Yan Ashrapov (yashrapov@shield-legal.com)
2025-01-03 11:46:25

@here hello everybody! We are moving forward with an important CRM event optimization for TikTok. To that end, we are setting up a video call with their product team (based in CA) next week. Let's schedule it for Thursday, January 9th, at 9 AM Pacific, as this is a high priority for us. Please let me know as soon as possible if there are any issues with this date/time.

👍:skin_tone_2: Mike
👍 Nicholas McFadden
Cameron Rentch (cameron@internetthings.com)
2025-01-03 12:26:09

@Mike would be great if you can help @Nicholas McFadden get involved to take this project over

👍 Nicholas McFadden
Nicholas McFadden (nickmcfadden@shield-legal.com)
2025-01-03 12:47:02

@Cameron Rentch excited to hop in! @Yan Ashrapov Let's try to sync up before this meeting. Do you have any availability on Tuesday?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-01-03 12:52:54

@Nicholas McFadden sure. 9am pacific? here is some info for everybody before the call.

Signal Postback Testing Instruction_events API .pdf
Nicholas McFadden (nickmcfadden@shield-legal.com)
2025-01-03 12:54:40

That works for me. Thank you I will review this ahead of our call.

Nicholas McFadden (nickmcfadden@shield-legal.com)
2025-01-03 12:56:40

Sent an invite to you and @Mike. Look forward to chatting then!

🙏:skin_tone_4: Yan Ashrapov
Cameron Rentch (cameron@internetthings.com)
2025-01-29 11:09:53

@Mike @Ryan can you please post the prior statuses that you all synced up with CRM events in Tik tok? please tag @Yan Ashrapov and @Nicholas McFadden

Cameron Rentch (cameron@internetthings.com)
2025-01-30 12:29:12

@Mike @Ryan lets GOOO^ send the answers for above^^^

Cameron Rentch (cameron@internetthings.com)
2025-01-30 13:53:56

@Mike @Ryan can you please please post the answer to the above questions. Whatever you guys did in the previous business manager and ad accounts I need to know exactly the fields that we landed on that we posted in from law ruler into TikTok CRM events.

Mike (mike@shield-legal.com)
2025-01-30 13:56:03

@Cameron Rentch I'm working with @Yan Ashrapov on this. TT never enabled the crm events in the new account, and I don't have access to the old account. I do remember from last time though that we ended up only tracking the "signed e-sign" event, because we only wanted positive intent

Ryan (ryan@themedialab.agency)
2025-01-30 13:56:24

Standby

Ryan (ryan@themedialab.agency)
2025-01-30 14:00:01

Mike,

For the events:

Contact Status - Raw Lead to Lead Statuses • Contact Attempted • Contact Attempted 2 • Contact attempted 3 • DNC Contact Status - Disqualified Statuses • Case Review - Agent Disqualified • Disqualified (Default) • Rejected (Default) • DNC • Opt-Out (DNC) • Declined Qualified Acquisition Statuses • Appointment Confirmed • Awaiting Docs • Case Review - Email Transfer • Case Review - Phone Transfer • Reschedule Requested • Rescheduled Appointment • Scheduled Appointment • Sent e-Sign Acquistion Statuses • Signed e-Sign% • Case Review - Firm Signed • Signed e-Sign - Billable Declined by Firm Post-Qualified Decline Statuses • Sent eSign - Unsigned • Signed & DECLINED • Case Review - Firm Rejected

Mike (mike@shield-legal.com)
2025-01-30 14:00:25

@Ryan that was the original plan but in the end we did not track all of those

Mike (mike@shield-legal.com)
2025-01-30 14:00:57

tt told us to only track "positive intent" actions, and the only one that really made any sense was "signed e-sign"

Cameron Rentch (cameron@internetthings.com)
2025-01-30 14:02:32

Thank you @Ryan

Cameron Rentch (cameron@internetthings.com)
2025-01-30 14:02:36

@Nicholas McFadden @Yan Ashrapov ^^

Nicholas McFadden (nickmcfadden@shield-legal.com)
2025-01-30 14:14:09

Thank you!

Mike (mike@shield-legal.com)
2025-01-30 14:33:51

@Cameron Rentch @Ryan @Nicholas McFadden @Yan Ashrapov I found a way to sort of access some of the older tt accounts and can confirm we only tracked the e-sign event.

Ryan (ryan@themedialab.agency)
2025-01-30 14:39:57

That is TikTok, Facebook was only the positive ones

Mike (mike@shield-legal.com)
2025-01-30 14:43:17

@Ryan you can see in tt bm on the old accounts that we only tracked e-signs, just fyi

Nicholas McFadden (nickmcfadden@shield-legal.com)
2025-01-30 16:37:51

TikTok wants to only track positive events too

Mike (mike@shield-legal.com)
2025-01-30 16:38:23

@Nicholas McFadden thank you. that's what I've been trying to say lol

👍 Nicholas McFadden
Ryan (ryan@themedialab.agency)
2025-01-30 16:42:07

Got it, figured the algo didn't need to know what not to do.

Nicholas McFadden (nickmcfadden@shield-legal.com)
2025-01-30 17:13:11

Beside the Signed E-Sign events I was thinking we could also use: Scheduled Appointment, Appointment Confirmed, Sent e-Sign

Nicholas McFadden (nickmcfadden@shield-legal.com)
2025-01-30 17:13:40

Was considering some of the Case Review statuses but after further discussion won't help

Ryan (ryan@themedialab.agency)
2025-01-30 17:15:58

I'm aligned with that Nick