who should I contact at ALG for Yelp for business to log in to their account or someone who can complete my claim on their Yelp business account?
@Lee Zafra, ask Adrienne but you will need to show her on your screen exactly what the client needs to do for you.
Hey Ryan, good evening. My wife and I tested positive for Covid. She has symptoms but I don't. I can WFH tomorrow and do my meeting with Google at 8:30am, watch the campaigns and do all the tasks.
@Lee Zafra , confirm with me and Shellie, not sure what policy says. Sorry to hear about COVID.
This is what it says in the ADP Handbook. But I can WFH for sure and do all the tasks. I'll call Shellie first thing tomorrow. I don't see her here on Slack.
Good afternoon Ryan! Is it ok to Google meet with you ASAP? I just have few questions about the BM campaign
I already have access on ALG's Yelp. Should be ready to launch. Just needs budget and billing info
Let’s meet tomorrow, or better yet Wednesday and take a deep dive together on it. Send me an invite but make sure you look at both my Shield Legal and Brandlytics calendar.
We can cover it on our Media Buying performance meeting tomorrow at 1pm
CES has it a bit hectic of course, excited to be here and hang with the team.
The ALG nvautoaccident Intraday sold leads didn't send lead forms on spreadsheet, just phone calls.... Sending you now ALG leads spreadsheet. The last 3 was from the weekend. https://docs.google.com/spreadsheets/d/1nCF5gVaFp7FdccjW7EabAz7skU7IDCnti_mj3sbyg0A/edit#gid=0
@Lee Zafra please pause Toledo as soon as possible, the case settled. Therefore, the focus session is no longer required.
My apologies for doing it just now, I didn't get to check my notification on Slack on my phone this morning
Please do, that campaign is over, you can market completed and put all the expenses in the sheet and harvest
@Ryan the license has been verified for the Ben Crump Dallas LSA. They're also asking for the attorney(Paul Grinke)'s email address to use in LSA. Who should I get it from? Should call his # from online to get it?
*Thread Reply:* So this is what we need for Ben Crump LSA
Good morning! I added 2 new leads on my leads spreadsheet
I received this notification. So I confirmed my identity(gave my address and uploaded my ID, it says may take time) and also requested for a review.
If so, ask Nitido team to help expedite, these focus groups are time sensitive
Let me know if you have any questions.
No worries, we are good for now. Numbers updated.
I'm pacing FLS Tranel the budget to $40/day till Feb 18 for the $500 budget
@Ryan I haven't turned the ALG campaign on today. It only has $167.50 budget left. It spent $400+ these past 2 days after just being enabled for an hour
@Lee Zafra, thanks. Leave off for now. When we meet, we'll review, export all leads and PNCs to send to Andy and team for client review and feedback.
I'll need some insights from the Google Ads campaigns like Top Creative, Top Targetings (audience and keywords), Top Locations, Top Device, Top AdGroup.
Yes, I'll do that. I already have a spreadsheet with top targeted keywords, ad group, etc. Will just update it and send it to you
@Lee Zafra, can you make sure your brandlytics.io email gets cerfitied for Google Ads and get it linked here:
@Ryan I linked my certifications, it says may take 48 hours https://skillshop.exceedlms.com/profiles/cf0f612ade634b679237d98c120179e6
Excellent, check back and let me know. Keep us certified!
So I checked the user certifications and my certifications are still not there. I contacted Google to ask. And they told me my Google Ad Search and Video Professional certifications are not part of Google Partners program. Just the regular Google Ads certifications. I'll go ahead and work on it this week.
@Ryan I just finished the GA Search certification. Will do video next https://ads.google.com/aw/partners/usercertifications?ocid=586628564&euid=1028172194&u=5465362706&uscid=586628564&c=1727670836&authuser=0&ascid=586628564&subid=us-en-et-g-aw-c-home-awhpxin1signin!o2|https://ads.google.com/aw/partners/usercertifications?ocid=586628564&euid=1028172194[…]scid=586628564&subid=us-en-et-g-aw-c-home-awhpxin1signin!o2.
@Ryan We have the Google Partner badge now. I also have the GA Video Certification. https://ads.google.com/aw/partners/badgestatus?ocid=586628564&euid=1028172194&u=5465362706&uscid=586628564&c=1727670836&authuser=0&ascid=586628564|https://ads.google.com/aw/partners/badgestatus?ocid=586628564&euid=1028172194&u=54[…]706&uscid=586628564&c=1727670836&authuser=0&ascid=586628564
@Ryan Good morning! I'm feeling sick today and won't make it to the office. But I can still make it to our BLX Media Buying meeting and do my other tasks.
@Ryan I already sent her an email and she already replied
@Ryan Can you please add Korbin in the Shield Legal S1 Parameter Builder? And also the website choice at the platform drop-down menu
@Ryan Sorry, my internet connection keeps cutting in and out. I'm trying to get IT to fix it. Cameron said last week that he would send me a Google invite this week, so I'm just waiting on it
Adrienne requested that I update the Ben Crump LSA address from 122 S Orange St. to 121 S Orange St. However, the dashboard doesn't allow edits, so I contacted LSA. They informed me that the license is registered with the 122 S Orange St. address and requires us to send a copy of the license along with the updated address to update our LSA information.
*Thread Reply:* @Lee Zafra, I asked Adrienne to ask Jon Wright if the license will be updated so we can update LSA. Let her know to let you know once she hears what the BCL team says on that question.
@Lee Zafra, good morning. I added you to a 9AM meeting with me and Cameron for Crump MVA LSA
@Lee Zafra, and which of these are Houston and Dallas TX listing ad accounts?
Ben Crump Orlando LSA, Customer ID:
@Ryan I just finished talking with LSA Help Center. They informed me that LSA doesn't have a listed business category for Auto Accidents. Their recommendation is to simply turn on Auto Accidents only under Personal Injury category if that's our target area.
@Lee Zafra, thank you for confirming. Please send me snapshots of both Houston and Dallas with categories in the <#G01EZBX7AUT|> channel.
@Ryan I just finished talking with LSA. The reviews Houston have been denied, while the reviews for Dallas are still pending. To expedite the process for Dallas, we can leave reviews on our GMB profile. Do we have a GMB profile for Houston? I couldn't find it. If we do, we can connect it and do the reviews there as well.
For Today:
HOU (old) LSA CID 5135 - Update Listing Number to
For Next Week:
SAC LSA CID - 9139 - Update Listing Number to
@Ryan
All LSA that need the listing numbers changed are now updated
@Lee Zafra, explain Dallas more to me, not sure I understand. Thanks on the rest.
@Ryan Dallas LSA reviews that we made are still pending. But leaving reviews on Dallas GMB that is link to the Dallas LSA is faster to expedite the process to get Google Screened ready
@Lee Zafra, problem is that Dallas GMB address is different than LSA correct? And is the Dallas LSA "linked to GMB" already?
@Ryan just different phone number but it is linked
@Lee Zafra, have the team complete the review on GMB. https://g.page/r/CTE_I0BQYQ1YEAI/review
it's working. We need 2 more. Looks like Julie's review didn't go through because she uses her work gmail with no history of reviews. Me and LaToya used our own gmail account. I'm gonna ask my friends who does Google reviews regularly
@Lee Zafra, sorry, coming but what is Dallas GMB reviews count now?
And what are the budget pacing for FLS only active campaign?
@Ryan 3, you, me and Latoya's reviews FLS: it's on $726.69 now, $523 left, ends on Tuesday
Get the link to other non BLX people in the office (like the BCL staff via Adrienne) and tell them to use their personal Gmail accounts to give a review.
I already gave her the link yesterday and reminded her in the afternoon. I'll tell her again
Good lead for ALG. The client googled Las Vegas accidents and found the ad https://docs.google.com/spreadsheets/d/1mtXEG1MtPupfm6jLb-jgZUnneD-CK4v3azUBmCiNs6g/edit#gid=899214164
@Ryan Just got done talking to LSA rep. They mentioned that both accounts will begin receiving impressions 48 hours after going live. BC Houston needs more reviews but can still be active with a lower ranking. Previously, the account functioned with just two reviews, but in the LSA March 2024 update, reviews has become crucial in achieving a higher rank.
Send me both links so I can ask people to get us more....
I sent this to Brittany and she has 10+ people to manage that can do this...
@Ryan I just finished talking with the LSA rep about the Dallas and Houston accounts not getting impressions. They said the Dallas ad is being outranked right now by other ads due to it still being in the learning process, and the competition in that industry is high. They suggested adding more service areas and reviews. I've already edited the service areas section and added the surrounding cities. As for Houston, the reviews we made are still in progress, and because of that, it's in a low rank. I will continue to optimize these accounts and will check with the reps from time to time.
@Lee Zafra, please update BOTH Houston and Dallas to list the entire state of TX please. That was the plan all along. That and having the Weekly Budgets 400% above Google recommendation was something that should have been done before launch.
@Lee Zafra, update the Sheet for FLS please, need to send her current budget balance
Good morning @Ryan! Is it ok if I miss the BLX Media Buying meeting at 9am? I'm in PTO right now. I'll still monitor the campaigns no problem
Good afternoon Ryan! Adrienne asked me about the remaining budget left for FLS Dayton. She asked if there's $85 left on ad spend, but I told her it's only $42.67. She told me to message you regarding this.
We make money on the margin, you net spend never needs to be discussed. Just the gross psend on the sheet in red column.
About the LSA Google Screened badge showing in Google Maps, I contacted LSA agents in chat, email and phone call, they all stated that the badge does not show in Maps, only Google Ads link to GMB profile. I also tried searching on Maps on Android and iPhone to check the badges and I also couldn't see it.
Good morning! Please update Row 49 Column K in KPIs Tracker. Thanks
@Ryan Dishowitz' Media Spend in KPI's Tracker sheet
@Lee Zafra, on Dishowitz, he is paid through June 2024. I need you to pace it down and spend as little in June as possible, we bill June 1st for July and August. You are spending too fast on Dishowitz LSA. I want you to make the next budgets for 60 days last 60 days please.
@Ryan Korbin wants to be added Marko's business profile. Only you can add him
@Lee Zafra, when did you get your last media spend commission check?
Good morning, @Ryan! I won't make it to the office today, but I'll take care of my daily tasks and monitor the campaign.
@Lee Zafra, PTO or sick? Please let Shellie know.
Markowicz may have three leads for the week already?
technically 2. The other one today is disputable, no answer and didn't leave a message
@Ryan Good morning! I have been removed as an admin on FLS Ads Manager. Can you please contact one of the admins to add me back. Thank you
@Lee Zafra , send me your profile link. I’m an admin and can add you back.
Jason Zafra, Facebook User ID: 68684022, flipninja2@gmail.com
Lee, added you to both Ad Accounts, Page and BM for FLS. You now have access to the safer Nitido Ad Account.
@Ryan Please update the payment method of the FLS. Thanks https://business.facebook.com/billing_hub/accounts/details/?business_id=2936611063219248&asset_id=788431328734182&wizard_name=RESOLVE_SDC_FRICTION
EOM report June 2024: $875.87 (Harvest) $1,564.99 (Jeffrey Markowicz) Total: $2,440.86
July 2024: $3,609.81 (Harvest) $1,218.24 (Jeffrey Markowicz) Total: $4,828.05
Commission for June and July approved to payroll @Lee Zafra
Needs payment setup update for CID:
@Lee Zafra, both Dish and Marko for those CIDs are validated payment methods and working:
Oops, I see you're still in a meeting and I don't wanna interrupt. Let me know when it's ok to come in
EOM spend August 2024: $2,087.58 (Harvest) $1,557.56 (Jeffrey Markowicz) Total: $3,645.14
Good morning @Ryan! I'm on unpaid time off today. Can we reschedule the meeting in Stormtrooper tomorrow? I can still do remote meeting right now
September 2024 spend Harvest - $2,406.11 Jeffrey Markowicz - $1,764.11 Total - $4,812.22
I’ll be on our call today to get Crump numbers done
And can you count how many leads and what practice areas the leads came from for Dishowitz since August 8th in LSA?
And send me the list of practice areas he is running.
This is the => Dishowitz Aug-Oct 2024 leads, practice areas, spend and CPL. Aug12-23 was off due to payment verification
October 2024 spend Harvest - $3,178.24 Jeffrey Marckowicz - $1,988.60 Total - $5,166.84
Marko is paused for good, Dish will go live tomorrow I believe, I'll confirm with him.
@Lee Zafra ,
For Ben Dishowitz, please have the ads active Tuesday morning 8 AM Eastern time, and please activate personal injury category.
Please let me know once it’s live
Got it for tomorrow. Will activate personal injury as well
It's already active. Just keep an eye on it, we may increase budget.
Sorry. I lost wifi signal on my laptop. Restarting
LawRuler Joint User Login:
<a href="mailto:financials@tortintakeprofessionals.com">financials@tortintakeprofessionals.com</a>
zM{`L3U}W7G5
@Lee Zafra, Cam approved your role expansion to be Organic Campaign Manager / Media Buyer, so that means we can get you setup for SEO organic campaign project management. 🙂
Thank you so much @Ryan. I'm looking forward to this new role
*Thread Reply:* Me too, please go let Shellie know to formalize it. Tell her it came from Cameron and Ryan. She can ping us to confirm of course.
@Ryan I received the Google Meet invite for the SLM SEO Clients meeting scheduled for this Thursday. Please note that I will be on PTO + unpaid time off from December 4th to 10th. We could either reschedule the first meeting for tomorrow or wait for the next scheduled meeting on December 12th. Thanks
For you to PIN and keep handy:
www.moz.com seo@brandlytics.io / blx2025!!
https://pagespeed.web.dev/?utm_source=psi&utm_medium=redirect
https://developers.google.com/search/docs/essentials
@Ryan Can you please add my account to BCL's Google Analytics?
@Ryan Cameron just posted this in call center channel. It has Crump in it I should reply to that and ask him if it needs an organic campaign or not and FYI you. Just wanna check from you first before I start doing it at that channel.
*Thread Reply:* @Lee Zafra
financials@tortintakeprofessionals.com zM{`L3U}W7G5
I thought I have access to law ruler and leadspedia but I don't, sorry, Please add me to those as well. Thanks
Morning Lee, please log into the BLX Facebook Ad Accounts and replace the old 4541 payment method with this new one ASAP and let me know when done:
Going to need my SEO report by Monday at noon each week. No more missing it.
I sent it last Monday @Ryan
Good morning! Is there an email from Dishowitz indicating if they are open this week? They have not been answering their calls since yesterday, and I have already credited some lead charges. Should I pause the campaign?
Card for FLS:
4197460006979356
05/28 831
Cameron Rentch
5170 Badura Avenue
Las Vegas NV 89118
@Ryan I don't have access for CTM. When you get a chance please add or share it to me so I can finish the BC traffic reporting
Hi! Aside from testing the new pages, when you get a chance please show me how to ensure it got into LawRuler
*Thread Reply:* TIP LawRuler https://tortintakeprofessionals.lawruler.com/ financials@tortintakeprofessionals.com zM{`L3U}W7G5
*Thread Reply:* Ask Malissa how to use the Inbox and filters to select Case Types & Statuses.
Need your Google skills for Shield setup. Good to help?
Shield Legal Google Ads Account Manager:
Ad Accounts + Linking to Shield Google Analytics, collect all CIDs and reply when ready, fully setup. I will setup Billing Accounts if you cannot as Admin User.
- LA Wildfires 2025
- Firefighting Foam (AFFF) 2025
- PFAS Military Base - 2025
- NEC Baby Formula 2025
- Paraquat 2025
Connect to this GA4 if domain shieldlegalnetwork.com > https://analytics.google.com/analytics/web/#/p399716052/reports/intelligenthome
@Ryan I keep getting this message whenever I'm attempting to create an account
Please note to pause and unpause. Please confirm in his channel each time. Ty.
*Thread Reply:* Good morning @Ryan! Should I turn Dishowitz back on? Is it affected by what Cameron is saying about new Google opportunities and not to launch any campaigns?
*Thread Reply:* Turn on, totally different clients
*Thread Reply:* He is not a retail contract buyer
Are you clicking those links from Bruce @Lee Zafra
*Thread Reply:* I clicked one. I thought it would take me to the accounts but I still can't see it right now
*Thread Reply:* Bookmark the main mainager: https://ads.google.com/aw/accounts?ocid=347729946&__c=6508254154&__u=5311768069&authuser=0&ascid=347729946
*Thread Reply:* The accounts are still not appearing in GA, but it may take a few hours since they were just created. I'll monitor it regularly and check when they’re ready to connect
*Thread Reply:* Worked for me, refresh and keep checking
*Thread Reply:* These 4 are connected. Couldn't find NEC Baby Formula 2025 -- CID:
*Thread Reply:* Added you as Admin to EACH ad account and not just Admin of Shield Ad Manager
@Ryan December 2024 spend Harvest - $7,210.39
January 2025 spend Harvest - $7722.53
Hi @Ryan, I haven't been able to sign in to Call Tracking Metrics. I never receive an email with the code when I try to log in. When you have a chance, please let's set it up again so I can complete the BC Traffic reporting. Thanks.
Sent password reset, and activate your SMS 2FA once in system.
@Lee Zafra, that case summary is wrong, sent invite to this dashboard. You can watch video, then you can export the table to Google Sheet and pivot on the Case Type and count the number of cases and post that as a sceenshot.
*Thread Reply:* @Ryan my apologies for sending you the wrong case summary. I'll watch this video and learn from it
*Thread Reply:* All good, you can use the Pivot page to see Case Reviews, those ARE NOT cases, those a "qualified leads for a potential case", the e-Signs are the "cases".
*Thread Reply:* so a hunred 184 case reviews / qual. leads since January and 90 cases.
*Thread Reply:* I see, got it. I did the case reviews earlier 😬
*Thread Reply:* Last year we had 683 cases signed, so that is 683 / 12 which is 57 cases, and so far in January we have 75 case signed. That is a 24% increase in January case count versus 2024 monthly avrage.
@Lee Zafra, THAT is a winning insight I need from you.
*Thread Reply:* Thanks. I'll improve my reports next time
@Lee Zafra, new page to make the pivot easier for a screenshot on case summary : https://lookerstudio.google.com/reporting/11eba4ad-c936-4627-9e27-16b43f13b22c/page/p_qa211kyupd
Lee, Google can’t tell you where the documents are. They can tell you what is the best document to use and how to answer the question, once they’ve done that then you would ask Melissa or Shellie for a document. Maybe clarify for the Google team so they’re not confused.
https://www.surveymonkey.com/ login: ehauck@dicellolevitt.com pw: Focused2024!
Zapier mabramowitz@dicellolevitt.com DiCellolevitt2!
*Thread Reply:* Good morning @Ryan. The password for this Zapier log isn't working. Do you have the new password?
Good afternoon, @Ryan! Could you please review this report before I send it to the BCL channel? Please let me know what changes are needed. Thank you. https://docs.google.com/spreadsheets/d/1R6LFHPHhhfUWLZLVfyc_AtiW0xkai3hs3yXF1mAjQmw/edit?gid=1903519775#gid=1903519775
@Lee Zafra, looking now, standby for huddle maybe
Getting rid of the rankings column, use Moz to get us the top ranking keywords non-brand
@Lee Zafra, get rid of the weird rankings from GSC and replace them with bette rones in MOZ that re top 3 on page 1
*Thread Reply:* @Lee Zafra, No, use the rankings table and export the PDF in Moz. Ask Kelly if you cannot figure it out.
@Lee Zafra, now after this is all ready, then write 4-5 comparative insights for each section BRAGGING about the top wins and put them here.
@Lee Zafra, you need to learn to use ChatGPT immediately, I just did these.
So send these below and this PDF to Cameron, next time I asked for awesome insights, you do it this way:
Here are some of the biggest wins from the Ben Crump Organic Search and Campaign Management:
1. Strong Growth in Signed Cases • January 2025: 891 signed cases (highest in the report) • February 2025: 825 signed cases (second highest) • November 2024: 566 signed cases • October 2024: 463 signed cases • 📈 Takeaway: Major growth in signed cases in late 2024 and early 2025, particularly in January. 2. Increased Lead Conversion Rates • November 2024: 10% conversion • December 2024: 11% conversion • January & February 2025: 8% conversion • 🔥 Takeaway: December had the highest visitor-to-lead conversion rate, showing an effective strategy in place. 3. Higher Engagement and User Growth • January 2025: 78,518 visits, 63,193 users • February 2025: 73,102 visits, 62,916 users • ✅ Takeaway: User engagement is increasing, particularly in early 2025. 4. Notable Case Type Successes • Depo-Provera: 25 cases in one period, then 10 later • Drax Global Air Pollution: 26 cases • Hair Relaxer Cancer: 5 cases • 🏆 Takeaway: Some mass tort campaigns are showing strong traction, particularly Depo-Provera and Drax Global. 5. Consistent Monthly Growth • August 2024: 176 cases • October 2024: 463 cases • November 2024: 566 cases • 📊 Takeaway: Rapid case growth, especially heading into 2025. 6. Expansion in New Case Areas • LA Wildfires: 49 cases • Navy Federal Credit Union Discrimination: New cases appearing • Minority Farmer Justice: 7 cases • 🚀 Takeaway: Broader reach into new litigation areas. Would you like any deeper insights into specific areas? 🚀
@Ryan Thanks. I'll copy that. I have those insights earlier with Gemini Advanced but I chose the overview and conclusion for the case summary
Let me know when you get all expenses for February in Harvest and send me total please: https://shieldlegalllc.harvestapp.com/reports/expenses/filtered?group=clients&start_date=2025-02-01&end_date=2025-02-28
@Lee Zafra, very important. In the #C04H6H8QU1L channel, you MUST post the Weekly on Monday, the Monthly 3 days after end of each month, and each Quarterly, 1 week after quarters end on SEO, Traffic, Rankings and Case Summary to me and Cameron. Please do not miss this. The client is asking for this to be consistent. Please @ me and @ cameron in the channel now and regurgitate this to him to build confidence.
And Lee the client has this dashboard. Use it tooooo! this is why you update his Google Sheet Media Buying KPIs:
https://lookerstudio.google.com/u/0/reporting/c0885ffe-a95e-4758-9cd2-8f9d6961421a/page/p_cpm6nov55c
@Ryan Got it. I'll post the weekly and monthly today and the first quarter SEO report next month
Good morning @Ryan! I got an email from Google Ads to proceed to the next questionnaire for Advertiser verification. Should I use the Shield Legal address in San Diego or the Las Vegas office? And also who should ask for the D-U-N-S number? Thanks
I would talk to cameron about the Dunn’s number, I’m not sure who would have that. And I would use the Las Vegas address.
Good morning @Ryan! If you receive an email for a code for CTM please forward it to me. Thanks
Good morning @Ryan. I'll be working remotely today. I have an emergency dental appointment later, but I'll complete all my tasks and monitor the campaigns.
Hello @Ryan! I won't be in the office again today. I'm having a dental extraction. I should be back in the office tomorrow. I'll complete all the tasks and monitor the campaigns.
Hi @Ryan! Sorry to bother you on your vacation. About Elena's new FLS campaign, I'm going to order the page from LaToya and the creatives from the media buying creatives channel. It should be ready for launch on Friday, as Elena requested on March 19th, to begin receiving responses within 10 days.
@Ryan I already created the Zapier to Survey Monkey to Hubspot Integration FLS Chicago NMAG. I also scheduled the Smart Advocate training with you for tomorrow at 9:30am. I'll send you the BCL leads insights on Friday. I have to leave now for my dental follow up. Thanks
https://app.smartadvocate.com/SA/login.aspx ryan@bencrump mhp2n7RJr3XERA
@Lee Zafra , urgent. Please verify first if they are not getting into HubSpot, second fix it in third you may have to do a bulk upload from SurveyMonkey into HubSpot. This could take you a couple hours, and should’ve been checked before we launched.
Use the most recent lead to validate if it’s in HubSpot or not
I'll look into it now. My apologies, I sure have tested it last week before launching. I'll pause it now and fix it
And you need to validate when you go live as you see new leads come in that it works, a double check is always smart
Make sure you updated it and sent it to the right survey, and know that bulk upload is a little tedious, cause you have to reap the fields in the bulk up load
Good morning @Ryan. The SurveyMonkey to HubSpot connection is working. I've tested it and it's sending new responses through. I'm turning the campaign back on and will keep a close eye on the leads. Regarding the older SurveyMonkey data, the fastest way to get that into HubSpot is to upload the CSV files. Should I go ahead with that, or do you have a different method you'd prefer? Please advise. Thanks.
Upload CSV, just map fields like we do in Zapier.
@Lee Zafra, please see inbox and pleaser contact LSA support and try to resolve unlinking.
@Lee Zafra, and please post in BDL channel about when you pause and activate so that @Malissa and I know you are on top of it.
@Ryan Here's the January-March 2025 SEO report. Here are some of the biggest wins from the Ben Crump Organic Search and Campaign Management:
- Strong Growth in Signed Cases
• January 2025: 891 signed cases
• February 2025: 825 signed cases
• March 2025: 365 signed cases
📈 Takeaway: Major growth in signed cases in January and February 2025, with January being the highest in the quarter. - High Lead Volume
• January 2025: 4907 leads
• February 2025: 4950 leads
• March 2025: 4,878 leads
Takeaway: Consistently high volume of leads across all three months. - Increase in Total Visits • Total Visits: 234,869
- Strong Search Console Performance
• Total clicks: 143,175
• Total impressions: 32,328,545
Takeaway: The search campaigns are generating a high number of clicks and impressions. - Top Keywords
• Google Search Console top keywords: depo provera lawsuit, civil rights attorney, I tampons lawsuit, t bone accident
• Moz Top National keywords: ben crump chicago, ben crump florida, ben crump Houston, ben crump los angeles, ben crump northwestern
• Moz Top local keywords: dallas aggressive driving accident lawyer, Hurricane Damage Attorneys, dallas bus accident lawyer, Austin Aggressive Driving Accident Lawyer, orlando aggressive driving accident lawyer
Takeaway: A combination of case-specific and location-based keywords are driving traffic. - Notable Case Type Traction
January 2025:
• Depo-Provera: 10 cases
• LA Wildfires: 49 cases
February 2025: • Depo-Provera: 6 cases
• LA Wildfires: 21 cases
March 2025: • Civil Rights: 104 cases
• Lexamica: 116 cases
• Personal Injury: 103
🏆 Takeaway: Several mass tort campaigns are showing strong traction, particularly Depo-Provera and LA Wildfires in the earlier part of the quarter, and Civil Rights, Lexamica and Personal Injury in March.
Thank you, Lee, can you please put that in the BCL channel and tag cameron and Andy I’d appreciate it
@Ryan I hate to ask this 😬, but am I still going to receive the February commission on the next payday? I didn't receive it in the last two paychecks.
I didn’t know that, good last month’s total multiplied by 5% to get your commission and add that to the chain with cameron and say so that they can know you didn’t get paid on it please approve
@Lee Zafra, please veryify the SL Google Ads Account:
@Ryan verification in progress. It had me changed the organization name that matches Shield Legal's EIN
@Ryan The Zapier login password you gave me before isn't working anymore. Please send me the new password. Thanks.
you gave me the log in for mabramowitz@dicellolevitt.com
Ask Nick McFadden to get it, they changed it. I don’t change
I just talked to Nick. He said he doesn't know how to get it or who has that info.
Abe responded on our email thread, saying their Zapier account is turned off, and he thought FLS had their own Zapier account.
Send email to Elena, CC Abe, me and Malissa. Ask her to have FLS credit card put into this account once activated. The turn all ZAPS off except the ones for FLS you clone and config for her new campaign. Make sense @Lee Zafra?
Got it. Send an email to Elena, ask her to have FLS credit card to put into this account (mabramowitz@dicellolevitt.com) once activated and turn all Zaps off except for FLS I cloned.
@Lee Zafra , start Louisville adds, and ask Elena how often she needs them imported into HubSpot from SurveyMonkey or use our Shield Anakytics Zapier and build them there.
analytics@shield-legal.com / b_2U$KkbPj/_6p@
Create a folder for the ZAPS called FLS and let Elena know that ads are UP first and active and you are building them in our Zapier. Email all of us when live!
I will. The campaign has been in draft and ready to go live. Just needed to do the integration. I'll activate it now
Zapier integration is now complete. Will test more later today. I also sent the email to Elena that the ads are now live.
Elena said the budget is $5,000. Should I pace it based on this budget or a different amount?
@Lee Zafra, you clone a row in the sheet, change the gross budget, then take budget and multiply it by 40.5%, then subtract that from the 5000. Math.
5000 ** 40.5% = 2025 5000 - 2025 = 2975
In the sheet you put 2975 in the first yellow column called " Media Spend Cap" and then Q MUST match their invoiced amount. Got it, I did it for you on Louisville:
Yes, I will answer Elena. Currently trying to backfill the info and might manually edit it in Hubspot
Cool. Thank you. Triple check fields in future please.
@Ryan I will turn off the FLS Louisville per Elena's email that the groups have been filled.
Perfect, send in the FLS channel the final "gross" spend from the red column in the sheet please.
@Ryan I'll be working remotely today due to an emergency AC repair at my house. I'll come into the office as soon as the repair is complete and will make sure all my tasks are handled
Hello @Ryan! I'm having trouble logging into SmartAdvocate. Could you please provide me with the updated login credentials. Thanks
Lee, it did change. use implementation@bencrump.com / P@ssw0rd
Good morning @Ryan! Dishowitz should get an email from Evident to update their LSA's Business/Identity Verification. I'll email them as well to let them know so Evident's email won't be disregarded.
Morning Lee, can you check your email for Ben Dishowitz request, and just note and focus litigation solutions campaign is coming tomorrow probably
Hi Ryan, I already sent the identity verification to Ben Dishowitz this morning. And yes, I'll wait for all of the FLS information and get the campaign set up.
Use AI actor to get ad fast from Chris, David and Dorshan in the #C01RZK412EA channel. 🙂
Got it Ryan, I'll order it as soon as the landing page is ready.
Start it up, let Elena know and pace up early to get volume and build the pool, to also test the market ceiling.
@Lee Zafra Lee, sorry to interrupt but no leads are coming for FLS, zero in my email. Can you investigate and let me and Malissa know ASAP?
Get new creative from Dorshan and David for FLS if creative is issue.
Get new creative from Dorshan and David for FLS if creative is issue.
Good morning @Ryan. I'll set up the FLS NY Session 2 now, just as Elena requested in her email.
@Ryan Waiting for your approval before setting up the FLS campaign
Sure. Have Melissa send out the invoice, get a rolling
Ok. I'll get Malissa send out the invoice and I'll start the set up.