Melanie Macias (mmacias@shield-legal.com)
2024-12-23 15:25:49

Hi @Cameron Rentch - sharing this latest batch of videos for TikTok organic for you to review and approve. Thank you so much, and Happy Holidays! https://drive.google.com/drive/folders/1CfXLZs68dHy3XfgMKI3zepqNB9QPWfFZ?usp=drive_link

Cameron Rentch (cameron@internetthings.com)
2024-12-23 16:57:04

@Melanie Macias @Jennifer Durnell @Yan Ashrapov these are all good for organic traffic

❤️ Melanie Macias
Jennifer Durnell (jdurnell@shield-legal.com)
2024-12-23 17:02:37

Thanks @Cameron Rentch! We uploaded two versions of the Nursing Home Abuse Tweet video, one that's blurred and one that isn't. Do you have a preference for which one we should use? Or @Yan Ashrapov, if you have any insight based on TikTok's community guidelines.

Cameron Rentch (cameron@internetthings.com)
2024-12-23 17:04:05

if there are ny real names used, please blur them out

Melanie Macias (mmacias@shield-legal.com)
2025-01-07 15:11:03

Hi @Cameron Rentch; please see these new scripts we would like to move forward with. Once we have your approval, we will work with Dorshan.

Asbestos - https://docs.google.com/document/d/1goXPNs_t6SNpAwuHP_Cw-lqzgWWkOFAMGMQrUPmw3VM/edit?tab=t.0

Nursing Home Abuse - https://docs.google.com/document/d/1nEbSwLIX-js2D3rEA_GKfej6Ydurwhtaf__FvzC-3kc/edit?tab=t.0

Thank you!

Cameron Rentch (cameron@internetthings.com)
2025-01-09 09:46:46

@Melanie Macias these are good to go!

🙏 Melanie Macias
Jennifer Durnell (jdurnell@shield-legal.com)
2025-01-09 10:37:34

*Thread Reply:* Thank you! @Cameron Rentch

Melanie Macias (mmacias@shield-legal.com)
2025-01-09 10:40:40

*Thread Reply:* Thank you @Cameron Rentch

Melanie Macias (mmacias@shield-legal.com)
2025-01-09 16:33:33

Hi @Cameron Rentch, please see these new scripts that Jennifer and I would like to move forward with. Once we have your approval, we will work with Dorshan to create these videos for TikTok.

Video Game Sextortion (Podcase Style) - https://docs.google.com/document/d/1lGRY8IOfWlwVC1JLH4PbtFzxmK3Atk2EY8c6mIDydTA/edit?tab=t.0 Video Game Sextortion AI - https://docs.google.com/document/d/1qw16bEh5CTSKPMNTFxrq_LFUEucBUyjfItqcfTCH-2Y/edit?tab=t.0 Instant Noodle Soup Cup Burns AI - https://docs.google.com/document/d/1xHBJPhVgaQHhJWkFzSsL6g0l7NVfqVRAnvYX3txm-NQ/edit?tab=t.0

👍 Jennifer Durnell
Melanie Macias (mmacias@shield-legal.com)
2025-01-14 11:59:35

Hi @Cameron Rentch - have you had a chance to review these three scripts? Thank you so much!

Cameron Rentch (cameron@internetthings.com)
2025-01-14 12:30:52

@Melanie Macias we can not post anyhting for Instant Noodle soup yet, we have an NDA and firm wants this confidential. the sextortion ones are fine thank you

✅ Melanie Macias
Melanie Macias (mmacias@shield-legal.com)
2025-01-14 12:31:43

Okay thank you @Cameron Rentch - we will move forward with sextortion 🙂

🙌 Cameron Rentch
Cameron Rentch (cameron@internetthings.com)
2025-05-09 12:54:10

@Melanie Macias I need to enlist your help to put together a powerpoint deck today. We only need like 4 slides. If you can please connect with @Yan Ashrapov he can assist with helping to "flush out" each slide.

For purposes of outline here is what we want:

Slide 1 Sexual Abuse Campaigns, reasons why important (try to find 3-4 bullet points from letter) Statement from ChildUSA (Shield is on Board of this organization) (See below from Jessica at ChildUSA.org

Slide 2 LA County Example Amount spent = Over 20 million claimants secured = over 3000 claimants signed Total pool of claimants = Approximately 7000 claimants eligible for settlement Settlement (link here) =

Slide 3 Amount spent on Abuse campaigns across META in past 2 years = 50Million Projected spend over next two years = 100+ Million

Slide 4 Proposed Policy change allowing ads to run with strict scripting and involving a process to "white list" only approved companies that use best practic Tik Tok can be seen as an advocate for helping children and supporting systemic change to victims lives Unlocks access to instant revenue which will continue to grow over the next decade

Cameron Rentch (cameron@internetthings.com)
2025-05-09 12:54:25

from Jessica at ChildUSA

Why TikTok Should Allow Legal Ads for Survivors of Child Sexual Abuse TikTok’s targeted ad capabilities offer a rare and vital opportunity to reach survivors of child sexual abuse—especially younger individuals and those from marginalized communities who are more likely to turn to social media for information, support, and a sense of belonging. Many survivors suffer in silence for decades before they talk to anyone about their traumatic experiences. They may struggle to disclose because of psychological barriers such as shame and self-blame, as well as social factors like gender-based stereotypes or the stigma surrounding victimization. Further, many injuries resulting from child sexual abuse do not manifest until survivors are well into adulthood. By the time survivors are ready to come forward, they often assume (or have been told) that it is too late to take legal action. In fact, many were legally barred from filing claims until recent changes in the law made it possible to pursue justice long past the date of abuse. Still, few outside legal or advocacy circles are aware of these reforms or fully appreciate their significance. As a platform where survivors already seek connection and share their stories, TikTok is uniquely positioned to close that awareness gap and help bring life-changing information to those who need it most. Survivors deserve to know their rights, and trauma-informed legal advertising helps make that possible. That knowledge is vital, as the ability to seek justice through civil litigation can be profoundly healing. Pursuing legal action gives survivors a chance to reclaim their voice, find validation in being heard, and access the support necessary for long-term recovery. Civil justice not only helps individual survivors—it also protects future children by exposing hidden predators and the institutions that enabled them, shifting the financial burden of abuse from victims and taxpayers to those responsible, and educating the public in ways that drive institutional reform and stronger child protection policies. Shield Legal is proud to partner with CHILD USA, the nation’s leading nonprofit think tank dedicated to preventing child sexual abuse, to ensure that survivors can access legal remedies. By supporting this kind of outreach, TikTok can help survivors obtain the necessary tools to hold both their abusers and the institutions that enabled them accountable. Just as TikTok bans content that perpetuates harm, it should also enable tools that repair it. Responsible legal advertising is one of those tools.

PPT Slide format: Why TikTok Should Allow Legal Ads for Survivors of Child Sexual Abuse • TikTok reaches survivors others can’t: TikTok’s targeted ad capabilities can reach younger and marginalized survivors who rely on social media for support and information. • Survivors suffer in silence: Shame, stigma, and trauma delay disclosure—many don’t come forward for decades. • Most think it’s too late: Many survivors wrongly believe they can’t take legal action, even though laws have changed to allow it. • Few know their rights: Information about reforms that give survivors renewed access to justice is not widely known or appreciated outside legal and advocacy communities. • Civil justice is healing and protective: Legal action helps survivors heal, exposes predators, shifts the cost of abuse, and drives institutional reform. • Shield Legal + CHILD USA: Partnering to ensure survivors can access justice and hold abusers and enablers accountable. • TikTok can be part of the solution: Just as TikTok bans harmful content, it should also enable tools that repair harm—responsible legal advertising is one of those tools.

Cameron Rentch (cameron@internetthings.com)
2025-05-09 13:13:09

*Thread Reply:* @Jennifer Durnell this is the letter

Cameron Rentch (cameron@internetthings.com)
2025-05-09 12:54:57

Settlement article: https://lbpost.com/news/la-county-supervisors-approve-unprecedented-4-billion-sexual-abuse-settlement/

Long Beach Post News
LA County Supervisors approve unprecedented $4 billion sexual abuse settlement
The payout is expected to have implications on the county budget “for years to come,” county officials said.
Written by
Anusha Shankar, City News Service
Est. reading time
3 minutes
Original URL: https://lbpost.com/news/la-county-supervisors-approve-unprecedented-4-billion-sexual-abuse-settlement/
👍 Jennifer Durnell
slackbot
2025-05-09 12:55:42

Melanie Macias moved messages from a previous conversation into this one.

Melanie Macias (mmacias@shield-legal.com)
2025-05-09 12:56:16

Thank you @Cameron Rentch adding @Jennifer Durnell to assist

Cameron Rentch (cameron@internetthings.com)
2025-05-09 12:57:40

thank you all

Jennifer Durnell (jdurnell@shield-legal.com)
2025-05-09 12:59:33

We are on it now, thanks @Cameron Rentch

🙏 Cameron Rentch
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-09 13:09:31

@Melanie Macias @Jennifer Durnell just aligning regarding deadline. Don’t know if Cameron mentioned, we will need it by very early next week at the latest as we are traveling abroad on Monday/Tuesday to present this. Thank you and appreciate the understanding regarding the short notice

Melanie Macias (mmacias@shield-legal.com)
2025-05-09 13:11:41

Thanks @Yan Ashrapov

I saw @Cameron Rentch mentioned a letter from Child USA, do you have that letter you can forward to @Jennifer Durnell and I

Cameron Rentch (cameron@internetthings.com)
2025-05-09 13:12:11

It is the text above^^

❤️ Melanie Macias
Jennifer Durnell (jdurnell@shield-legal.com)
2025-05-09 13:41:29

@Yan Ashrapov, regarding the deadline, we'll have the first draft done in a few hours, so that should give us time if there are any edits or updates that need to be made prior to your presentation.

🙏 Cameron Rentch, Melanie Macias
👍:skin_tone_4: Yan Ashrapov
👍 Melanie Macias
Jennifer Durnell (jdurnell@shield-legal.com)
2025-05-09 15:50:21

@Cameron Rentch, @Yan Ashrapov. Here's what I have so far. I'd still like to make a cover slide. These are just JPGS, but after approval, I'll format the deck into a PDF. I'm going to tinker with some of the alignment, but in the meantime, if you both could please look these over as far as content and formatting-wise and let me know if you have any feedback or suggestions, thank you

Slide-1-Shield-TikTik.jpg
Slide-2-Shield-TikTok-Deck.jpg
Slide-3-Shield-TikTok-Deck.jpg
Slide-4-Shield-TikTok-Deck.jpg
Slide-5-Shield-TikTok-Deck.jpg
Cameron Rentch (cameron@internetthings.com)
2025-05-09 15:53:36

Wow looks awesome!!! @Jennifer Durnell. @Yan Ashrapov any feedback?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-09 16:00:08

@Cameron Rentch agreed 👍:skintone4:

Melanie Macias (mmacias@shield-legal.com)
2025-05-09 16:01:24

Amazing job @Jennifer Durnell

Jennifer Durnell (jdurnell@shield-legal.com)
2025-05-09 16:10:07

Perfect, thank you all! I'll add the cover and put this into a PDF and send it over. If you do think of have any new additions or edits before the presentation, please let me know, and I'll adjust.

Jennifer Durnell (jdurnell@shield-legal.com)
2025-05-09 16:42:34

Deck is attached here, I also uploaded it to Google drive and gave you all access. @Cameron Rentch, @Yan Ashrapov https://drive.google.com/file/d/13gy5cIbuYqOUXOX2bvHZhnpg89VoCUrj/view?usp=sharing

ShieldLegal-TikTok-Deck.pdf
Jennifer Durnell (jdurnell@shield-legal.com)
2025-05-09 16:42:48

Deck is attached here, I also uploaded it to Google drive and gave you all access. @Cameron Rentch, @Yan Ashrapov https://drive.google.com/file/d/13gy5cIbuYqOUXOX2bvHZhnpg89VoCUrj/view?usp=sharing

Cameron Rentch (cameron@internetthings.com)
2025-05-09 17:41:13

thank you so much @Jennifer Durnell and @Melanie Macias

👍 Jennifer Durnell
Melanie Macias (mmacias@shield-legal.com)
2025-05-12 11:52:09

@Cameron Rentch @Yan Ashrapov this presentation looks amazing, is there anything else you need?

Cameron Rentch (cameron@internetthings.com)
2025-05-12 14:31:08

I think we are solid. @Yan Ashrapov agreed?

✅ Melanie Macias, Yan Ashrapov, Jennifer Durnell
Yan Ashrapov (yashrapov@shield-legal.com)
2025-05-12 15:04:02

@Cameron Rentch yes.

🙏 Melanie Macias
👌 Cameron Rentch, Jennifer Durnell
Cameron Rentch (cameron@internetthings.com)
2025-05-17 15:04:10

@Melanie Macias @Jennifer Durnell the presentation went great in Berlin, so well done on the powerpoint! As a follow up we are working with Tik tok to help police and submit ads from competitors that are not "compliant" from a legal prespective. One of the biggest challenges we are having is competitors seeing our ads, then creating a version exactly like our (sometimes even hiring the same tik tok one actor) but putting an into/hook ahead of it with something that isnt compliant.

Here are things that we need to look for:

  1. Any mention /reference of a specific monetary settlement without public documentation that validates it
  2. any "per case" estimates or values for how much a person could get
  3. referencing other "similar" case values without public documentation that validates it
  4. Any "guarantee" or "promise" of cash, pictures or videos of cash
  5. Any timeline or statement of when someone could expect money or settlement Lets have a call on Monday with @Yan Ashrapov to create a process as we would like to enlist you both to help us with this. I will circulate an invite
❤️ Jennifer Durnell, Melanie Macias
Melanie Macias (mmacias@shield-legal.com)
2025-05-17 18:42:05

So happy the presentation went well @Cameron Rentch and @Yan Ashrapov!! Looking forward to our convo on Monday. Have a good Saturday all!

🙌 Cameron Rentch