I will be flexible. Feel free to send me any top priority issues anytime. My response time though will sometimes will take some time ...
not sure how popular that is in your part of the world
ahhh. just curious. kinda going wild with the whole trump presidency
Hey @Maximus we are a go on the Minecraft campaign on TikTok. Can you set it up in a single ad group with the new Minecraft hook creatives that you created and a new instant form with a single qualifying question "Did you or gamer play Minecraft® and experience withdrawal symptoms, aggression/rage, or diagnosed with video gaming addiction and are currently 25 years of age or younger?"
ML-ShieldLegal-Gaming Ax ID: 7365920145830182928
i just need the form to be linked on the backend
Do we need it to be linked before we start with the spend?
OK. I've reviewed the creatives and they have a single thing that can be modified - adding the word Minecraft in the captions at the start...
Also, there is a chance it will get pinged by policy because we see the partially naked kid playing the game ...
1815456074925105 , 1815456074926081 are good in terms of hook and policy. I would just add play by play captions. In essence, just caption every single word.
Can we focus on those until we will get a new batch? I don't want us to be policy flagged as time is short with this tort
ok i will make a few more and i will show it to you in a sec
this is good. Just remove the cigarette smoking shot and can we caption every word?
can't on this app. i can use another app for that
If we can caption everything and fix the policy issue we are all set
Do we usually have an estimation how much time does it take to the form to be linked on the backend?
it should be fast. not sure why its taking so long
I like it. Can we use this and 1815456074925105 , 1815456074926081? The rest we can turn off for policy reasons
ok cool. yea i will let you know when forms link
Can you please update Cam also? I might be offline by then
Melanie should send you some video assets to upload as a followers campaign. Will you be able to upload them as a community interaction campaign today ?
@Maximus is this your work email? maximus@themedialab.agency ?
Can you please let me know when the campaign is up today?
It can be like $100 daily for the campaign - 3-5 videos. She should sent you a google drive link later on today with the content
If you need to run something by me before launch, please do 🙏:skintone4:
my gaming addiction camp got disapproved on tiktok
i have to remake some forms due to s1 tag being off. should i relaunch the same creatives in the new campaign with new form?
They will probably get flagged again... Do you have something like this?
Great! as long as they look the same as this one - no kids while talking about Minecraft
noticed you could test multiple instaform now on tiktok?
Awesome. We can test this in the future for sure !
Depoprovera is offline on purpose by any chance?
we got a lot to test there as well. should be fun
would u ever recommend just swapping these out in the smart campaigns?
My main concern here is that we can't see the preferred lead CPA with a smart campaign ... Are we getting real results here?
a little annoying but its just way lower cpa and same conversion
if we are crushing it - let's add creatives like the main one that's doing all of the spending..
if we're going to test, let's test with a non-smart campaign please, so we call understand better the KPIs..
Just add some SL Depo-Provera-STOCK-2 looking videos to the smart campaign and let it run..
2 is good for now. Let's see if they take some of the spend weight from the main creative
cool. i will launch an adjacent non smart campaign with the ttc
with like half the budget to start creative testing
*Thread Reply:* if we are testing let's keep the budget in the 1000 area max. for now and all other budget can go to performance smart campaign ad group.. Once we locate other winners, we can raise the budget on TTCC creatives ad group or open a new smart ad group that is dedicated to TTCC. Makes sense?
Just let's keep a performance mindset here. We are not testing what works - we see that SL Depo-Provera-STOCK-2 looking creatives work in a smart campaign so lets build on that
i have launched logic setting depo campaign 2.0 with working creatives with different ad ID
gonna launch half budget campaign for testing all the TTCC
@Maximus can we decrease the budget of the logic setting 2.0 campaign for depo to 2500-3000? We want to it to run for 14 days and 4800 is a bit much for now...for 50 per lead it will have enough learning..what do you think ?
i am gonna launch a few 1k ad sets to test a few creatives over the week
Got you. Can we sort it by persona/angle and put in on the naming convention of the ad group? Also let’s use a non-smart ad groups for testing please
yep. i just want to go through all the ttc we have on the account
launched 2 ad sets 1k each for tomorrow and thursday
@Maximus before launching the followers campaign please ping me so Cameron and I can review it and approve the actual launch 🙏:skintone4:
i still dont know what this follower campaign and what creatives i am supposed to use
No worries. Let’s review it tomorrow. Let me know if you haven’t received an email by EOD.
Good morning Max! Assuming your up or when you will start your day, could please take a look at the Depo ad account. I think we need to allocate some budget there. Talk to soon!
hey @Yan Ashrapov is that why its not spending?
but i usually get a notification when its like that
Let's huddle tomorrow and see what we can do. Good night!
I've noticed that we started with the followers campaign
but leads are really cheap from a small test yesterday
we did get a conversion on the more expensive camp but lead prices are just too much
just regarding the followers campaign. I've noticed that it directed to a different page - no t Shields account...
Do you have an option to switch it to Shield's account?
i had to make a new account and it got linked to my ad account
OK. You need to just connect it to the right channel
is there a way to connect? do we already have that account?
Yep. Will have a guide in a few moments
do we have a shield account that we can link to?
we need to connect it via the business center. If you need my help we can hop on a call later
Yes. Disconnect the current one so we can link this https://www.tiktok.com/@shieldlegal
Can you, when available, talk to Melanie and the credentials for Shields Legal account to be able to sync the organic page and the business center please?
this is what i am getting when i am logging in
Can you hand me the credentials as well please ?
in the meantime lets stop the followers campaign please
maybe u can go in and give me permission on the backend?
No matter. Let's hold on this until I'll get an update for TikTok regarding this
So, you should be able to now. But no go..
@Maximus good morning New videos for Chowchilla and NEC: Chowchilla AI last script but with STOCK footage over it. SL Chowchilla-STOCK-24383-ML-CAP-https://f.io/mv_GDqar SL Chowchilla-STOCK-24383-ML-NOCAP-https://f.io/Oha4oHMs NEC VO from the reference video with Stock footage over it. SL NEC STOCK-24384-ML-CAP-https://f.io/jJATSrTo SL NEC STOCK-24384-ML-NOCAP-https://f.io/pBzjwxQ3
Let's launch them ASAP if applicable to weekend spend and results ..
OK can I launch it on TikTok without preapproval?
ok cool. they will be run this weekend on a test
Hey @Maximus can you please add some budget to the Depo ad account so we could run the followers campaign over the weekend? thanks Update: never mind I see that it has the budget.
Good morning @Maximus Can you please send me some bulletin points, summarizing last week's results (Monday-Friday) in terms of eSigns per tort before our call with TikTok? thank you!
I see that the spend here for NEC is 73K but in the ads manager, for those dates, its 65,602.87 and we ran only 39,503.22 with form 10. Maybe we are ,missing another day of spend?
sorry its the last 7 days so 11-11 to 11-17
the new creatives for NEC has been cheaper but no cvonversion yet
what do you think about taking some of these performing creatives and make it into a new camp?
what is the eSign cost we want to see here currently ?
We're in the right direction. TTCC0003NEC - 24260_7407489432439668752 was the reason we got most of the contracts here.. Do we have something similar?
*Thread Reply:* i have uploaded on the google drive for the best working creatives
NEC | 15 not working .. Spent 8K without a contract, right?
*Thread Reply:* leads are cheap enough and hoping contract comes today but yea i plan to turning it off today if no contract
Are you free before our TikTok sync today with Fay?
yea maybe i can find a 30 minutes time slot
but i prefer chatting. easier for me to keep track of thoughts
The challenge with these campaigns is the sample size - 10-16 contracts isn't much data to work with, especially when TikTok creatives can lose effectiveness quickly.
TTCC0003NEC - 24260_7407489432439668752.
we got 2 contracts come in today from the NEC 15
If so, if we see the more contracts today/tomorrow from that campaign without losing CVR%, we can definitely scale aggressively here..
so it will be about 21K daily every day this week?
hoping we get a few contracts soon for the nation wide campaign on chowchilla
We didn't get any contracts there last week right? Chowchilla I mean
Whenever we can keep the cpas down, this camp is always great
Should we? I think it's stock video, no?
let's just ask the creative team to create more of this and use the video id change method we've done before
@Maximus good morning! Do you think these accounts are your most important live/strategic accounts currently on TIkTok? .ML-ShieldLegal-NEC ML-ShieldLegal-Chowchilla ML-ShieldLegal-Paraquat ML-SL-Depoprovera Would add another one to the list?
Hey @Maximus Are you using your Shield legal email to gain access to your ad accounts as well or only gmail/outlook?
or is this your email as well maximus@shield-legal.com?
this email is linked to all the tiktok accounts
OK. So we are opening an extra BC and it will be operated only with Shield legal emails. Just confirming this is your email maximus@shield-legal.com?
*Thread Reply:* @Maximus you mean send you an email ?
*Thread Reply:* yea just to see if the shield address is linked to my media lab account
*Thread Reply:* not sending... Do you know if you have a @shield-legal-data email ?
*Thread Reply:* i am not sure @Yan Ashrapov
*Thread Reply:* Let me check and circle back 🙏:skintone4:
got a question. i have some very aggressive baby ads on TTC for NEC
i am assuming it will get flagged? or are they already pre approved?
its TTC creative so i am assuming they are following guide lines..
but yea very aggressive baby vidos but looks good
We already showing babies there and didn't it get flagged. Let's go for it
Maybe try it in a new ad group just in case
@Maximus can you check your email again please? it should be connected to one of your email accounts..
You should already gotten an email regarding the new OXBRYTA ad account in the new BC. Go ahead and approve that and we can start setting up the account today for launch🙏:skintone4:
I'm here for any questions of course..
do u want me to just use the shield email for that?
try to use approve the invite and see what it does
try with a new window/browser for now. We'll streamline this with time ..
Awesome. Let's start with just one ad group with 3-4 ads to test the waters.. Broad targeting, both genders..
i will make a form and connect with the back end
Can we start with "Did/do you or you loved one..."?
i think i got to follow the questions to the dot
Have you or loved one used Sickle Cell Disease treatment Oxbryta?**
i will set up the campaign and hopefully we are connected for tomorrow
We got our First Nation wide campaign sign on chowchilla
hey @Yan Ashrapov there is no payment on the oxbryta account
Good morning @Maximus Should be approved later on today. I'll keep you posted!
Hey @Maximus Can we stop this creative by any chance? TTCC0003NEC - 24260_7407489432439668752
I see that it spent on the video ID level over 90K and the price for NEC contract has been doubled week by week as it draws most of the spend. What do you think?
yea we can give it a go. it has been getting the most spend but i would like to test out what would happen if we remove this variable
smart campaign means we just delete it from the camp right to adjust right?
i will give it a go to see over the weekend what it does
will let the other camp run to keep testing
Just compared last Thursday-this Friday to the week before, and we more than doubled the contact cost here..
If you a creative that is similar we can definitely upload it to the ad group..
Ya conversions have been a lil slow but that’s the only camp that has been working as well
I understand. Do you see other conversions with other ad groups there though ?
a few campaign have been close to break even
have spend about 17 and 10 and gotten like 3 contracts
Good morning @Maximus Hope you a great weekend. Let me know when you have time for a quick huddle before our media buyers call
morning @Yan Ashrapov not sure if you saw this posted
Great! I have some observations regarding NEC. Do you have a sec for a huddle?
Hey @Maximus Let's not lunch Oxbryta until next week. Then we will launch it with Meta's LP. Can you launch Hair relaxers with a LP (not an instant form) today until Wednesday evening please ?
Chowchilla Tweet . SL CHOWCHILA-XComment-24394 ML-https://f.io/j8fV1ve3
Good morning @Maximus here are the storm related videos to be uploaded after the Holiday. Ping me if there are any questions🙏:skintone4:
NC Storm Damage AI / RLA SL NC SD AI 24358-ML-CAP-https://f.io/Djh33Qfk SL NC SD AI 24358-ML-CLEAN-https://f.io/fAtmWjmo
FL Storm Damage AI / RLA SL FL SD AI 24359-ML-CAP-https://f.io/MiJY_Goh SL FL SD AI 24359-ML-CLEAN-https://f.io/0uatJUzX
TX OK CO STORMS SL TX-OK-CO SD 24395 AI-ML-CAP-https://f.io/AM5Tz-ce SL TX-OK-CO SD 24395 AI-ML-CLEAN-https://f.io/BAiL4Qxr SL TX-OK-CO SD STOCK 24395-ML-CAP-https://f.io/N6OCAt10 SL TX-OK-CO SD STOCK 24395-ML-NOCAP-https://f.io/sJD_5LTm
The video production team is working on rush orders for some other things to get done before the Holiday. Can you remind me again on Monday, please?
@Maximus hope you having a good weekend. Let’s stay with the current timetable for the meetings with Fay for now as we need to be synced here with the rest of the team. See you tomorrow and have a great Sunday!
I’ll let here know already so no worries there 🙏:skintone4:
. Chowchilla Women's Prison Abuse • Total Entries: 8 Form Numbers and Counts: • FORM5: 1 • FORM7: 2 • FORM8: 2 • FORM10: 3 2. NEC • Total Entries: 7 Form Numbers and Counts: • FORMLONG6: 1 • FORMLONG19: 6 3. Depo-Provera • Total Entries: 4 Form Numbers and Counts: • DPVFORM1: 1 • DPVFORM2Logic: 1 • DPVFORM3Logic: 2
Chowchilla: $3,728.75 per contract NEC: $3,412.86 per contract Depo-Provera: $1,173.64 per contract
very profitable week overall. we have a few campaigns ready to scale
wanted to let you know that we've launched the hair relaxer campaign on our pages this week.
Awesome. Sending some new creative for Hair your way
hey @Yan Ashrapov i am not seeing the ad account for oxbryta anymore
*Thread Reply:* could u tell me what the email i have on there?
*Thread Reply:* @Maximus maximus@shield-legal.com
@Maximus messaged Cam. We need his 2-step verification via sms to add budgets. I’ll keep you posted, but there’s a chance it will be down for the day
hey @Yan Ashrapov depo payment is down as well
@Maximus Thank you for letting me know🙏:skintone4:
Good morning @Maximus can you fill up this sheet with relevant ad accounts ?
@Maximus are we planing to run with some of them during the weekend?
I’m not sure why I’m not getting notifications
@Maximus maybe something in your slack status?
• Manual advanced matching by coding https://business-api.tiktok.com/portal/docs?id=1739585700402178 • Manual advanced matching by GTM https://business-api.tiktok.com/portal/docs?id=1799004110681154
@Maximus expect some new stuff for NEC and Chowchilla. Should take a couple of days
Something broke on back end for our nec form
Keep me posted please and thanks for letting me know
we may have to manually upload some of the leads from today
i reconnected it but i will keep you updated
@Maximus ML-ShieldLegal-MIPollut should be good to go
what are the CPAs that you're seeing on meta?
Do you have any thoughts on what are should we start with on Monday in terms of budget ?
i will start with 2k budget in the detriot DMA area
local targeting have had the highest conversion rate so far so i am going to just focus that on the start
i have set up the campaign testing 3 of our highest performing creatives on all different forms
just need the forms linked before the weekend so we cna start monday
I see it got rejected. I'll troubleshoot it with TikTok on Sunday if not approved by then ...
Good morning @Maximus a lot of new videos in NEC's creative library. Let's start testing them next week. It's the TikTok one creatives we talked about..
@Maximus Let's regroup with Cameron regarding depo. We need to be more conservative this week
@Maximus do you have access to your old PFAS videos via drive/pc?
Hey @Maximus just letting you know that I've re-opened the followers campaign on the Depo account for $500 total
we still want that camp off right since we are waiting for some call centers things to be resolved?
I think Jack is already running with depo
When Cam said that there issues with it?
I thought he said something about lawruler platform being problematic
he said capacity wise or something...but I don't remember nothing regarding depo though
Feel free to message Cam and CC me though and in the worst case we can bring it up in the next MB call. Probably tomorrow
Hey @Maximus can you fill this week's daily approximate spend please ? https://docs.google.com/spreadsheets/d/19fatQjw8FFYF31ZadkPQp2WqNjCzLAR7VDzxYs8IxfY/edit?gid=0#gid=0
@Maximus do you have by any chance a download of a birth injury video that worked for you?
*Thread Reply:* @Maximus do you by any chance have the lander for this?
got it. So it make take sometime if it's not AI..
we can do AI. i just need some general creatives.
just selfie videos with a script like that is fine to start
the issue is that the script mentioning children and using this in a new birth injury ad account most probably flag it
we can just generalize and click link below
so it's for the shield case justice and not shield justice watch ?
I got that. But at the end of the inspiration video above we have the firm's logo and name after the CTA
and it should be the same as the lander. Right?
So we should change it to shield case justice correct?
i am just looking for something general that can work with the form too
it was just an example creative that was working well in the past
Right. But we want the creatives to be aligned with the form in terms of logo and firm
If we are referring to a lander in the creative it should be consistent with the other content
Hey @Maximus I see that you are using the consent option in the Dublin account. It's working well?
i think i have always used a custom disclaimer for my forms
Awesome. Feel free to add it to a live campaign
are we allowed to request TT ONE for other accounts? @Yan Ashrapov
we have one for birth injury as well, btw
can we get it for dublin? i think there is some potential there
Can you please send me the best performers from there? Or do you want a different hook/angle?
this has been the best performer so far so maybe something similar to this script is ok
@Maximus FYI, it may be less effective as we are removing all reference that includes 'sexual' as it won't get policy approved durning brief submission
Good morning @Maximus I reached out to the creative team. We should have an update on the TT1 brief for NEC. You can drop me a massage via DM next time with anything related to TTCC, TT1 & overall new creatives that need to be made
Thanks for the update on the TT1 brief. I’m good with using the same script as before, especially if it worked well with the top actors. Since we’re scaling, just want to make sure we’ve got enough creatives ready to keep testing.
0005, 0002, 0010 , 1016 and 1019 are the best actors
I've let the creative team know. We should get some updates here later this week I think
Hey @Maximus good morning Hope you had a great weekend! Wanted to ask before any media huddle this week. We are not running with birth injury on any platform, right?
So, we have the TT1 for Birthinjury as well. A lot of creatives there to be tested. Some of them are even with the same creators from NEC
let's try and test this week? let me know your thoughts on this
i do not see access to that account @Yan Ashrapov
@Maximus refresh and recheck. Should work now
@Maximus try refresh again. Pretty certain that it should be available
sometimes it does that. I think it should be fixed later today
@Maximus please ignore SL IL YRTC Abuse creatives
@Maximus Can you please send me the questions (Instant form) we ask for Hair relaxers and Hair Salon?
we just use the questions on there exact same with instaforms
Good morning @Maximus Hope you had a wonderful weekend! Can you please send me the estimated spend for the week as early as you can? appreciate it!
Hey @Maximus can we please open a very low - ($50 or something like that) ad group in Birth injury and just add a lot of creatives there from TT1?
@Maximus Yeah I know. I just need to spend there so we can more room for other torts in TT1
ok cool. i will play with the filters a lil looser
and try to get more conversions on the front
Birth injury is just not the tort now in TikTok, I feel. So I don't want it to get a lot of creatives that can go to NEC, AFFF , etc.
Good morning @Maximus can we please put more creatives to the Birthinjury ad group (smart campaign) - to be 8 total? Also, with creatives that you don't believe that are going to perform, please put them at a separate very low spend ad group, so we can have more room created for other creatives to come in (other briefs)
Hey @Maximus we have more than a couple of duplicates at NEC, can we please turn them off? (NEC Test) TikTok One0005NEC TikTok One0019NEC TikTok One0010NEC
is there anyway to upload exclusions list on tiktok?
Yes. Upload the file with email list and then exclude it https://ads.tiktok.com/help/article/customer-file
@Maximus What are the current eSign benchmarks we are looking for NEC currently?
Got it. So I think we need to cut some TT1 creatives loose. What do you think? 41c $8,202.10 CPA 40c $9,565 CPA 42c $7,177 CPA
Over the past couple of weeks, we’ve been experiencing elevated CPAs. We still don’t have enough data on these new contracts to make a definitive decision, especially since they’re still converting. However, I agree that we need to refocus on bringing CPAs down again.
@Maximus Yeah, the TT1 creatives are very good but it seems that in the last week and a half or so the contract prices went really up
This is the CPA trend for our biggest campaign on NEC. We need to find more winning creatives. I hate to cut them, but I’ll retest some in a new campaign to see if they can still perform effectively.
@Maximus our best ones are still 002 and 005 from what I've seen. In terms of contract cost.
ok we can try traffic to those creatives tomorrow when i turn this back on
But, let's test some new ones and see where it goes. Still some left with TT1. If you need more, let me know
Good morning @Maximus Hope you had a great weekend! Btw, did you by any chance sent me the weekday spend and I've missed it?
Hey @Maximus can we please dump all available birth injury creatives the $50 ad group when you get the chance? we still can't open up new briefs. Thank you!
how much do we have to spend to clear these?
or do we have to just spend a little to clear
Same stuff we did with TTCC to clear up old briefs and ad bandwidth
Hey @Maximus good morning! when you can please send me your best performance creative/s for one of the juvenile cases on FB. Also, if you are running with landing page, send me a link as well.
@Yan Ashrapov this has been the best lately for video
but some simple pictures are kicking ass as well
@Maximus are we only using instant form with the juvenile cases or we are also using LPs?
hey @Yan Ashrapov its mainly been the form that has been kicking ass for illinois juve
i am only running illinois so its hard to say for other campaigns but when i was running maryland, form was starting to do really well towards the end
Hey @Maximus good morning ! Did you already post the weekday spend by any chance?
@Maximus please send it to me as soon as you can. Thanks
@Maximus No worries! Also, please take another look at the NEC campaigns; we have a some ads running in 3 different ad groups. Please turn them off ASAP
*Thread Reply:* @Yan Ashrapov we are trying to see if we can scale with some of our highest performing ads added to some campaigns with some spend
*Thread Reply:* we found some winners though. hope we can get the spend going that way
*Thread Reply:* @Maximus Awesome! keep an eye on those creatives please, as this just fatigue them super quick with added frequency from multiple ad groups and eventually high CPAs
@Maximus Also, even though I see that it's not in your weekday spend schedule please make sure to run MI Pollution for $750/daily MAX if you mean too sometime this week. Thanks!
Good morning @Maximus hope you had a great weekend! Quick question. You're planning to launch Dr Scott sexual abuse as well this week, right?
@Maximus didn't see it in the weekday spend estimate, so just wanted to make sure
How much we are planning to spend there?
sorry about that. 2500 dollars a day most likely
Good morning @Maximus Hope you had a great weekend! Let's hop on call regarding NEC before our call with TikTok. Are you good with 10am pacific?
you mentioned splitting the NEC campaign last week, and I’m thinking of trying it with two creatives—one smart, one normal. You still good with that? Let me know!
was thinking putting all the best creatives we have had past 1.5 months into a normal campaign and all the other fringe stuff in a smart campaign
Not exactly what I was thinking about, but walk me through your thought process on our call and let's figure it out
if you have time, i work better talking it over on chat than talking
We can discuss it on the call with Fay if you want. It's much easier to show than message
@Maximus in the meantime, please send estimated weekday spend
but yea conversion rates on the backend hasnt been great but neither has the cpa for the front end. so its kinda double whammy
some of the creatives are showing some traction but i am having problems getting volume to some good creatives
Got it. The premise should be that we always want to test new ways to improve, so naturally the way to do that is with a normal campaign. BUT we need to be cognizant of CPA. Regarding the volume - let's reduce the amount of creatives that are live with the testing ad group. That way, we will see more conversions and more learning there.
@Maximus I'm on call if you want to join
""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""
"""""
those are the two ads that I was talking about. If we are running with a smart campagin, we can drop them there - past creators that showed success with minimum 1 creative.
Good morning @Maximus How are we in terms of hair salon bladder cancer and hair relaxer moving on TikTok ?
I’ll set them up for tomorrow. Do we have more creatives coming for hair relaxers?
@Maximus not yet. I'll send them to you as soon as they will be ready
Let's make sure though that those campaigns we be up tomorrow at the latest please
OK cool hair relaxer should be up tomorrow. I made a form with stricter logic
So let’s run with the smart campaign and see if we can lower cpa
when we get more creatives, i will throw up a smart campaign. just threw one up regular way. for now, we have any traction with long form + high qualification
Makes sense. Use smart creative option to create more iterations in the meantime. This is just a probe to see what kind of cpa and conversion % we can get with this conditions and instant form
Good morning @Maximus The conversions we are getting for NEC with TT are from past leads or current running ads?
hey @Yan Ashrapov on the NEC conversions with TT—some are from older leads, some from the ads running now. Takes a few days to see the full picture with a high CPA like this. I’m cool with overspending a bit for a day or two to let it shake out and get solid data but yea CPA kinda bombed today so gonna turn a few things off
@Maximus thanks for the update. Take note that the new campaign, NEC | Creatives Test., is 50/50 in terms of spend per gender. Not like previous campaigns that even if we ran smart campaign or normal campaign with both gender that always spent 100% of spend on women
still early but we do get some men do sign from time to time but yea paying attention to that
@Maximus So I would definitely limit the spend for female only. As our best performing month (January) included only female conversions. At least according to ads manager data. Also, it will let us move the needle in the learning phase for higher conversion%. Adding a screenshot for reference
don't know what is the performance audience is for FB, but for TikTok it's definitely women
hey @Yan Ashrapov NEC 19 is my main campaign, the female-only one and my biggest winner so far. I’m also running a smart campaign and a regular one, both all-gender with the same creatives, just to see how they stack up since the smart one doesn’t let me target gender.
@Maximus Got you. Let's see how it goes
Good morning @Maximus Hope you had a great weekend! Let me know as soon as you can what's your estimated weekday spend will be please
Good morning @Maximus Hope you had a great weekend ! Please send the weekday spend estimation as soon as you can
Hey @Maximus what are we expecting in terms of contract cost for an Hair relaxers contract?
We haven’t been close but
I see that for March we came up with $5,385
we got 1 contract out of 15k spend at 700 CPA range at 20 names
we either need to get the CPA way down like 200 range or conversion way up
Are you sure? I'm seeing total 3 contracts from TikTok
yea from that campaign its 2. 3rd one is from an old lead
i will run it over the weekend this campaign for some testing
thank you @Yan Ashrapov this late contract actually gives me some hope
Good morning @Maximus Hope you had an awesome weekend! I saw that we are actually running on Snapchat. Are you testing the CRM/traffic?
thanks for the reminder @Yan Ashrapov it was my mistake. just was seeing ad got approved
@Maximus no problem. Let's check out the that CRM connection and add those adds I've sent + if you have any more without the settlement sum. Jack and Caleb managed to connect the CRM in their account, so perhaps you can send them a DM regarding this 🙏:skintone4:
can i request AI ads without the mention of compensation?
I've sent you via slack on the channel with Cam. Let's try to get those approved for now
the ad that went through also had settlement on it
I know. Sometimes we're lucky. You can't add the settlement amount on TikTok as well per their policy, same on Snap. I'm working with their team on this - but for now let's those versions please
Good morning @Maximus When you have time today in the morning time please add all of your shield accounts with Meta - business manager ID, ad account ID, Name and Dataset ID (pixel ID). Take a look at Jack's tab for reference 🙏:skintone4:
Good morning @Maximus When you have time today in the morning time please add all of your shield accounts with Meta - business manager ID, ad account ID, Name and Dataset ID (pixel ID). Take a look at Jack's tab for reference 🙏:skintone4:
Hey @Maximus good morning Can you please send estimated spend for this week?
@Yan Ashrapov yes sorry just got to my computer. do you want me to adjust in the daily numbers?
yea lets see for a bit. very low spend anyway
@Maximus but yes, send updated as soon as you can please
Facebook NEC Facebook -10000 (Wednesday+) Chowchilla Facebook - 16000 Dr Scott Lee - 3000 Hair Relaxer Facebook - 5000 Illinois Juve Facebook - 10000 Mormon Facebook - 5000 Nevada Juve Facebook - 3000 Polinsky Facebook-3000 TikTok NEC Tiktok - 5000 (Wednesday+) Chowchilla TikTok - 4000 Hair Salon Tiktok - 500
For NEC, I think those ideas were solid. Let's build out the exclusion audience as soon as you can and change up the question and see how it goes. Let's try and set it up before Wednesday please
do you know what maid identifiers are? and do we need them?
You can just add the ad group/campaigns that converted in the past with NEC and exclude them
You can just add the ad group/campaigns that converted in the past with NEC and exclude them
Hey @Maximus good morning I see that on Chowchilla we have a very high frequency. Let's try and create and exclusion audience there. I'm aware that will narrow our already narrow audience, but I don't want us to reduce our potential for contracts with already spent audience. OK?
Hey @Maximus good morning Can you please send me the weekday spend estimation for this week? Also, please try to send it to me late on Sunday/very early Monday morning every week
@Maximus Shield justice watch is ours right?
@Maximus on FB, are you currently mostly using LPs rather than Instant forms?
@Maximus are we currently using any TT1 creatives on Meta?
yea i think i may have one. Turned it off though
Hey @Maximus can you please send me your best meta creatives for chowchilla?
Hey @Maximus. can you please add lead estimation amount for each tort? Going forward we will add this KPI for each weekday estimation update
sorry @Yan Ashrapov having a bad traveling morning here
Chowchilla Facebook - $15,000 - 30 leads Hair Relaxer Facebook - $5,000 - 10 leads Illinois Juve Facebook - $10,000 - 10 leads Mormon Facebook - $10,000 - 20 leads NEC Facebook - $15,000 - 30 leads Mormon TikTok - $3,000 - 6 leads NEC TikTok - $25,000 - 50 leads
@Maximus Let's try other best performs there if we see that we are getting more than $1.2K per conversion. Also, as soon as you can, please restart Mormon with account ML-ShieldLegal-Mormon3. With the new pre-lander and the new creatives. Thank you
Hey @Maximus good morning Please send me as soon as you can the Account ID, Account Name, Pixel ID and generate a token for the ad account you're running hair relaxers with on Meta. Btw, are we running with a landing page or a instant form there?
Good morning @Maximus please fill out the meta form when you have the chance. Even if you multiple torts per ad account
Good morning @Maximus please fill out the meta form when you have the chance. Even if you multiple torts per ad account
hey @Yan Ashrapov do you want me to fill out all the campaigns i have ran on these accounts?
right now i am only running on one ad accounts all my campaigns
i filled it the rest out but let me know if you need me to fill out more
@Maximus the current situation so we can have a clearer picture. Are the old ad accounts still sometimes active ?
They have an issue? the FB page? or just for convenience sake ?
just one URL to each account has always been how i have done things.
I'm confused. If we are using a single URL for one ad account then how we are currently running all active torts via a single ad account?
btw, NEC on TT is good for now in terms of policy. We can scale if the results are good
@Maximus I think Dwight is OOO. Is there anybody else there to address this?
@Yan Ashrapov cam said AWS is having problems so we will just wait for that. no rush
Hey @Maximus please take note that at least with NEC, we can't load up the same creatives for two different ad groups. It just get's us a very very high CPA spikes and inconsistency. We are seeing it now and we saw it when we just got started with the new ad account (NEC2). Let's make sure that we have different creatives in terms of concept/angle/hook/persona, whatever, for each ad group here. For example, an ad group with RLA with the Afro-American women persona that worked great for us and in the second ad group - TT1 creatives.
@Maximus in my opinion they just messed with the algo to the extent that the ad groups are super sensitive to this
Let’s give it a lil time. Is a big budget increase
The ad group that is lagging is the original one though. That’s the issue - the one that you didn’t increase
ya i kinda expected it but average is still 500ish. we have room. i think we should give it a few days. conversions may not hold on back end but if we can get around 400-450 per lead with decent back end conversion, we are very good
@Maximus let's see. But that's definitely something to consider going forward
@Maximus do we have an LP for Sleep Center ?\
Hey @Maximus can you please open a new ad group for all live torts (other than hair relaxers) with minimal system spend and drop all irrelevant TT1 creatives there. We need to make room for all the other live briefs and theres a large amount of backlog. As soon as a creative spend even a cent, you can turn it off. Thanks
@Maximus For Hair Relaxers; TiktokMB-MLHair2smartFORM2 esigns are more valuable than TiktokMB-MLHair2smartFORM1 esigns? In other words, we used to get low quality esigns for FORM_1? walk me through it please..
Smart1 was good at first, but we stopped it because it didn’t have a filter for cancer-related leads, so it started bringing in too many bad leads we don’t want. In its last 2 days, its cost per sold lead shot up to $1,100–$1,200, making it way too expensive. We switched to Smart2 to get better leads that are right for us, protecting our campaign’s future by focusing on quality leads.
@Maximus how's our current leads? too early to scale this week?
Smart1: • Spend: $67,000 • Sold Leads: 73 • Cost per Lead: $917.81 • Contracts: 17 (23% became contracts) • Cost per Contract: $3,941.18 Smart2: • Spend: $61,000 • Sold Leads: 60 • Cost per Lead: $1,016.67 • Contracts: 13 (22% became contracts) • Cost per Contract: $4,692.31 we have a few extra contracts out for signatures for smart2 so it may be scalable if we get a few returns. but statistically the numbers are quite close.
@Maximus got it. Let's monitor this week. For Meta we are at about $3,200 per contract?
The goal is to reach $20K for hair relaxers on TikTok. Let's monitor and scale if we see betterment of campaign. Sounds good?
yea sounds good. just need to keep sold leads under 800 and we can really scale
Awesome. Let's focus on that. For Chowchilla, I'm troubleshooting with TikTok. As soon as I'll get an update I'll let you know
Btw, for NEC, qualifications are going to be softer and it possibly should be up next week. Cam is going probably talk about this soon
Btw, for NEC, qualifications are going to be softer and it possibly should be up next week. Cam is going probably talk about this soon
Hey @Maximus good morning ! Quick question: for Hair relaxers, are we only taking Uterine Cancer and Ovarian Cancer?
Breast Cancer, Endometriosis and Fibroids as well?
Any other type of cancer or just those 2?
yea just so weird. how we are not getting conversions
I’ve been thinking about our current campaign and I have a theory. I think some of the TikTok-style creatives might be putting us in the wrong algorithm buckets. They look good, but they might not be reaching the right people. For the new campaign, I’d like to test more focused UGC-style videos.
Do the changes that need to be done on the creative level + let's keep those conversions under $800 and let's see how it goes
yea i have bid set to 800 with UGC style creatives with the scripts that is working on tiktok for smart 3 campaign
OK. So I've asked for iterations of that to be made as well
not sure why we are not getting any conversion on chowchilla though
Let's review with Fay on the call. It's just weird
remember ? S+ Creative feature upgrade alert on July 31st/Aug 1st
just doesn't make sense to me that a milder chowchilla campaign won't convert
Hey @Maximus for hair salon, can we run it in the future with shieldlegalassistance? I want us to create a TT1 brief for this so Identity name matters when applying. Especially so when we want to recruit creators to post our creatives on their TT channel
@Maximus please send me Dublin Women's Prison top performers so we can update creatives with new qualification criteria
Hey @Maximus for Hair Salon, let's up the bid please to mirror cost per lead in Meta
Hey @Maximus please turn NEC on as soon as you can. Also, we can start with a larger daily spend. So duplicate campaign and let's get go for $12.5K-15k Let me know what you think
P.S already got 1 contract already for just $1K spend so let's get cranking
@Maximus good morning How are we into getting Chowchilla up and running again on TikTok with the new form and nation-wide targeting?
@Maximus good morning What's the second campaign we opened for NEC on TikTok?
Good morning @Maximus Going to miss today’s call with Fay. For NEC - let’s try and scale this week. Hair relaxer, hair salon and Chowchilla - testing budgets only I think. Let me know if you need anything on the creative side
@Yan Ashrapov do we have a mid journey account?
I was meaning to ask you. Did Nitido reach our to you to do some testing on your ad account?
Some changes to be made on the instant forms or something like that?
we had a call just now with mike and everyone
For what purpose? what is the test here?
@Maximus all good. Got an update from Nitido. Thanks!
Hey @Maximus is there a reason we paused with NEC on TikTok?
yea had it off for the afternoon yesterday for a little cuz of wonky cpas and sunday. turned it back on though early this morning
Hey @Maximus can you send me the weekend spend estimation as soon as you can?