Adrienne Hester (adrienne@brandlytics.io)
2024-01-30 12:02:07

Hi, @deleted-U059JKB35RU. I am working on a project not related to any of our boards, and the AI Persona Builder is the perfect tool to help me. Is it available?

deleted-U059JKB35RU
2024-01-30 12:11:01

Hi @Adrienne Hester! I would be able to input the request for you and send over the output as we currently still have it in slack on our end versus integrated into the platform yet.

Adrienne Hester (adrienne@brandlytics.io)
2024-01-30 12:32:06

@deleted-U059JKB35RU Great. I want to keep it private. I am working on a podcast centered around mass torts. I need to build audience profiles for LinkedIn, TikTok, X (formerly Twitter), and YouTube. The topics of discussion will be the typical case categories (Paraquat, NEC, Camp Lejeune, Meta, water contamination, etc.), what’s trending in mass torts, famous tort cases, funding your mass tort practice, claims and settlement administration, and lien resolution—also, mass tort conferences and Andy’s speaking engagements at conferences. The AI generator is perfect to help me find the target audience on each platform beyond legal professionals, law students, judges, and attorneys.

Adrienne Hester (adrienne@brandlytics.io)
2024-01-30 12:32:30

This podcast is not my own. It's for Shield Legal and Andy, my boss.

deleted-U059JKB35RU
2024-01-30 12:48:06

Sounds good I'll be sure to keep it private. These are the fields that we typically fill out which we don't have to tie it to a brand profile because this does seem to be separate from that but the rest if what I would need to fill out to receive the persona output.

Brand Name:

Brand Profile (optional):

Website URL:

Advertising Channels:

Number of personas:

You did provide the advertising channels so I can work with what you gave and then from there do you have the Brand Name and Website URL to base this off of?

deleted-U059JKB35RU
2024-01-30 12:50:56

As I am looking into the persona builder - this does seem more general though based on what you sent and I do want to make sure we pull what you need. Would you have 5 minutes to connect with Emily and I?

Adrienne Hester (adrienne@brandlytics.io)
2024-01-30 12:52:39

Brand Name: Shield Legal

Brand Profile (optional):

Website URL: https://shield-legal.com/

Advertising Channels:

Number of personas: from legal student to affluent law firm like Ben Crump, DiCello Levitt, Morgan and Morgan

Shield Legal
Home - Shield Legal
The Best Kept Secret In Mass Tort Acquisition Services. Welcome to Shield Legal, where expertise meets action in mass tort acquisition. Our seasoned team is dedicated to navigating the intricate pathways of tort litigations, ensuring you are always a step ahead.
Original URL: https://shield-legal.com/
deleted-U059JKB35RU
2024-01-30 13:33:57

Thank you for sending this! I'm going to work with Emily on it and see what comes up. When are you looking for this by? A quick connect may be helpful as well to chat through this if you have time later

Adrienne Hester (adrienne@brandlytics.io)
2024-01-30 14:10:57

as soon as you can. Andy is in the office until Thursday. I can chat later.

deleted-U059JKB35RU
2024-01-30 14:20:05

Sounds good! Are you able to meet at 2pm PT/ 5pm ET? just for a quick connect with Emily and I so we can get you what you need

Adrienne Hester (adrienne@brandlytics.io)
2024-01-30 14:21:45

Sorry, I'm in a meeting. Yes.

❤️ deleted-U059JKB35RU
Adrienne Hester (adrienne@brandlytics.io)
2024-01-30 14:27:08

other cases to follow include Ozempic, suboxone (opioid tooth decay), fire fighting foam

Adrienne Hester (adrienne@brandlytics.io)
2024-01-30 15:56:02

I need 15 more minutes sorry

deleted-U059JKB35RU
2024-01-30 15:56:44

No worries let me update the invite!

deleted-U059JKB35RU
2024-01-31 15:59:34

Hi Adrienne! I wasn't sure if you put some thought into what else you may want to run in the persona builder but I did just run 3 more personas based on the above cases you had. I ran them with the following persona details based on some googling I did.

Ozempic; lawyers are accepting personal injury lawsuits for gastroparesis, ileus and intestinal blockage or obstruction.

Suboxone; lawsuit (opioid tooth decay)

Firefighting Foam; Lawsuits and Settlements; epidemiological data linking long-term exposure to PFAS-containing firefighting foam to adverse effects including a substantially increased cancer risk

Here are the outputs for it - let me know if you need anything else or may have questions! I'll be online for the next 30 minutes or so and then will be on late tonight/early morning tomorrow being on the east coast to see what else we can help you with 😊

Adrienne Hester (adrienne@brandlytics.io)
2024-01-31 16:06:40

@deleted-U059JKB35RU, I apologize. This has been an extremely busy day. Thank you for putting these together.

deleted-U059JKB35RU
2024-01-31 16:07:17

No need to apologize at all! I hope it is helpful like the last one and just let me know if you need me to run anything else

Adrienne Hester (adrienne@brandlytics.io)
2024-01-31 16:12:12

I appreciate you.

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2024-02-01 17:33:15

Hi Adrienne! Would you like me to set up LaToya with an account for the platform or do we want to wait until the monthly meeting to do so - that way we can also set up onboarding, etc?

Adrienne Hester (adrienne@brandlytics.io)
2024-02-01 17:36:45

Let's wait to make it easy. She is extremely smart and will pick up the platform quickly. She has a master's in IT and is on a path to cybersecurity certification. She is my right hand.

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2024-02-01 17:39:41

That works! Sounds like I will be learning from her 😊. Excited to meet her! Also did you want Korbin added to the monthly meetings at all? Or keep him separate for now still as he learns in his play environment?

Adrienne Hester (adrienne@brandlytics.io)
2024-02-01 17:42:57

Please keep him separate.

deleted-U059JKB35RU
2024-02-01 17:46:07

Perfect! Will do!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-04-10 12:46:47

@deleted-U059JKB35RU I got more clarification on the fire foam cancers and we can disregard the update I mentioned about specific cancers.

deleted-U059JKB35RU
2024-04-10 13:27:21

Thanks for clarifying that @Adrienne Hester! I'll update my notes on that

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-04-12 14:50:24

Hi @deleted-U059JKB35RU do we have access to Moments Data? ●AI Marketing Content Generation ○Ability to generate marketing content (social posts, blog posts, etc.) from Moments Data. This will use your recommended action, tone of voice, and other signals. This will be a new activation arm for the Brand Mentality Platform.

deleted-U059JKB35RU
2024-04-12 16:09:38

Hi @Adrienne Hester ! Happy Friday! Moments Intelligence would be the moments data you have now and the AI Marketing Content Generation is on our product roadmap for you guys to be the first to test externally. It’s still in beta now with Emily and I testing it internally!

Adrienne Hester (adrienne@brandlytics.io)
2024-04-12 16:13:03

Okay. When will it be out of Beta? Shades of Mass is ramping up, and I will need that function for social messages and email drafts because we do so many. I'm not confident Julie fully understands how to use the software.

deleted-U059JKB35RU
2024-04-12 16:14:01

Let me check with Reanna! And Julie utilizing Brand Mentality?

deleted-U059JKB35RU
2024-04-12 16:16:32

I’m also on the beta testing so I’ll check with our lead engineer as well

Adrienne Hester (adrienne@brandlytics.io)
2024-04-12 16:21:33

I'll need to use it first to understand how it works before we let her in. It's just me for now. Thank you!

deleted-U059JKB35RU
2024-04-12 16:23:47

Sounds good! Let me see what the team says and I can let you know!

👍:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2024-04-16 11:33:02

Hi @Adrienne Hester! Just wanted to follow up about the marketing content generator from our product team. I am working with Reanna to stay up to date on you being the first external tester with this tool. There may be some kinks we still need to work out as this is still in beta, so if you see anything you can flag it to us but we are aiming to get you testing it out next week or the week after!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-04-16 11:33:53

Thank you, @deleted-U059JKB35RU. I appreciate it. I look forward to working on it.

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2024-04-16 11:48:58

Of course! Excited for you to get your hands on it soon.

Adrienne Hester (adrienne@brandlytics.io)
2024-04-16 12:36:29

@deleted-U059JKB35RU, how do I mute categories irrelevant to Shield Legal under brand positioning? https://outcomes.sightly.com/app/brandProfiles/brandProfile/2151/opinions?accountId=2954&brandProfileId=2151

outcomes.sightly.com
Sightly Brand Mentality®
Sightly
Original URL: https://outcomes.sightly.com/app/brandProfiles/brandProfile/2151/opinions?accountId=2954&brandProfileId=2151
deleted-U059JKB35RU
2024-04-16 12:41:10

Are you trying not to see them come up at all? Currently we would just have you select 'block' on anything that doesn't align with Shield Legal's mentality but that would still come up in the moments within the boards. However, you can filter the view for yourself. Let me send an example to show that. Otherwise - let me ping Reanna to see if we can adjust anything further in the backend advanced settings

deleted-U059JKB35RU
2024-04-16 12:41:56

This is where you can filter what you want to see based on the action

image.png
Adrienne Hester (adrienne@brandlytics.io)
2024-04-16 12:44:32

Topics like Games. We care about video game addiction and not so much the game itself. How would I be able to follow that? Sports, music, E&A, aren't topics we need updates on. Under religion, it would be priest sexual abuse.

Adrienne Hester (adrienne@brandlytics.io)
2024-04-16 12:45:08
2024-04-16_10-44-55.png
deleted-U059JKB35RU
2024-04-16 12:50:50

We would want to build the boards specific to those more nuanced topics by adding queries potentially. Let me strategize on this and see if I can build out a better board to encompass those topics and what you are trying to achieve. Another option is looking into adding additional questions to the brand profile. This is something our product team would help with and can be customized to shield legals brand mentality.

Adrienne Hester (adrienne@brandlytics.io)
2024-04-16 12:55:25

Okay. I've updated brand information, events, and philanthropic sections.

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2024-04-16 13:03:06

Perfect! Let me look into it and chat with Reanna as well. Are you trying to filter the Top Moments board or build out more boards? Once we have the NLP update I mentioned (natural language processing) this will get easier to do more specific topics but otherwise I will see if I can create some boards on my end to have you react to with the moments and relevancy

Adrienne Hester (adrienne@brandlytics.io)
2024-04-16 13:07:04

I'm trying to focus information relevant to the topics covered at tort conferences, case categories our clients litigate, and topics Andy speaks about so I can update his social media.

❤️ deleted-U059JKB35RU
Adrienne Hester (adrienne@brandlytics.io)
2024-04-16 13:34:16

@deleted-U059JKB35RU Why is the top moments locked and I can't unlock it?

deleted-U059JKB35RU
2024-04-16 13:37:30

The top moments board is a quick add bored, so you won’t be able to edit it but if you want to do a custom bored, you can create a new board and then from there be able to edit it when needed

Adrienne Hester (adrienne@brandlytics.io)
2024-04-16 13:50:34

If I turn on logic will I be able to add to the topics in this image?

2024-04-16_11-48-50.png
deleted-U059JKB35RU
2024-04-16 14:32:04

the and logic would have whatever terms you add paired together - you should just be able to click on whatever events, etc you want to add without having to toggle "and" on

deleted-U059JKB35RU
2024-04-16 14:33:32

So this would mean all of these events would come into this board if there are moments surrounding them

image.png
deleted-U059JKB35RU
2024-04-16 14:34:07

I would leave the 'and' logic off and just name the board "Events" or whatever name makes the most sense

Adrienne Hester (adrienne@brandlytics.io)
2024-04-16 14:35:14

I don't want to follow events. I want to see what's trending in Ozempic and emerging torts. I would like to be able to just type those in and that's all that shows up.

deleted-U059JKB35RU
2024-04-16 14:39:26

I just added ozempic as a query to test and created a board on it within the platform. This would capture moments surrounding ozempic. As its a new query it may take a bit to load moments but I'll keep an eye on it. As far as emerging torts that wouldn't be as straightforward so I am working with Reanna if there is a way to capture those moments better.

🙏:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-04-16 15:16:50

I appreciate your patience.

deleted-U059JKB35RU
2024-04-16 15:19:25

Of course! We appreciate your patience as we test out boards to see what is most valuable/relevant to you

deleted-U059JKB35RU
2024-04-17 10:24:40

Good Morning @Adrienne Hester! Reanna and I added 2 new boards for you to check out under the Shield Legal profile. Let us know what you think. Reanna is still looking into why no moments are appearing for the Ozempic test board I created.

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-04-17 11:00:44

Good Morning, and thank you. @deleted-U059JKB35RU

❤️ deleted-U059JKB35RU
Adrienne Hester (adrienne@brandlytics.io)
2024-04-25 15:32:19

@deleted-U059JKB35RU Hi. Andy would like to have updates on his social feeds about video game addiction but wants to refer to it as "brain disease" - how can I put that in as a search?

deleted-U059JKB35RU
2024-04-25 15:48:12

Hey @Adrienne Hester! Were you able to check out the "Social Media" board Reanna and I added to Shield Legal's profile before? There is an interesting moment that populated yesterday on that board!

deleted-U059JKB35RU
2024-04-25 15:48:13

https://app.brandmentality.ai/app/discover/moments/v2?brandProfileId=2151&accountId=2954&timeRange=2&searchTerm=&boardIds=%5B4661%5D&sortBy=ranking

app.brandmentality.ai
Sightly Brand Mentality®
Sightly
Original URL: https://app.brandmentality.ai/app/discover/moments/v2?brandProfileId=2151&accountId=2954&timeRange=2&searchTerm=&boardIds=%5B4661%5D&sortBy=ranking
deleted-U059JKB35RU
2024-04-25 15:49:24

Or are you specifically looking for video games versus social media?

deleted-U059JKB35RU
2024-04-25 15:56:37

I also tested this one for video games but we only have one moment come up (it is interesting but I do think the other board we shared previously is more powerful)

deleted-U059JKB35RU
2024-04-25 15:56:38

https://app.brandmentality.ai/app/discover/moments/v2?brandProfileId=2151&accountId=2954&boardIds=%5B4774%5D&timeRange=5&searchTerm=&sortBy=ranking

app.brandmentality.ai
Sightly Brand Mentality®
Sightly
Original URL: https://app.brandmentality.ai/app/discover/moments/v2?brandProfileId=2151&accountId=2954&boardIds=%5B4774%5D&timeRange=5&searchTerm=&sortBy=ranking
Adrienne Hester (adrienne@brandlytics.io)
2024-04-25 16:03:55

Patsy provides Julie with post content she writes and links to place. I need to do the same for Andy, but I have to develop the content and find the articles to link to fill in when he is not at a conference or speaking. I need to elevate his posts because he is a thought leader. I am so swamped with Shades of Mass starting I can't think straight.

2024-04-25_14-02-22.png
Adrienne Hester (adrienne@brandlytics.io)
2024-04-25 16:05:49

The two links above are asking me to log in. I am logged in.

Adrienne Hester (adrienne@brandlytics.io)
2024-04-25 16:07:07

https://www.lawsuit-information-center.com/video-game-addiction-lawsuits.html

Lawsuit Information Center
Video Game Addiction Lawsuits
Video game addiction has become a growing concern in recent years following the growth of sophisticated, online gaming. Addiction to gaming has caused significant harm to individuals in various ...
Written by
Ronald V. Miller, Jr.
Est. reading time
8 minutes
Original URL: https://www.lawsuit-information-center.com/video-game-addiction-lawsuits.html
👍 deleted-U059JKB35RU
deleted-U059JKB35RU
2024-04-25 16:07:37

does this work for the first link instead?

deleted-U059JKB35RU
2024-04-25 16:07:38

https://outcomes.sightly.com/app/discover/moments/v2?accountId=2954&timeRange=2&searchTerm=&boardIds=%5B4661%5D&sortBy=ranking&brandProfileId=2151

outcomes.sightly.com
Sightly Brand Mentality®
Sightly
Original URL: https://outcomes.sightly.com/app/discover/moments/v2?accountId=2954&timeRange=2&searchTerm=&boardIds=%5B4661%5D&sortBy=ranking&brandProfileId=2151
👍:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2024-04-25 16:08:21

https://outcomes.sightly.com/app/discover/moments/v2?accountId=2954&timeRange=5&searchTerm=&boardIds=%5B4774%5D&sortBy=ranking&brandProfileId=2151

outcomes.sightly.com
Sightly Brand Mentality®
Sightly
Original URL: https://outcomes.sightly.com/app/discover/moments/v2?accountId=2954&timeRange=5&searchTerm=&boardIds=%5B4774%5D&sortBy=ranking&brandProfileId=2151
👍:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2024-04-25 16:08:27

this was the second one I referenced

deleted-U059JKB35RU
2024-04-25 16:09:42

Let me know if those help at all for the content you are trying to write for Andy. I am also still pushing forward with Reanna and product to be able to let you test the marketing content generator - hopefully we can get you in next week to test with a session

🙏:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-04-25 16:11:15

The second article is an abstract. It's too detailed and technical.

Adrienne Hester (adrienne@brandlytics.io)
2024-04-25 16:12:44

The first reference says it has 3 articles, but it doesn't open to any.

2024-04-25_14-12-29.png
Adrienne Hester (adrienne@brandlytics.io)
2024-04-25 16:13:38

I'm frustrated. I'll come back to this.

deleted-U059JKB35RU
2024-04-25 16:16:16

You should be able to hit "articles" and the 3 should show

deleted-U059JKB35RU
2024-04-25 16:16:22

this is a direct link to one of them

deleted-U059JKB35RU
2024-04-25 16:16:23

https://www.counselheal.com/articles/41900/20240424/social-media-changing-peoples-views-mental-illness.htm

Counsel & Heal
Social Media May be Changing People's Views on Mental Illness
Subtle differences in social media messaging significantly influence young people's beliefs about the treatability of depression and anxiety.
Original URL: https://www.counselheal.com/articles/41900/20240424/social-media-changing-peoples-views-mental-illness.htm
deleted-U059JKB35RU
2024-04-25 16:16:56

I suggest sticking with the social media board as those moments are more powerful

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-04-25 16:19:21

When I clicked article it opened that page

deleted-U059JKB35RU
2024-04-25 16:21:49

That's strange it should populate these 3 - I just screen recorded what I did to help but let me know if that article helps you at all

Screen Recording 2024-04-25 at 5.20.23 PM.mov
deleted-U059JKB35RU
2024-04-25 16:22:38

If it still isn't working on your end I will let Product know to look into it further but at least you have the link to help you as I know you are in a time crunch

Adrienne Hester (adrienne@brandlytics.io)
2024-04-25 16:22:49

😭 thank you.

deleted-U059JKB35RU
2024-04-25 16:23:55

welcome!!

Adrienne Hester (adrienne@brandlytics.io)
2024-04-30 12:13:43

Hi Emily! I want to block all things Taylor Swift, mostly because she makes my skin crawl and is basic and overrated, but I digress 🤣 Why am I receiving an error?

2024-04-30_10-11-48.png
😂 deleted-U059JKB35RU
deleted-U059JKB35RU
2024-04-30 12:17:11

Let me see what I can do on blocking specifically her! So any moment even one like that you would want to make sure doesn't come in at all? I meet with Reanna in an hour so will bring this up with her

deleted-U059JKB35RU
2024-04-30 12:17:38

As far as the error let me look into your account. Did you attempt to edit any settings prior to getting that error?

Adrienne Hester (adrienne@brandlytics.io)
2024-04-30 12:30:48

Also, anything her will distract Julie and I am trying to get her to understand how to use the platform.

deleted-U059JKB35RU
2024-04-30 12:36:36

I know she hasn't been in it recently - is there a project Julie is working on that we could focus building a board on?

Adrienne Hester (adrienne@brandlytics.io)
2024-04-30 12:43:31

I believe it's too advanced. @deleted-U059JKB35RU She doesn't understand development mode and how we are working out the kinks.

deleted-U059JKB35RU
2024-04-30 13:06:13

development mode being how to build a board and find the moments you are looking for by changing queries and so on?

deleted-U059JKB35RU
2024-04-30 13:07:10

I'm still waiting on Reanna to join the meeting I have with her so will get some ideas over to you soon from what you previously sent and then what we could cover in our monthly tomorrow. Sounds like we may need to do a deeper dive with Julie

Adrienne Hester (adrienne@brandlytics.io)
2024-04-30 13:09:24

All of it. Julia, our past social specialist, would find five to 10 stories and drop them in the client channel and share with the client to keep us/them updated on the conversations. Julie doesn't get it. She hasn't been engaged in any of your meetings for months. She doesn't think she should be on the calls, but this is a requirement of the role. Mass Torts is complicated. I struggle, but I LOVE this platform.

Adrienne Hester (adrienne@brandlytics.io)
2024-04-30 13:10:33

I gave the directive that Julie will start and ask any questions she needs answered. Then LaToya will follow and I will go last.

👍 deleted-U059JKB35RU
deleted-U059JKB35RU
2024-04-30 13:16:59

Thats good to know what Julia used to do and what Julie isn't so we can help her find the platform useful in her day to day or weekly basis of finding moments. I do think having her go first will be helpful and we can even set aside a separate time for her for training again to deep dive into how she can build her workflow

Adrienne Hester (adrienne@brandlytics.io)
2024-04-30 13:18:26

@deleted-U059JKB35RU, keep it super basic. It's been seven months and we are no further along. She should be able to find stories, draft posts for Patsy and send them over for review. That hasn't happened. Patsy writes the posts and provides the link and she posts. Attached is what Julie should be providing to her. The AI writing feature you have should help her a lot. I need her to go first so I can hear her question and she is engaged. Personal meetings haven't worked and I don't want to waste any more of your time.

2024-04-30_11-16-09.png
2024-04-30_11-15-03.png
👍 deleted-U059JKB35RU
deleted-U059JKB35RU
2024-04-30 14:36:26

Sounds like a plan! We are going to showcase the content marketing generator in our monthly meeting tomorrow and also give Julie the floor to speak and ask questions. I think this will help her engage and allow all of you to give feedback for this new feature so we can wrap it up and get you actually in the tool as soon as possible!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-04-30 15:22:35

Love it. Thank you.

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2024-04-30 15:22:45

Of course!

Adrienne Hester (adrienne@brandlytics.io)
2024-05-01 12:13:02

@deleted-U059JKB35RU I apologize for Julie's response. 😩

deleted-U059JKB35RU
2024-05-01 12:16:16

Its okay!! Hopefully this will engage her more!

Adrienne Hester (adrienne@brandlytics.io)
2024-05-01 15:58:54

@deleted-U059JKB35RU me and LaToya are salivating for that new product offering earlier! Soooooo excited!

🎉 deleted-U059JKB35RU
deleted-U059JKB35RU
2024-05-01 16:03:52

Yay! So glad to hear it!! I passed along the feedback from our call to the product team and let me send you all the recording now so that you can look back if you wish. Just was wrapping up calls!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-05-03 17:46:57

@deleted-U059JKB35RU is it possible to do a comparison of MDLs? This lawsuit is just like the Broadus Foods lawsuit. Both deal with Walmart and keeping a brand off the shelves. Some to think about next week. Have a great weekend. https://bencrump.com/press/attorney-ben-crump-announces-lawsuit-against-retail-indu[…]-on-behalf-of-snoop-doggs-and-master-ps-company-broadus-foods/ https://www.reuters.com/legal/government/gerber-perrigo-sued-over-store-brand-infant-formula-prices-2024-04-23/

Reuters
Gerber, Perrigo sued over 'store-brand' infant formula prices
Infant formula makers Gerber and Perrigo have been hit with a proposed class-action lawsuit accusing them of scheming to artificially drive up prices for “store-brand” formula sold at Walmart, Walgreens and other retailers.
Original URL: https://www.reuters.com/legal/government/gerber-perrigo-sued-over-store-brand-infant-formula-prices-2024-04-23/
deleted-U059JKB35RU
2024-05-03 18:51:18

Will do! I’ll look at this first thing Monday to see what Reanna and I can pull together. Have a great weekend, @Adrienne Hester !

✅ Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-05-06 10:23:51

@deleted-U059JKB35RU, this is from the article mentioning a similar case, hence comparisons. It's more in line than the Broadus foods. The case mirrors a separate lawsuit against Gerber and Perrigo in Brooklyn federal court by a potential store-brand competitor called P&L Development. A judge in February denied the formula makers' bid to dismiss the case. The companies, in that case, said they “compete fairly with other manufacturers of infant formula, including store-brand infant formula manufacturers.” The consumers' lawsuit cited the earlier case, contending that boxing out P&L Development from the store-brand market has caused them to pay higher prices.

Reuters
Gerber, Perrigo must face lawsuit over ‘store brand’ infant formula - U.S. judge
Consumer products makers Gerber and Perrigo failed to knock back a distributor's lawsuit claiming they conspired to curb competition for “store brand” infant formula sold to retailers including Walmart, CVS and Target, a federal judge has ruled.
Original URL: https://www.reuters.com/legal/litigation/gerber-perrigo-must-face-lawsuit-over-store-brand-infant-formula-us-judge-2024-02-06/
deleted-U059JKB35RU
2024-05-06 10:30:27

Thank you! Reanna and I are looking further into this today and tomorrow so we can begin to build out a board or find some moment searches that may be helpful! Are you also trying to do a post as well surrounding a moment that may come up?

Adrienne Hester (adrienne@brandlytics.io)
2024-05-06 10:32:35

not on this particular subject.

Adrienne Hester (adrienne@brandlytics.io)
2024-05-06 10:34:38

Take a look at this LinkedIn profile. Andy follows him and I now follow him. Andy wants his social media to deliver like his. https://www.linkedin.com/in/joseph-fantini/

linkedin.com
Joseph Fantini - Rosen Injury Lawyers | LinkedIn
☛ 80,000 deaths and 2,000,000 injuries have been caused by defective medical devices in… · Experience: Rosen Injury Lawyers · Education: Widener University School of Law · Location: Abington, Pennsylvania, United States · 500+ connections on LinkedIn. View Joseph Fantini’s profile on LinkedIn, a professional community of 1 billion members.
Original URL: https://www.linkedin.com/in/joseph-fantini/
👍 deleted-U059JKB35RU
Adrienne Hester (adrienne@brandlytics.io)
2024-05-06 10:35:37

I will be using the platform to get Andy at the top in the industry. My challenge is Andy is very smart, but does not use marketing speak.

Adrienne Hester (adrienne@brandlytics.io)
2024-05-06 11:41:52

I just discovered your podcast and I am in LOVE! Anything marketing excites me. When I open the platform it now opens to the Onboarding Hub LOL you guys did that on purpose LOLOLOL

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2024-05-06 12:08:18

Yes!! We released the onboarding hub as a way for users to make sure they learn what they need to in order to use the platform in the best way! It does happen to showcase the podcast too which is great! So glad you love that 😊

deleted-U059JKB35RU
2024-05-08 11:15:56

Hi @Adrienne Hester! Hope you are doing well. Just wanted to let you know I am still brainstorming with Reanna to see how we could compare MDL's. I believe the best approach would be using Moments Intelligence for this versus boards so we can track articles over time and be able to go back further in time (as I know the article you sent specifically was from Feb). I have tried multiple searches to see how we can capture this and still trying to find the best one! I did "food lawsuits" in the 'search article body' for the past 3 months and did see a different lawsuit involving Gerber and baby food, along with Beech Nut

https://business.theantlersamerican.com/theantlersamerican/article/lawfirmnewswire-2024-4-17[…]n-law-group-leads-efforts-in-toxic-baby-food-lawsuits

Poteau Daily News
User
Dolman Law Group Leads Efforts in Toxic Baby Food Lawsuits
Original URL: https://business.theantlersamerican.com/theantlersamerican/article/lawfirmnewswire-2024-4-17-dolman-law-group-leads-efforts-in-toxic-baby-food-lawsuits
image.png
👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-05-08 11:32:16

I'll try it! Thank you.

❤️ deleted-U059JKB35RU
Adrienne Hester (adrienne@brandlytics.io)
2024-05-08 14:18:57

I successfully drafted a post for Andy with a hair relaxer update. What I am experiencing is needing to refresh the moments' intelligence dashboard when a search yields nothing. I can't just update the article body or additional article body search tabs with new information. So far I am unsuccessful finding more moments on different topics, but I am not giving up LOL

2024-05-08_11-25-00.png
Adrienne Hester (adrienne@brandlytics.io)
2024-05-08 14:33:53

Here is an example. I changed it from human sex trafficking to human trafficking without refreshing the page. Neither had results.

2024-05-08_12-33-02.png
👍 deleted-U059JKB35RU
deleted-U059JKB35RU
2024-05-08 14:34:12

That's an awesome post! I think I just was able to test on my end and see what you may be talking about. I'll send a screenshare video of it for you to confirm and will get this over to product asap

🫶:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-05-08 14:34:35

Thank you

Adrienne Hester (adrienne@brandlytics.io)
2024-05-08 15:05:33

yes that is it along with the screen shot I sent

👍 deleted-U059JKB35RU
deleted-U059JKB35RU
2024-05-08 15:06:38

Perfect! I have a meeting with Reanna and product tomorrow to further investigate this and look into other improvements for Moments Intelligence based on your feedback!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-06-14 12:16:54

@deleted-U059JKB35RU when will the SOM brand profile show up in the Marketing Content Generator?

deleted-U059JKB35RU
2024-06-14 12:26:18

Let me check with Jacob - it looks like it didn't automatically carry over so I'll see if he can get it in there

👍:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2024-06-14 12:35:13

@Adrienne Hester Jacob needs to restart the app. Are you okay if we do that now? Shouldn't take more than 15 minutes

Adrienne Hester (adrienne@brandlytics.io)
2024-06-14 12:35:41

Of course. Thank you.

deleted-U059JKB35RU
2024-06-14 12:36:25

Thanks! I will ping you once it has been updated

👍:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2024-06-14 12:39:59

Okay it looks to be set - we just need to get pop up to come up in your onboarding hub again. Let me know if its missing on your end? Otherwise you can still access the beta environment here

Adrienne Hester (adrienne@brandlytics.io)
2024-06-14 12:42:36

It's not there

Adrienne Hester (adrienne@brandlytics.io)
2024-06-14 12:43:03

I was using the Beta environment.

deleted-U059JKB35RU
2024-06-14 13:08:53

Yes I’m just working with Reanna to get the pop up in brand mentality again but otherwise you should all be able to use the link and access Shades of Mass!

Adrienne Hester (adrienne@brandlytics.io)
2024-06-14 13:12:53

I see it now! SWEEEETTT

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2024-06-14 13:14:22

Shades of Mass in the marketing content generator? Yes that should definitely be in there! Just waiting on the pop up in the platform still if you want another way to access it 🙂

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-06-14 14:06:23

What does this mean? I filled in the categories and chose LinkedIn as the platform. @deleted-U059JKB35RU

2024-06-14_12-04-35.png
deleted-U059JKB35RU
2024-06-14 14:10:50

That is just telling you what your writing style is! It does an analysis of what you would have plugged in

deleted-U059JKB35RU
2024-06-14 14:11:25

Then once you hit the purple button “create my content” that would be your post!

Adrienne Hester (adrienne@brandlytics.io)
2024-06-14 14:15:22

I was referring to the error message: Must select a moment to generate content...

Adrienne Hester (adrienne@brandlytics.io)
2024-06-14 14:15:38

Where do I select a moment?

deleted-U059JKB35RU
2024-06-14 14:16:27

Ah okay you would need to select the moment prior to the writing style. We have the search set up for you so that’s where you would plug in a keyword you wish to search for and then moments will come up for you to check a box to select!

Adrienne Hester (adrienne@brandlytics.io)
2024-06-14 14:17:18

I put in the Shades of Mass Third Annual Conference. I'll try hair relaxers.

Adrienne Hester (adrienne@brandlytics.io)
2024-06-14 14:18:08

It didn't change. I refreshed the page and it deleted the information.

deleted-U059JKB35RU
2024-06-14 14:18:24

You would still need to select a moment from the platform which would come from the keyword search - you can’t just put in your own content for it to generate a post

deleted-U059JKB35RU
2024-06-14 14:20:59

If you want to send me a screen grab of your entire screen I can see what you are trying to search for the moments

Adrienne Hester (adrienne@brandlytics.io)
2024-06-14 14:24:29

Let me fill it all back in

deleted-U059JKB35RU
2024-06-14 14:38:41

There shouldn’t be much for you to fill in. It should just be selecting the post (LinkedIn), tone of voice, and then searching for a moment to select. From there you could paste in the writing style you want and have it analyze it. You don’t necessarily need to add in targeting or campaign details but you can to help direct it further

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-06-14 14:45:03

Thanks!

deleted-U059JKB35RU
2024-06-14 14:50:38

Welcome! Let me know if you need anything else!

👍:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2024-06-14 15:02:53

This is a walkthrough if it helps as well

-9184079707492644100select_moment
Adrienne Hester (adrienne@brandlytics.io)
2024-06-14 15:57:27

Oh. My. Gosh! This is a refreshing post for SOM. I forgot to change it from the Ben Crump profile, but still. "In light of the recent ruling by the Oklahoma Supreme Court dismissing the Tulsa Massacre lawsuit, we are reminded of the enduring challenges in the pursuit of justice. This case underscores the critical need for legal frameworks that address and rectify historic wrongs. It’s a call to action for all of us in the legal community to push for reforms that ensure such grievances are acknowledged and rectified in our lifetimes. Let’s continue to advocate for policies that uphold justice for all. #JusticeReform #CivilRights #LegalAdvocacy"

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2024-06-14 16:00:12

That’s great!

deleted-U059JKB35RU
2024-07-15 13:00:38

Hi @Adrienne Hester! Hope you had a great weekend! Just wanted to follow up on scheduling another meeting for the team next week with all of the product updates we are launching. Would next Wednesday, 7/24 work for you and the team? These times would work for us for a 30 min call and all times shown in PDT: 9:00am; 9:30am or anytime 11:00am to 2:00pm?

Adrienne Hester (adrienne@brandlytics.io)
2024-07-15 13:26:45

@deleted-U059JKB35RU the team is me and LaToya lol. 9:00am 7/24. FYI, I now have standing weekly Shades of Mass meetings starting Wednesday at 10am.

deleted-U059JKB35RU
2024-07-15 13:27:40

Sounds good! So you wouldn't want Uzi or Julie included at all? And that's great to know! Thanks for letting me know

Adrienne Hester (adrienne@brandlytics.io)
2024-07-15 13:29:29

Uzi is in office this week and he is trying to find the time to get back to the platform. I ran the new releases in brief to him and he's excited. Please include him. I'm not sure if Julie uses it. Include her too. My bad.

deleted-U059JKB35RU
2024-07-15 13:30:54

No worries! I just wanted to make sure we included who made the most sense!

Adrienne Hester (adrienne@brandlytics.io)
2024-07-15 13:31:07

She will have a new social manager ,Melissa, beginning 7/29. Let me meet with her first and then we can add her to it. It will be her decision if Julie continues. Her focus is Shield Legal.'

deleted-U059JKB35RU
2024-07-15 13:37:37

Perfect! Thats good to know and I will put a reminder on my cal to check-in with you to make sure I am updated on what Julie is doing going forward, any updated calendar invites, etc needed

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-07-16 15:49:43

@deleted-U059JKB35RU my SOM meetings changed to Thursdays at 10 am

deleted-U059JKB35RU
2024-07-16 20:27:39

Thank you for the update @Adrienne Hester !

Adrienne Hester (adrienne@brandlytics.io)
2024-07-29 12:10:36

@deleted-U059JKB35RU, good morning. Melanie Macias, the new social media manager and Julie's boss, starts today. LaToya and I just met her, and she is excellent. She will be in the UK next week with Andy and Cameron, and others are meeting with TikTok, so if you can schedule a meeting with her and explain your platform at a high level, that would be good. I bragged a bit about Sightly but didn't go into detail. She is open today and tomorrow. mmacias@shield-legal.com

👍 deleted-U059JKB35RU
deleted-U059JKB35RU
2024-07-29 13:15:15

Hi @Adrienne Hester ! Thank you for letting me know! I will reach out to her. Emily is traveling today so I will look at her calendar for tomorrow to see when she could pop on as well to meet her

deleted-U059JKB35RU
2024-07-29 16:09:43

We have a call tomorrow scheduled with melanie and I just got her set up with a login and welcome email!

👍:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2024-07-30 15:22:09

@Adrienne Hester just wanted to check in - should Melanie be included in the monthly meetings we have?

Adrienne Hester (adrienne@brandlytics.io)
2024-07-30 15:23:04

yes, please.

deleted-U059JKB35RU
2024-07-30 15:25:01

and should julie stay on for now?

Adrienne Hester (adrienne@brandlytics.io)
2024-07-30 15:26:46

No. I think it's too much for her to understand. I had a conversation with Melanie that it's a platform for managers and above.

Adrienne Hester (adrienne@brandlytics.io)
2024-07-30 15:27:16

She'll understand once you meet and show her everything.

deleted-U059JKB35RU
2024-07-30 15:28:25

sounds good! I can edit those meetings then and yes meeting with her in 30 min!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-08-01 11:54:41

Hi. Julie resigned today. You can remove her from future meetings and emails. @deleted-U059JKB35RU

deleted-U059JKB35RU
2024-08-01 12:09:02

Thank you for letting me know @Adrienne Hester ! I also wanted to reach out and let you know that the call with Melanie went great. We will be setting up an additional call with her to go further into the platform. Our monthly call is next week but I know she will be in London. Did you want me to adjust the meeting to the following week so she can attend it?

Adrienne Hester (adrienne@brandlytics.io)
2024-08-01 12:20:25

Yes, please adjust it.

deleted-U059JKB35RU
2024-08-01 12:43:33

Great! I will adjust it!

deleted-U059JKB35RU
2024-08-01 12:44:53

Also we noticed that the Shades of Mass brand profile isn't filled out with the brand positioning section. It would be a great learning case for Melanie if she filled that out and if you wanted to be on the call as well to ensure things get answered correctly? Wanted to run that past you!

Adrienne Hester (adrienne@brandlytics.io)
2024-08-01 12:48:16

Add me to the call please. I just overwhelmed her with SOM social tasks and the brand in general.

deleted-U059JKB35RU
2024-08-01 12:50:18

sounds good! I will add you once she confirms the timing I sent her

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-08-14 11:21:08

Good Morning @deleted-U059JKB35RU. We need to reschedule. We are in SOM at full speed.

deleted-U059JKB35RU
2024-08-14 11:26:44

Good Morning @Adrienne Hester! No worries at all - would next week be better for the team then?

Adrienne Hester (adrienne@brandlytics.io)
2024-08-14 11:27:47

Hopefully. I

deleted-U059JKB35RU
2024-08-14 11:28:19

We do have the social data and new narratives feature to review with you - so do you want me to move to a week from now and then check in as it gets closer?

deleted-U059JKB35RU
2024-08-14 11:28:24

let us know how we can help!

Adrienne Hester (adrienne@brandlytics.io)
2024-08-14 11:29:48

Yes, please

deleted-U059JKB35RU
2024-08-14 11:34:22

Just rescheduled based on what we had open. Let me know if it works and otherwise we can move again as we get closer! I will send out an email about the Narratives feature by EOW in case you want to look at it as a team

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-08-14 11:43:55

Thank you

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2024-08-20 11:34:27

Hi @Adrienne Hester! Hope you are doing well! Just wanted to check-in to see if tomorrow still worked to have the monthly team meeting? I know SOM has kept the team busy so just wanted to be sure!

Adrienne Hester (adrienne@brandlytics.io)
2024-08-20 11:45:52

I hate to move it. SOM has us buried, and I'll be at a doctor's appointment for my dad at that time. @deleted-U059JKB35RU

deleted-U059JKB35RU
2024-08-20 11:56:04

No worries! would next week be better then?

Adrienne Hester (adrienne@brandlytics.io)
2024-08-20 12:06:33

Yes, please.

deleted-U059JKB35RU
2024-08-20 12:25:37

Just adjusted! Let me know if that time doesn't work and I can send availability!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-08-20 12:33:37

Accepted the 9am, thank you

deleted-U059JKB35RU
2024-08-20 12:41:04

Perfect! Let us know if we can do anything to help in the meantime!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-08-20 12:42:29

I'm going to get in it to write a few personal LinkedIn posts about SOM. I'll let you know how it goes.

deleted-U059JKB35RU
2024-08-20 12:43:44

Awesome! Sounds like a plan.

Adrienne Hester (adrienne@brandlytics.io)
2024-08-27 12:25:24

Please show persona slides when you meet with Melanie tomorrow. I showed her the CCG slides you created. @deleted-U059JKB35RU

deleted-U059JKB35RU
2024-08-27 12:54:14

Hi @Adrienne Hester! Yes of course - you mean these personas right?

Shield Legal Persona Slides - 3 cases.pptx
👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-08-27 12:59:13

Yes. I showed her an old CCG example.

deleted-U059JKB35RU
2024-08-27 13:01:50

Perfect! I will make sure to go over it with her. She pinged me as well!

👍:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2024-08-30 11:52:19

Good Morning @Adrienne Hester ! Hope you are well! Melanie’s onboarding went great and we showed her the personas. We’re you just wanting her to be familiar with it or did she need a persona created at all? We can do up to 2 more included with your account if you do need anymore!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-08-30 12:40:10

I wanted her to see it. She will need the other two for Shield/ Andy targeting. She's on OOO until Tuesday.

deleted-U059JKB35RU
2024-08-30 12:49:52

Sounds good! I gave her the form to fill out when she does want to use them so that’s good to know!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-10-02 16:43:13

Hi @deleted-U059JKB35RU. I've attached the keynote panel and session notes from the conference.

Shades of Mass Keynote Panels and Sessions.pdf
deleted-U059JKB35RU
2024-10-02 16:49:38

Thank you so much, @Adrienne Hester!! Also I hope you are feeling a bit better from earlier!

Adrienne Hester (adrienne@brandlytics.io)
2024-10-02 16:50:12

You're welcome. I feel worse LOL I'm going home.

deleted-U059JKB35RU
2024-10-02 16:52:12

oh no!! yes definitely go home and rest up

🫶:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-10-03 18:34:41

Hi. This is the type of information regarding environmental protection we should follow. Chemical plants etc after the hurricane.

Screenshot_20241003_163034_LinkedIn.jpg
deleted-U059JKB35RU
2024-10-04 06:40:24

Great! Thank you for sharing this example. I will work on this with Reanna and see if we can add a board with this in mind / refine what we have!

deleted-U059JKB35RU
2024-10-09 10:56:49

Good Morning @Adrienne Hester! We have added a few others boards for you to look at. Let me know if you have any questions and if you had boards you were attempting to test out/make yourself as well. and

app.brandmentality.ai
Sightly Brand Mentality®
Sightly
Original URL: https://app.brandmentality.ai/app/discover/moments/v2?boardsView=My%20Boards&accountId=2954&sortBy=ranking&timeRange=1&startDate=2024-08-10&endDate=2024-10-09&searchTerm=&boardIds=%5B7382%5D&brandProfileId=2151&aiPromptText=chemical%20plants&editingBoard=false&boardId=null
app.brandmentality.ai
Sightly Brand Mentality®
Sightly
Original URL: https://app.brandmentality.ai/app/discover/moments/v2?boardsView=My%20Boards&accountId=2954&sortBy=ranking&timeRange=1&startDate=2024-08-10&endDate=2024-10-09&boardIds=%5B7381%5D&brandProfileId=2151&aiPromptText=chemical%20plants&editingBoard=false&boardId=null&searchTerm=
deleted-U059JKB35RU
2024-10-15 15:52:42

@Adrienne Hester - the Learning Playground had a lot of the brand profile leaning towards sports and recreation so it makes sense why it kept pulling that into the output of the marketing content generator. If you want to play around in another profile you can for the rest of today and I am going to do an overhaul for that profile to make it more in line with the legal industry and more of the topics you are working with

✅ Adrienne Hester
deleted-U059JKB35RU
2024-10-15 15:53:29

So just didn't want you to work in there for now as I will be changing things to make this easier on you!

deleted-U059JKB35RU
2024-10-16 11:28:17

Good Morning @Adrienne Hester! Everything has been tested and works now in the Learning Playground to not pull sports/recreation. I built out a test board in there you can use and adjust as needed for the moments you want to see for generating content around in the marketing content generator. Let me know if you still wanted to hop on a call with Reanna and I, and I can send an invite!

Adrienne Hester (adrienne@brandlytics.io)
2024-10-16 11:29:30

Hi. I need to move the time. We're moving buildings and I'm headed to a tour. I'm finally invited lol

deleted-U059JKB35RU
2024-10-16 11:33:47

That's exciting!! No worries at all - I'm still free at 10:30am your time as well if that ends up working for you or just keep me updated when you have a chance to test out the generator again!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-10-16 11:37:42

Thank you

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2025-01-14 16:26:19

Hi @Adrienne Hester ! We’re looking forward to our call tomorrow. I just sent through the agenda / goal of our call. Let me know if you have any questions at all!

Adrienne Hester (adrienne@brandlytics.io)
2025-01-14 16:36:55

Hi @deleted-U059JKB35RU, Happy New Year. I thought I would've had a meeting with SOM by now, but I haven't. It was to be yesterday but has now been moved to tomorrow at 11 am. I don't have any updates. I don't know if Melanie, Jennifer or Uzi use the platform as they should.

deleted-U059JKB35RU
2025-01-14 16:42:09

Sounds good! No worries at all. Would it be best to move the meeting to next week then?

Adrienne Hester (adrienne@brandlytics.io)
2025-01-14 16:42:45

Yes, let's do that, please.

deleted-U059JKB35RU
2025-01-14 16:43:12

Sounds good thank you! I’ll do next Wednesday unless Reanna and Korengold have a conflict

Adrienne Hester (adrienne@brandlytics.io)
2025-01-14 16:43:26

I appreciate it.

❤️ deleted-U059JKB35RU
Adrienne Hester (adrienne@brandlytics.io)
2025-01-22 15:42:00

@deleted-U059JKB35RU, here are the Feb. conferences NTL Summit Loews Miami Beach hotel Jan 26-30 AAJ Miami, FL The Fontainebleau 20-24 TLMT NOLA Four Season 20-22

deleted-U059JKB35RU
2025-01-22 15:58:55

Thank you so much, Adrienne!!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-02-11 11:30:25

@deleted-U059JKB35RU Does Persona Builder (pg. 10) still exist? Our SEO writer, Kelly, threw the attached document into a channel, and I told him I could help. I asked if he was looking for a specific persona for a case category, such as Black Farmers or PFAS, or in general. He is looking to improve SEO in BCL blog posts.

How to master user intent with SEO personas+.pdf
Brandlytics 2024 Kick-off.pptx
deleted-U059JKB35RU
2025-02-11 11:39:38

Hey Adrienne! Yes the persona builder still exists! We’re working on integrating it into the platform at some point as well. I know we tested this for you before, but never fully added it to your package. It’s been awhile so happy to run another persona for you based on what you are looking for here and then I can run it past Emily Korengold to talk to Ryan if it’s something you guys may use longer term?

Adrienne Hester (adrienne@brandlytics.io)
2025-02-11 11:46:02

Yes, yes, and yes. Can you give me examples to share with them for now (ones they can implement)? We are always looking to improve SEO for clients, especially Ben Crump. I'm going to drop it into the SEO channel and tag Ryan on it. This will help with the conversation. @deleted-U059JKB35RU

deleted-U059JKB35RU
2025-02-11 13:11:08

Sorry lots of back to back calls today but let me see what I can work out with Korengold and Reanna on this. Do you know what channels you are looking for and what the persona would be around? This would be for audience targeting so just want to clarify what output you are looking for - I can find that previous persona we had run around PFAS or something else for you just to reference to see what you need?

deleted-U059JKB35RU
2025-02-11 15:06:52

Sounds good so more so looking for what the persona builder may have for output with Ben Crump then?

Adrienne Hester (adrienne@brandlytics.io)
2025-02-11 15:09:48

LOL well, to put it simply, I guess LOLOLOL yes

deleted-U059JKB35RU
2025-02-11 15:11:22

Haha yes very simply but wanted to make sure I was thinking of this correctly - we can attached a brand profile to help with the persona that is built so it may be best to use Ben Crump's Brand Profile then unless you want me to stick with Shield Legal's?

deleted-U059JKB35RU
2025-02-11 16:23:20

Working on pulling something together. If he gives any further details - let me know but does getting some examples to you tomorrow work for timing?

Adrienne Hester (adrienne@brandlytics.io)
2025-02-11 16:26:44

oh, absolutely. Thanks. He isn't going to give me anything that will make a considerable difference. You all are the greatest. Thank you.

Adrienne Hester (adrienne@brandlytics.io)
2025-02-11 16:27:19

It's a Ben Crump profile thing and not Shield Legal.

deleted-U059JKB35RU
2025-02-11 16:27:47

Sounds good! I’ll see what I can send over to you

👍:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2025-02-12 15:03:58

Hi Adrienne! Just finalizing 2 personas to give you as examples to see if they help. Will include all channels just so the team has an idea of what is possible - stay tuned!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-02-12 15:28:02

sounds good

deleted-U059JKB35RU
2025-02-12 18:14:01

Hey Adrienne! Here are the 2 personas. I did Search and LinkedIn for now to see if this is what you were looking for. Let me know if you need anything else or additional channels

Ben Crump Law Persona Slides.pptx
👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-02-13 12:17:53

@deleted-U059JKB35RU, this is beyond what Kelly could do on his own. The fact that we can search per social media platform and case category is fantastic. To confirm before I mention this, will it pull different demos based on the platform? This is a great starting point for a conversation with Ryan.

deleted-U059JKB35RU
2025-02-13 12:40:04

Hey @Adrienne Hester ! Apologies was just getting clarification on this to be sure. Yes if we pull other platforms it would pull demographics like you see here for search and LI

👍:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2025-03-05 10:44:01

Good Morning Adrienne! We’re looking forward to our monthly call soon. We had planned to ask how the February conferences went, any further updates coming up in March, catching up on persona builder and then previewing our Explore tool we mentioned last time. Was there anything else top of mind before we connect that you want us to be aware of for the call? Chat soon!

Adrienne Hester (adrienne@brandlytics.io)
2025-03-05 10:52:56

Hi @deleted-U059JKB35RU. The conferences went fine for Andy. Communication with SOM has been nil. I'm trying to schedule a meeting for next week. I know the persona builder PDF helped a lot, but I don't have any further feedback from Ryan. I think when talking with him, I suggest inviting Lee and Kelly to the platform. They took over Korbin's tasks. I'm looking forward to the preview.

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2025-03-05 10:59:29

Thank you! That’s very helpful to know and I’m glad the conferences went well for Andy. See you soon

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-03-05 11:41:19

@deleted-U059JKB35RU Explorer will be beneficial for Kelly. He writes blog posts for Ben Crump.

❤️ deleted-U059JKB35RU
Adrienne Hester (adrienne@brandlytics.io)
2025-03-05 11:41:37

It will will help give him new ideas

deleted-U059JKB35RU
2025-03-05 11:42:05

Perfect! That’s helpful to know as well. Definitely will bring this up with Ryan as well so we can get them access

Adrienne Hester (adrienne@brandlytics.io)
2025-03-05 11:42:09

We can get rid of the Brandlytics profile too

deleted-U059JKB35RU
2025-03-05 11:42:25

Perfect happy to do that so just keep shield legal as the main one going forward?

Adrienne Hester (adrienne@brandlytics.io)
2025-03-05 11:42:48

Yes. Ben Crump and SOM

👍 deleted-U059JKB35RU
deleted-U059JKB35RU
2025-03-05 11:43:15

Sounds good thank you!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-03-05 11:43:39

Explorer is very cool

Adrienne Hester (adrienne@brandlytics.io)
2025-03-05 11:44:51

Kelly does a ton of blog writing for Shield.

❤️ deleted-U059JKB35RU
Adrienne Hester (adrienne@brandlytics.io)
2025-03-19 16:23:16

@deleted-U059JKB35RU. LaToya and I are our own little department. Can we separate our meetings from Melanie and Jennifer? It will make more sense for us to focus on our needs and for them to focus on theirs. We can have a group meeting when you announce a new product or use to include us, them, Lee, and Kelly, if it isn't too much trouble. It will also shorten our meetings.

deleted-U059JKB35RU
2025-03-19 16:31:24

No worries at all! So would it be best to launch Explore with just you and Latoya in one meeting and me to set up separate time with Melanie and Jennifer?

👍:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2025-03-19 16:31:28

Whatever works best for you!

Adrienne Hester (adrienne@brandlytics.io)
2025-03-19 16:33:12

Yes.

deleted-U059JKB35RU
2025-03-19 16:33:28

And the monthly meeting going forward do you want me to separate as well?

Adrienne Hester (adrienne@brandlytics.io)
2025-03-19 16:33:54

yes, please.

deleted-U059JKB35RU
2025-03-19 16:34:12

Sounds good thank you!

Adrienne Hester (adrienne@brandlytics.io)
2025-03-19 16:34:22

Thank you.

Adrienne Hester (adrienne@brandlytics.io)
2025-03-19 16:42:06

@deleted-U059JKB35RU FYI, Kelly is a little odd but means well. Lee isn't much of a talker. I adore both.

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2025-03-19 16:43:24

That’s helpful to know! They seem great already 😊

Adrienne Hester (adrienne@brandlytics.io)
2025-03-26 15:51:45

Hey @deleted-U059JKB35RU, I'm messing around in Explore. How do I keep the brand profile on SOM and prevent it from reverting to Learning Playground?

deleted-U059JKB35RU
2025-03-26 15:53:16

Hey @Adrienne Hester ! Does it revert back to Learning Playground every time you go back to the main Explore page? I have brought up this issue to Product so I can add that this is happening to you as well so we can get this resolved!

Adrienne Hester (adrienne@brandlytics.io)
2025-03-26 15:57:58

Yes and when I'm in Explore with a specific name like Ben Crump and searching moments, which by the way, pulled some articles today. That is a good thing.

deleted-U059JKB35RU
2025-03-26 15:58:57

I’m glad articles pulled in! We have been making consistent improvements with moments so I’m glad that’s working, but does sound like an issue with the profile always reverting back to Learning Playground. I’ll flag this to our team and keep you updated!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-03-26 16:12:51

@deleted-U059JKB35RU this article is from 2 days ago. I Googled Board Member Ron Austin and this article came up mentioning Ron Austin Law. How do I get Explore to find things like this? https://www.financialexpress.com/life/entertainment-brad-pitt-suffers-another-blow-in-20-[…]ictims-over-defective-homes-heres-what-happened-3786241/

Financialexpress
Brad Pitt suffers another blow in $20 million legal battle with Hurricane Katrina victims over defective homes – Here’s what happened
Brad Pitt's nonprofit built 109 homes in New Orleans’ Lower Ninth Ward, an area devastated by Hurricane Katrina. The cluster of homes were built between 2008 and 2015.
Original URL: https://www.financialexpress.com/life/entertainment-brad-pitt-suffers-another-blow-in-20-million-legal-battle-with-hurricane-katrina-victims-over-defective-homes-heres-what-happened-3786241/
deleted-U059JKB35RU
2025-03-26 16:19:23

This would be better for boards as this is a person that you are looking into. Explore is meant for more macro trends overall but I can put a few ideas together tomorrow in boards to see if we can drill down into this and see what explore may have as well! Explore would be more for “Natural Disasters” or “Hurricane Relief” - does that make sense?

Adrienne Hester (adrienne@brandlytics.io)
2025-03-26 16:20:20

Okay that makes complete sense. But why would it pull Ben Crump and not the others?

deleted-U059JKB35RU
2025-03-26 16:34:59

Let me look into it! There is probably more news around Ben Crump that we are ingesting but I’ll investigate

Adrienne Hester (adrienne@brandlytics.io)
2025-03-26 16:36:39

I'm compiling a list for LaToya to update the news section on the redesigned website. I'll send it over to you once it's complete so you will know the types of things I'm searching and what they do outside of SOM

👍 deleted-U059JKB35RU
deleted-U059JKB35RU
2025-03-26 19:54:14

That would be great! I’ll look out for it

Adrienne Hester (adrienne@brandlytics.io)
2025-03-27 15:56:15

Hi Emily. I've attached the spreadsheet. Not all board members make the news.

SOM News Updates.xlsx
deleted-U059JKB35RU
2025-03-28 08:33:49

Hi @Adrienne Hester ! Thank you for sharing this. I’ll pass along to Reanna to have a look. I’m sadly still out sick today but will also look myself on Monday. Will keep you updated on what we find!

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-03-28 10:43:19

Feel better!

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2025-04-01 11:48:03

Hey @Adrienne Hester ! I’m catching up from being out sick and connecting with Reanna on those names you sent through. I know going forward you wanted to split up the monthly meeting so I’ll go ahead and cancel that series and then is there a time later this week you and LaToya wanted to connect or next week?

Adrienne Hester (adrienne@brandlytics.io)
2025-04-01 11:52:22

Take your time. We still don't have any confirmations regarding the conference, hopefully, by the end of the week. Let's plan on meeting next week. Friday would work great for us moving forward.

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2025-04-01 12:56:44

Sounds good! Did you want me to set up the cadence starting next Friday to reconnect at 9:30am your time then?

Adrienne Hester (adrienne@brandlytics.io)
2025-04-01 13:13:15

Can we do 10am?

deleted-U059JKB35RU
2025-04-01 14:30:26

Yes that works! I’ll set up that cadence shortly

👍:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2025-04-10 15:34:53

Hi @Adrienne Hester! We're looking forward to tomorrow! The names you provided are typically going to be best in the boards. I am adding them as queries ahead of our meeting to go through the best way to look them up and keep tabs on them. However, if there is no news currently with them then they will not sure up in Boards or Explore but we can deep dive into Moments Intelligence and go through this more on our meeting tomorrow!

Adrienne Hester (adrienne@brandlytics.io)
2025-04-10 15:42:29

Sounds good, @deleted-U059JKB35RU. Thank you.

❤️ deleted-U059JKB35RU
deleted-U059JKB35RU
2025-05-07 14:22:15

Hi @Adrienne Hester! Hope you have been well. Korengold had a conflict come up on her end so would you and LaToya be available at 11:30am your time on Friday instead for our monthly meeting? I know we can to check-in with you on how the trial has gone with that wrapping up this week as well and any next steps we can take and help with

Adrienne Hester (adrienne@brandlytics.io)
2025-05-07 14:53:56

That's fine. I haven't used it yet. I'll try it tomorrow.

deleted-U059JKB35RU
2025-05-07 15:16:07

Great! Just adjusted the meeting. Appreciate the flexibility and no worries. Let me know if you have questions before we meet!

deleted-U059JKB35RU
2025-06-09 17:20:11

Hi @Adrienne Hester! I will be traveling Friday so would we be able to shift our meeting to Thursday this week? I wasn't sure if there were any updates on your end but want to make sure we can support you. We could do either 9am or 1pm your time if that works for you and LaToya?

Adrienne Hester (adrienne@brandlytics.io)
2025-06-09 17:43:38

We don't have any updates. Let's put our meetings on hold for now. @deleted-U059JKB35RU

deleted-U059JKB35RU
2025-06-09 18:06:32

Thanks for confirming! I'll do some digging into your boards and see if I can send anything helpful your way. We do want to still check-in when we can but I'll cancel our June one for now and make sure to check in with you guys next week if I don't hear from you before then

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-07-23 14:08:11

Hi @deleted-U059JKB35RU, Ryan just introduced us to Ben, who replaced Emily, and asked us to explain how we use BrandMentality. Shouldn't that be an internal conversation on your end?

deleted-U059JKB35RU
2025-07-23 14:13:45

Hey @Adrienne Hester ! Let me check in with Ben on this, but I think to my knowledge I am assuming Ryan wanted your point of view probably!

Adrienne Hester (adrienne@brandlytics.io)
2025-07-23 14:15:29

I'm swamped with SOM and don't have time to bring him up to speed, unfortunately.

Adrienne Hester (adrienne@brandlytics.io)
2025-07-23 14:16:08

I'm swamped with SOM and don't have time to bring him up to speed, unfortunately.

deleted-U059JKB35RU
2025-07-23 14:17:50

Let me chat with Ben! I’m pretty sure we gave use cases already so I’ll see what else Ryan needs

🙏:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2025-07-23 14:26:22

Just chatted with Ben quickly and he's fully up to speed and has chatted with Ryan in length. It sounds like Ryan just wanted your POV on it other than what we have discussed with him! Not sure if you meant you don't have the time to fill in Ben, but he's all set, its just Ryan who has the request on it

Adrienne Hester (adrienne@brandlytics.io)
2025-07-23 14:38:37

Awesome. yes, I meant I don't have the time to fill in Ben on how I use it. It was a strange request from Ryan. Thank you Emily!!

deleted-U059JKB35RU
2025-07-23 14:42:07

Oh yes of course!!! Maybe the wording must have been a bit off there but yes Ben is totally up to speed 🙂

🙏:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-07-23 14:55:25

Sorry about the confusion.

deleted-U059JKB35RU
2025-07-23 15:02:06

no you are totally good! please let me know if I can help in any way

👍:skin_tone_4: Adrienne Hester
deleted-U059JKB35RU
2025-08-06 10:04:45

Good Morning @Adrienne Hester! So excited that we will be working with each other for another year (and hopefully beyond) - I am in Boston for a few client meetings so wanted to ask if early next week worked to move our monthly? Also just wanted to check-in on you all and see how busy things are, if we can assist in anyway, etc 🙂

Adrienne Hester (adrienne@brandlytics.io)
2025-08-06 11:38:38

Good Morning @deleted-U059JKB35RU. We are busy, busy. I've had no time to go to the platform. Let's connect in September after the conference starting the week of the 8th. Looking forward to using Sightly more.

deleted-U059JKB35RU
2025-08-06 11:40:53

Amazing! Sounds like a plan to me! Do you still want just you and LaToya on the meeting or should I add others like Kelly and Lee at all?

Adrienne Hester (adrienne@brandlytics.io)
2025-08-06 11:54:49

Invite Lee and Kelly to the first one and then it can be just us. I'm curious to hear from them.

deleted-U059JKB35RU
2025-08-06 12:03:53

Perfect! I’ll make some adjustments to the calendar then and see what works for everyone!

👍:skin_tone_4: Adrienne Hester