Yan Ashrapov (yashrapov@shield-legal.com)
2024-11-12 10:45:02

Good morning @Melanie Macias Had a talk with Cam regarding a followers campaign to assist with the Shield's organic account with paid solutions. Can you please send all assets made to Maximus please so we can create the campaigns?

Melanie Macias (mmacias@shield-legal.com)
2024-11-12 10:46:02

Good morning @Yan Ashrapov - thank you so much! I am excited for us to start. What type of assets would you need? Any recommendations.

Yan Ashrapov (yashrapov@shield-legal.com)
2024-11-12 10:47:24

Should be informational yet TikTok native styled videos that emphasis Shield's service. Something that you think has the best chance to create traction from viewers

Melanie Macias (mmacias@shield-legal.com)
2024-11-12 10:47:45

This is our organic TikTok - https://www.tiktok.com/@shield-legal-data

Yan Ashrapov (yashrapov@shield-legal.com)
2024-11-12 10:51:07

*Thread Reply:* Couldn't reach this ...

Yan Ashrapov (yashrapov@shield-legal.com)
2024-11-12 10:51:11

*Thread Reply:* https://www.tiktok.com/@shieldlegal ?

Melanie Macias (mmacias@shield-legal.com)
2024-11-12 10:51:39

*Thread Reply:* try this @Yan Ashrapov

Melanie Macias (mmacias@shield-legal.com)
2024-11-12 10:51:42

*Thread Reply:* https://www.tiktok.com/@shieldlegal

Melanie Macias (mmacias@shield-legal.com)
2024-11-12 10:48:07

Let me think on something we can create that will work. Do you have a length in video recommendation?

Yan Ashrapov (yashrapov@shield-legal.com)
2024-11-12 10:51:40

We can mix a batch - no best practice in terms of length

Melanie Macias (mmacias@shield-legal.com)
2024-11-12 10:51:59

How many videos should we create to start with for the campaign?

Yan Ashrapov (yashrapov@shield-legal.com)
2024-11-12 10:53:53

3-5

Yan Ashrapov (yashrapov@shield-legal.com)
2024-11-12 10:54:02

Do we have something ready?

Melanie Macias (mmacias@shield-legal.com)
2024-11-12 10:55:03

Not specific to Shield Legal only. We have only focused on mass torts. But we can created something! For example: https://www.tiktok.com/@shieldlegal/video/7433516156855667998

TikTok
Shield Legal (https://www.tiktok.com/@shieldlegal)
Don’t let video gaming addiction consume your life. Shield Legal is here to help. See link in our bio. #ShieldLegal #videogaming #gamingontiktok #FightForCompensation #fightforjustice
@shieldlegal Don&rsquo;t let video gaming addiction consume your life. Shield Legal is here to help. See link in our bio. <b>#ShieldLegal</b> #videogaming <b>#gamingontiktok</b> #FightForCompensation <b>#fightforjustice</b> &#9836; Akon's Beautiful Day - Akon
Original URL: https://www.tiktok.com/@shieldlegal/video/7433516156855667998
Yan Ashrapov (yashrapov@shield-legal.com)
2024-11-12 10:56:53

*Thread Reply:* It can be centered around a mass tort - AFFF, Gaming and others..

Melanie Macias (mmacias@shield-legal.com)
2024-11-12 11:03:32

Do you need the video files in a google drive?

Melanie Macias (mmacias@shield-legal.com)
2024-11-12 11:03:52

I am excited to get started 🙂

Yan Ashrapov (yashrapov@shield-legal.com)
2024-11-12 11:05:30

I think that could work. Just send it to Max please. I talked to him about it already. Thank you!

Melanie Macias (mmacias@shield-legal.com)
2024-11-12 11:05:48

do you have Max's email? I haven't worked with Max yet 🙂

Yan Ashrapov (yashrapov@shield-legal.com)
2024-11-12 11:08:17

Sec..

Yan Ashrapov (yashrapov@shield-legal.com)
2024-11-12 11:09:32

maximus@themedialab.agency

Yan Ashrapov (yashrapov@shield-legal.com)
2024-11-12 11:10:29

Please let me know when the campaign is up 🙏:skintone4:

Melanie Macias (mmacias@shield-legal.com)
2024-11-12 11:10:39

Thanks @Yan Ashrapov I am so excited

Melanie Macias (mmacias@shield-legal.com)
2024-11-13 13:53:28

Hi @Yan Ashrapov - I should have the social media addiction video by today. I sent it to Dave T. to edit out :32_:39 seconds out. As soon as I have it, I will add it to the google drive.

👍:skin_tone_4: Yan Ashrapov
Melanie Macias (mmacias@shield-legal.com)
2024-11-13 15:50:08

I have uploaded the updated video to the drive. We are all set for Max to turn it on: https://drive.google.com/drive/folders/1MB1HSMhzD-EPv7mFt_80kq8DpLNUgFa2

Yan Ashrapov (yashrapov@shield-legal.com)
2024-11-13 16:02:47

Cam will review and Max will probably get to it tomorrow.

🙏 Melanie Macias
Melanie Macias (mmacias@shield-legal.com)
2024-12-10 13:36:04

Hi Yan! I hope you are well!

Melanie Macias (mmacias@shield-legal.com)
2024-12-10 13:36:38

I noticed that our number of followers has stopped growing to 505. Are we still running a followers campaign?

Melanie Macias (mmacias@shield-legal.com)
2024-12-10 13:36:45

@Yan Ashrapov

Yan Ashrapov (yashrapov@shield-legal.com)
2024-12-10 13:38:34

we are currently restructuring our business center, so we halted all non-performance spend until we get all sorted out. Should take a week or so

🙏 Melanie Macias
Melanie Macias (mmacias@shield-legal.com)
2024-12-10 13:39:24

Thank you @Yan Ashrapov - should we work on creating different pieces of content for the next ads?

Yan Ashrapov (yashrapov@shield-legal.com)
2024-12-10 13:43:04

Yes, of course. We need to keep posting to keep the channel engaged and full of content. It's essential for Shield establishing social proof through activity as well

Melanie Macias (mmacias@shield-legal.com)
2024-12-30 14:57:06

hi @Yan Ashrapov - I wanted to see if the followers tiktok ads have been turned on again?

Yan Ashrapov (yashrapov@shield-legal.com)
2024-12-31 09:58:41

@Melanie Macias we're restarting the followers campaign next week. To enable it, though, you would need to unlink the account from Shield's old BC, as you have direct access:

  1. Open the TikTok app.
  2. Log in to your account.
  3. Tap Profile to go to your profile homepage.
  4. Tap the Menu icon on the top right corner of your profile homepage.
  5. Tap Settings and privacy.
  6. Tap Security and login.
  7. Tap Manage app permissions.
  8. Choose TikTok For Business.
Melanie Macias (mmacias@shield-legal.com)
2024-12-31 14:27:09

Thank you @Yan Ashrapov - my father passed away yesterday so I am taking time away from work to mourn. I’ll get to this next week forsure

Yan Ashrapov (yashrapov@shield-legal.com)
2025-01-02 09:33:09

My condolences!. Thank you

Melanie Macias (mmacias@shield-legal.com)
2025-01-07 11:44:41

Hi @Yan Ashrapov - I am back. Let me see if I can do this

🙏:skin_tone_4: Yan Ashrapov
Yan Ashrapov (yashrapov@shield-legal.com)
2025-01-07 11:46:42

This is the last part:

  1. At the bottom of the screen, tap Remove access.
Melanie Macias (mmacias@shield-legal.com)
2025-01-07 11:57:21

okay I did it and removed access @Yan Ashrapov

Yan Ashrapov (yashrapov@shield-legal.com)
2025-01-07 11:57:48

Great! thank you

Melanie Macias (mmacias@shield-legal.com)
2025-01-07 11:58:17

Of course! What are the next steps? @Yan Ashrapov

Yan Ashrapov (yashrapov@shield-legal.com)
2025-01-07 11:59:51

I will make sure the organic page is connected to the new business center and we should be back on track with the followers campaign

🙏 Melanie Macias
Melanie Macias (mmacias@shield-legal.com)
2025-01-07 12:00:37

Thank you, @Yan Ashrapov 🙂

Melanie Macias (mmacias@shield-legal.com)
2025-01-10 12:36:16

hi @Yan Ashrapov - have you heard anything about tiktok?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-01-10 12:37:33

In what sense?

Melanie Macias (mmacias@shield-legal.com)
2025-01-10 12:37:42

with the potential ban

Yan Ashrapov (yashrapov@shield-legal.com)
2025-01-10 12:37:53

No. We're still up

Melanie Macias (mmacias@shield-legal.com)
2025-01-10 12:38:01

with all our campaigns?

Yan Ashrapov (yashrapov@shield-legal.com)
2025-01-10 12:38:09

correct

Melanie Macias (mmacias@shield-legal.com)
2025-01-10 12:38:35

Have we discussed if there will need to be a pivot if this ban is upheld in the U.S.?

Melanie Macias (mmacias@shield-legal.com)
2025-01-10 12:38:51

I am just curious because there is a lot of conversation in the news this morning

Yan Ashrapov (yashrapov@shield-legal.com)
2025-01-10 12:39:25

Nothing from TikTok so far

Melanie Macias (mmacias@shield-legal.com)
2025-01-10 12:39:33

okay thank you!

Melanie Macias (mmacias@shield-legal.com)
2025-02-19 16:55:36

Hi @Yan Ashrapov - how are you? Do you have an updated report on how the AI ads perform on TikTok? It would be helpful to see which ones are performing well for paid so that we can review organic content. Thank you!

Yan Ashrapov (yashrapov@shield-legal.com)
2025-02-20 01:39:32

@Melanie Macias currently, not so much. UGC content performs better.