deleted-U05R3DS0AGL
2024-07-30 15:44:57

Gents, touching base to let you know that according to pacing we will wrap up all current IO commitments by end of week.

Should we build out media plans for Q3? What budget levels? What markets? What flights? As mentioned previously we would like to incorporate a lot more TFNs per campaign this time around. So we can to continue to dial in performance and optimizations based on what we currently ran - the idea is to track top pubs individually. Let us know next steps or current thoughts. Thx!

👍:skin_tone_3: Kris Standley
Kris Standley (kristopher@shield-legal.com)
2024-07-30 15:49:00

@deleted-U05R3DS0AGL As we discussed last week, we’ll review results after Phase 1 is done. Once you have a final results report ready, we’ll go from there. Thanks!

👍 deleted-U05R3DS0AGL
deleted-U05R3DS0AGL
2024-07-30 15:50:18

We will have that to you guys by next week - is there a particular format you like to see it in?

Kris Standley (kristopher@shield-legal.com)
2024-07-30 15:52:03

@deleted-U05R3DS0AGL A finalized version of the daily budget document should be fine.

deleted-U05R3DS0AGL
2024-07-30 15:52:14

You got it!

deleted-U05R3DS0AGL
2024-08-12 14:28:12

Gents, hope everyone had a great weekend!

Please see attached campaign summary for MD, LA and IL.

Looking forward to hearing next steps and of course we are available at your convenience to discuss in detail.

Sonobi _Shield Legal Campaign Summary 8.24.pptx
🙌:skin_tone_3: Kris Standley
Kris Standley (kristopher@shield-legal.com)
2024-08-12 14:40:00

@deleted-U05R3DS0AGL Thank you! I’ll review and keep you posted re: next steps.

👍 deleted-U05R3DS0AGL
Ryan (ryan@themedialab.agency)
2024-08-12 14:49:52

@deleted-U05R3DS0AGL, can you send me a link to the final spreadsheet for spend that i can have "edit" access so I can put all of that into the DB for Kris and Cam?

deleted-U05R3DS0AGL
2024-08-12 14:55:36

No problem @Ryan we will do now

🙏:skin_tone_4: Ryan
Ryan (ryan@themedialab.agency)
2024-08-12 16:50:24

Got the link Craig, thank you.

👍 deleted-U05R3DS0AGL
deleted-U02JM6UC78T
2024-08-12 17:13:57

@Kris Standley @Ryan -

Please reference the attached rather than the ppt sent above. The data (albeit not statistically altering) did need updating and that's on me.

Happy to shoot over the PPT if that helps as well of course

Sonobi _Shield Legal Campaign Summary 8.24.pdf
🙏:skin_tone_3: Kris Standley
deleted-U02JM6UC78T
2024-08-12 17:15:38

Notable call-out would be the decline in cost/call as a few key insights increased production

Kris Standley (kristopher@shield-legal.com)
2024-08-12 17:18:36

Great - thanks, @deleted-U02JM6UC78T!

deleted-U02JM6UC78T
2024-08-12 17:19:13

of course @Kris Standley - and as always, thank YOU! looking forward to continuing the partnership

🙌:skin_tone_3: Kris Standley
deleted-U05R3DS0AGL
2024-08-14 11:05:11

Morning Kris, wanted to check and see if you guys had time to review campaign summary and if there were any next steps to get up and running again? Thx!

Kris Standley (kristopher@shield-legal.com)
2024-08-14 11:14:46

Hi Craig - we’re still reviewing and finalizing some reports on our end. I’ll keep you posted - thanks!

👍 deleted-U05R3DS0AGL
deleted-U05R3DS0AGL
2024-08-14 11:15:19

Sounds good - let us know if we can help or answer any questions.

🙏:skin_tone_3: Kris Standley