Dorshan (dorshan@shield-legal.com)
2024-01-05 13:02:40

Lark would be helpful ... they are posting things like this: Here's today's key takeaways: • AFFF ◦ Most creatives with high CPA have 'Navy bootcamp graduate' as the hook, while we have received our lowest CPA leads from 'Navy fire fighter' hook creatives. ◦ Try using that hook more or sync creative with the Instant form to target 'Navy bootcamp graduate' ◦ Potntially create first seconds hook with 'civilian firefighter/navy firefighter' ◦ Create QQ for Did you or loved one use aqueous film forming foam (AFFF) as a Navy personnel/Navy firefighter? YES/NO ◦ Create premium audience for AFFF (21+, Automotive, sporting goods, outdoor equipment) • Camp Lajune ◦ Use creatives that contain the hook (in captions) - were you stationed at camp lajun before 1988?" ◦ Use QQ - Did you or a family member reside or work near the Camp Lejeune Marine Corps base for 30 days or more before 1988? - YES/NO ◦ Test creatives - 3-4 originals in a single ad group. Iterations are for more proven creatives ◦ Create premium audience for Camp Larkin (21+, Automotive, sporting goods, outdoor equipment) • Asbestos ◦ Test other hooks than 'diagnosed with lung cancer in the past 5 years?'. As we have other illnesses caused by Asbestos. ◦ Always include 'Asbestos' in the hook ◦ Test another form with QQ with the potential question: Have you been diagnosed with any of the following in the last 5 years (2019-2023)? • Birth Injury ◦ Iteraite best creative (video id 7295027394490269698 and 7295028097576206337) ◦ Use QQ for Child born at week 35 or after? YES/NO or 'When was child born (year)?' - Last 10 years (preferred) (Edited) Itay Blaycher

Dorshan (dorshan@shield-legal.com)
2024-01-05 13:03:14

OR a week later Here are the key takeaways: • Scaling ◦ Up to 50% per 48h. This is done to not 'upset' the algorithm and cause CPA spikes ◦ Scale at bulk - 'copy-paste' the original ad group while turning it off, then set the daily budget you want with the new ad group (campaign). Please be cognizant that creative fatigue is still in effect with the original creatives (videoid based) and that you are losing the learning that you had with the original ad group JA-ShieldLegal-AFFF and ShieldLegal-AFFF • Creatives that contain a hook with "qualifying question" work best (captions and audio) ◦ TTCC0039AFFF Fire Foam-Influencer Video7294333649586192385_003 - Not the right hook • Adjust Form and QQ to the creative • Creative fatigue - Make sure to rotate creatives ML-ShieldLegal-CaliforniaJuve and JA-ShieldLegal-CA-Juvenile-Hall • Too narrow of an audience - ◦ 'Stacking' ad groups with the same narrow targeting ◦ Create ONLY a single ad group with several creatives (3-4) to maximize results OR target broad (several states and DME, utilizing premium audience ) • Add QQ: Name of Detention Facilities Attended? Preferred facilities and 'none of the above' non-preferred Paraquat • Testing new creatives - 3-4 creatives per ad group • We see low qualified leads % - test new hook for creatives - "Have you been exposed to paraquat...?..." "Were you or loved one exposed to the herbicide Paraquat? " Asbestos • Test other hooks than 'diagnosed with lung cancer in the past 5 years?'. As we have other illnesses caused by Asbestos. • Always include 'Asbestos' in the hook (captions too, not only audio) • Test another form with QQ with the potential question: Have you been diagnosed with any of the following in the last 5 years (2019-2023)? IL-Juvenile • Too narrow of an audience - ◦ 'Stacking' ad groups with the same narrow targeting • Create ONLY a single ad group with several creatives (3-4) to maximize testing. In contrast, For performance (while working with a lot of iterations) please take note of none-performing creatives after a several days. • Use QQ - Name of Detention Hall Facilities Attended - multiple choice preferred vs. non-preferred ('non of the above') RoundUp • Creative fatigue + TTAM recommendations • Add QQ: What were you diagnosed with? Multiple choice preferred vs. Other or no cancer diagnosis (not preferred) Have a wonderful rest of the week and reach out with any performance issue or questions[FightOn]

Dorshan (dorshan@shield-legal.com)
2024-01-10 15:39:14

This is an example of what max is thinking

juve_lumen_2.mp4
Dorshan (dorshan@shield-legal.com)
2024-01-17 00:10:42

@Chris I need a new fiverr password... it is not letting me log in anymore.

Chris (chris@brandlytics.io)
2024-01-26 22:00:57

Here is that link from Simon if you already don’t have it >> https://drive.google.com/drive/folders/1-SA9es50gCab_Quf_oMFYvQAhQ50_Z9f

Dorshan (dorshan@shield-legal.com)
2024-01-26 22:27:13

Thanks

Chris (chris@brandlytics.io)
2024-01-29 20:12:18

Can you pull another few scripts for Brian?

I know we did one a while ago for hurricane damage — any other script that you can think of that would be good? CPAP??

👍 Dorshan
Chris (chris@brandlytics.io)
2024-01-30 13:36:01

@Dorshan ^^^

Chris (chris@brandlytics.io)
2024-01-30 13:36:32

Post them with the others ones you shared so Dave can get the videos of them

Chris (chris@brandlytics.io)
2024-02-06 12:16:19

FYI, new payment methods have been added to upwork and fiverr.

I’ve checked and double checked and they are both the default payment method. That said, if you run into problems with the payments, upwork has another payment method of mine before we would need to use cameron’s but fiverr only has cameron’s as a secondary.

💪 Dorshan
Dorshan (dorshan@shield-legal.com)
2024-02-12 13:31:17

@Chris Michael McKinney is a new attorney. We were talking and he asked if I had time tomorrow to just introduce and connect as he learns what our team does. I asked David if he wanted to join in - We set it for 10am tomorrow morning. Do you want to come in and say hi as well

Dorshan (dorshan@shield-legal.com)
2024-02-12 13:33:28

HEre's the meeting link Video call link: https://meet.google.com/ksf-vzxi-hts

Chris (chris@brandlytics.io)
2024-02-12 13:33:35

Yeah. Where did he come from?

Dorshan (dorshan@shield-legal.com)
2024-02-12 13:33:46

He's another CP, ML, JA

Dorshan (dorshan@shield-legal.com)
2024-02-12 13:33:48

media buyer

Dorshan (dorshan@shield-legal.com)
2024-02-12 13:34:24

It shouldn't be a long meeting... just enough to maybe show the form? the process and how the work flows

Chris (chris@brandlytics.io)
2024-02-12 13:34:39

Oh!

Dorshan (dorshan@shield-legal.com)
2024-02-12 13:34:40

Basically put faces and with names and a welcome - here's what we do on our end.

Chris (chris@brandlytics.io)
2024-02-12 14:04:34

I’ll be there for like 5 min. I have another meeting at that time

Dorshan (dorshan@shield-legal.com)
2024-02-12 14:04:51

No worries!

Chris (chris@brandlytics.io)
2024-04-22 13:32:25

Have you gotten the tiktok access you need yet?

Dorshan (dorshan@shield-legal.com)
2024-04-22 13:50:42

I haven’t checked since 10:20am this morning

👍 Chris
Chris (chris@brandlytics.io)
2024-08-12 09:24:14

You joining the call?

Dorshan (dorshan@shield-legal.com)
2024-08-12 09:31:54

yes

Dorshan (dorshan@shield-legal.com)
2024-08-12 09:32:03

I was thinkikng 10:20 forgot the time change

Chris (chris@brandlytics.io)
2024-09-01 20:42:01

Do we have any brandlytics fiver charges from Aug 16 to Sept 1?

And it looks like we haven’t hired on upwork in a while, correct?

Dorshan (dorshan@shield-legal.com)
2024-09-01 21:12:16

Correct on Upwork

Dorshan (dorshan@shield-legal.com)
2024-09-01 21:12:27

No charges for brandlytics

Chris (chris@brandlytics.io)
2024-09-01 22:46:57

👍 👍

Chris (chris@brandlytics.io)
2024-09-23 09:15:49

No meeting today, especially with Dave out

👍 Dorshan
Chris (chris@brandlytics.io)
2024-09-23 13:02:47

Have we made any videos about Ethylene Oxide?

Dorshan (dorshan@shield-legal.com)
2024-09-23 13:08:12

Not that I know of

Dorshan (dorshan@shield-legal.com)
2024-09-23 13:08:22

Did we miss it?

Chris (chris@brandlytics.io)
2024-09-23 13:08:48

No someone is asking if we have videos for it and don’t think we have any

Dorshan (dorshan@shield-legal.com)
2024-09-23 13:08:59

Nope, 🙂‍↔️

👍 Chris
Chris (chris@brandlytics.io)
2024-10-25 08:58:04

Check your email for the invite to the arcads slack

Chris (chris@brandlytics.io)
2025-02-25 14:58:04

I just triggered a slack notification for a test Monday project, did you get it?

Dorshan (dorshan@shield-legal.com)
2025-02-25 14:58:18

yep!

Dorshan (dorshan@shield-legal.com)
2025-02-25 14:58:27

I was just about to text but was mid reviewing a video

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:00:15

got that one too

Chris (chris@brandlytics.io)
2025-02-25 15:00:18

Sorry did it again. Can you screen cap it so I can see what it looks like

Chris (chris@brandlytics.io)
2025-02-25 15:02:14

Ok. You should get one of those every time an item is added to the video project group

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:02:25

AWESOME! Thanks!

Chris (chris@brandlytics.io)
2025-02-25 15:13:22

Also, can you get me the hours it takes you to write scripts with AI, without AI, do TTCC requests, arcads stuff etc etc if you could get that to me that would be great

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:14:44

It takes about 30 minutes at longest to write script without AI 15 with AI TTCC - 35 minutes to enter Arcards - 30 minutes

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:16:30

HIRING - that can take the longest.... For SEX ABUSE - 2-7 hours to find and all the conversations to finalize. Normal videos 1-4 hours to find and finalize

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:17:12

AVG cost of a good video these days is seeming to be around the $120-150 60 seconds or under / $225-275 for RUSH videos 60 seconds or under

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:17:25

for 40+

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:17:56

For the younger crowds/inexperienced Creators I could get $75-120

Chris (chris@brandlytics.io)
2025-02-25 15:18:43

That’s to create 1 video right?

Like for arcads, it’s it 30 min to create 1 and 45 min to create 10 or more?? You get what I’m saying?

Also, how much are the guys we use for the animated videos? And what’s the typical turn around time for that?

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:27:20

WITHOUT having to wait for approvals.... my part for 1 video would take 30 minutes to research and write max. Then say 1-2 hours to hire. SO 3.5 per video and then 2 (rush) or 5-7 day turn around (is considered non-rush on Fiverr.

Chris (chris@brandlytics.io)
2025-02-25 15:33:45

Is that 3.5 hours per video then 2 days or 5-7 days for talent to deliver a video?

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:34:01

Yes

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:34:11

for one video

Chris (chris@brandlytics.io)
2025-02-25 15:34:19

Ok, what about the animation stuff

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:34:38

I'm looking. I believe it is $350 5 days, but double checking now

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:34:44

sorry was uploading the rush videos

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:36:52

1 day delivery $300 (with tax 317)

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:37:43

That's if he has time. LOL

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:37:51

BUT that was what he did before

Chris (chris@brandlytics.io)
2025-02-25 15:38:18

Is the 1 day an extra 300? I’m confused

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:38:30

No it is a total of $300

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:39:00

Normally 10 day $100

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:39:10

according to his gig profile

Chris (chris@brandlytics.io)
2025-02-25 15:39:11

Oh

Chris (chris@brandlytics.io)
2025-02-25 15:39:22

That’s makes more sense

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:39:34

But for our rush project - he charged $300 for the project - tax bumped it to 317

👍 Chris
Dorshan (dorshan@shield-legal.com)
2025-02-25 15:40:09

Gotta leave in 20 minutes to take Josie to volleyball practice

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:40:27

jfyi... but all the videos are uploaded.

👍 Chris
Chris (chris@brandlytics.io)
2025-02-25 15:40:49

Ok, if you think about any other little aspects of your day-to-day that we should bill for let me know

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:41:51

I feel like that is really it

Chris (chris@brandlytics.io)
2025-02-25 15:42:11

Oh the TTCC stuff

Dorshan (dorshan@shield-legal.com)
2025-02-25 15:42:18

It would probably take more time if I had to do all the research, but if they are providing sources - it cuts time a lot

👍 Chris
Dorshan (dorshan@shield-legal.com)
2025-02-25 15:42:32

TTCC is 30 min per video request

👍 Chris
Dorshan (dorshan@shield-legal.com)
2025-02-25 15:42:52

Same with TikTok One

👍 Chris
Chris (chris@brandlytics.io)
2025-02-28 11:30:15

Are planning hiring any talent or anything today?

Dorshan (dorshan@shield-legal.com)
2025-02-28 11:49:09

Yes two.

Chris (chris@brandlytics.io)
2025-02-28 11:49:46

Let me know when they’re all done. I want to send this invoice for Feb out today

Dorshan (dorshan@shield-legal.com)
2025-02-28 12:08:24

Just waiting on their offers to accept our terms

👍 Chris
Dorshan (dorshan@shield-legal.com)
2025-02-28 12:08:35

Asked for them within the hour

Dorshan (dorshan@shield-legal.com)
2025-02-28 12:08:45

Hopefully they pull through

Dorshan (dorshan@shield-legal.com)
2025-02-28 12:46:19

done

💪 Chris
Dorshan (dorshan@shield-legal.com)
2025-02-28 12:46:42

Those last two are doing two videos each both sensitive topics and RUSH.

👍 Chris
Dorshan (dorshan@shield-legal.com)
2025-04-16 13:16:40

Articles with pictures unsure copyright, but maybe https://www.axios.com/local/san-diego/2024/10/03/child-sexual-abuse-polinsky-childrens-center-san-diego-county

https://www.sandiegocounty.gov/content/sdc/probation/emjdf.html

https://www.awarch.com/portfolio-posts/san-bernardino-central-valley-juvenile-detention-and-assessment-center/

Axios
Lawsuits allege decades of child sexual abuse by staff at Polinsky Children's Center
More than 100 people are suing San Diego County which runs the emergency care facility.
Original URL: https://www.axios.com/local/san-diego/2024/10/03/child-sexual-abuse-polinsky-childrens-center-san-diego-county
County of San Diego
East Mesa Juvenile Detention Facility
Original URL: https://www.sandiegocounty.gov/content/sdc/probation/emjdf.html
Arrington Watkins Architects
San Bernardino Central Valley Juvenile Detention and Assessment Center
Original URL: https://www.awarch.com/portfolio-posts/san-bernardino-central-valley-juvenile-detention-and-assessment-center/
Chris (chris@brandlytics.io)
2025-04-16 13:18:37

We can’t use any photos from the articles in a paid ad

Dorshan (dorshan@shield-legal.com)
2025-04-16 13:18:58

Ok.

Dorshan (dorshan@shield-legal.com)
2025-04-16 13:19:32

I can’t find images of the facilities that aren’t in articles - some links are to government site

Chris (chris@brandlytics.io)
2025-04-17 10:53:46

LucidLink Filespace: video-production.media-laboratory UN: dorshan@shield-legal.com PW: Password1 (it will force change after first login)

👍 Dorshan
Dorshan (dorshan@shield-legal.com)
2025-04-17 19:51:00

@Chris here is the folder with the corrections. https://f.io/LDgCcUyj. Are you able to post?

Chris (chris@brandlytics.io)
2025-04-17 19:51:18

Yeah

Dorshan (dorshan@shield-legal.com)
2025-04-17 19:52:01

OK. Hope they are all better.

Dorshan (dorshan@shield-legal.com)
2025-04-17 19:54:17

Oh I see the orange suit guy at the judge. grr. I will message but won't get a revision since it is 3am his time.

Dorshan (dorshan@shield-legal.com)
2025-04-17 19:54:37

Oh I see the orange suit guy at the judge. grr. I will message but won't get a revision since it is 3am his time.

Dorshan (dorshan@shield-legal.com)
2025-04-17 19:55:54

I said to have someone testifying LOL. I should have clarified not in orange. Grrr.

Dorshan (dorshan@shield-legal.com)
2025-04-17 19:57:23

Defin look less cluttered than the other ones dave sent.

Chris (chris@brandlytics.io)
2025-04-17 19:57:38

lol

Dorshan (dorshan@shield-legal.com)
2025-04-17 19:58:15

Should I get him to swap court out or just leave it?

Chris (chris@brandlytics.io)
2025-04-17 19:58:35

Just leave it at this point :/

Dorshan (dorshan@shield-legal.com)
2025-04-17 19:59:25

He said next time to use frame.io so we could make the corrective notes in real time. I went through and did time stamps but on our whatsap chat

Dorshan (dorshan@shield-legal.com)
2025-04-17 19:59:27

lol

Dorshan (dorshan@shield-legal.com)
2025-04-17 19:59:50

Which was funny. I wasn't sure he'd have access so I didn't use frame.io

Chris (chris@brandlytics.io)
2025-04-17 19:59:56

lol

Dorshan (dorshan@shield-legal.com)
2025-04-17 19:59:57

just for file sending

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:00:24

I am GUS from corporate. ROFL

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:01:01

🙃

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:01:09

At Eugene's chicken.

Chris (chris@brandlytics.io)
2025-04-17 20:01:32

In Alabama?

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:01:37

Way too pricey. I better be eating organic, grass fed on a fancy bun. YES!

Chris (chris@brandlytics.io)
2025-04-17 20:01:56

That place was real good

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:02:05

YOUVE BEEN?~!

Chris (chris@brandlytics.io)
2025-04-17 20:02:16

It’s by the mall or something right?

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:02:30

Oh good. Our friends said it was good, but they have 11 kids.... so the judgement might be off. 😉. YEP. the Galleria

Chris (chris@brandlytics.io)
2025-04-17 20:02:48

There were missionaries photos on the wall who completed their challenge.

Chris (chris@brandlytics.io)
2025-04-17 20:03:05

Back by the bathrooms

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:03:18

We are sitting right there and I didn't notice until you said it

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:03:20

TOO FUNNY.

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:03:45

Livi wants to do the challenge now

Chris (chris@brandlytics.io)
2025-04-17 20:03:49

Melissa and I still talk about that place. It was real good

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:03:55

I was like - GIRL... not when we are traveling

Chris (chris@brandlytics.io)
2025-04-17 20:04:11

The challenge was only on Wednesday or something

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:05:32

I am excited now. And BUCEES isn't far if it doesn't sit well. LOL

Chris (chris@brandlytics.io)
2025-04-17 20:05:41

lol

Chris (chris@brandlytics.io)
2025-04-17 20:06:02

Should I re-watch all these videos before posting?

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:07:24

Maybe? What's the worst Cam says "we don't like this"

Chris (chris@brandlytics.io)
2025-04-17 20:08:14

Yeah but we won’t be able to make any changes quickly :/

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:08:31

He still has revisions we can use

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:08:43

So he said to just message if anything needs to be reworked.

Chris (chris@brandlytics.io)
2025-04-17 20:08:52

👍 👍

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:09:34

I am not releasing payment until Cam reviews.

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:09:55

How long does it take to review?? LOL. I just realized he may not look at it all week

Chris (chris@brandlytics.io)
2025-04-17 20:10:12

Not sure lol

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:10:23

dang. Well, worst case Dave will be back by then.

Chris (chris@brandlytics.io)
2025-04-17 20:11:05

But this dude made these on his own CapCut so we don’t have his “project files”

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:11:06

I think we get 3 days

Chris (chris@brandlytics.io)
2025-04-17 20:11:15

I’ll have to figure out how to change that for next time

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:15:46

My bad. I thought clean versions were the project files. So you needed all elements and images?

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:18:43

So he asked if it was ok to use CapCut and I said as long as we can get the clean versions. Lol

Chris (chris@brandlytics.io)
2025-04-17 20:18:56

The clean versions do make it so we can make edits easier but thinking about it like if we have the project files it’s like have the all the elements of the recipe made before it gets baked.

What we have are two cakes. One with all the decorations and one without. If we need to make changes, we can and then decorate the cake again but it would be easiest to just tweak an element of the recipe and bake it again.

Chris (chris@brandlytics.io)
2025-04-17 20:22:10

I mean, yes, I would prefer him to use cap cut. So that was fine and the clean version makes it so we can make changes later. Also, the media buyers sometimes use our videos for other stuff and they use the clean versions.

I’m just looking at it bigger picture so next time we create a space on our CapCut for them to work that way we have access to their work after the job is done too.

Dorshan (dorshan@shield-legal.com)
2025-04-17 20:26:45

*Thread Reply:* Gotcha

Chris (chris@brandlytics.io)
2025-08-14 15:34:46

https://www.youtube.com/watch?v=31x-w9RPr7A

YouTube
Mass Tort News LegalCast (https://www.youtube.com/@masstortnews)
Building a Legacy Through Leadership
Original URL: https://www.youtube.com/watch?v=31x-w9RPr7A