@Melanie Macias has joined the channel
@Jennifer Durnell has joined the channel
@Cameron Rentch has joined the channel
adding @Jennifer Durnell @Cameron Rentch
Campaigns that are active:
Firefighting Foam (AFFF) Asbestos (Lung cancer and mesothelioma) Tough Mudder Illness Pennsylvania Juv Abuse New Jersey Juv Abuse LA County Juv Abuse Chowchilla Womens Correctional Facilities Illinois Juv Abuse Maryland Juv Abuse New Hampshire Juv Abuse Dacthal Paraquat Bard Powerport Catheter Hair Relaxer NEC Infant Formula Birth Injury/Cerebral Palsy PFAS Water Contamination Video Gaming Addiction Video Game Sextortion Nursing Home Abuse Dr Edward L Riceberg Sexual Abuse Depo Provera Brain Tumors LA County Foster Care Abuse Infant Noodle Soup Cup Burns
Thank you @Cameron Rentch this is great!
@Melanie Macias @Jennifer Durnell BTW I LOVE the social media videos you made for the various torts. We actually made a variation for LA county Juv hall and it is performing really great on Meta.
SL LA Juvy Abuse-Social-VAR-24377-JA-https://f.io/OBAN0icA SL LA Juvy Abuse-Social-VAR2-24377-JA-https://f.io/F9GXlvpS
Can you all help to work with the video production team to get us version for the following campaigns:
Illinois Juv Hall detention, Maryland Juv Hall detention Pennsylvania Juv Hall Detention Massachusetts Private Boarding School Abuse Chowchilla Womens Prison Abuse Paraquat AFFF
You could do the versions of these for organic and then I can send to the production team and they can edit accordingly?
Thank you! Weβve worked really hard on those! And yes we can definitely do that.
Thank you @Cameron Rentch! Yes we will work on these versions.
@Melanie Macias @Jennifer Durnell fyi
From @Yan Ashrapov not sure if this will impact organic stuff.
Hey1 got an update from TikTok that we will have some technical issues affected by policy with Symphony while creating creatives, especially true for AFFF. The matter is under review from the platform side and should be fixed by a pre-approval process:
Here is the breakdown of the reason: Symphony currently follows the same content policy as TikTok organic community policy, which prohibits contents relevant to politics, military, certain medical incidents, sexual abuse and etc. therefore lots of Shield's content cannot be processed on Symphony. Our team has been working with the Symphony product team to see whether we can make Shield's account as a special case, so Shield's team can use Symphony to the pre-approved content.
Will keep you posted with any updates regarding this.
Thank you @Cameron Rentch @Yan Ashrapov!
CC: @Jennifer Durnell
has renamed the channel from "social-media" to "social-media-organic-and-paid"
@here Hello everyone! As we are trying to create a fruitful engagement between social and paid media, here are some TikTok policy need-to-know basics for everybody to refer to in need. If you're in doubt about something, just check this webpage out.
Hi @Cameron Rentch - please see this folder of the latest Tweet videos created for TikTok for the following campaigns:
Illinois Juv Hall detention, Maryland Juv Hall detention Pennsylvania Juv Hall Detention Massachusetts Private Boarding School Abuse Chowchilla Womens Prison Abuse Paraquat AFFF
Google Folder - https://drive.google.com/drive/folders/1PF_brDi6WQfMuvHw7jnW_xEBteCbVUVm CC; @Jennifer Durnell @Yan Ashrapov
@David Temmesfeld has joined the channel
hi @Dorshan and @David Temmesfeld this is the link Yan shared: https://ads.tiktok.com/help/article/tiktok-advertising-policies?aadvid=7400169798472056849
Great meeting all - thank you for your time! Below are our meeting to-do lists:
-Need a new Capcut Account for the Organic Social Team -Need frame.io login (can be shared by Melanie and Jennifer) -Possible Monday login to see the requests for creative -Dorshanβs Scripts Google Drive (Melanie and Jennifer to review and add in scripts) -All scripts to be approved by Cameron
Melanieβs email - mmacias@shield-legal.com Jenniferβs email - jdurnell@shield-legal.com Generic Social Media email - socialmedia@shield-legal.com
*Thread Reply:* @Melanie Macias thanks for the recap!
Scripts: I am currently working on the SCRIPT folder setup. Should have those organized for you and @Jennifer Durnell this weekend. I am working with @Chris on Frame.io access and looking into Monday options. I will circle back with you on that. Have a great weekend!
@here anybody in this chat group is TikTok account owner of shield legal organic account? If so, please scan this QR code to allow the media buying team to launch paid community interaction campaigns (Followers campaign)
@Yan Ashrapov on my end it looks like I connected it. Please see screenshot of message from TT.
@Melanie Macias Can we try it again please (added credentials)
@Yan Ashrapov these are the messages Jennifer and I are getting
I managed to fix it. The followers campaign is officially on. We can expect some traction soon..
Thank you @Yan Ashrapov! Exciting news.
@Yan Ashrapov - we are seeing growth - thank you!
hi @Yan Ashrapov - can you take a look at this video. Would love your feedback: https://drive.google.com/file/d/1VxMgimOC3HpQ8aa-QOhkd_MdHm3actzp/view?usp=sharing
CC: @Cameron Rentch
*Thread Reply:* In terms of policy I would remove any footage showing currency on screen (like in 00:08) and minors, the emphasis is on children (00:37). Outside policy, seems something that we can definitely run with the followers campaign once the policy related changes will be made.
*Thread Reply:* Thank you for your feedback. The latest updated version is available here: https://drive.google.com/file/d/1g-e-bWZ7Of9CGwMESFQYelapiOkoqIT2/view?usp=sharing @Yan Ashrapov, @Melanie Macias
*Thread Reply:* Policy wise, I don't see any issue. Regarding the actual video, I would perhaps remove or update the shot showing Shield having only 19 followers (00:46). As it doesn't reassure users in terms of social proof. We already have more than 100 followers and the number will rise, so I would just leave that creative angle out until we'll have a considerable amount of followers to create a strong impression.. I would definitely though mention the brand and the call to action to follow shield legal, but maybe with different imagery. Other than that, the creative itself seems great!
@Melanie Macias & @Jennifer Durnell do you want your element links (AI actors, etc...) for your ad requests delivered here on this channel or would you like them sent DM to who put in the request?
*Thread Reply:* good morning @Dorshan. Could we have them sent to this Slack channel for us to review? Thank you!
@Jennifer Durnell π₯ video ready π₯ https://f.io/9CHhQ7qi
@Melanie Macias and @Jennifer Durnell here is a link to the Folder with scripts https://drive.google.com/drive/folders/1HhxmvluvTiTyeoxluBXfz_Ighr6wbKWT?usp=sharing.
I am going through older ones... so they will continue to be added to. Going forward I will place a copy here as well.
Thank you so much @Dorshan - I will add mine in here too.
@Jennifer Durnell https://f.io/yJ8scios Please see the updated AI version within Frame.io. I reworked the script by capitalizing words, and adding commas -- to help with adding emphasis or pauses so that the program would make the adjustments within the voicing to create a more emotionally driven commentary. I found a more "confident" sounding VO. I felt that some of the VO options were even more so robotic than the default at times. Let me know if this works.
@Jennifer Durnell π₯ videos ready for review π₯ https://f.io/Ohh0oJLz (new) https://f.io/yHX2XCQy (new) https://f.io/yJ8scios (revision)
@Dorshan, thank you! I like the Helen one.
*Thread Reply:* @Dorshan, thank you for helping us with that. Here's the final result, if you were interested! https://drive.google.com/file/d/1mS1-rVT6QRtOEg1WMxc7Lr4GLUzZ8VWW/view?usp=sharing
*Thread Reply:* Yess! Turned out great.!! Cam sent it over with some other video requests.
*Thread Reply:* I just shared an album with you of those tweets in case you need them to edit videos @Dorshan https://drive.google.com/drive/folders/1Tnc9gUpO4cirFHF_bqTne7K4CTMctFqX?usp=sharing
Hello everybody @here Sharing the new drive that contains our best performers with different torts sorted by Media buyer under the folder 'Paid' Feel free to add the approved social creatives to the 'Organic' folder as well.
Thank you @Yan Ashrapov
Sharing the amazing growth in the last month for our organic TT. We are at 209 followers. Thank you @Yan Ashrapov for all your help!!
@Melanie Macias @Jennifer Durnell You should have full access to the script folder now. Let me know if for some reason it isn't allowing full access. Per our discussion, we will not be making versions off the original scripts, just copies and adjustments through the copies. Allowing us to preserve and reference back to the original approved documents. I also included the template we use for approvals if we are looking for more continuity.
Thank you @Dorshan - we will add our organic social media script with the naming convention "organic - name of the video"
@Cameron Rentch - could you send over an updated active campaigns list for us? Please and thank you!
Firefighting Foam (AFFF) Asbestos (Lung cancer and mesothelioma) Tough Mudder Illness Pennsylvania Juv Abuse New Jersey Juv Abuse LA County Juv Abuse Chowchilla Womens Correctional Facilities Illinois Juv Abuse Maryland Juv Abuse New Hampshire Juv Abuse Dacthal Paraquat Bard Powerport Catheter Hair Relaxer NEC Infant Formula Birth Injury/Cerebral Palsy PFAS Water Contamination Video Gaming Addiction Video Game Sextortion Nursing Home Abuse Dr Edward L Riceberg Sexual Abuse Depo Provera Brain Tumors LA County Foster Care Abuse Infant Noodle Soup Cup Burns
@Jennifer Durnell here are some podcast options for you for the "True Crime" request.
@Dorshan, these are great. Thank you! I think we're gonna go with the first one.
*Thread Reply:* I liked his the most too!
@Jennifer Durnell VGA request video ready for your review: https://f.io/QyeswPkX
@Dorshan, it's great thank you. I edited it, but, I think she's talking a little too fast. Is there a way to slow the speech down? If not, we can go with a different character. The pointing gestures aren't a dealbreaker.
Here's the edit (ignore any typos) lol
*Thread Reply:* Looks great. π Iβve got a slower version processing. Should be done shortly.
@here hello everybody anybody received 2-step verification for TikTok via email ? I assume it was sent to socialmedia@shield-legal.com
@Jennifer Durnell here is the slow version requested. If you need it slower than this - that is possible too. Right now, this is at 1.15 speed. The other was 1.25. https://f.io/r8zWGNI3.
@Yan Ashrapov were you able to get in using the code?
*Thread Reply:* @Melanie Macias should be re-sent now
*Thread Reply:* 234777 @Yan Ashrapov
@Melanie Macias per our conversation the NEC video: https://f.io/KI71MHwD.
Let me know if you would prefer a non-pregnant AI avatar
Thank you @Dorshan - this will work!
Hello @here good news! We are bringing back the paid activity with the followers campaign. To that end, do we have new videos for the followers campaign that we haven't used yet on the organic channel? Total preference for non-abusive cases. Chemicals and toxins oriented torts should be the best in this case
hello @Yan Ashrapov, here's a folder of our latest approved batch of videos. So far the only ones in this folder that's been posted is the NEC formula video and the Elder Abuse Tweet video: https://drive.google.com/drive/folders/1CfXLZs68dHy3XfgMKI3zepqNB9QPWfFZ?usp=sharing
@Jennifer Durnell Here is the link to the Nursing Home options. Let me know if you want any other options. https://f.io/TchXaBbw.
*Thread Reply:* @Dorshan, the second one with the red shirt is great. The only thing I noticed, though, is that the AI actorβs facial expressions feel a bit off in places. Is there a way to adjust her facial expressions in some of the parts? If not, it's ok, I could try to make them less noticeable in the edit
*Thread Reply:* @Jennifer Durnell sadly we canβt adjust that. I spoke with the Arcad creators and they are working this feature. So hopefully within the next few months expressions and dynamics will match better. New technology! And the rapid demand makes it harder to iron out things as quickly as they want to.
*Thread Reply:* No worries, and that makes sense! thank you! I'd like to download the red shirt video, if you could please send a link that will allow me to download it π @Dorshan
*Thread Reply:* Oh no! I thought it was set to download. Grrr. So sorry. Let me see if I can access it from my mobile
@Melanie Macias Here is the link to the Asbestos options. Let me know if you want to try any other options. https://f.io/r1p1QaqU
*Thread Reply:* hi @Dorshan - thank you! The video file "Ryan" works for us. π Could you give us access to download the .mov file? Thank you!
*Thread Reply:* @Melanie Macias here is your file above.
Good news @Cameron Rentch and @Yan Ashrapov, we reached 1K followers on TikTok!
CC; @Jennifer Durnell
hi @Dorshan, could you make our two AI video links downloadable? please and thank you so much!π
*Thread Reply:* I adjusted settings yesterday. Strange. Let me post them directly
*Thread Reply:* Thank you @Dorshan π
> @Jennifer Durnell and @Melanie Macias I wanted to update you on the AI notes. > > The sexual theme is getting flagged. Somewhat new. I have reached out to the contact to see if they can approve these - since we are't PROMOTING the activities but fighting and advocating AGAINST them. I will let you know what they say. If they decide NOT to approve. Two choices... rewrite or we can hire a real life actor (rla). SA are the hardest scripts to hire for, however, I can check with our contacts and see if they are open to do this. Let me know, what you want to do. > > Arcads has a 1500 max on scripts. So the Reddit script theme had the following left out "with your kids. Have those conversations. And if something goes wrong? Act fast. Itβs better to be safe than sorry." It also has questionable themes as well. Let me know if you can adjust the size or if you want me to split the script into two videos to edit as one longer one.
@Dorshan I reworked the reddit podcast script. Let me know if you have any issues with this one:
OK! @Jennifer Durnell @Melanie Macias here is what I have found out... there are FREE SPEECH actors that will allow more edgy content. He gave me access to those. Sadly, there are fewer actors ... Here are some options:
https://f.io/WRRghVZ9 VGS script https://f.io/ZZusljBl Reddit Script
I have attached the Arcad recommendations for highest approval rate. That said, the free speech options seem to be ok with the context we had.
Thank you @Dorshan for these video updates and also, for the recommendations with scripts
Or do you want to make adjustments for the other AI options? @Jennifer Durnell @Melanie Macias
Thanks @Dorshan, the first video with "Allison" is perfect. The second one... Would there be any other options for AI actors with podcasts?
@Jennifer Durnell https://f.io/Sw4E9Gjb what about this actor? The others are even more robotic.
*Thread Reply:* This one is much better. Thank you, I'll use this one! @Dorshan
@Melanie Macias https://f.io/xhb_-CX0 here is the link to your DEPO AI request.
Hi @Dorshan thank you! We liked Cassidy for this one :)
@Jennifer Durnell https://f.io/Lxe5Ccse. There is a 1500 character max on the scripts within the AI program. I split it up into two videos. If that doesn't work with the editing capabilities - shorten the script and we can try again!
*Thread Reply:* Thanks @Dorshan! Totally fine that you split it. I can combine them in post. Do you think we could go with a different character? I know you're a bit limited as far as mannerisms, but this one feels a bit too monotone. Also, if possible, could we go with someone who has a more natural, effortless vibe. I think it resonate with the scripts content more.
*Thread Reply:* I appreciate you @Dorshan!
*Thread Reply:* Let me scroll through some others and see.
*Thread Reply:* @Jennifer Durnell here is option 2 https://f.io/fbJ6VotB
@Melanie Macias here are the files for your review: https://f.io/noJFJU-9
@Melanie Macias here are the podcast clips. I gave you an option for male and female person...I am hoping I understood how you wanted this. If you need us to edit let me know. I was unsure if you were piecing it together on your end or if you were wanting us to. https://f.io/pfkJHrVK
Hi @Dorshan - the first video project with Holly is great!
@Dorshan for the second set, the second AI, can we have them look at the camera so they can connect to the audience?
I canβt have them look at the camera, but I can find one with better eye contact. Which video shows up as βsecond setβ for you?
@Melanie Macias here is a new version. You will have to edit her background - if you can't I can have dave. She was the only one that was young with a normal podcast style set up. https://f.io/Zd9wvvLZ
@Dorshan @Chris @David Temmesfeld @Cameron Rentch - Do we have a 30-second Shield Legal professional video?
The reason for this request is that the Mass Torts Puerto Rico Conference asked if we had a Shield Legal sizzle video that they could use to play at the conference in May. I wanted to check with you to see if we have something we have previously worked on that I can share with them.
CC: @Jennifer Durnell @Yan Ashrapov
@Melanie Macias Last march we made this video >> https://f.io/bkI976WI << I think it was for a conference in PR as well
this is great! @Chris @Cameron Rentch - are you good with this version or do we need to update anything? https://f.io/bkI976WI
Hi @David Temmesfeld @Dorshan @Chris -
Quick question β I have four testimonial videos (each ranging from about 40 seconds to 1:30 minutes): https://next.frame.io/share/f794db1b-63d1-4360-898d-0ae60d0a9a4b/
Would you be able to create a single 1-minute video that pulls key soundbites from all four, highlighting why each lawyer recommends working with Shield Legal? Thanks so much!
*Thread Reply:* @Melanie Macias Sure, we can help you with that. Let me know what soundbites you would like to use, and I can cut something together. Thanks.
*Thread Reply:* @Melanie Macias Do you have clean versions of these interviews without the music and graphics?
*Thread Reply:* @David Temmesfeld - I do not π
*Thread Reply:* Hi @David Temmesfeld - I pulled timestamps of the best quotes; however, feel free to adjust based on your recommendations.
Andy - 00:28:30 - 00:29:05 & 29:15 - 00:29:54 Hillary - 00:13:54 - 00:14:24 & 00:14:48 - 00:14:55 Greg - 00:00 - 00:26 & 00:41 - 00:49 Larry - 00:07:00 - 00:07:27
*Thread Reply:* The first 10 seconds of Hillaryβs video makes it sound like her company deals in sex trafficking and SL is helping them meet their goals πππ
*Thread Reply:* @Melanie Macias I cut all the clips together. The runtime is around 2:50. Does this need to be under/exactly 60 seconds or just around 60 seconds?
*Thread Reply:* Also, Do you need bumper graphics or anything else on this?
*Thread Reply:* Oh wow, that's a little long. Can it be around 60 seconds if possible?
No graphic needed! Thank you @David Temmesfeld
*Thread Reply:* Sure. I will cut it down to around 60 seconds.
*Thread Reply:* When do you need this by?
*Thread Reply:* thanks, @David Temmesfeld! no rush. If you have other priorities, feel free to take your time!
*Thread Reply:* I will get it to you by the EOW. Thanks.
*Thread Reply:* thanks @David Temmesfeld π Sounds good
@Melanie Macias Here is a cut of the Testimonial video. I am also leaving the upedited clips versions if you want me to use any different soundbites. Let me know what you think. Full Rough Cut:https://f.io/kriWHB6R Cut 1 Edit:https://f.io/kpoczmYE
@Chris @Dorshan
@Melanie Macias Here is a cut of the Testimonial video. I am also leaving the upedited clips versions if you want me to use any different soundbites. Let me know what you think. Full Rough Cut:https://f.io/kriWHB6R Cut 1 Edit:https://f.io/kpoczmYE
@Chris @Dorshan
Hi @David Temmesfeld - I LOVE cut 1 edit - https://app.frame.io/presentations/36478558-cc78-4b9e-9bc7-37e8ef247121
I wanted to ask if there is a way to blur the background when Andy is speaking, because the cars are distracting.
@Melanie Macias Here is the update. Let me know if you need anything else. https://f.io/sJdapnXV
This is perfect @David Temmesfeld! Thank you!