for TikTok the best practice is always to give the system at least 48hrs to stable the performance.

deleted-U05F548NU5V
2025-06-16 07:27:13

For the DFO test, we can resume if Shield is still interested but take into account that the product team is not going to offer any more credits -

  1. they were not supposed to give same account test credits for twice (but they did);
  2. the max credits they offer for this test per account is $10k;
deleted-U05F548NU5V
2025-06-16 07:28:46

They will still be happy to assist with dedicated product manager and backend engineer to monitor the test if Shield is into it.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-16 07:37:36

@deleted-U05F548NU5V for Hair relaxers. Understandable that we would leave the campaign. But consider the case if we had a $20k-$30k campaign here and not $5k, what then?. We can’t give this kind of issues the benefit of the doubt and run in another day just to see if it fixes itself. Let’s see what Shaked says though. The TVM case we got the best practices down. No problem. For DFO, would the $10k will be allocated for another tort?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-16 10:12:46

@deleted-U05F548NU5V another product ask for the near future, unrelated to the above: On-off Toggle for auto-fill for forms. We want to be able to A/B test and more control over the option. Showed very surprising results on Meta (they have a toggle)

deleted-U05F548NU5V
2025-06-16 10:48:41

@Yan Ashrapov Unfortunately the product team cannot withdraw the credits and allocate to another account.

The on-off toggle - noted and will speak with the team. The test on Meta - can you pls share insight? which option delivered better result? thanks

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-16 10:51:30

@deleted-U05F548NU5V best results are non-autofilled forms. At least with NEC.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-16 15:00:09

@deleted-U05G9BHC4GY We have rejections with Bard ad group 1835115028584465

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-17 09:47:11

@deleted-U05G9BHC4GY NEC got a rejection since early this morning ad group 1834095602598945

deleted-U05F548NU5V
2025-06-22 03:32:04

@Yan Ashrapov Morning Ticket reply regarding Hair relaxer CPA spike on Jun 11th

image.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-22 03:59:43

@deleted-U05F548NU5V we need to take into consideration then that the rejections we faced caused this. Letting the ad group to spend all day in is not the solution here and will not be our best practice. Especially with non-test, high spend ad groups. We can sum it up to not getting user reports and rejections will be crucial for us when it comes to performance - doesn’t matter if it’s a smart campaign or manual as the algorithm just isn’t strong enough to get back into performance mode. Thank you for following though.

deleted-U05F548NU5V
2025-06-22 08:50:08

@Yan Ashrapov I want to raise flag regarding TVM's audience exclusion as I see a significant target audience drop 30% at the backend that damages account performance since the end of May - With an ad account that's only been running since April, applying an exclusion for '90-day clicks and 50% video views' carries counterproductive risks:

  1. Limit System Learning: For new ad account, even videoview doesn't immediately lead to a conversion, it provides valuable data to the algorithm about who is interested. By excluding these engaged users, we're essentially taking away the algorithm's classroom material, making it harder and slower for it to find your ideal leads.
  2. Limit Warm Leads: The videoview exclusion excluded leads shown initial interest. They might just need another touchpoint. By excluding them from our campaigns, we're cutting off potential conversions that are just one or two steps away, forcing algorithm to constantly chase colder, more expensive new prospects.
  3. Limit Ad Delivery: 30% target drop is significant. TVM's status is very different from NEC. Excluding videoview to limit delivery frequency will not help with the performance. I recommend to take off the videoview exclusion for the moment.
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-22 09:34:16

*Thread Reply:* @deleted-U05F548NU5V understood. We'll try removing it and see what happens.

deleted-U05F548NU5V
2025-06-22 09:12:12

Following your reply to Hair relaxer CPA spike this morning:

It's true that policy caused part of the problem, but let's be blunt: the rejection was an issue, but pausing the ad group after less than 1.5 hours of actual run time was the critical error here. You had one conversion around 9am. That's a positive signal. Instead of letting the system use that data to find more, it was shut down in 1.5 hours. The action: 1) choked the algorithm; 2) A single conversion will always cause a temporary CPA spike. This is normal. Reacting to immediate, micro-level fluctuations on high-spend campaigns ensures perpetual underperformance. 3) "Spending all day" isn't blind spend: It gives the system the minimum required time (24-48 hours) to move past initial volatility, gather sufficient data, and actually convert. Our suggestion here is not to ignore problems. it's to avoid creating new ones by reacting too quickly. You must give campaigns the time and data they need to perform.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-22 09:33:33

*Thread Reply:* @deleted-U05F548NU5V We can't exclude the rejection issues that we had with this particular ad group from the spikes that we saw and overall bad performance. Granted, in the case of TVM, I understood there's a learning curve with smart+ and that affected the CPA. Also, be mindful that with TVM we didn't get any rejections so isolating the reason of ad group learning was easier. But in this particular case it's just clear to me that the campaign is just plain reacted bad to partial rejections/rejections/suspensions. The key going forward for us is to not get any policy/risk issues that are affecting the ad account performance and health, then we can isolate performance reasons and then we will have the privilege campaigns having more time and data to perform.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-22 09:35:11

@deleted-U05F548NU5V We can't exclude the rejection issues that we had with this particular ad group from the spikes that we saw and overall bad performance. Granted, in the case of TVM, I understood there's a learning curve with smart+ and that affected the CPA. Also, be mindful that with TVM we didn't get any rejections so isolating the reason of ad group learning was easier. But in this particular case it's just clear to me that the campaign is just plain reacted bad to partial rejections/rejections/suspensions. The key going forward for us is to not get any policy/risk issues that are affecting the ad account performance and health, then we can isolate performance reasons and then we will have the privilege campaigns having more time and data to perform.

deleted-U05F548NU5V
2025-06-22 10:17:26

Regarding the media buyers' meetings tmrw - pls let me know if we can move to earlier timeslots. thanks. @Yan Ashrapov

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-22 10:24:05

@deleted-U05F548NU5V we really can't. Especially for a Monday and with with a short notice. It's totally understandable that we will delay our MB calls until the further notice or at least the level of security emergency is reduced Also, feel free to add any performance tips on each MB's relevant slack channel. I will update with each tort news for this week tomorrow. Each issue that we highlighted today is taken into consideration of course and is extremely helpful. Stay safe in the meanwhile!

🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-29 00:52:19

Good morning @deleted-U05F548NU5V @deleted-U05G9BHC4GYlast week's results Tik Tok S1 Finals 6/20/2025-6/26/2025 Tik Tok DQ Report 6/20/2025-6/26/2025

Tik Tok S1 Finals 6/20/2025-6/26/2025
Tik Tok DQ Report 6/20/2025-6/26/2025
🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-29 00:52:26

Good morning @deleted-U05F548NU5V @deleted-U05G9BHC4GYlast week's results Tik Tok S1 Finals 6/20/2025-6/26/2025 Tik Tok DQ Report 6/20/2025-6/26/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-29 00:52:30

Good morning @deleted-U05F548NU5V @deleted-U05G9BHC4GYlast week's results Tik Tok S1 Finals 6/20/2025-6/26/2025 Tik Tok DQ Report 6/20/2025-6/26/2025

deleted-U05F548NU5V
2025-06-30 07:48:49

Hi @Yan Ashrapov question: is it necessary to have weekly with Caleb as he is not running any account? thanks

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-30 07:56:20

@deleted-U05F548NU5V let’s have a brief call and discuss possibly retrying PFAS. We haven’t had any e-signs last time.

👍 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-30 09:40:12

@deleted-U05F548NU5V in the meantime, we are trying to implement DFO with all of our active accounts. Is the option available for all of them? If so, for Bard we are seeing the CRM option is not active, even though the DFO option is open and we implemented the events in the ad account. Adding screenshots for reference. Please advise.

Screenshot 2025-06-30 at 17.32.44.png
Screenshot 2025-06-30 at 17.38.46.png
deleted-U05F548NU5V
2025-06-30 10:14:38

Hi @Yan Ashrapov yes, Bard account needs to be allowlisted for CRM event DFO. Any other ad account you want to test also?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-30 10:16:45

JA-ShieldLegal-BardPowerport ID: 7303917418450141185

ML-ShieldLegal-NEC2 ID: 7517249609127739399

JA-ShieldLegal-TVM ID: 7491717687781998609

👍 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-07-07 04:43:02

Hi @Yan Ashrapov Would you mind sharing e-sign finals of the last week? thanks

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-07 04:45:03

@deleted-U05F548NU5V should get it before our first MB call. Team was on Holiday on Friday (July 4th).

👍 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-07 04:45:16

@deleted-U05F548NU5V should get it before our first MB call. Team was on Holiday on Friday (July 4th).

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-07 10:43:04

@deleted-U05F548NU5V Tik Tok S1 Finals 6/27/2025-7/3/2025 Tik Tok DQ Report 6/27/2025-7/3/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-07 10:43:05

@deleted-U05F548NU5V Tik Tok S1 Finals 6/27/2025-7/3/2025 Tik Tok DQ Report 6/27/2025-7/3/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-09 01:07:03

@deleted-U05F548NU5V good morning Can we please get PFAS CRM allowlisted as well? CP-ShieldLegal-PFAS ID: 7449477604635099152

👍 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-07-10 10:50:49

Hi @Yan Ashrapov PFAS account is allowlisted for CRM postback.

👍:skin_tone_4: Yan Ashrapov
Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-12 05:33:13

@deleted-U05F548NU5V @deleted-U05G9BHC4GY Tik Tok DQ Report 7/4/2025-7/10/2025 Tik Tok S1 Finals 7/4/2025-7/10/2025

Tik Tok DQ Report 7/4/2025-7/10/2025
Tik Tok S1 Finals 7/4/2025-7/10/2025
🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-12 05:33:20

@deleted-U05F548NU5V @deleted-U05G9BHC4GY Tik Tok DQ Report 7/4/2025-7/10/2025 Tik Tok S1 Finals 7/4/2025-7/10/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-12 05:33:25

@deleted-U05F548NU5V @deleted-U05G9BHC4GY Tik Tok DQ Report 7/4/2025-7/10/2025 Tik Tok S1 Finals 7/4/2025-7/10/2025

deleted-U05F548NU5V
2025-07-13 04:16:48

Good morning @Yan Ashrapov On Thursday, Jack and I talked about Tax Refund, switching to web lead gen might be an opportunity to revamp the current performance. As I cannot log into the LP, is any pixel implemented there? Thanks

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-13 08:02:02

@deleted-U05F548NU5V have you asked Jack on Thursday's call? he should be able to provide a definitive answer. By the way, as a rule of thumb all websites are accessible with US VPN. That's the only way I can access as well. But as far as I know, Tax Refund is without a pixel.

🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-17 10:27:12

@deleted-U05G9BHC4GY Got 2 different rejection reasons for PFAS and NEC for Spark. Considering we have already briefs that are exactly the same except for creative distribution , please advise.

Screenshot 2025-07-17 at 18.25.04.png
Screenshot 2025-07-17 at 18.25.18.png
deleted-U05G9BHC4GY
2025-07-17 10:28:43

Checking

deleted-U05G9BHC4GY
2025-07-17 10:29:04

Can you please send me the campaign ID of each?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-17 10:31:24

@deleted-U05G9BHC4GY 7528056144426860558 PFAS 7528053610748362766 NEC

deleted-U05G9BHC4GY
2025-07-17 10:33:26

Working on it

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-20 03:40:21

@deleted-U05F548NU5V Tik Tok DQ Report 7/11/2025-7/17/2025 Tik Tok S1 Finals 7/11/2025-7/17/2025

Tik Tok DQ Report 7/11/2025-7/17/2025
🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-20 03:40:29

@deleted-U05F548NU5V Tik Tok DQ Report 7/11/2025-7/17/2025 Tik Tok S1 Finals 7/11/2025-7/17/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-20 03:40:29

@deleted-U05F548NU5V Tik Tok DQ Report 7/11/2025-7/17/2025 Tik Tok S1 Finals 7/11/2025-7/17/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-21 02:52:05

@deleted-U05G9BHC4GY Please confirm that the $46K is correctly assigned those campaigns at JA-ShieldLegal-BardPowerport Account ID: 7303917418450141185. We should be live with this today. FYI @deleted-U05F548NU5V the Campaign ID: 1838185467376689 $6K/daily smart+ is an initiate checkout (Sent e-Sign) DFO campaign.

Screenshot 2025-07-21 at 10.48.59.png
deleted-U05G9BHC4GY
2025-07-21 04:55:15

*Thread Reply:* Looks good, once it's live let us know so we can check if it's reducing from the incentive

deleted-U05F548NU5V
2025-07-21 03:12:38

Hi @Yan Ashrapov Pls note that product team always suggests to start DFO test in manual campaign because in Smart+, you can only get the ad level CRM conversion metrics in the custom report, which can be complicated to monitor test result.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-21 03:20:42

*Thread Reply:* Noted

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-21 14:35:33

@deleted-U05G9BHC4GY

Screenshot 2025-07-21 at 22.34.48.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-22 02:22:13

@deleted-U05F548NU5V good morning QQ, via custom report, what events should I add to see the entire funnel?

Screenshot 2025-07-22 at 10.21.21.png
deleted-U05F548NU5V
2025-07-22 04:58:49

*Thread Reply:* checking and getting back to you

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-22 02:43:38

@deleted-U05G9BHC4GY There are Hernia Mash creatives on the approval doc since last week. Can the team check them out please?

👍:skin_tone_3: deleted-U05G9BHC4GY
deleted-U05G9BHC4GY
2025-07-22 07:03:10

Approved

deleted-U05F548NU5V
2025-07-23 01:53:17

Good morning @Yan Ashrapov Regarding DFO, the custom report only shows the total CRM events, there is no individual event level data due to the user privacy concerns. But the product team said that they are working on more relevant metrics in the compliance range.

BTW I don't see the $46k incentive in Bard account spending or assigned to any campaigns.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-23 02:01:25

@deleted-U05F548NU5V @deleted-U05G9BHC4GY it should be. We need to take care of this ASAP

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-23 02:02:28
Screenshot 2025-07-23 at 10.02.16.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-27 04:05:57

@deleted-U05F548NU5V Tik Tok DQ Report 7/18/2025-7/24/2025 Tik Tok S1 Finals 7/18/2025-7/24/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-27 04:05:57

@deleted-U05F548NU5V Tik Tok DQ Report 7/18/2025-7/24/2025 Tik Tok S1 Finals 7/18/2025-7/24/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-28 07:43:36

@deleted-U05G9BHC4GY rejected spark collab for PFAS brief ID 7530635135302025230 . Please advise

Screenshot 2025-07-28 at 15.42.02.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-28 07:44:00

FYI, it was rejected for prohibited industry...

deleted-U05G9BHC4GY
2025-07-28 08:09:51

Checking

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-29 03:20:30

@deleted-U05G9BHC4GY @deleted-U05F548NU5V We will need to pause three campaigns: Bard, Depo, and PFAS. Bard and Depo have been hard paused as of today, while PFAS will be paused by the end of the week. I’ve been assured that this decision is not related to performance or the TikTok team. It is the result of a broader qualification readjustment and reassessment. For today’s call, let’s focus on how we can best leverage the existing campaigns, align with risk/policy requirements, and make the most of Spark Ads and TT1. See you soon!

🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-29 03:20:44

@deleted-U05G9BHC4GY @deleted-U05F548NU5V We will need to pause three campaigns: Bard, Depo, and PFAS. Bard and Depo have been hard paused as of today, while PFAS will be paused by the end of the week. I’ve been assured that this decision is not related to performance or the TikTok team. It is the result of a broader qualification readjustment and reassessment. For today’s call, let’s focus on how we can best leverage the existing campaigns, align with risk/policy requirements, and make the most of Spark Ads and TT1. See you soon!

deleted-U05F548NU5V
2025-07-31 05:28:00

Hi @Yan Ashrapov Do we still need to keep the sync with Caleb this evening as PFAS is not running atm? Thanks

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-31 05:46:47

@deleted-U05F548NU5V no we can cancel it

✅ deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-03 03:01:50

@deleted-U05F548NU5V Tik Tok S1 Finals 7/25/2025-7/31/2025 Tik Tok DQ Report 7/25/2025-7/31/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-03 03:01:55

@deleted-U05F548NU5V Tik Tok S1 Finals 7/25/2025-7/31/2025 Tik Tok DQ Report 7/25/2025-7/31/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-03 03:05:18

Good morning @deleted-U05F548NU5V for tomorrow's calls we can remove the call with Caleb Let's discuss all the Hair torts and re-launching TVM. Some ideas on how to pick up performance here will be welcomed

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-03 03:09:21

An update regarding Chowchilla's issues will be wonderful as well

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-04 01:33:52

Good morning @deleted-U05F548NU5V let’s go ahead and cancel Jack’s call as well please. There aren’t any updates since Thursday so I think we’re good. I’ll keep you posted with anything new

deleted-U05F548NU5V
2025-08-04 01:39:02

Good morning @Yan Ashrapov how about the TVM/Hernia mesh?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-04 01:41:25

@deleted-U05F548NU5V TVM we will probably retry sometime this week. Hernia is still not approved to go.

🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-05 12:56:59

@deleted-U05G9BHC4GY 2025 Spend on Notable Juvenile Cases Total Meta Spend (Jan-July) Some of the top juvenile-related cases and associated costs: • Illinois Juvenile Hall – $2.3M • "Noodle Cup" Case – $1.75M • San Bernardino– $1.3M • Michigan Juvenile Hall - $1.1M > Note: These figures include more than just sexual abuse cases. > If possible, consider incorporating minor-related themes in creative naming or imagery.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-07 04:51:35

@deleted-U05G9BHC4GY @deleted-U05F548NU5V When approved to publish, this video will be both auto published to the creator organic account and will be available to add to our existing NEC smart+ campaign?

Screenshot 2025-08-07 at 12.49.53.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-07 04:52:14

@deleted-U05G9BHC4GY @deleted-U05F548NU5V When approved to publish, this video will be both auto published to the creator organic account and will be available to add to our existing NEC smart+ campaign?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-07 04:55:43

Never mind. Got it!

Screenshot 2025-08-07 at 12.55.24.png
🙌:skin_tone_3: deleted-U05G9BHC4GY
Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-07 16:20:46

@deleted-U05G9BHC4GY TT1 creator spark approval Shield Legal AssistanceHair SalonSpark_Creator ID: 7535655199252299790

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-10 02:31:56

Good morning @deleted-U05F548NU5V Tik Tok S1 Finals 8/1/2025-8/7/2025 Tik Tok DQ Report 8/1/2025-8/7/2025 A lot of 'no contact' DQs with NEC - is there news regarding the 'remove auto-fill' feature ?

Tik Tok DQ Report 8/1/2025-8/7/2025
Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-10 02:32:04

@deleted-U05F548NU5V Tik Tok S1 Finals 8/1/2025-8/7/2025 Tik Tok DQ Report 8/1/2025-8/7/2025 A lot of no contact DQs with NEC - is there news regarding the 'remove auto-fill' feature ?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-10 02:32:04

@deleted-U05F548NU5V Tik Tok S1 Finals 8/1/2025-8/7/2025 Tik Tok DQ Report 8/1/2025-8/7/2025 A lot of no contact DQs with NEC - is there news regarding the 'remove auto-fill' feature ?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-10 02:32:12

@deleted-U05F548NU5V Tik Tok S1 Finals 8/1/2025-8/7/2025 Tik Tok DQ Report 8/1/2025-8/7/2025 A lot of 'no contact' DQs with NEC - is there news regarding the 'remove auto-fill' feature ?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-10 02:32:19

Good morning @deleted-U05F548NU5V Tik Tok S1 Finals 8/1/2025-8/7/2025 Tik Tok DQ Report 8/1/2025-8/7/2025 A lot of 'no contact' DQs with NEC - is there news regarding the 'remove auto-fill' feature ?

deleted-U05F548NU5V
2025-08-11 07:33:21

Hi @Yan Ashrapov shall I cancel the weekly with Caleb today? apology about the late notice, I was OOO.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-11 07:51:20

@deleted-U05F548NU5V sounds like a plan. We’ll keep it on Thursday as PFAS will be live this week

👍 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-11 07:51:39

Minimal budget with spark to test

deleted-U05G9BHC4GY
2025-08-11 07:56:02

Regarding tomorrows call, Diana is supposed to have a call with Cam today/tomorrow and unfortunately from policy or creative side there's no updates so I think we can postpone the call at 6 as well. Wyd?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-11 08:09:22

@deleted-U05G9BHC4GY sure. Sounds good

👍:skin_tone_3: deleted-U05G9BHC4GY
Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-14 11:30:09

@deleted-U05F548NU5V we don't have any update regarding Jack's campaigns, so we can cancel the call really. For Milestone, we still don't have the conversion value.

👍 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-17 03:49:37

@deleted-U05F548NU5V Tik Tok DQ Report 8/8/2025-8/14/2025 Tik Tok S1 Finals 8/8/2025-8/14/2025

Tik Tok S1 Finals 8/8/2025-8/14/2025
🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-17 03:49:44

@deleted-U05F548NU5V Tik Tok DQ Report 8/8/2025-8/14/2025 Tik Tok S1 Finals 8/8/2025-8/14/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-24 06:49:50

@deleted-U05F548NU5V Tik Tok DQ Report 8/15/2025-8/21/2025 Tik Tok S1 Finals 8/15/2025-8/21/2025

Tik Tok S1 Finals 8/15/2025-8/21/2025
🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-24 06:50:01

@deleted-U05F548NU5V Tik Tok DQ Report 8/15/2025-8/21/2025 Tik Tok S1 Finals 8/15/2025-8/21/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-24 06:50:04

@deleted-U05F548NU5V Tik Tok DQ Report 8/15/2025-8/21/2025 Tik Tok S1 Finals 8/15/2025-8/21/2025

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-25 03:42:08

Hey @deleted-U05F548NU5V good morning We can cancel Caleb's call today. The other calls can stay the same

👍 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-25 03:51:33

FYI, NEC DFO events are up. We are also getting Meta PII events included, therefore we are seeing less than 100% match rate.

Screenshot 2025-08-25 at 11.51.10.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-25 03:53:47

Additionally, Meta events should be added to all existing torts

deleted-U05F548NU5V
2025-08-25 13:48:23

Hi @Yan Ashrapov is PFAS going to launch this week or we are waiting for new creatives to launch?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-25 13:49:13

@deleted-U05F548NU5V we are pausing PFAS until further notice

deleted-U05F548NU5V
2025-08-25 13:49:29

due to the qualification change?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-08-25 13:49:44

Pausing for Meta too

🙏 deleted-U05F548NU5V