Adrienne Hester (adrienne@brandlytics.io)
2024-03-18 14:27:54

@Andy Rogers @Cameron Rentch @Chris our brainstorm channel.

Andy Rogers (andy@shield-legal.com)
2024-03-18 16:01:51

@here The best kept secret

Chris (chris@brandlytics.io)
2024-03-18 16:11:56

I like that. I had played with that phrase from the site but disregarded it in design, but based on Cameron’s comments, I think that could work well!

I’ll work through new deigns and get something for review in the next handful of hours.

Cameron Rentch (cameron@internetthings.com)
2024-03-18 20:24:30

@Cameron Rentch has joined the conversation

Chris (chris@brandlytics.io)
2024-03-18 20:31:11

@here Alright guys! Attached I have a few other options, 3 for the Badge and 2 for the Half Page Ad.

I removed any photography and let the message lead. That msg being a msg of mystique.

I began to design Andy’s image etc. etc. into the footer as a call to action to reach out to him BUT then I thought if we moved that CTA to the core of the msg?! “Ask Andy why” i think it adds another layer of mystery… who is Andy and what does he have to say?! — The QR code goes to Andy’s LinkedIn but we can route it anywhere you’d like… even after the QR code is printed.

Also, if we’re trying to leverage you (Andy) as an influencer of sorts, that’s reason you’re speaking right?, then having you front and center on the conference marketing materials seem like a good move to me.

There are a couple of other options if we don’t want to go the “Andy” route but I’m liking the “ask Andy” route.

Let me know what you think!

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Adrienne Hester (adrienne@brandlytics.io)
2024-03-18 20:42:30

I like The Best Kept Secret in Mass Tort Acquisition. Ask Andy why + the QR code. I've learned quickly how well-regarded he is in the industry.

Cameron Rentch (cameron@internetthings.com)
2024-03-18 21:33:18

@Chris here are my thoughts: @Andy Rogers @Adrienne Hester

The best kept secret probably doesnt work any more if everyone know us lol

  1. Purpose. Driven. Results
  2. Purpose. Principled. Proven.
  3. Purpose Driven Mass Tort Acquisition Also please do ShieldLegal.com (Capitalize the S and L) .
💪 Chris
Adrienne Hester (adrienne@brandlytics.io)
2024-03-18 21:34:51

@Cameron Rentch true, LOL

Chris (chris@brandlytics.io)
2024-03-19 08:57:43

@here Here is the next round based on tag lines Cameron provided.

In the half page ad, I expanded the tag line a bit so it’s more of a sentence so it fills up the space a bit more. In the other half page I kept the short and sweet tag line but added a few bullet points to fill out the message and the page space.

There are also options with and without the “Ask Andy” QR code so you can see what that would look like if you want to us it or not.

Let me know what tweaks are needed! Thanks!

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Adrienne Hester (adrienne@brandlytics.io)
2024-03-19 11:10:10

@here, I like "Ask Andy" on the creative and prefer the first half-page ad with less information. It's clean.

Andy Rogers (andy@shield-legal.com)
2024-03-19 11:12:19

@here I sorta like the bottom right corner

Cameron Rentch (cameron@internetthings.com)
2024-03-19 11:18:00

@Andy Rogers I am open to other ideas, just trying to think out of the box. Also, whatever we do here we will reflect on the website

Chris (chris@brandlytics.io)
2024-03-19 13:55:30

@here I agree Cameron, the website aspect is important because we don’t want to have to rewrite a ton of website content to match but we also want this new messaging to be relevant to who we are now.

That said, I think if we just change the main website bolded headline to the “Purposeful, principled and proven mass tort acquisition. (Services??)” moving away from the “Best kept secret” copy.

The little paragraph below that could be something along lines of: Welcome to Shield Legal, where we are focused on high-quality and custom ethical mass tort acquisition strategies. With a carefully crafted, all-in-house approach, our experienced team is committed to guiding you through the complex landscape of tort litigations, at any scale, ensuring you’re always compliant and ready for action.

That new site content coupled with the half page ad below and badge ad could be enough to bridge everything in terms of this new messaging. I think the bullet list on the half page ad helps to add more context to services as well as connect the site’s current content with these new ads.

Below are two new versions of what was sent earlier to day with some layout tweaks, message tweaks and spelling fixes.

Considering our deadline of today and quick nature of the turn around in general, any feedback or approvals would be appreciated so we can get files ready for the printer as soon as possible.

Screenshot 2024-03-19 at 2.49.38 PM.png
Screenshot 2024-03-19 at 2.43.20 PM.png
👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-03-19 14:57:51

@here I confirmed assets need to be in before 8am/PT tomorrow.

Chris (chris@brandlytics.io)
2024-03-19 15:06:02

Thanks for the confirmation @Adrienne Hester.

Any feedback @Cameron Rentch or @Andy Rogers that I can work on tonight?

Andy Rogers (andy@shield-legal.com)
2024-03-19 15:20:00

@here I am still not sure I love the “ask Andy” part.

Cameron Rentch (cameron@internetthings.com)
2024-03-19 15:22:20

@Chris - check all of my spelling.

I like the right side BUT edit to usee the "Purposeful. Principled. Proven" Underneath repalce "Our commitment" with "Mass Tort Acquisition" bullet points update:

Left 100% Internal Traffic & Media No Affiliate or 3rd Party Traffic World Class Media Buying

Right Carefully Crafted Strateies for Emeerging & Existing Mass Torts Robust Analytics & Data Science Focused on Compliance & Ethics

Can you send another proof?

Cameron Rentch (cameron@internetthings.com)
2024-03-19 15:22:26

@Andy Rogers

Chris (chris@brandlytics.io)
2024-03-19 15:53:43

@Cameron Rentch Here are the changes. I removed the “ask andy” part as well as added a blue footer to help ground both ads.

Also, I moved the bullet point you had at the top on the right to the bottom right so things could be lined up better with the items on the left. Is that ok? Not sure if you had a logic to the list.

Let me know if there’s anything else!

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Screenshot 2024-03-19 at 4.52.44 PM.png
Chris (chris@brandlytics.io)
2024-03-19 17:31:22

@here Any last thoughts? Other wise I’ll get these ready for the printer tonight and send them over to @Adrienne Hester so you can pass them along

✅ Adrienne Hester
Cameron Rentch (cameron@internetthings.com)
2024-03-19 17:51:42

looks good to me @Andy Rogers ^???

Andy Rogers (andy@shield-legal.com)
2024-03-19 18:41:55

I think you did a great job!

Andy Rogers (andy@shield-legal.com)
2024-03-19 18:42:13

@here thank you so much

Chris (chris@brandlytics.io)
2024-03-19 20:16:20

Thanks for the help everyone! Solid feedback and great direction 💪💪

@Adrienne Hester Attached are the files for the printer. Please don’t hesitate to reach out if there is an issue or the printer needs another file format or asset — I did include the Photoshop file (with layers and flat), an EPS and PDF — so they should be good. Thanks again!

MTPR-ShieldLegal -PrintAds.zip
👍:skin_tone_4: Adrienne Hester
Adrienne Hester (adrienne@brandlytics.io)
2024-03-19 20:24:26

Thanks, @Chris. I will.

👍 Chris