Adrienne Hester (adrienne@brandlytics.io)
2024-02-12 14:32:09

Hi. There is a new process for Ben Crump's press releases and SEO. @Korbin @LaToya will DM you press releases as they arrive from Ben Crump's PR firm. From there, you will need to do SEO (keyword check, metadata check, internal linking check, external linking check). This will need to be done quickly so the release is placed on the website quickly. Please let me know if you have any questions. [FYI @Ryan]

👏:skin_tone_4: Ryan
👍 Korbin
Korbin (korbin@brandlytics.io)
2024-02-12 15:19:50

*Thread Reply:* @Adrienne Hester, would we be able to set a time to go over what exactly it is I need to do on my end to ensure a proper PR release on the BCL website?

Ryan (ryan@themedialab.agency)
2024-02-12 15:21:28

*Thread Reply:* @Korbin, this list:

  1. Keyword Identification
  2. On-Page Optimization (content text, image, etc.)
  3. Metadata optimized to keyword
  4. Internal & External Links to relevant pages
  5. Add to Moz KW and URL
👍 Korbin
Korbin (korbin@brandlytics.io)
2024-02-12 15:22:54

*Thread Reply:* @Ryan, are we building webpages per PR release?

LaToya (latoya@brandlytics.io)
2024-02-12 15:38:07

*Thread Reply:* @Korbin The press releases live on the site under https://bencrump.com/press/. They're a post type (similar to a blog post)

👍 Korbin
Korbin (korbin@brandlytics.io)
2024-02-12 15:42:07

*Thread Reply:* Thank you @LaToya

LaToya (latoya@brandlytics.io)
2024-02-12 14:34:13

@Korbin Here's the that just went up. It's a Google Document.

Eboni Pouncy Footage Statement.docx
👍 Korbin
Korbin (korbin@brandlytics.io)
2024-02-13 16:39:38

@LaToya,

Revisions page [ HERE ]

Please let me know if you have any questions.

Thank you!

FYI @Adrienne Hester & @Ryan

🆗 LaToya
✅ Adrienne Hester
Ryan (ryan@themedialab.agency)
2024-02-13 16:50:49

@Korbin, put this in the BCL channel please

Adrienne Hester (adrienne@brandlytics.io)
2024-02-13 16:51:07

@Ryan we have revisions

Adrienne Hester (adrienne@brandlytics.io)
2024-02-13 16:53:11

@Korbin the meta description is actually 141 and not 159

✅ Korbin
Ryan (ryan@themedialab.agency)
2024-02-13 16:54:22

Google will show a variable length based on device, screen, etc...

Adrienne Hester (adrienne@brandlytics.io)
2024-02-13 16:55:00

@Ryan I know. As long as it's not over 160, but it should be corrected.

Ryan (ryan@themedialab.agency)
2024-02-13 16:55:31

Correct, this is the best practices:

• Aim for 155-160 characters: This range ensures your description has a high chance of being fully displayed in Google search results on most devices. • Prioritize clarity and conciseness: Briefly summarize the page's content, highlighting relevant keywords and value propositions. • Focus on user benefits: Attract users by mentioning unique features, solutions, or information offered by the page. • Use clear and concise language: Avoid jargon or technical terms that users might not understand. • Include a call to action: Encourage users to visit the page by using phrases like "learn more," "shop now," or "read more."

LaToya (latoya@brandlytics.io)
2024-02-13 16:55:33

@Korbin the phone number you provided on the document is the receiving number for TIP - (TIP Inbound DID to Ben Crump TIP Agents for SIL Leads)

Do we have a specific tracking number we're using @Ryan

Ryan (ryan@themedialab.agency)
2024-02-13 16:56:18

@Adrienne Hester, no because it's for Civil Rights organic leads and that is the number for those...

Ryan (ryan@themedialab.agency)
2024-02-13 16:56:38

Agents answer "Ben Crump Law" listen and pull up correct Case / Campaign in LawRuler

Adrienne Hester (adrienne@brandlytics.io)
2024-02-13 16:57:46

@Ryan, the number should say it is 141 and not 159. @Korbin updated it and now it's fine.

LaToya (latoya@brandlytics.io)
2024-02-13 16:58:32

Sounds good I'll add that to the press release. Do you want me to update the the previous press release for Eboni Pouncy with @Ryan

Ryan (ryan@themedialab.agency)
2024-02-13 17:01:09

949 is only the internal number that a public-facing tracking number.... @LaToya, make a Civil Rights - Police Brutality number and route it to the 949-739 number, make sense?

👍:skin_tone_4: LaToya
LaToya (latoya@brandlytics.io)
2024-02-14 16:22:29

@Korbin There's a new press release I need SEO for. Link is below. Thank you

https://docs.google.com/document/d/1wap1vH1OdYncgpUsm2QciUD56WG9zo6b/edit?usp=sharing&ouid=118319361515691527800&rtpof=true&sd=true

Al B. Sure! Press Release.docx
👍 Korbin
Ryan (ryan@themedialab.agency)
2024-02-14 17:32:24

*Thread Reply:* Thanks @Korbin!

🙏 Korbin
Ryan (ryan@themedialab.agency)
2024-02-14 17:32:29

*Thread Reply:* and @LaToya

Korbin (korbin@brandlytics.io)
2024-02-14 17:33:03

*Thread Reply:* You're welcome @Ryan

LaToya (latoya@brandlytics.io)
2024-02-20 10:41:21

@Korbin Can you please provide SEO. 😁 Thank you

Malcolm X Feb.'24 Advisory.docx
👍 Korbin
Ryan (ryan@themedialab.agency)
2024-02-20 11:24:29

@Korbin, please do this now so it takes about an hour to launch a press page on the website please. Urgency always needed on these.

👍:skin_tone_4: Adrienne Hester
Korbin (korbin@brandlytics.io)
2024-02-20 11:25:19

@Ryan, almost done

🙏:skin_tone_4: Ryan
LaToya (latoya@brandlytics.io)
2024-02-21 13:26:55

@Korbin New press release that needs SEO

Eboni Pouncy Surgical Procedure Statement.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-02-21 15:42:57

@Korbin New press release. We need SEO 🙂

Navy Federal Filing Advisory 2024 (2).docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-02-21 15:47:14

@Korbin Another press release we need SEO for 🙂 Thank you

Z'Kye Husain Settlement Advisory.docx
LaToya (latoya@brandlytics.io)
2024-02-25 20:15:56

@Korbin There's a new press release that needs SEO.

Jerome Stevenson Notice of Counsel_Advisory.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-02-27 11:07:11

@Korbin New press release

Leonard Cure Filing Release.docx
👍 Korbin
:sassyparrot: Ryan
LaToya (latoya@brandlytics.io)
2024-03-01 09:01:19

@Korbin Good Morning. A new press release just came in 🙂

Ramon McGhee Photos_Prelim. Autopsy Statement-2.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-03-04 10:07:54

@Korbin New press release 🙂

Ramon McGhee Funeral Advisory.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-03-06 14:26:50

@Korbin New press release!

irvo_otieno_1_year_anniversary_statement.docx
👍 Korbin
👍:skin_tone_4: Ryan
LaToya (latoya@brandlytics.io)
2024-03-07 15:31:59

@Korbin New BCL press release 🙂

Tyre Nichols SB 2572 2nd Statement (1).docx
👍 Korbin
👏:skin_tone_4: Ryan
LaToya (latoya@brandlytics.io)
2024-03-13 11:05:13

@Korbin

Freddie Walker Notice of Counsel.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-03-14 16:41:46

@Korbin

Tyre Nichols Policing Bill Passage Statement.docx
👍 Korbin
👍:skin_tone_4: Ryan
LaToya (latoya@brandlytics.io)
2024-03-15 08:38:17

@Korbin

Dalaneo Martin of Counsel_Advisory.docx
🙏:skin_tone_4: Ryan
LaToya (latoya@brandlytics.io)
2024-03-15 10:54:16

@Korbin

Darryl Tyree Williams Lawsuit Advisory.docx
👏:skin_tone_4: Ryan
LaToya (latoya@brandlytics.io)
2024-03-18 15:45:22

@Korbin

Darryl Tyree Williams Lawsuit Release.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-03-21 14:36:37

@Korbin

jerome_stevenson_3.21_advisory_.docx
👍 Korbin
👍:skin_tone_4: Ryan
LaToya (latoya@brandlytics.io)
2024-03-27 11:51:05

@Korbin

Kadarius Smith Notice of Counsel.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-03-28 09:27:09

@Korbin

rob_marquise_adams_settlement_advisory.docx
☝️:skin_tone_4: Ryan
LaToya (latoya@brandlytics.io)
2024-03-29 16:55:06

@Korbin

Forbes Top Lawyer Release .docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-04-01 13:36:05

@Korbin For this BCL press release, linked is the wrong police department. Can you provide me with the correct police department so I can update the press release. Thank you.

👍 Korbin
Korbin (korbin@brandlytics.io)
2024-04-01 13:38:41

*Thread Reply:* Great catch! Thank you for bringing that mistake to my attention @LaToya.

This is the link to the Leland Mississippi PD < HERE >

But, can we use this page instead linking in the same text as before? < New LINK >

NBC News
Family of Mississippi teen who died after being run over by police searching for answers and accountability
Kadarius Smith, 17, was struck while running from a home early on March 21.
Original URL: https://www.nbcnews.com/news/us-news/leland-mississippi-teen-kadarius-smith-police-cruisers-rcna145691
Korbin (korbin@brandlytics.io)
2024-04-01 13:45:11

*Thread Reply:* Thank you @LaToya!

👍:skin_tone_4: LaToya
LaToya (latoya@brandlytics.io)
2024-04-08 14:48:25

@Korbin

Donald Armstrong Notice of Counsel_Advisory.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-04-08 15:19:11

@Korbin

Jackson DOJ Statement.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-04-15 12:49:32

@Korbin

Kadarius Smith Advisory.docx
👍 Korbin
👍:skin_tone_4: Ryan
LaToya (latoya@brandlytics.io)
2024-04-16 16:23:02

@Korbin

Donald Armstrong Reduced Charges Statement.docx
👍 Korbin
👍:skin_tone_4: Ryan
Adrienne Hester (adrienne@brandlytics.io)
2024-04-18 14:49:33

@Korbin, please do not edit or change any press pages from Sachs. @LaToya, please use the original version of the release. Thank you.

👍 Korbin
Ryan (ryan@themedialab.agency)
2024-04-18 14:59:05

@Korbin, I told you months ago, do not correct Sachs, that puts BLX at risk for changing a third party vendors content. If they screw it up, let them own it. If they disapproved of your edits, then it causes us more pain. So it has no real positive outcome for BLX change it.

👍 Korbin
Korbin (korbin@brandlytics.io)
2024-04-18 15:05:25

@Adrienne Hester FYI @Ryan

Which document did I change from Sachs?

Adrienne Hester (adrienne@brandlytics.io)
2024-04-18 15:07:12

@Korbin your BC update today "In addition, I made minor grammar changes but I did include a few more back links. Check on page notes."

Korbin (korbin@brandlytics.io)
2024-04-18 15:10:39

@Adrienne Hester, in the future how would I be able to know if Sachs created the webpage I have been tasked to optimize?

Adrienne Hester (adrienne@brandlytics.io)
2024-04-18 15:15:00

@Korbin Sachs is the PR firm for Ben Crump Law. They provide press releases for BLC—not that you would know from the release, which has a generic email address. In general, we only change what we receive from our clients if they request it.

Korbin (korbin@brandlytics.io)
2024-04-18 15:22:21

@Adrienne Hester I did not work on a PR release today

FYI @Ryan

Adrienne Hester (adrienne@brandlytics.io)
2024-04-18 15:31:30

@Korbin I'm referring to the attached.

2024-04-18_11-53-45.png
Adrienne Hester (adrienne@brandlytics.io)
2024-04-18 15:31:39

My mistake.

LaToya (latoya@brandlytics.io)
2024-04-24 10:02:40

@Korbin

Reggie Bush Heisman Advisory.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-04-24 10:48:10

@Korbin

James Lowery Officer Sentencing Advisory.docx
👍 Korbin
👍:skin_tone_4: Ryan
LaToya (latoya@brandlytics.io)
2024-04-24 13:20:44

@Korbin

Tyre Nichols Design Charrette Advisory -2.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-04-24 15:53:42

@Korbin

Samuel Sterling Notice of Counsel Advisory.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-04-25 17:08:22

@Korbin

samuel_sterling_advisory.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-05-01 08:34:26

@Korbin

frank_tyson_notice_of_counsel_advisory.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-05-01 12:30:00

@Korbin

Kadarius Smith Police Report Statement.docx
👍 Korbin
Korbin (korbin@brandlytics.io)
2024-05-02 16:11:19

@Adrienne Hester FYI @Ryan

The metrics from the Ad Hoc "AAJ Minority Caucus Days" email for SOM.

image.png
campaign_Campaign_AAJ_Minority_Caucus_Days_May_2_2024.csv
👍:skin_tone_4: Adrienne Hester
Ryan (ryan@themedialab.agency)
2024-05-02 16:12:52

@Korbin, using MailChimp Insights, can you tell us the average pen rate for non-profit or legal compared to our 40% open rate, which I feel is good. @Adrienne Hester needs some "insights" from the report.

✅ Adrienne Hester
Korbin (korbin@brandlytics.io)
2024-05-02 16:17:03

@Ryan FYI @Adrienne Hester

From this < LINK > it looks like the average open rate for both non-profit and legal is around 40%.

✅ Adrienne Hester
Ryan (ryan@themedialab.agency)
2024-05-02 16:21:45

Great.

🙏 Korbin
LaToya (latoya@brandlytics.io)
2024-05-06 15:42:13

@Korbin

Geico Advisory.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-05-08 13:44:32

@Korbin

Roger Fortson Notice of Counsel.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-05-08 15:46:21

@Korbin

Roger Fortson Advisory.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-05-09 16:31:08

@Korbin

Roger Fortson Bodycam Response.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-05-10 13:47:56

@Korbin

roger_fortson_2nd_bodycam_response.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-05-10 14:57:14

@Korbin

grieving_families_act_release_.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-05-14 11:22:40

@Korbin

Roger Fortson Dignified Transfer Advisory.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-05-15 08:03:44

@Korbin

Marilyn Mosby pardon statement (1).docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-05-15 21:07:16

@Korbin

Roger Fortson New Evidence Advisory.docx
LaToya (latoya@brandlytics.io)
2024-05-17 10:54:23

@Korbin

Roger Fortson CBC Response.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-05-17 13:54:22

@Korbin

Lumberton SPINN Advisory.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-05-29 13:54:45

@Korbin

Samuel Sterling Officer Charges Statement.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-05-29 21:55:29

@Korbin

Denny's Advisory.docx
☝️:skin_tone_4: Ryan
LaToya (latoya@brandlytics.io)
2024-05-31 17:47:56

@Korbin

roger_fortson_officer_firing_response.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-06-02 21:06:08

@Korbin

Roger Fortson Officer Firing Advisory.docx
😎 Ryan
LaToya (latoya@brandlytics.io)
2024-06-06 11:57:23

@Korbin

Samuel Sterling advisory protest.docx
👍 Korbin
☝️:skin_tone_4: Ryan
LaToya (latoya@brandlytics.io)
2024-06-10 14:46:10

@Korbin

Dr. Ronald Myers Legacy Award Advisory V3.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-06-14 12:56:42

@Korbin

Akeem Terrell Phoenix DOJ Report Statement.docx
👍 Korbin
👍:skin_tone_4: Ryan
Korbin (korbin@brandlytics.io)
2024-06-18 16:57:05

@LaToya, I adjusted the meta title and meta description along with backlinks for the following < page > Gacovino

< LINK >

@Ryan, SEO Rank on page is 93/100 on Mobile and 92/100 on desktop

FYI @Adrienne Hester

😎 Ryan
LaToya (latoya@brandlytics.io)
2024-06-18 17:24:06

*Thread Reply:* This page has been updated. I also updated the staging site as well so I don't have to do it once that site goes live.

👍:skin_tone_4: Adrienne Hester
Ryan (ryan@themedialab.agency)
2024-06-18 16:57:26

Ty

🙏 Korbin
Korbin (korbin@brandlytics.io)
2024-06-18 16:57:42

*Thread Reply:* You're welcome @Ryan

Adrienne Hester (adrienne@brandlytics.io)
2024-06-18 16:58:10

You're killing it with the rankings @Korbin 👏:skintone4:👏:skintone4:

🙏 Korbin
Korbin (korbin@brandlytics.io)
2024-06-18 16:59:01

*Thread Reply:* Thank you @Adrienne Hester!

LaToya (latoya@brandlytics.io)
2024-06-18 16:58:10

Thank you @Korbin I'll get that page updated.

🙏 Korbin
Korbin (korbin@brandlytics.io)
2024-06-18 16:59:25

*Thread Reply:* Thank you @LaToya! I appreciate the assistance.

LaToya (latoya@brandlytics.io)
2024-06-18 17:00:26

*Thread Reply:* Absolutely!

Korbin (korbin@brandlytics.io)
2024-06-19 12:38:15

@LaToya, I adjusted the meta title and meta description along with backlinks and some grammar within the content for the following Gacovino < page >

< LINK >

@Ryan, SEO Rank on page for both mobile and desktop is 92/100

FYI @Adrienne Hester

👍:skin_tone_4: LaToya, Adrienne Hester
LaToya (latoya@brandlytics.io)
2024-06-19 17:01:02

*Thread Reply:* I didn't post earlier but this page is completed. I'm working on the most recent one you posted for child sexual abuse. I'll have it done in a few minutes

🙏 Korbin
Korbin (korbin@brandlytics.io)
2024-06-19 17:03:56

*Thread Reply:* Thank you @LaToya!

👍:skin_tone_4: LaToya
Korbin (korbin@brandlytics.io)
2024-06-19 16:51:03

@LaToya, I adjusted the meta title and meta description along with backlinks and some grammar within the content for the following Gacovino < page >

< LINK >

@Ryan, SEO Rank on page for both mobile and desktop is 92/100

FYI @Adrienne Hester

✅ Adrienne Hester
👍:skin_tone_4: LaToya
LaToya (latoya@brandlytics.io)
2024-06-19 17:08:28

*Thread Reply:* This page is done on t he live and staging website. 🙂

🙏 Korbin
Korbin (korbin@brandlytics.io)
2024-06-19 17:09:17

*Thread Reply:* You’re the best @LaToya!

Korbin (korbin@brandlytics.io)
2024-06-20 13:06:15

@LaToya, I adjusted the meta title and meta description along with backlinks for the following Gacovino < page >

< LINK >

@Ryan, SEO Rank on page for both mobile and desktop is 92/100

FYI @Adrienne Hester

👍:skin_tone_4: LaToya
LaToya (latoya@brandlytics.io)
2024-06-20 13:20:01

*Thread Reply:* Thank you! This page is updated on the live and staging site.

🙏 Korbin
Korbin (korbin@brandlytics.io)
2024-06-20 13:20:56

*Thread Reply:* Thank you @LaToya!

LaToya (latoya@brandlytics.io)
2024-06-20 13:21:34

*Thread Reply:* You're welcome

🙏 Korbin
Korbin (korbin@brandlytics.io)
2024-06-20 17:02:46

@LaToya, I adjusted the meta title and meta description along with backlinks for the following Gacovino < page >

< LINK >

@Ryan, SEO Rank on page for both mobile and desktop is 85/100

FYI @Adrienne Hester

Korbin (korbin@brandlytics.io)
2024-06-21 13:29:52

@LaToya, I adjusted the meta title and meta description along with backlinks and some grammar within the content for the following Gacovino < page >

< LINK >

@Ryan, SEO Rank on page for both mobile and desktop is 92/100

FYI @Adrienne Hester

👍:skin_tone_4: LaToya
👏:skin_tone_4: Ryan
Korbin (korbin@brandlytics.io)
2024-06-21 15:56:37

@LaToya, I adjusted the meta title and meta description along with backlinks and some grammar within the content for the following Gacovino < page >

< LINK >

@Ryan, SEO Rank on page for both mobile and desktop is 92/100

FYI @Adrienne Hester

👍:skin_tone_4: LaToya
LaToya (latoya@brandlytics.io)
2024-06-24 15:51:54

@Korbin

Dr. Ronald Myers Legacy Award Advisory V3 (1).docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-06-25 12:55:34

@Korbin

_Skylar Adams Notice of Counsel .docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-07-03 12:02:52

@Korbin

dvontaye_mitchell_notice_of_counsel_.docx
LaToya (latoya@brandlytics.io)
2024-07-07 19:15:46

@Korbin

Dvontaye Mitchell Advisory.docx
LaToya (latoya@brandlytics.io)
2024-07-09 12:52:48

@Korbin

Locke Press Release v2.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-07-09 19:38:24

@Korbin

Dvontaye Mitchell New Witness Advisory.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-07-10 09:34:14

@Korbin

Dvontaye Mitchell Eulogy Advisory.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-07-11 09:37:32

@Korbin

Dvontaye Mitchell Security Guards Fired Statement.docx
🙏:skin_tone_4: Ryan
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-07-12 08:54:58

@Korbin

d_vontaye_mitchell_security_guards_charged_statement.docx
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-07-17 09:12:58

@Korbin

Kadarius Smith Autopsy Statement.docx
👏:skin_tone_4: Ryan
LaToya (latoya@brandlytics.io)
2024-07-17 21:24:13

@Korbin

sonya_massey_officer_arrested_statement___1_.docx
👏:skin_tone_4: Ryan
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-07-23 08:42:32

@Korbin

vp_harris_endorsement__1_.docx
👏:skin_tone_4: Ryan
👍 Korbin
LaToya (latoya@brandlytics.io)
2024-07-23 08:53:58

@Korbin

sonya_massey_updates_advisory.docx
👏:skin_tone_4: Ryan
👍 Korbin