Adrienne Hester (adrienne@brandlytics.io)
2025-04-08 17:03:53

@Cameron Rentch, @Andy Rogers, @LaToya, @David Evans, and I were on the SOM update call requested by Navis Events. Here is where we are regarding sponsorships and levels. Fu and Ben were not on the call.

SOM 2025 Sponsorship Recap April 8.pdf
Adrienne Hester (adrienne@brandlytics.io)
2025-04-28 12:36:34

Good Morning, @Cameron Rentch @Andy Rogers. We finally have movement with the SOM website and other outstanding items. Feedback from Shree is below. • Sponsorship tier names, dollar amounts, and offerings – We are finalizing. We were waiting of AR and you all for feedback on making the experience better for sponsors. • Hotel confirmation and a link to register – We are signing on Monday, and the link will be ready.
• We are updating the site and awaiting more feedback.

🙌 Cameron Rentch
Adrienne Hester (adrienne@brandlytics.io)
2025-04-28 12:36:44

Good Morning, @Cameron Rentch @Andy Rogers. We finally have movement with the SOM website and other outstanding items. Feedback from Shree is below. • Sponsorship tier names, dollar amounts, and offerings – We are finalizing. We were waiting of AR and you all for feedback on making the experience better for sponsors. • Hotel confirmation and a link to register – We are signing on Monday, and the link will be ready.

Adrienne Hester (adrienne@brandlytics.io)
2025-04-28 12:37:46

Good Morning, @Cameron Rentch @Andy Rogers. We finally have movement with the SOM website and other outstanding items. Feedback from Shree is below. • Sponsorship tier names, dollar amounts, and offerings – We are finalizing. We were waiting of AR and you all for feedback on making the experience better for sponsors. • Hotel confirmation and a link to register – We are signing on Monday, and the link will be ready.
• We are updating the site and awaiting more feedback.

Adrienne Hester (adrienne@brandlytics.io)
2025-04-28 12:40:41

🤣🤣🤣

Adrienne Hester (adrienne@brandlytics.io)
2025-04-29 15:51:52

@Cameron Rentch @Andy Rogers, I've attached the feedback requested to enhance sponsorship participation. If you have time, please review it and let me know if you need any changes. I will hold off sending it to the board until the tiers are confirmed. Also, I am out of the office tomorrow, @David Evans, @LaToya. I'd appreciate your thoughts. Thank you. The Excel spreadsheet is what Ryan with Navis Events is proposing on the two tabs.

SOM Sponsorship Tiers 2025.docx
SOM 2025 Additional Sponsorship Opportunities.docx
SponsorshipTiers and AdditionalOpportunities_28Apr.xlsx
👍:skin_tone_4: LaToya
Adrienne Hester (adrienne@brandlytics.io)
2025-04-29 16:44:27

JW Marriott LA Live Sept. 4 – 6, 2025 is confirmed

Adrienne Hester (adrienne@brandlytics.io)
2025-05-01 13:25:36

Miguel is the entertainment. He is R&B - https://www.youtube.com/watch?v=eqsiuDFrlEk

YouTube
7clouds (https://www.youtube.com/@7clouds)
Miguel - Adorn (Lyrics)
Original URL: https://www.youtube.com/watch?v=eqsiuDFrlEk
Miguel.jpg
Adrienne Hester (adrienne@brandlytics.io)
2025-05-28 17:03:48

@Cameron Rentch @Andy Rogers @David Evans @LaToya, please check your emails for a comprehensive recap for SOM. Thank you.

:awesome: LaToya
Adrienne Hester (adrienne@brandlytics.io)
2025-06-05 10:21:53

@Andy Rogers @Cameron Rentch, please check your email. Thank you.

Cameron Rentch (cameron@internetthings.com)
2025-06-05 13:12:12

@Adrienne Hester will do

Adrienne Hester (adrienne@brandlytics.io)
2025-06-05 13:29:47

@Cameron Rentch, thank you. I listed the needs in case you are unavailable to meet in person.

Adrienne Hester (adrienne@brandlytics.io)
2025-06-25 17:04:39

Good afternoon @Cameron Rentch — as you're thinking through ad planning, just flagging that SOM is putting intense focus on ICE deportations and militarization in California, with potential plans to build a panel around it. I’m awaiting feedback from John Gomez and Navan Ward on the social content I shared, and I’ve been tracking other cities with recent ICE activity in Nantucket, Martha’s Vineyard, New York City, Chicago, Dallas, Atlanta, Seattle, and Portland as possible targets, especially to broaden SOM’s reach.

@Andy Rogers, below is your panel on Saturday morning. We still need to figure out a time for your in-room event. The agenda and speakers/ keynotes are still being finalized and are tight. FYI @David Evans 9:00 AM 9:45 AM 45 min Litigation Funding – Realities, Proposed Rules and Ethical Dilemmas Confirmed Andy Rogers Shield Legal Proposed LaRuby May May Jung Proposed John Gomez Gomez Trial Attorneys Proposed Ruth Rizkalla Carlson Law Firm

FYI @LaToya

Adrienne Hester (adrienne@brandlytics.io)
2025-07-21 13:08:00

Good Morning, @Cameron Rentch and @Andy Rogers. I’ve attached the latest Shades of Mass conference roadmap. It outlines our current status, what has been completed, what is in progress, and what still needs to be initiated.

When will the ad campaign start?

Navis update Countdown: 7 weeks / 51 days away Registration: 48 attendees registered (last year, 59 attendees, 7 weeks out) Sponsors: 12 confirmed / 6 paid / $382,500 committed / $310,000 paid Room Block: 135/436 (last year we were at 200 room nights at 7 weeks out)

Thank you.

Shades of Mass 2025 Conference Roadmap AS OF JULY 21 2025.pdf
Adrienne Hester (adrienne@brandlytics.io)
2025-07-21 13:09:22

Good Morning, @Cameron Rentch and @Andy Rogers. I’ve attached the latest Shades of Mass conference roadmap. It outlines our current status, what has been completed, what is in progress, and what still needs to be initiated.

When will the ad campaign start?

Navis update Countdown: 7 weeks / 51 days away Registration: 48 attendees registered (last year, 59 attendees, 7 weeks out) Sponsors: 12 confirmed / 6 paid / $382,500 committed / $310,000 paid Room Block: 135/436 (last year we were at 200 room nights at 7 weeks out)

Thank you.

Cameron Rentch (cameron@internetthings.com)
2025-07-21 14:59:05

@Adrienne Hester this week. I will reach out a later today or tomrorow

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-07-21 15:09:26

Thank you, @Cameron Rentch

🙏 Cameron Rentch
Adrienne Hester (adrienne@brandlytics.io)
2025-07-25 13:15:14

@Cameron Rentch, will ads start today? I need to provide an update during today's weekly meeting. Thank you.

Adrienne Hester (adrienne@brandlytics.io)
2025-08-05 13:29:03

@Cameron Rentch, please avoid mentioning Miguel as the entertainment in any ads. We’re still awaiting approval from his unresponsive and difficult management team for general social media mentions and image use. Thank you.

Cameron Rentch (cameron@internetthings.com)
2025-08-05 13:47:13

@Adrienne Hester can you please send me the final link for existing site/page for this years SOM event?

Adrienne Hester (adrienne@brandlytics.io)
2025-08-05 13:49:34

https://shadesofmass.org/events/ @Cameron Rentch

Shades of Mass
Shades of Mass Events | MDL Leadership Diversity Through Networking
Discover upcoming events by Shades of Mass focused on MDL leadership diversity, education, and networking opportunities.
Est. reading time
6 minutes
Original URL: https://shadesofmass.org/events/
Cameron Rentch (cameron@internetthings.com)
2025-08-05 14:11:49

thank you @Adrienne Hester can you also repost or reshare with full permissions all of the image/social media files we can use for ads, as well as a detailed list of any specific requests for advertising guidelines from SOM? Thank you

Cameron Rentch (cameron@internetthings.com)
2025-08-05 14:20:05

Lastly @Adrienne Hester total budget for ad spend please

Adrienne Hester (adrienne@brandlytics.io)
2025-08-05 14:27:23

@Cameron Rentch SOM doesn't have any guideline requests thus far. I will send an email requesting. Total budget: $50k We have created a multitude of social media files. Here is the link to the 2025 conference folder in Google Drive. https://drive.google.com/drive/folders/1WhW1VU6ldyjxK2E6_0EAQMg0yPFY29Gy?usp=drive_link

Cameron Rentch (cameron@internetthings.com)
2025-08-05 14:29:45

thank you @Adrienne Hester please share entire folder with edit access to: caleb@shield-legal.com yan@shield-legal.com

👍:skin_tone_4: Adrienne Hester
Cameron Rentch (cameron@internetthings.com)
2025-08-06 20:24:49

@Adrienne Hester FYI, we have everything ready to start the SOM ads. I emailed Ben today, we need a video created by him to use this year. Last year the version attached had the best performance, so we want him to do the same using this script:

"Are you an attorney interested in mass torts? Don’t miss the 4th Annual Shaves of Mass Conference, happening September 4–6 in Los Angeles, California. This historic event brings together trial lawyers from across the country to connect, learn, and be empowered to take on impactful mass tort cases that serve our communities. Hear from powerhouse speakers like José Rojas, Michael Blake, and more. Time is running out — claim your seat now and be part of a movement that’s shaping the future of civil rights and justice."

Please feel free to follow up on this with Larry. Also, would be cool to have Larry do a video. Just cell phone videos are best. Please get this handled asap. Thanks

SOM_01_ST.mp4
Cameron Rentch (cameron@internetthings.com)
2025-08-06 20:24:54

@Andy Rogers ^

Adrienne Hester (adrienne@brandlytics.io)
2025-08-06 20:38:58

@Cameron Rentch I'll ask Uzi again for a video from Ben using the provided script and follow up with Larry for a new video.

Cameron Rentch (cameron@internetthings.com)
2025-08-07 15:44:05

thank you

Adrienne Hester (adrienne@brandlytics.io)
2025-08-07 15:47:02

@Cameron Rentch, in addition, I emailed Ben cc Larry, Fu, and Uzi this morning, and texted Larry last night requesting videos.

Cameron Rentch (cameron@internetthings.com)
2025-08-13 13:11:17

@Adrienne Hester please forward these creatives to SOM team for approval. I NEED VIDEOS from Ben, Larry asap please! @Andy Rogers please assist in this for me.

SL SOM Social 2025-AI-25198-CPV1-CAP-https://f.io/sLI5lxjO SL SOM Social 2025-AI-25198-CPV2-CAP-https://f.io/LFi5khBp SL SOM Social 2025-AI-25198-CPV3-CAP-https://f.io/K40ODz8i SL SOM Social 2025-AI-25198-CPV4-CAP-https://f.io/V0VjcQuB

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-08-13 13:22:01

@Cameron Rentch I have a video from Fu she sent yesterday, and it has a sync issue on my end. Larry is sending his today. Ben has several requests from Fu and Larry.

FuInviteNavisEdit.mp4
Cameron Rentch (cameron@internetthings.com)
2025-08-13 13:30:46

great see if you can forward the video via email I will try to download thank you

✅ Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-08-13 13:34:45

@Cameron Rentch, feedback from Fu. All 4 have the same issue- Michael Blake is not a mass tort lawyer or a lawyer (he has a degree in journalism), so I don’t know why she is highlighting him as a mass tort lawyer. If there are 4 separate posts mentioning attorneys who are mass tort attorneys, we should feature two different attorney speakers in each. Blake and Jose are the only two people mentioned in all 4.

Not sure why these were recorded like this.

Cameron Rentch (cameron@internetthings.com)
2025-08-13 13:41:31

@Adrienne Hester we are just doing what we can. tell them to give us names of people to highlight and we will update it. Please propvide guidance this is your show

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-08-13 14:02:32

@Cameron Rentch, please highlight Fu, Ben, Navan Ward, Larry, and Greg Cade. Fu would like to mention the other non-Board members on the speaking panel to draw people and encourage their firms to repost. Jennifer Winn, Morgan & Morgan Kendra Goldhirsch, Chaffin Luhana Sindu Daniel, Scott + Scott Ava Cavaco, Nigh Goldenberg Raso & Vaughn Clinton Richardson and Aigner Kolom, Beasley Allen Joel Caldwell, Cory Watson, P.C. Brooke Hodge, EisnerAmper Shery Ramezanian, LitPRO LLC Ruth Rizkalla, Carlson Law Firm Michael Kelley, Parker Poe Phong-Chau G. Nguyen and Nimish R. Desai, Lieff Cabraser Heimann & Bernstein, LLP Elizabeth Tran Castillo, Cotchett, Pitre & McCarthy LLP Kimberly Perkins, Perkins Trial Lawyers, LLC Maria Fleming, Napoli Shkolnik PLLC EricaRae Garcia, Weitz & Luxenberg Roland Tellis, Baron & Budd Deepak Gupta, Gupta Wessler

Cameron Rentch (cameron@internetthings.com)
2025-08-13 14:22:03

@Adrienne Hester we can't do this in all ads, the list of too long. We will highlight "Fu, Ben, Navan Ward, Larry, and Greg Cade"

Adrienne Hester (adrienne@brandlytics.io)
2025-08-13 14:24:01

@Cameron Rentch I didn't think so. I was providing all the information I could.

Cameron Rentch (cameron@internetthings.com)
2025-08-13 14:28:23

ok just let them know please and thank you

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-08-13 14:40:10

@Cameron Rentch Emailing Larry's video now.

Cameron Rentch (cameron@internetthings.com)
2025-08-13 14:45:17

thank you

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-08-14 16:41:01

@Cameron Rentch I'm emailing you two more videos from Larry Taylor.

🙌 Cameron Rentch
Cameron Rentch (cameron@internetthings.com)
2025-08-15 12:20:56

@Adrienne Hester some finals SL SOM Social 2025-AI-25204-CPV1-CAP-https://f.io/K4-Y4ycM SL SOM Social 2025-AI-25204-CPV2-CAP-https://f.io/We4hUpmc SL SOM Social 2025-AI-25204-CPV3-CAP-https://f.io/_eM9fy_c SL SOM Social 2025-AI-25204-CPV4-CAP-https://f.io/ORmwMIBR

👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2025-08-28 12:14:17

@Cameron Rentch @Andy Rogers, SOM has a conference app this year. A description of 150 words or fewer is requested. Below are three options. The first is from the Patsy Miller press release; the other two are newly created. Thank you.

About Shield Legal Shield Legal stands at the forefront of ethical Mass Tort Acquisition, with over 30 years of experience in legal marketing. Recognized as an industry pioneer, Shield Legal sets high standards through innovation and excellence, providing practical strategies for law firms nationwide. To learn more about Shield Legal, please visit shieldlegal.com.

Shield Legal is the premier marketing and technology partner for plaintiff law firms. We deliver data-driven advertising, innovative digital strategies, and growth solutions that empower firms to scale and serve their communities. As Presenting Sponsor of the Fourth Annual Shades of Mass Conference, Shield Legal is proud to support diversity, representation, and leadership in mass tort litigation.

Shield Legal is the nation’s premier marketing and technology partner dedicated to advancing plaintiff law firms. As a trusted ally in the mass tort space, Shield Legal combines innovative digital strategies, data-driven advertising, and cutting-edge technology to help firms scale, attract clients, and maximize impact. With a focus on precision, transparency, and measurable results, Shield Legal equips attorneys with the tools to compete effectively in today’s legal marketplace. From brand development and lead generation to conference sponsorship and education, the company is dedicated to strengthening the plaintiff bar and empowering firms to thrive while serving their communities. Shield Legal proudly serves as the Presenting Sponsor of the Fourth Annual Shades of Mass Conference, standing alongside SOM’s mission to increase diversity, representation, and leadership in multidistrict litigation and beyond.

Cameron Rentch (cameron@internetthings.com)
2025-08-28 12:16:43

@Adrienne Hester adjust as follows:

First 2 paragraphs good, third update :

From : Shield Legal is the nation’s premier marketing and technology partner dedicated to advancing plaintiff law firms. As a trusted ally in the mass tort space, Shield Legal combines innovative digital strategies, data-driven advertising, and cutting-edge technology to help firms scale, attract clients, and maximize impact. With a focus on precision, transparency, and measurable results, Shield Legal equips attorneys with the tools to compete effectively in today’s legal marketplace. From brand development and lead generation to conference sponsorship and education, the company is dedicated to strengthening the plaintiff bar and empowering firms to thrive while serving their communities. Shield Legal proudly serves as the Presenting Sponsor of the Fourth Annual Shades of Mass Conference, standing alongside SOM’s mission to increase diversity, representation, and leadership in multidistrict litigation and beyond.

TO:

Shield Legal is the nation’s premier marketing and technology partner dedicated to advancing plaintiff law firms. As a trusted ally in the mass tort space, Shield Legal combines innovative digital strategies, data-driven advertising, and cutting-edge technology to help firms scale, attract clients, and maximize impact. With a focus on precision, transparency, and measurable results, Shield Legal equips attorneys with the tools to compete effectively in today’s legal marketplace. From brand development and claimant acquisition strategies to conference sponsorship and education, the company is dedicated to strengthening the plaintiff bar and empowering firms to thrive while serving their communities. Shield Legal proudly serves as the Presenting Sponsor of the Fourth Annual Shades of Mass Conference, standing alongside SOM’s mission to increase diversity, representation, and leadership in multidistrict litigation and beyond.

👍:skin_tone_4: Adrienne Hester