Yan Ashrapov (yashrapov@shield-legal.com)
2024-12-09 10:20:35

@here Good morning everyone We are transitioning from Discord to Slack. Feel free to correspond here 🙏:skintone4:

deleted-U05F548NU5V
2024-12-09 14:14:20

Hi @Jack A. how are you? Hope you had a great weekend. We are moving our weekly call to every 2 weeks for now.

About the performance, I see last week 1 e-sign for AFFF, 6 for Bard, 0 for Depo - is that correct? AFFF • Do you have new creatives? as last week the performance is low (may also relevant to account transfer), maybe we should try some new creatives. As from TTAM data, creatives with aged and beard creator/avatar perform better. • S+ creatives - we currently tested and found that S+ campaign with 6+ creatives perform better, therefore feel free to add more creatives. Bard • Shall we replace the low performing TTCC creatives in Campaign 2 - form 1? such as TTCC 29, 28. They have been spending but with very few conversions. I've asked creative team to adjust TTCC briefing for Bard to get more relevant story telling. Depo • I see that brain tumor is the only symptom left on the new instant form - is that the reason all the leads last week are not qualified? I will really appreciate if you can share the budget plan for your accounts this week. Thanks 🙏

cc @Yan Ashrapov

deleted-U05F548NU5V
2024-12-09 14:16:14

Also, sharing here the updated legal policy one pager for your reference.

Legal Service Policy One Pager.pdf
Jack A. (jack@crediready.com)
2024-12-09 14:53:16

hey @deleted-U05F548NU5V for 12/2-12/8 I’m seeing 2 for AFFF, 15 for Bard, and 0 for depo.

• For afff i will create 6 more variants of the same script using aged/beard avatars. These will be like the usual stock video in bottom and ugc on top. • For Bard, once the brief is adjusted i will launch some ttcc creatives. Also working on some stock videos here to launch next. Yan will be talking to creative team to set up some new creatives for this as well. • for Depo Brain tumor is the only symptom we are accepting currently. Looking at last weeks data i see that from a total of 39 leads 25 leads were accepted. meaning they said they had brain tumor and had used the product. Not exactly sure yet why we haven’t seen any contracts from it yet. Next steps here are to test out some ttcc creatives.
budgets for this week will be.

5000 for AFFF, 8500 for Bard, 1500 for depo.

deleted-U05F548NU5V
2024-12-09 15:45:15

*Thread Reply:* Thank you for the reply! Very big discrepancy in Bard - if it's 15 e-signs, then the result is great $1.8k/e-sign. Can you see all the leads are from last week? Dec 1-7?

Jack A. (jack@crediready.com)
2024-12-10 16:06:27

*Thread Reply:* @deleted-U05F548NU5V here’s the leads i was able to pull from the tiktok leads dashboard for 12.1-12.7. I assume some of the contracts were from before.

bard leads 12.1-12.7.xlsx
🙏 deleted-U05F548NU5V
deleted-U05F548NU5V
2024-12-16 14:54:22

Hi @Jack A. action items of our weekly 🙏

  1. AFFF - check TTCC progress; see the current aged avatar creatives will bring better performance;
  2. Bard - consider to add another question to filter the lead based on DQ report.
  3. Depo - for next ad group, consider to add 1-2 more creatives, and expand age group to include 45+.
Jack A. (jack@crediready.com)
2025-01-06 14:07:53

JA-ShieldLegal-ButtonBattery ID: 7445231768850006033

JA-ShieldLegal-Type2 ID: 7456875729733828624

JA-ShieldLegal-NYC-Private ID: 7450544904914272273

Jack A. (jack@crediready.com)
2025-01-06 14:08:13

JA- ShieldLegal-PFAS ID: 7449477992105181200

Jack A. (jack@crediready.com)
2025-01-06 15:26:34

hey @deleted-U05F548NU5V can you please appeal adgroup 1820534940998721 from JA-ShieldLegal-AFFF ID: 7290550190963113986? thanks

👍 deleted-U05F548NU5V
Jack A. (jack@crediready.com)
2025-01-06 15:34:25

Also ad group: 1820536302121010 & 1820536684113969

Jack A. (jack@crediready.com)
2025-01-07 20:09:03

hi @deleted-U05F548NU5V for some reason i’m not able to upload videos to these accounts. Please see the attached video i made showing the issues same thing is happening with both accounts. i have also tried refreshing and using multiple browsers, is it possible this may be a tiktok issue?

JA-ShieldLegal-ButtonBattery ID: 7445231768850006033

JA-ShieldLegal-Type2 ID: 7456875729733828624

Screen Recording 2025-01-07 at 5.59.50 PM.mov
deleted-U05F548NU5V
2025-01-08 02:57:37

Hi @Jack A. I see the creatives are now in the creative library. have you checked those are all the creatives that you uploaded? maybe it was a system glitch that the creatives weren't shown immediately.

Jack A. (jack@crediready.com)
2025-01-08 03:09:09

Ya i was able to get some campaigns launched. Thank you.

🙌 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-01-13 08:27:15

Hi @Jack A. How are you? Button battery had pretty high CPL last week. Do you see any e-sign? As it's a very new ad account without any system learning, I would suggest to test non S+ - regular campaign with Smart creative. 3-5 creatives/ad group.

Meanwhile, I also don't see e-signs in other accounts of yours (by last Friday), let me know if you see any different trend as well as there is anything I can support🙏

Jack A. (jack@crediready.com)
2025-01-13 15:33:06

hey @deleted-U05F548NU5V didnt see any esigns from button batteries and the cpl was too high have it paused for now. I did see 2 contracts from depo and 1 from paraquat so far.

deleted-U05F548NU5V
2025-01-14 02:12:46

*Thread Reply:* I do think it's because Logic setting 2.0 set the bar very high for the beginning and system cannot catch any quality leads for learning phase. If you have budget to try again, try non logic setting 🙏

Jack A. (jack@crediready.com)
2025-01-14 01:10:57

@deleted-U05F548NU5V can you please appeal this rejection? thank you

• Ad account ID: 7290550190963113986 • Ad account name: JA-ShieldLegal-AFFF • Ad group ID: 1821206897402929 • Ad group name: Ad group 20240923122543

deleted-U05F548NU5V
2025-01-14 01:41:30

*Thread Reply:* Working on it.

Jack A. (jack@crediready.com)
2025-01-27 14:13:19

• d account ID: 7290550190963113986 • Ad account name: JA-ShieldLegal-AFFF • Ad group ID: 1821206897402929 • Ad group name: Ad group 20240923122543

Jack A. (jack@crediready.com)
2025-01-27 14:13:28

*Thread Reply:* @Yan Ashrapov

deleted-U05G9BHC4GY
2025-01-27 14:14:36

@deleted-U05G9BHC4GY has joined the conversation

deleted-U05F548NU5V
2025-01-27 14:17:01

Hi @deleted-U05G9BHC4GY can you double check if there is any reply from the ad rejection Jack mentioned above? • Ad account ID: 7290550190963113986 • Ad account name: JA-ShieldLegal-AFFF • Ad group ID: 1821206897402929 • Ad group name: Ad group 20240923122543

deleted-U05F548NU5V
2025-01-29 02:24:46

Hi @Jack A. AFFF rejection is released

Jack A. (jack@crediready.com)
2025-01-29 02:25:11

awesome thanks!

Jack A. (jack@crediready.com)
2025-02-03 19:01:11

hey @deleted-U05F548NU5V I launched a new campaign for Afff using tiktok one creatives which got rejected. Can you please appeal this for me? thanks.

• Ad account ID: 7290550190963113986 • Ad account name: JA-ShieldLegal-AFFF • Ad group ID: 1823086104270881 • Ad group name: Ad group 20240923122543

👍 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-02-10 14:24:11

Hi @Jack A. Summary of the weekly AFFF - current S+ and TTOne creatives went well; turn on another campaign with more TTOne creatives; Depo - replace the duplicated creatives in form 4 campaign; Paraquat - replace TTOne creatives; Wildfire - use new stock videos and S+; at the same time, the creative team will audit TTOne brief.

Thanks.

👍 Jack A.
🙌:skin_tone_3: deleted-U05G9BHC4GY
deleted-U05F548NU5V
2025-02-24 14:34:23

Hi @Jack A. Summary of our weekly: AFFF - empty TTOne creative slots; if you have 10 TTOne creatives that you don't think will perform well, add them to a Smart+ campaign with $20 budget; try Split test when you need (instant form test, target test, bidding strategy test, S+ vs non S+, S+ vs S+ ...) Paraquat - current female creatives work better but also have higher DQ rate. we will try to find a way to update TTOne brief to get creatives with older male creators; Depo - we will launch S+ split test with CRM event postback together once the event setup is ready. we will update. Thanks 🙏

👍 Jack A.
deleted-U05F548NU5V
2025-03-04 14:04:43

Hi @Jack A. how are you? We are preparing to launch a test in your Depo account to test both CRM events postback and S+ costcap (with a split test vs S+ max delivery). To move forward, I would like your help to:

  1. first set up 2 separate Smart+ campaigns without going alive and ping me;
  2. I will confirm the campaign setting with the product team;
  3. you shall use the new Split test tool to test between the 2 campaigns;
  4. Launch the campaigns for 14 days. pls don't change any setting for the first 7days unless you find critical bugs (no spend, no conversion), and we will decide together. Campaign setting:
  5. Smart+ max delivery $1,000 daily budget, 6 creatives;
  6. Smart+ costcap, $3,000, target CPA $120, 6 creatives; Except bidding method and budget, please keep all the rest settings in 2 campaigns identical. Regarding 6 creatives, please don't put the top spenders that had the history to take all the spending in an ad group; don't put 6 variations of 1 same creative.

Attaching the approved test plan by Cam. the detailed media plan is slide 6. Please feel free to let me know any question in the campaign setting. Thanks.

image.png
Shield Legal Q1 Test & Learn Plan Updated March.pdf
👍 Jack A.
Jack A. (jack@crediready.com)
2025-03-04 14:30:48

@deleted-U05F548NU5V just scheduled the 2 campaigns, can you please check if everything is set up correctly? Also, i didnt set up an end date for the campaign, should i put an end date of 14 days or just turn it off manually in 14 days? Also, it still has the day parting in place for the weekend, do i need to remove the day parting? let me know, thanks!

deleted-U05F548NU5V
2025-03-04 14:32:32

Hi @Jack A. thanks. No need to set up the end date, we can set it in the split test tool. The campaign is supposed to be always on, so please remove the day parting.

Jack A. (jack@crediready.com)
2025-03-04 14:35:33

ok removed the day parting let me know if all else looks good please

Jack A. (jack@crediready.com)
2025-03-04 14:38:23

@deleted-U05F548NU5V please confirm its set up correctly. I set up 2 different campaigns rather then using a split test tool the split test option wasn’t provided for smart campaign only for custom campaign.

Screenshot 2025-03-04 at 12.37.54 PM.png
deleted-U05F548NU5V
2025-03-04 14:40:48

Hi @Jack A. yes, the current setting is correct. I will open you the new split test tool for Smart+, it should be ready by tomorrow.

Jack A. (jack@crediready.com)
2025-03-04 14:41:03

perfect thank you

Jack A. (jack@crediready.com)
2025-03-04 14:41:18

i have the campaigns scheduled to go live at 3/5 12:00 am

deleted-U05F548NU5V
2025-03-04 14:41:59

I just sent the campaigns to the product team for QA, they shall confirm a bit later (they sit in APAC). Just to be safe, please set the campaign scheduled alive date to 3/6 12:00am.

Jack A. (jack@crediready.com)
2025-03-04 14:43:09

@deleted-U05F548NU5V okay, updated to 3/6 👍

deleted-U05F548NU5V
2025-03-04 14:44:45

Thanks!

deleted-U05F548NU5V
2025-03-05 14:08:46

Hi @Jack A. how are you? The product team hasn't approved the campaign setting in the depo account yet, would you please delay the campaign live date to 3/7? I will try to push for the approval to happen tmrw. Thanks!

Jack A. (jack@crediready.com)
2025-03-05 14:20:28

Sure thing, thank you

🙏 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-03-06 13:34:09

Hi @Jack A. hope you are doing well. We are ready to launch the Smart+ split test in depo account 🥳 Please take a reference of the video here and use the split test tool at the left side column of campaign page to launch the test. Thanks.

Shield Depo Split Test Demo.mp4
deleted-U05F548NU5V
2025-03-11 11:09:31

Hi @Jack A. regarding depo's test campaigns, the costcap campaign starts declining trend, today CPA so far has dropped to <$100. I suggest to keep it. Regarding the max delivery campaign, do you see any e-sign from it?

image.png
image.png
Jack A. (jack@crediready.com)
2025-03-11 13:27:14

@deleted-U05F548NU5V nothing from max delivery campaign yet, i did get 1 contract from the cost cap campaign though

deleted-U05F548NU5V
2025-03-11 14:36:39

I see. Based on your experience, usually how long it takes for the contract to come in? I am accessing if we should close the max delivery campaign and start a new one.

Jack A. (jack@crediready.com)
2025-03-11 15:31:52

@deleted-U05F548NU5V it’s kind of all over the place lately with the new dialer we are using. However, the cost cap campaign has gotten us 2 contracts already with the same amount of spend and has much lower cpa. I’d say lets relaunch it with new batch of creatives as the ctr on the current ones isn’t great either.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-03-11 15:54:33

@deleted-U05F548NU5V let us know how to proceed here, as we want to adhere to the testing agenda but still run with actual results on the front and back-end. @Jack A. let's wait to hear from Fay for next steps here please

👍 Jack A.
deleted-U05F548NU5V
2025-03-11 17:51:52

Hi @Jack A. I think we can conclude that in this split test, costcap performs better. so let's pause the S+ max delivery. keep the costcap running without any change and see if the performance gets even better with weekend on approach. at the same time, in order to keep the event volume for the upcoming CRM test, let's start a new campaign with new creatives, you can also scale the budget in the other S+ campaign "2.23 depo provera 009 form" in the ad account if you see good result there.

deleted-U05F548NU5V
2025-03-11 17:54:15

in case you choose to start a new campaign, the current best practice for S+ is recommended: 6-10 creatives, max delivery budget: 10 * CPA L14D, costcap budget: 30 * CPA L14D with tCPA 1.2** CPA.

Jack A. (jack@crediready.com)
2025-03-11 17:57:15

Whats L14D?

deleted-U05F548NU5V
2025-03-12 03:09:24

Last 14 days. sorry for the shortcut @Jack A.

deleted-U05F548NU5V
2025-03-24 15:43:09

Hi @Jack A. Summary of the meeting:

  1. I have submitted audience suggestion (age targeting) for S+ in IL YRTC account, will update you once it's approved.
  2. Depo CRM test, I will update you once the feature is enabled in the account (ETA tmrw). Please set up 1 campaign with 2 ad groups: $1000 daily each, max delivery, same 3-5 creatives ( a mix with performing and new creatives), same targeting, and turn off search toggle. In the test ad group, please select "initial checkout" as the Deep Funnel Optimization event. Once you finalize the setting, please pause the campaign and send me campaign ID for QA. Attached the detailed the setup doc. Thanks.
Copy of Implementation Guide - CRM signal Deep Funnel Optimization Open Beta Test.pdf
👍 Jack A.
Jack A. (jack@crediready.com)
2025-03-24 15:49:02

Thank you

🤛 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-03-27 02:16:27

Hi @Jack A. The CRM event optimization feature is opened in depo's account! Here is the most updated campaign setting guide (no tech detail change from the last one I sent, only the screenshots are more updated + some small tips). Please kindly set up the campaign with 2 ad groups according to what we discussed at the weekly and send the campaign ID (pause the campaign till we get the greenlight from the product QA).

Thanks🙏

image.png
Updated Implementation Guide - CRM signal Deep Funnel Optimization Open Beta Test.pdf
deleted-U05F548NU5V
2025-03-27 04:53:28

@Jack A. S+ Audience suggestion for YRTC account it on.

Jack A. (jack@crediready.com)
2025-03-27 14:59:03

@deleted-U05F548NU5V just launched depo. Have it scheduled to start midnight on monday, let me know if things look good or if i should make any changes. thanks

deleted-U05F548NU5V
2025-03-27 15:10:16

Hi @Jack A. Thanks. Can you please select CRM ID "e-sign" in all the ads of CONTROL ad group? Thanks.

image.png
Jack A. (jack@crediready.com)
2025-03-27 15:11:00

so only for the ads that are optimizing for deep funnel?

deleted-U05F548NU5V
2025-03-27 15:11:52

No, for the ads in the non-deep funnel optimization ad group

deleted-U05F548NU5V
2025-03-27 15:13:00

this is for us to track, not optimization.

Jack A. (jack@crediready.com)
2025-03-27 15:16:46

ok just updated, please check. thanks

deleted-U05F548NU5V
2025-03-27 15:25:42

Looks great! sending the product team for QA and keep you updated 🙏

👍 Jack A.
deleted-U05F548NU5V
2025-03-30 02:31:17

Good week @Yan Ashrapov and Good weekend @Jack A. Regarding the depo's test campaign, I still haven't received the greenlight from the product team. Can we pause the campaign (it's set to go live on Monday 12am) for now? Thanks.

Jack A. (jack@crediready.com)
2025-03-30 02:33:51

Yes i can pause it, let me know when to go live.

🙏 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-03-30 02:34:28

Thank you

deleted-U05F548NU5V
2025-04-01 12:15:37

Hi @Jack A. Hope you are doing well. We can go live with the depo provera test campaign. Thank you for the patience 🙏

👍 Jack A.
deleted-U05F548NU5V
2025-04-07 08:45:48

Hi @Jack A. Happy Monday 💚 I see 1 CRM event in the control ad group, do you know if it's eventually signed?

Just an update that I am discussing with the product team if we should keep the test as so far the result is really flat. cc @Yan Ashrapov

image.png
Jack A. (jack@crediready.com)
2025-04-07 14:01:17

hey @deleted-U05F548NU5V haven’t seen any contracts from those leads so far.

🙏 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-04-11 14:23:58

Hi @Jack A. Happy Friday. Can you let me know any contract generated from the test campaign (both ad groups)? I see 4 CRM events in the control campaign, but I don't have access to which event they are.

image.png
Jack A. (jack@crediready.com)
2025-04-11 14:25:34

We got 2 contracts from the regular campaign but 0 from the deep funnel campaign which has been turned off now

🙏 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-04-11 14:26:00
  • can you help to screenshot the page like attached? CRM events in Tools - Events - e-sign - overview? time peiord: last 7 days. I don't have access to see the full events, only advertiser have.
image.png
Jack A. (jack@crediready.com)
2025-04-11 14:48:06

@deleted-U05F548NU5V

Screenshot 2025-04-11 at 12.47.28 PM.png
Jack A. (jack@crediready.com)
2025-04-11 14:49:29

the previous one was 4/4-4/10 this one is 4/5-4/11

Screenshot 2025-04-11 at 12.49.03 PM.png
deleted-U05F548NU5V
2025-04-11 15:05:33

thanks a lot!

👍 Jack A.
deleted-U05F548NU5V
2025-04-12 01:32:55

Hi @Jack A. @Yan Ashrapov Regarding the test campaign, the product team feedback that they found a possible bug in the DFO and they are trying to fix. You may pause both of the ad groups if you wish. (Jack paused test and group already). Happy weekend 🙏

Jack A. (jack@crediready.com)
2025-04-14 14:25:11

JA-ShieldLegal-TVM ID: 7491717687781998609

👍 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-04-14 15:43:03

Hi @Jack A. To summarize the weekly:

  1. Question card - pls test with 2+ questions, you may find the illustration I sent in the other slack group with all media buyers.
  2. Depo provera - set the track details after all ads (what you have done to the control ad group)
  3. Test in successful S+ campaigns - upload 3 new creatives every 4-5 days in S+ with good conversions (instead of creating a new one) to keep the learning. let's give it 2 weeks to try.
  4. Transmesh - I will turn on Audience suggestion.
👍 Jack A.
deleted-U05F548NU5V
2025-04-16 05:02:02

Hi @Jack A. the transmesh account is allowlisted for S+ audience suggestion

deleted-U05F548NU5V
2025-04-21 10:29:54

Hi @Jack A. Happy Monday ☕ Will you try the approach I suggested last week: upload 3 more creative to S+ every 4-5 days? Another tip: you can also add more ad texts to S+ (let's say about 3-4 texts). It's also proven to slow down the creative burn out. Thanks.

👍 Jack A.
deleted-U05F548NU5V
2025-04-21 10:30:57

Regarding TVM, the result is pretty good, do we have more creatives this week for further tests? even just ones with small twist.

Jack A. (jack@crediready.com)
2025-04-21 14:58:57

TVM needs an updated form which im working on today. We have new creatives coming with some updated script that ill be relaunching with. Also, i think @Yan Ashrapov submitted a new a brief for tiktok one creatives which i will launch once ready.

🙏 deleted-U05F548NU5V
Yan Ashrapov (yashrapov@shield-legal.com)
2025-04-21 15:01:19

@Jack A. @deleted-U05F548NU5V we have a brief up. Should get us some videos soon.

👍 Jack A.
🥳 deleted-U05F548NU5V
Jack A. (jack@crediready.com)
2025-04-28 14:10:57

JA-ShieldLegal-TX Storm ID: 7497292215073538064

🙏 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-04-28 14:27:15

Hi @Jack A. TikTok currently supports 3000 zipcode targetings in 1 ad group. you can bulk upload zipcodes at ad group level, please check the upload file requirements: • .xls file • No column header is required • Single column of data with one zip code per row • Zip codes should include only 5 digits (If zip + 4 is uploaded, we will consider only the first 5 digits)

👍 Jack A.
deleted-U05F548NU5V
2025-06-02 14:08:08

Hi @Jack A. Join Zoom Meeting https://tiktok.zoom.us/j/7671308064?omn=96951743405

Meeting ID:

deleted-U05F548NU5V
2025-06-04 05:00:51

Hi @Jack A. @Yan Ashrapov Follow up the TVM CPA fluctuation last week - Ad group 003 (1833325758578706): new ad group tends to have performance fluctuation on the 1st day, especially it has been updated a few time within the same day. It set back the system to restart again multi times a day, which worsen the fluctuation. Ad group 002 (1830097120978033): it got affected mainly because the campaign has "Campaign budget optimization" toggle on. CBO is an optimization tool helps the system to allocate budget among ad groups based on performance. When we ran only 1 ad group, it doesn't really affect performance, but when the new ad group started, the system started to "play" the budget between 2 ad groups. It fluctuated together with the new ad group and caused the existed ad group's fluctuation. At the same time, we also found ad fatigue in Ad group 002.

Takeaways: 1) let's not adjust new ad group in the first 48hrs. the reporting may have some gap due to the system starting, but it usually gets fixed by itself after 24hrs. If you have to make major change - start a new one. 2) Turn off CBO for manual campaign if you plan to launch ad groups one by one.

image.png
image.png
image.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-06-04 07:16:02

@deleted-U05F548NU5V good feedback. Still testing TVM with the new smart+ campaign. We are seeing better CPA, but no contracts yet.

deleted-U05F548NU5V
2025-06-23 05:57:51

Hi @Jack A. Happy Monday☕ As we are not having our weekly, my suggestions for campaign optimization this week. TVM -

  1. As I have communicated with @Yan Ashrapov the current audience exclusion seems to cause a significant target audience drop 30% at the backend that damages account performance. I suggest to remove the audience exclusion or update it to audience who Clicked the videos only.
  2. Pause TTOne 24 in the campaign, it didn't bring any conversion and took most of the spent last week. I also don't see a direct link between the creative to the tort.
  3. For next week if the campaign still doesn't perform - consider S+ costcap, tCPA suggestion = Last 7 Day avg CPA in TTAM. Depo Provera -
  4. Creative fatigue in the current S+ campaign, pls upload 2 new videos and pause 2 high CPM/CPA videos. Bard - The current budget scale to $5k is great. hope it will bring even better performance this week 💚

Feel free to reach out for any question and in case you will start new ad account, please send here for me to allowlist all the new features. Thanks.

image.png
Jack A. (jack@crediready.com)
2025-06-30 14:19:21

7511451752277950465

👍 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-07-01 01:58:07

Hi @channel Tax refund account is approved for S+ audience suggestion. TVM and Bard is approved for DFO with CRM events.

deleted-U05F548NU5V
2025-07-10 12:01:42

Hi @Jack A. here is the zoom link https://tiktok.zoom.us/j/93011977198

Jack A. (jack@crediready.com)
2025-07-10 12:10:11

https://milestonetaxhelp.com

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-14 14:00:00

JA-ShieldLegal-Hernia Account ID: 7527012044722520072

👍 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-07-14 14:02:17

Hi @Jack A. Weekly summary: TVM - give the S+ campaign about 3 days to see whether it brings more e-sign, if not, start a new one; Bard - slowly scale to $15k, 30% budget change every 48hrs/25 conversions (whichever comes first); Depo - test new creatives; Tax - Yan will discuss with Cam regarding web lead gen and more UGC creatives' Hernia - I will allowlist S+ features and update.

👍 Jack A.
deleted-U05F548NU5V
2025-07-21 14:08:21

Hi @Jack A. Weekly summary: Depo - decrease bid for 10% to see if the perf optimizes; Bard - monitor the DFO test campaign, consider to pause the top spending creative in 6.16 S+; TVM - Start a new S+ maximum delivery campaign;

For S+, let's try scale high budget campaign ($10k) no more than 20% each time.

I will cancel the Thur sync. Have a great week.

🙏 Jack A.
Jack A. (jack@crediready.com)
2025-07-22 04:26:33

Hi @deleted-U05F548NU5V any way you can ask the product team to remove this box from populating? It pops up by itself and i cant get rid of it making it super annoying and difficult to work on the account. Thank you

IMG_2465
deleted-U05F548NU5V
2025-07-22 04:49:23

Hi @Jack A. Is it for adding the creatives?

Jack A. (jack@crediready.com)
2025-07-22 04:50:04

Its for adding audiences. It pops up when you try and edit the ad group and you cant get rid of it

deleted-U05F548NU5V
2025-07-22 04:57:28

Which ad account is it? I just tried in depo, it didn't happen to me

Jack A. (jack@crediready.com)
2025-07-22 05:00:05

Depo, it happens to me everytime

deleted-U05F548NU5V
2025-07-22 05:00:45

asking the team to check. maybe it's a bug

deleted-U05F548NU5V
2025-07-22 05:01:01

which browser are you using?

Jack A. (jack@crediready.com)
2025-07-22 05:01:15

Chrome

👍 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-07-23 11:02:30

Hi @Jack A. Do you still encounter the same issue in campaign creation? Can you send a screen recording? We tried to recreate the issue from our side but not succeeded.

Jack A. (jack@crediready.com)
2025-07-23 14:43:19

*Thread Reply:* I will have to get this to you later

deleted-U05F548NU5V
2025-07-23 14:27:59

Hi @Jack A. @Yan Ashrapov do you see any e-sign from Bard campaigns? both DFO test campaign, and control campaign. Thanks

Jack A. (jack@crediready.com)
2025-07-23 14:43:08

For today? Or what day?

Jack A. (jack@crediready.com)
2025-07-23 14:44:48

July 21-22 i have 4 from control and 2 from dfo

Jack A. (jack@crediready.com)
2025-07-23 14:57:42

@deleted-U05F548NU5V Yan was able to see these results on his end.

total 11 esigns. July 21-23 (today). 7 control, 4 DFO. Perhaps control are old leads, but DFP 100% confirmed

🙏 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-07-24 06:56:27

Hi @Jack A. @Yan Ashrapov it looks really weird that no deep event shows on TTAM. I have submitted a ticket for further investigation.

Also, I cannot see any "initial checkout" event on TTEM. can you check yours? - how many do you see from Jul 20th-24th? If you also see zero, we may have a tech issue.

image.png
Jack A. (jack@crediready.com)
2025-07-24 07:05:45

Heres what I’m seeing.

IMG_2469
Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-24 07:15:37

@deleted-U05F548NU5V We can see 31 events overall updated to yesterday. but can't see anything in the bar table. Perhaps it's a bug? Please let the product team know. FYI, we got 4 contracts with DFP, but what concerns me is the high CPA spike we are getting since day 1. On the performance side, we understand that there's a learning phase, but this is not something that we will be able to maintain going forward.

Screenshot 2025-07-24 at 15.05.44.png
Screenshot 2025-07-24 at 15.09.57.png
Screenshot 2025-07-24 at 15.10.07.png
Screenshot 2025-07-24 at 15.11.49.png
Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-24 07:16:14

@deleted-U05F548NU5V We can see 31 events overall updated to yesterday. but can't see anything in the bar table. Perhaps it's a bug? Please let the product team know. FYI, we got 4 contracts with DFP, but what concerns me is the high CPA spike we are getting since day 1. On the performance side, we understand that there's a learning phase, but this is not something that we will be able to maintain going forward.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-24 07:33:29

@deleted-U05F548NU5V first day vs (low CPA). vs yesterday (high CPA). The assumption is that smart+ will go for another option if CPA for the event objective, but it doesn't.

Screenshot 2025-07-24 at 15.29.27.png
Screenshot 2025-07-24 at 15.28.43.png
deleted-U05F548NU5V
2025-07-27 06:06:21

Hi @Yan Ashrapov Following the DFO test in Bard account, is it possible from Shield's side to provide a screenshot of the 4 "initial checkout" conversions you got in the CRM? the time period is from Jul 21st (campaign launch) to Jul 23rd 20:00 UK time. Thanks.

Yan Ashrapov (yashrapov@shield-legal.com)
2025-07-27 06:48:01

@deleted-U05F548NU5V via custom report 56.

Screenshot 2025-07-27 at 14.47.29.png
deleted-U05F548NU5V
2025-08-05 01:57:09

Hi @Jack A. hope you returned safely. The Tax refund S+ campaign needs new creatives if you have some. CPA has been rising due to creative fatigue.

Jack A. (jack@crediready.com)
2025-08-05 04:27:08

Yup already added 3 new ones to it. Thank you

👍 deleted-U05F548NU5V
deleted-U05F548NU5V
2025-08-12 14:26:16

Hi @Jack A. following the tax account delivery issue yesterday, we found some delivery issue at the backend. the R&D team is involved and they are fixing the bug. I see the spending today started to increase. hopefully tmrw the bug will be fixed. I will update you.

Jack A. (jack@crediready.com)
2025-08-12 14:26:57

Ya looks like its back to normal today already. Thank you for looking into it.

deleted-U05F548NU5V
2025-08-14 12:00:56

Hi @Jack A. I have cancelled the meeting as required. The campaign is back to normal spend. there was a system delivery issue happened to lots of S+ max delivery campaigns on Monday but it's fixed.

Jack A. (jack@crediready.com)
2025-08-14 12:02:54

Great thank you